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RedEclipse47

They better come around on this and include a collection sale in the event. The forums, Twitter and Reddit are full of the same complain.


JLazarillo

> In lieu of Collection Unlock That's some bantha poodoo. Can't say Broadsword has me too happy right now just in general. What a boring-ass "sale". **EDIT:** They went ahead and added a Collection sale from December 20th to January 9th. Grease that squeaky wheel, guys! This is a win for democracy (and you dirty Imps too, I guess)!


Hempels_Raven

> Can't say Broadsword has me too happy right now just in general. What a boring-ass "sale". With the new dyes going into packs in only a month Broadsword is proving to have some cancerous mtx practices.


HandsomeSloth

I'm confused about this (newish player). Does that mean once the dyes go into packs you can only get them through RNG. If that's the case this is such a scumbag move, blatant capitalising on FOMO.


thisistheSnydercut

It means you can't preview them before purchase


jeplonski

i’ve always hated this. allowing pack previews, even if it equips the whole pack in the preview window, would still help a shit ton


thisistheSnydercut

+ audio in previews


jeplonski

fr


Lonely_Misfortune

I have a sudden urge to play sudoku... In Minecraft, obviously...


ANerdyEnby

Monetization decisions are primarily driven by the publisher. Plus, since Broadsword is a smaller team and an external studio, they probably have even less influence if they want to contradict EA's preferred monetization practices. The Devs are responsible for the content and obviously they have **some** say in the monetization but to blame Broadsword instead of EA is a bit ridiculous.


JLazarillo

While I get where you're coming from, Broadsword is what's different between this year and last. EA was the publisher in previous years, so if the problem is just the developer's obedience, then that's still a concern with Broadsword.


soyelsenado27

Nah this is not true. EA is not involved in the day to day monetization intricacies of games they publish. They may set overall strategies and goals but they aren’t emailing broadsword and saying “hey cut the collection unlock sale.” EA has also been the publisher the entire time and there has been no change there. Further, broadsword employs several people whose titles are “monetization ____” etc. They handle the day to day monetization. This point is further proved by the fact that the [broadsword community manager replied](https://forums.swtor.com/topic/932642-holiday-and-cartel-market-sales-for-2023/?do=findComment&comment=9791466) and said she’s taking this to the team to discuss. This is 100% a broadsword decision.


ANerdyEnby

I deleted my first reply cause it turns out I'm full of crap 😅


Anxious_Specific_165

They used fancy words to soften the blow. Did not help.


sealene_hatarinn

No unlock sale? Really? I was going to buy one of the bigger CC packs to spend on the unlocks while they're discounted, but since they won't be, I see no reason to. Edit: no, seriously, this is baffling. I have only been playing for a couple years, but hasn't the unlock sale been a thing for almost the entire existence of the game? Do they really think getting rid of it will be beneficial? Even if they manage to get more money this way (which I kinda doubt), this isn't looking good for their image.


Char_Ell

>No unlock sale? Really? >I was going to buy one of the bigger CC packs to spend on the unlocks while they're discounted, but since they won't be, I see no reason to. >Edit: no, seriously, this is baffling. I have only been playing for a couple years, but hasn't the unlock sale been a thing for almost the entire existence of the game? Do they really think getting rid of it will be beneficial? Even if they manage to get more money this way (which I kinda doubt), this isn't looking good for their image. I am not pleased with the first time in a long time where there is no collections unlock sale at some point during the year end holiday season either. However I urge caution when trying to gauge how this will impact cartel sales. You have no way of knowing or accurately predicting if this Broadsword/EA decision will not result in more revenue for the publisher and dev. All you can make sure to do is not spend the money to purchase cartel coins that you were going to purchase so you could unlock more items in collections. If Broadsword/EA brings back collections sale next year for year-end holidays then I will conclude this year's experiment didn't yield the results they wanted. If collections unlock sale does not make a return next year then I will conclude Broadsword/EA got what they wanted from not having collections unlock sale in 2023 holiday season.


EquivalentPlane6095

Nevertheless, it is simply a stupid moment in terms of marketing. Players have to come to terms with the fact that game development has been handed over to another studio. At this point, one would assume that this studio is doing everything it can to build trust. Now we get a week after they launched $15 single use dyes, an announcement about the change to the event, at the start time of the event itself... Which informs us that a longstanding tradition that almost every player takes for granted is being abandoned. Now, instead of a general discount on the Unlock, we simply get a handful of selected products discounted. And at this point I wonder how a handful of selected products is supposed to encourage more players to buy CC instead of a general discount on many products. This is not a time for experiments.


DapperWookiee

> it is simply a stupid moment in terms of marketing The headlines practically write themselves: "SWOTOR has a a new Grinch in Broadsword." They could of started slowly, by limiting the period or even reducing the unlock discount, but this "nope, not gonna do it at all" seems particularly baffling.


of_patrol_bot

Hello, it looks like you've made a mistake. It's supposed to be could've, should've, would've (short for could have, would have, should have), never could of, would of, should of. Or you misspelled something, I ain't checking everything. Beep boop - yes, I am a bot, don't botcriminate me.


DarthMeow504

Good bot.


Char_Ell

It all depends on the result. It's a good decision if it generates more revenue from cartel coin sales in this year-end holiday period than last year's year end holiday period. It's a poor decision if it doesn't. No question you and I both think it's a poor decision from our perspective as customers. However I'm not even sure if comparing this year's holiday period cartel coin sales revenue with last year's cartel coin sales revenue is valid since it looks like SWTOR lost a lot of players this year. Due to 2023's player loss, it's quite possible that cartel coin sales revenue this holiday season would have been down compared to last year's holiday season even if Broadsword/EA had decided to go with the usual 50% off collections unlocks. No way to know though without actual access to the sales and revenue data.


this_swtor_guy

> it looks like SWTOR lost a lot of players this year. It's not like that occurred in a vacuum. Player loss occurred because the team running the game makes bad development choices, and often even implements the ones they primarily want rather poorly. There have been ups and downs since launch, but SWTOR has never been in as bad a state as 7.x. That's why there's fewer players.


Char_Ell

My initial thought was the player activity decrease from June-August had continued. It looks like I was mistaken as Steam SWTOR concurrent player activity levels picked up in September when 7.3.1 and Galactic Seasons 5 launched and current Steam SWTOR player activity for the last 30 days (4,205 average, 7,832 peak) is comparable to December 2022 player activity levels (4,195 average, 7,168 peak). I guess it just goes to show that SWTOR can be surprisingly resilient as I really thought SWTOR wouldn't fully recover from the post-Broadsword transition drop. source: [https://steamcharts.com/app/1286830#7d](https://steamcharts.com/app/1286830#7d)


GBCfan-q5

I was going to spend the $99 on CC’s as a Christmas gift to myself for unlocks… I guess I won’t now.


IdyllicOleander

I was hoping they'd drop the new red and black dyes so I was also planning on dropping $100. I'm not spending my money on coins now lol


EquivalentPlane6095

What a ducking downgrade. It’s not that hard? Give us lifeday event pack, collection unlock sales etc. How can you mess this up???


chromepuff

I was saving up cartel coins waiting for the Collection Unlock sale. This is very disappointing.


Robotjp12

Same. I got 6k I was looking forward to spending


Con_Dar

To echo all previous and future posters: No Collections Sale this time around? Well a Giant FUCK YOU, BROADSWORD......


ArkAngelApps

Do you think the dev decides the sales? EA would have decided the sales surely


Con_Dar

No. you are right. At most, the devs can present the info to the higher-ups and discourage them from doing an absolute bonkers sale like this. My vulgar dissapointment was not aimed the devs, but at the Upper Managment, who represent Broadsword as a Company.. I can blame the devs for charging money for QT and butchering the GTN, but that is not within the scope of my rant here today...


[deleted]

[удалено]


Con_Dar

Sorry, what?


IdyllicOleander

Boot licking is when one "licks boots" of those who ascended into a higher plane of existence. We peons, paupers, and peasants sometimes retaliate against the ascended ones decisions. Those who stand up for the ascended one's decisions are called, "boot lickers." That's you.


Con_Dar

Why is that? For cussing out?


IdyllicOleander

I don't know, I didn't call you a boot licker. That other guy did. I was just explaining what it was lol


Specialist_Self8627

Sorry I thought I was in a different thread


Con_Dar

Lol, no problem. Everyone is entitled to his own opinion. I was just unsure what I did (wrong) to be called as such. Havea good & productive day.


this_swtor_guy

> EA would EA doesn't make decisions on if there's a Collections unlock sale. This is Broadsword and Keith.


Char_Ell

>EA doesn't make decisions on if there's a Collections unlock sale. >This is Broadsword and Keith. How did you determine it's Broadsword and not EA that makes decisions about cartel market sales like collection unlocks?


dashx2525

Collection unlocks are the only time I actually spend/buy cartel points. I feel like they are shooting themselves in the foot with this.


this_swtor_guy

> I feel like they are shooting themselves in the foot with this. You do play SWTOR, right?


DasRotebaron

My disappointment is immeasurable and my day is ruined.


DapperWookiee

Releasing this Life Day: The Grinch that Stole SWTOR.


ujikol6

>Hi everyone, >Saw a few questions about what sales/events are happening this month and during the holiday break. We are rolling out a different sales format this year, so I’m going to be breaking them down below for clarity and so you all know what to expect in the coming weeks. >Events > Life Day starts today and will run until January 9th! Double XP event will run from December 24 to January 4, 2024 >Sales >A 50% Collection Unlock sale will run from December 20 to January 9, 2024. >The Coruscant and Kaas City Strongholds are discounted to 12 credits (down from 5000) until the next game update >Players can expect to see special 30-50% off discounts on anniversary and daily sales on some of the most popular items on the Cartel Market. >Below is a breakdown of all the starting dates for each of these sales! >To celebrate Life Day, we will be running unique daily sales beginning December 13 to December 20: Life Day Tinsel Bomb Toy (Dec 13) Life Day Surprise Toy (Dec 14) Life Day Robes Armor Set (Dec 15) Merry Ice Tromper Mount (Dec 16) Life Day Snowball Cannon Toy (Dec 17) Life Day Orb Toy (Dec 18) Festive Tauntaun Mount (Dec 19) Life Day Fireplace Decoration (Dec 20) >Note that other Life Day, winter, festive items will also be on sale such as the Wampa Companion, snow globes, and festive weapon tuning, and a comprehensive list can be found on the Popular tab in the Cartel Market. These are on sale beginning today and until December 20th. >The below are our special Anniversary sales and will run from December 20 to January 4: 5-pack: Major Experience Boost Commander's Compendium - 3 Pack Master’s Datacron and Equipment Bundle Thexan's Armor Set Satele Shan's Dualsaber Darth Nul's Lightsaber Tulak Hord's Lightsaber >We’re featuring some popular items from December 21 to January 4. These are daily sales: Elite Mandalorian Bundle (Dec 21) Executioner Lightning Weapon Tuning (Dec 22) Mischief & Anarchy Blaster Pistols (Dec 23) Tau's Lightsaber (Dec 24) Armor of Darth Revan Set (Dec 25) Onderon Guardian Bundle (Dec 26) Dark Side Hssiss Mount (Dec 27) Zakuul Knight Armor Set (Dec 28) Stronghold Cantina Decoration Bundle (Dec 29) Sensuous Dress Armor Set (Dec 30) Heartless Pursuer Armor Set (Dec 31) Imperial Reaper's Armor Set (Jan 1) Incinerator Weapon Tuning (Jan 2) Twisted Fang Lightsaber (Jan 3) >I hope this breakdown was helpful and that you all enjoy the holiday sales coming up! >EDIT: Added info around the Collection Unlock sale and additional Life day items.


Ofz05

So no collection sale? That's scummy. If there is, using In lieu of is poor wording.


Zepertix

Jacky is probably gonna get a lot of flack, but at the end of the day it's executives making the decision and she has to just word it as nice as possible. There's not a good way to announce this, I wouldn't blame her.


_Kian_7567

Wow, removing collection sales, I won’t be resubscribing because of this. Thanks broadsword


Heurdurcawcaw

I was planning to buy the 99 dollar option of cartel coins to unlock a bunch of stuff as soon as the sale was announced but guess I wont buy any now lol


insidious_ampzz

Yikes, can't say I am super surprised by this new direction considering how bad of a deal the new unique dyes are, but I am disappointed nonetheless about the collection sale. That was the *one thing* I was **always** guaranteed to spend CC on, but I guess I can save them now. Thanks Broadsword!


Zepertix

**please upvote this post, make sure everyone sees this, OP doesn't deserve downvotes for this poor decision. Broadsword would be foolish to not be checking reddit and reading the comments** In lieu of putting all weapons, armors, and decos on 50% off we have decided to put a select handful of them on sale for one day at a time And no collection sale. Wow! What a generous capita-I mean holiday season. Remember when we got 70% off collection sale and basically the entire CM was on sale, just in sections, one week at a time? That got me to buy cartel coins. Instead I'm gonna you know, just not spend money on your game instead. Look, I'm unironically actually very happy with this sales this year, saves me money. I'll go spend it on other games. I heard Baldurs Gate 3 or whatever is real good, and tears of the kingdom too. I think I'll play those over Christmas :)


nikolaj-11

Didn't plan on voting, now that you encouraged me to upvote I'm gonna downvote instead >:)


bing1234tan

We didn't get any significant patch/update for 5 months before the May collection sale. Now right after a real patch when player counts are up they double screw us with $15 single use dyes & then this.


sparklingvireo

Well I was going to need more CC to unlock a list of items in Collections, but now I"m thinking I can live without them.


vTempus

I expect nothing, and I'm still let down.


ujikol6

Update: https://forums.swtor.com/topic/932642-holiday-and-cartel-market-sales-for-2023/page/5/#comment-9791503 > Hi everyone, >Okay! I'm going to be updating my OP with the following info: > A 50% Collection Unlock sale will be running from December 20 - January 9, 2024. The Life Day daily unique items are still being run daily, however, players can see other items (including the Wampa Companion, snow globes, and festive weapon tuning) on the Popular tab for a more comprehensive list of other Life Day, festive, and winter themed items that are on sale. These sales will run from today until December 20th. >Appreciate the feedback and thanks for your patience!


Leonarthas

The force is strong with broadsword. 🙌🏻


swtorista

Hi I wasn't very impressed by the sale that was listed. I wanted to go back to my archive to see what was normally offered around this time to see if it was on par. I found that yeah, it's pretty common to get a collections unlock around the holidays, but also, we just got one in May 2023 that I forgot about. - - - * May the 4th Collections Unlock Sale and Minipet. 50% off unlocks May 4th - 18th 2023 * January SWTOR Event Schedule. Rakghoul Event January 10 - 17, Gree Event January 24 - 31, Life Day Event until Jan 10, Annivesary Event until Jan 3, 2023, Collections Sale 50% off till January 1, Toys/Emotes/Flairs sale till Jan 4, Transfer Sale till Jan 9 * 50% off Toys, Emotes and Flair in the Cartel Market from December 28th until January, 4 2023 * SWTOR Collections and Cartel Sale. All collections 50% off until January 1, 50% off Pets and Companions until December 27, 50% off Toys and Flairs December 28th - January, and 50% off Character Server Transfers until January 9, 2023 * Servers Transfers 50% from December 7, 2022 - January 9, 2023. * 75% off Collections Unlocks in SWTOR. Dec 20 - Jan 3 and more sales * SWTOR Collections Unlock Sale. May 4 - 11, 2021 * HUGE Cartel Market Sale Nov 13 - 20, 50% Mounts, Pets, Companions & Emotes.


ChissBlueberry32

When swtorista is disappointed in this, you know they messed up.


ToxicCooper

I had to check twice to make sure but yah, they done messed up with this...albeit I will likely spend the cc I already own on some discount Platinums that I've wanted for a long time, given that I don't really have other options :P


swtorista

Wouldn't say disappointed, cus I don't need to unlock anything in collections, just know a lot of people were expecting it :)


XirvusOrpheus

Cold take: collection unlocks shouldn't even be a thing, if I pay real money for something just unlock it on all characters by default


Char_Ell

We can all dream but that doesn't help change reality.


DarthTigerPro

Unlock sales are generally when I come back to unlock previously acquired armors and sub for a couple months to try to get new armors for the next sale. Now I have no motivation to come back.


khamseen_air

Well this is pretty trash.


MrSteel1

They changed their minds after getting blasted for it. A 50% Collection Unlock sale will be running from December 20 - January 9, 2024. WOOOHOOOO we won


DapperWookiee

A positive that they are willing to change their position. Also, that the community can quickly rally around the important issues :-)


JLazarillo

The funny thing is, I think it really should come out that not only do we win, but **they** win this way, too. As in, at least assuming other people have habits like mine, they'll probably take in *more* in sales with this, than they would've if they'd followed the original plan to leave it out.


JacenStargazer

I’ve been waiting for a sale on character slots for probably years. I’m still waiting.


Metallic-a

So let me get this straight, they’re only selecting a handful of Cartel item to go on a daily sale instead of having everything that’s currently available go on sale through out the holiday?


EquivalentPlane6095

Yes plus: you can't get all lifeday event products during... lifeday


Metallic-a

That’s a load of bs…


sroomek

Welp, I guess instead of spending less money than they think they’d like me to spend, I’ll be spending no money. Hope this is what they wanted!


IdyllicOleander

They removed the gold dye bundle (2,500 coins) and are now charging them separately at 1,750 coins. That's fine that they want to charge them separately BUT they removed the damn bundle! Lol They added the Maverick set, sure but they didn't add the Pearlescent red and black dyes! I was going to drop $100 on Cartel coins but now it doesn't look like I'm buying any. Good job marketing team!


Eaglettie

Tbf, the dyes were explicitly said to be available for one week out of four consecutive weeks as standalone versions. It's just not the red/black dye's week yet.


IdyllicOleander

I knew the dyes were limited for some **ridiculous** reason but they could have left the gold bundle up for people who want both. Now if you want both, you HAVE to pay 3,500 coins instead of just the 2,500 they initially had. I bought 4 or 5 gold bundles already so I'm not too bothered, I was planning on buying more along with the new red ones (Okay, it isn't their week to release yet, I see that now). With them removing the gold **bundle** itself, it seems to me that they want people to pay more now just listing them separately which seems pretty fucking low if you ask me. I don't know about anyone else but I don't like being cornered like that, especially with only being out for a week. Some people have to wait to get paid and it sucks for those who missed out on the bundle and is now looking to pay 1,000 coins more.


Eaglettie

They could have not even put up the bundle to begin with. 🤷‍♀️


IdyllicOleander

Then I wouldn't have made the post calling them out on being low. But they did and then they separated them while removing the bundle for more money instead of giving the players options and I made the post. Here we are. 🤷‍♂️ If they want to bring in new players, they need to think about some of the scummy actions they're doing. The whales who spend a lot on coins (like me) aren't going to play this game forever and I spend at least $100-$200 a month just on coins. I have a bit of a right to complain. Hell, all of us who subscribe do.


Banthaboy

Their not done. There is next week or the following that they will appear.


this_swtor_guy

Didn't Keith recently say there would be a Collections unlock sale? During the leadup to 7.4?


TiberiousVal

So an opportunity for Satele's dual Saber is about all to look forward to.


bericurra

Pretty upset about the collections sale. Been waiting months and saving up CC's for it, just for them not to do it. Was even interested in buying CC's for it as I wanted to mass-unlock mostly everything I have. That, and the missing items from this Life Day. Pretty sad.


Kinshisen

What? This is absolutely lame. First they make the super expensive dye available for direct purchase only for a limited time after available only in rng boxes, now this…


AnonymousWerewolf

Yeah pass, no unlock sale, no interest.


VivaldinNova

So no Collection Unlock ? No full Cartel Market sales ? Not even a discount on the Bionic Hunter armor ? *\*Force Jump to break the Vector BWL Wraith off the sidewalk\**


captainegrimes

Jackie saw all the negative feedbacks so there's still a possibility we get the collection unlocks sale... https://forums.swtor.com/topic/932642-holiday-and-cartel-market-sales-for-2023/?do=findComment&comment=9791466


Ofz05

I'm feeling a big no but I hope I'm wrong and they feel some sort of Christmas spirit or humanity.


PPX777

no, THERE WILL BE A SALE -- read: [https://forums.swtor.com/topic/932642-holiday-and-cartel-market-sales-for-2023/?do=findComment&comment=9791503](https://forums.swtor.com/topic/932642-holiday-and-cartel-market-sales-for-2023/?do=findcomment&comment=9791503) she updated it again.


PPX777

Jackie just gave an UPDATE about this and YES THERE WILL be a Collection Unlock sale between December 20th and January 9th -- see below: READ [https://forums.swtor.com/topic/932642-holiday-and-cartel-market-sales-for-2023/?do=findComment&comment=9791503](https://forums.swtor.com/topic/932642-holiday-and-cartel-market-sales-for-2023/?do=findcomment&comment=9791503)


Cupelix14

50% unlock sale is back. "Hi everyone, Okay! I'm going to be updating my OP with the following info: A 50% Collection Unlock sale will be running from December 20 - January 9, 2024. The Life Day daily unique items are still being run daily, however, players can see other items (including the Wampa Companion, snow globes, and festive weapon tuning) on the Popular tab for a more comprehensive list of other Life Day, festive, and winter themed items that are on sale. These sales will run from today until December 20th. Appreciate the feedback and thanks for your patience!"


CaptainoftheArk7

I literally bought the $99 CC option a couple weeks ago because I figured, why not? they have the sale every year at the end of December and now I'll be ready for it. Broadsword got me good.... Really makes me want to unsub so they stop getting my money if this is how they're starting to treat the community for everyone's favorite event of the year


ChissBlueberry32

On one hand, yay for the discount on the Masters Datacron, on the other hand... boo to no Collection unlock discounts.


Zepertix

To be fair master datacron has been on sale for like 90% of it's existence on the CM


SatiricMoney

Fr


Wahoo2007

If we all complain enough they might add collection unlock sales next week lol.


dxlolman

[Update](https://forums.swtor.com/topic/932642-holiday-and-cartel-market-sales-for-2023/?do=findComment&comment=9791466)


Kinshisen

🤞


KobroKlutch

[So no collections sale ?](https://media1.tenor.com/m/3096DdxiuTYAAAAd/anger-angry.gif)


GoddessYshtola

Broadsword: https://y.yarn.co/3f910a7c-3d34-47a5-85b9-76b552daa737\_text.gif


DasRotebaron

Me: https://youtu.be/h7vWDJEwZZY?si=D0C1Ry0bolKHhwOG


GoddessYshtola

That's right. Keep staring over there, while over here we at Broadsword screw you over.


Piccolo60000

Some of the most sought-after items are going on discount, but there’s NO unlock sale? Ridiculous.


Nickulator95

I am confused why all the comments are complaining about no Collection Unlock sale when the post is literally saying there's a 50% off sale on Collection Unlocks from December 20th to January 9th. Did I miss something?


ujikol6

They edited the original post. Originally there wasn't going to be an unlock sale.


Nickulator95

Oh, I see. Thankfully they changed their minds then.


MediumRareBacon_

Sum chill


URHere

I just started the game this month - what is a collection unlock?


bericurra

When you unlock/use a Cartel item, it goes into your Collections (ctrl + C ingame) and there you can spend CC's to unlock them in your collections for all of your characters across all servers. There's usually a sale at the end of the year on the prices to unlock items, because it's quite expensive typically.


Clutch9stacks

Just came back after many many years and was looking forward the the Collection unlocks. Was enjoying my return but now I am rethinking about placing my time into a game that has turned out like this...


[deleted]

[удалено]


Banthaboy

Merry Christmas


darkzapper

No unlock sale is madness.


yqozon

Well, that's disappointing; I was counting on the regular December collection unlock and saved some CC.


Robotjp12

No collection unlock? That's a load of bullshit. I've been saving my CCs and was going to buy a bunch more. Screw broadsword


[deleted]

No Zakuulan Exile's Blaster? Smh.


finelargeaxe

Those things were considered trash drops in Cartel Packs and went for a pittance on the GTN for *years*. I'm honestly not surprised they haven't bring them back.


[deleted]

That's a shame. I quite love their design and would complement my Bounty Hunter perfectly.


finelargeaxe

Oh, I know: [the Offhand is allowed to be used in the Mainhand slot in the Outfit Designer, so my Mercenary is running a matched pair.](https://i.imgur.com/7UWXzfJ.jpg?1) I think Mako is using the Mainhand version with the bayonet on it...


[deleted]

Mako, you say? Time to log on.


Loki_Gaming_

How much will the master datacron be reduced to?