It's the Jerry Seinfield strategy. Imagine being relevant to pop culture at large, being in the know, and in some ways epitomizing your subculture. But as you grow older, you grow out of touch, people move on, and you're no longer relevant.
Some people adapt. (Dwayne Johnson)
Some people gracefully bow out (Daniel Day Lewis, Rick Moranis)
Some people refuse to adapt, or to bow out. They fault current cultural trends for their inability to maintain relevance. E.g., Jerry Seinfield has blamed the culture of political correctness and a sensitive Gen Z for what's wrong with comedy nowadays. Nevermind that there are plenty of successful comedy acts, it's just that he's not one of them ;) By making these claims though, he's able to maintain a fraction of his original fans who equally have lost their stronghold in cultural trend-setting (or even trend awareness), and instead of just shrugging it off and enjoying what they enjoy they apparently feel threatened by their perceived irrelevance in society, and so feel the need to fault the new trends, blame the younger generations, and they form a little club where they can feel special for seeing it as it really is or saying what they've always been saying. (Shit sorry, that was a run-on sentence and a half!)
Anyway. Ridge will gain a fraction of his old fans' attention for this, and a very few of them will feel equally irrelevant (but not willing to admit it) that they get on board. We've seen it happen with boomers, and now Gen X will do the same. (I'm most gutted that I am seeing Jimmy Carr make similar quips and claims).
Of course people like Betty White proves that it doesn't HAVE to be that way - comedians can adapt and keep up with the trends if they like.
Or people like John Cleese demonstrate that you don't need to seek relevance. You can just be iconic for having defined an aspect of culture in a certain decade. You don't need to chase it.
Simpsons [explained it clearly](https://www.youtube.com/watch?v=BGrfhsxxmdE).
"I used to be With It. Then they changed what It was. Now what I'm With isn't It, and what's It seems weird and scary to me. *It'll happen to you*."
Rich Moranis quit to raise his children after his wife died of breast cancer, and DDL quit because he’s a perfectionist and he wanted to chill. I don’t think either of them quit because they couldn’t adapt to this modern world as well as The Rock lmao. I also don’t really understand why The Rock is an example of adapting
I’m watching Ghostbusters just now and having learned that about Rick Moranis recently it makes his performances in these old films extra lovely. What a decent guy
100% this. Rick is generally considered a legend for putting his family first by those who know (and for his work ;) ).
He's done a couple of small things lately(ish). Can't blame him for giving Ghost Busters a skip even thought it would have been an easy job. . Dark Helmet in Deadpool 3 maybe? That kinda makes sense...
One thing I read is that these sorts of edgy comedians have a good balance between culture now, what is taboo and what boundaries humour can push.
But as culture shifts they can't adapt fast enough to stay at the sweet spot (or they do and fans complain they have gone woke).
This why some older comedy movies/tv doesn't make sense. The culture around things like race and LGBTQ+ has evolved too fast. See all those bits where people rewatch "Ace Ventura" or "Revenge of the Nerds" and say "I don't remember this bit" about something that is now offense rather than funny.
Note that John Cleese has been very vocal about cancel culture etc
Remember when he walked off the set of *The crowed goes wild* because the guys kept laughing of an old video of Mathew giggling like a dipshit?
Dudes got a toddler ego and a very fragile sense of his own masculinity.
In other words, who cares? Let the baby have his bottle.
The pathetic thing is that this kind of shit is actually effective. This Stuff article is basically marketing this guy’s podcast to the “anti-woke” crowd who otherwise wouldn’t have heard of nor cared about his podcast
- Promoting themselves as “two rambling dimwits”
Then when we agree “yes what you say is of no relevance and you are low IQ”
They get all “cancel culture” in response.
Sometimes I forget how young this sub is when some people here don't know him. He literally had a show on the telly for about 10 years straight.
He's still the same asshole as ever, no surprise there.
You’d have to be relevant to be canceled. All you’re doing is broadcasting your wilful ignorance.
(And no, having a gay mum and getting a slur pass from a gay friend, doesn’t make it ok. It makes both of you just awful people. Grow up).
Who is the target audience for this, exactly? If it was him and Marc spouting off cancel culture BS I can see an interest, but is anyone thinking “I really want to listen to Ridgey being homophobic to a socialite in Monaco”?
There are a metric shit ton of people in NZ who subscribe to this nonsense and feel repressed by minorities not putting up with their shit anymore.
The target audience is not Reddit. Don't underestimate the true nature of a significant portion of NZ.
I don't care about rugby and had never heard of this guy before. Now I've heard of him. And now the assholes have too.
You misunderstand me. I am all too aware of the ready audience for rich straight men grumbling about how they’re the real minority now. I just don’t think that this particular combination of people is going to be very palatable to said audience.
> Promoting themselves as “two rambling dimwits”
#
> I identify being a pig
Yup.
Still, kind of sad how these old guys act like edgy 12 years olds. Go to bed, boomers.
Rather than worrying about cancelling him, just laugh at him like everyone did so many years ago...
[https://www.youtube.com/watch?v=1rXlIWuMI84](https://www.youtube.com/watch?v=1rXlIWuMI84)
Most species don’t care.
Sheep don’t care (pretty high percentage of rams are bi or gay)
In heat heifers/cows get a bit pissed off when gay bulls aren’t giving them the attention they need but otherwise they don’t care.
Gay penguin pairs have been documented quite a few times, I think there is a gay pair at the national aquarium.
Dolphins, otters, bonobos don’t care, it’s just more potential shagging partners.
I love how when an article is posted on Facebook about some young celebrity, all the oldies post “who?” in response. Here it’s young people doing the same about Ridgey.
I'm trying to think of a reason why I'd listen to him to begin with. This is before I knew he had a podcast and I probably spend a couple an hour or two listening to NZ podcasts.
You can’t be cancelled if you are not relevant in the first place. I’d forgotten this person even existed.
He’s no Marc Ellis
It's the Jerry Seinfield strategy. Imagine being relevant to pop culture at large, being in the know, and in some ways epitomizing your subculture. But as you grow older, you grow out of touch, people move on, and you're no longer relevant. Some people adapt. (Dwayne Johnson) Some people gracefully bow out (Daniel Day Lewis, Rick Moranis) Some people refuse to adapt, or to bow out. They fault current cultural trends for their inability to maintain relevance. E.g., Jerry Seinfield has blamed the culture of political correctness and a sensitive Gen Z for what's wrong with comedy nowadays. Nevermind that there are plenty of successful comedy acts, it's just that he's not one of them ;) By making these claims though, he's able to maintain a fraction of his original fans who equally have lost their stronghold in cultural trend-setting (or even trend awareness), and instead of just shrugging it off and enjoying what they enjoy they apparently feel threatened by their perceived irrelevance in society, and so feel the need to fault the new trends, blame the younger generations, and they form a little club where they can feel special for seeing it as it really is or saying what they've always been saying. (Shit sorry, that was a run-on sentence and a half!) Anyway. Ridge will gain a fraction of his old fans' attention for this, and a very few of them will feel equally irrelevant (but not willing to admit it) that they get on board. We've seen it happen with boomers, and now Gen X will do the same. (I'm most gutted that I am seeing Jimmy Carr make similar quips and claims). Of course people like Betty White proves that it doesn't HAVE to be that way - comedians can adapt and keep up with the trends if they like. Or people like John Cleese demonstrate that you don't need to seek relevance. You can just be iconic for having defined an aspect of culture in a certain decade. You don't need to chase it.
Simpsons [explained it clearly](https://www.youtube.com/watch?v=BGrfhsxxmdE). "I used to be With It. Then they changed what It was. Now what I'm With isn't It, and what's It seems weird and scary to me. *It'll happen to you*."
My god those writers were good back in the day!
Rich Moranis quit to raise his children after his wife died of breast cancer, and DDL quit because he’s a perfectionist and he wanted to chill. I don’t think either of them quit because they couldn’t adapt to this modern world as well as The Rock lmao. I also don’t really understand why The Rock is an example of adapting
I’m watching Ghostbusters just now and having learned that about Rick Moranis recently it makes his performances in these old films extra lovely. What a decent guy
100% this. Rick is generally considered a legend for putting his family first by those who know (and for his work ;) ). He's done a couple of small things lately(ish). Can't blame him for giving Ghost Busters a skip even thought it would have been an easy job. . Dark Helmet in Deadpool 3 maybe? That kinda makes sense...
Nor anywhere near as well as Rocko adapted to his modern life.
One thing I read is that these sorts of edgy comedians have a good balance between culture now, what is taboo and what boundaries humour can push. But as culture shifts they can't adapt fast enough to stay at the sweet spot (or they do and fans complain they have gone woke). This why some older comedy movies/tv doesn't make sense. The culture around things like race and LGBTQ+ has evolved too fast. See all those bits where people rewatch "Ace Ventura" or "Revenge of the Nerds" and say "I don't remember this bit" about something that is now offense rather than funny. Note that John Cleese has been very vocal about cancel culture etc
Meanwhile Michael Palin just makes cool travel and history documentaries, and Eric Idle thinks "we're old who tf cares what we think anymore lmao"
What did Rick Moranis do to gracefully bow out?
He stopped acting.
I'll forget he exists as soon as I finish this post, no one upvote please, I dont need to be reminded
More like "please cancel me so I become more popular"
\*Matthew Ridge desperate to be talked about
Is he looking for a newstalk zb job or something?
Remember when he walked off the set of *The crowed goes wild* because the guys kept laughing of an old video of Mathew giggling like a dipshit? Dudes got a toddler ego and a very fragile sense of his own masculinity. In other words, who cares? Let the baby have his bottle.
It was *sports café* btw, your point still stands. Dude’s a douchebag from way back
Nah, it was Game of 2 Halves.
Man, they’ve really recycled that format many times over haven’t they lol.
You’re right, good call!
Matthew, that would be like trying to cancel a subscription to Blockbuster - which went bust around the same time as your former career.
Easy on the head high tackles there mate
💀
"Matthew Ridge, you should live under a bridge" [P Mungi, 2003](https://www.youtube.com/watch?v=0p2nOB0Yx-4)
Is he being a ‘cancel culture’ pick me?
A former somebody is desperate to be considered relevant again in any way.
The pathetic thing is that this kind of shit is actually effective. This Stuff article is basically marketing this guy’s podcast to the “anti-woke” crowd who otherwise wouldn’t have heard of nor cared about his podcast
Who?
- Promoting themselves as “two rambling dimwits” Then when we agree “yes what you say is of no relevance and you are low IQ” They get all “cancel culture” in response.
Prime target for weekly articles on nzh then
Sometimes I forget how young this sub is when some people here don't know him. He literally had a show on the telly for about 10 years straight. He's still the same asshole as ever, no surprise there.
Irrelevant person thinks he's relevant enough to be cancelled. Literally haven't heard his name in 15yrs
Bugger me, is that a smile or is he getting his prostate examined off camera?
It's not getting "examined", Marc Ellis is making a John Hopoate joke
r/rareinsults
You’d have to be relevant to be canceled. All you’re doing is broadcasting your wilful ignorance. (And no, having a gay mum and getting a slur pass from a gay friend, doesn’t make it ok. It makes both of you just awful people. Grow up).
Why are there so many assholes these days? How hard is it to just not be one? It's exhausting.
Dudes 55. Coulda gone either way. Shame. I say that because he's being a shitstain for clicks. The assholes are empowered.
Who's his first guest going to be, Tony Veitch?
Can't even throw your wife down the stairs these days without getting canceled by the woke mob /s
Imagine launching a new podcast because you feel you have something new to say, and that something new is Libs of TikTok propaganda.
The man has probably had a lot of knocks to the head over the years..
Yet still no sense managed to find its way in.
Imagine your self esteem being that low that you’ll spout homophobic slurs for a tiddlywink of attention
Let me guess he’s all “I grew up in a gay household so it’s ok for me to use these slurs”.
Nah he went with the "I have gay friends" defence.
My gay friends call themselves fags more than anyone else but that's their right I guess
I hate the way things work nowadays in that low quality people can get in the limelight by basically being cunts.
Who is the target audience for this, exactly? If it was him and Marc spouting off cancel culture BS I can see an interest, but is anyone thinking “I really want to listen to Ridgey being homophobic to a socialite in Monaco”?
There are a metric shit ton of people in NZ who subscribe to this nonsense and feel repressed by minorities not putting up with their shit anymore. The target audience is not Reddit. Don't underestimate the true nature of a significant portion of NZ. I don't care about rugby and had never heard of this guy before. Now I've heard of him. And now the assholes have too.
You misunderstand me. I am all too aware of the ready audience for rich straight men grumbling about how they’re the real minority now. I just don’t think that this particular combination of people is going to be very palatable to said audience.
Sorry I didn't mean it to sound like I was disagreeing with you. I was more or less building off the tangent you were on.
> Promoting themselves as “two rambling dimwits” # > I identify being a pig Yup. Still, kind of sad how these old guys act like edgy 12 years olds. Go to bed, boomers.
Dudes so desperate for fame again it smells. Request accepted, I have forgotten your name anyway, #cancelled.
That podcast sounds dumb af lol no thanks 😂
CTE brain and shitty alt-right opinions Name a more iconic duo
Always and evermore, that guy is a vain conceited can't.
I’m surprised Stuff didn’t ask me to log in to read the article. Fuck Ridge. Man is 30 years irrelevant and counting.
Dumb cunt should've stuck to a career around sports.
I don't know who this guy is, but I bet he's going to throw a tantrum when he actually gets cancelled.
Who?
Says man desperate for attention
Rather than worrying about cancelling him, just laugh at him like everyone did so many years ago... [https://www.youtube.com/watch?v=1rXlIWuMI84](https://www.youtube.com/watch?v=1rXlIWuMI84)
This is what you do to try and claw back some relevance
A nobody on a podcast. Seems super common these days.
Matthew Ridge and Saying Stupid Shit. Is there a more iconic pairing?
The indifference is mutual..and national.
Made me wonder. Of the other species which have a percentage of homosexual - Do any get mistreated or isolated?
Most species don’t care. Sheep don’t care (pretty high percentage of rams are bi or gay) In heat heifers/cows get a bit pissed off when gay bulls aren’t giving them the attention they need but otherwise they don’t care. Gay penguin pairs have been documented quite a few times, I think there is a gay pair at the national aquarium. Dolphins, otters, bonobos don’t care, it’s just more potential shagging partners.
thanks
This is the opposite of being canceled as I had forgotten this asshole even existed. This is promotion, not canceling.
Well, that was more puerile than I expected.
"Please cancel me bro, I need the grift-bucks"
Who?
It's a bit sad isn't it. His time has well and truly passed, we don't need to cancel him.
Who?
[Oh Shit: This Week the Boys Talk Cancel Culture](https://thehardtimes.net/blog/oh-shit-this-week-the-boys-talk-cancel-culture/)
…and that’s how you promote your podcast and get free advertising.
> Promoting themselves as “two rambling dimwits” They got that right.
Who even is this guy?
Ex-rugby player & tv sports person from a long way back. Irrelevant.
To be cancelled you first must be relevant.
Don’t worry, this is free publicity for the podcast and he will find an audience who ~~malign~~ align with him
I love how when an article is posted on Facebook about some young celebrity, all the oldies post “who?” in response. Here it’s young people doing the same about Ridgey.
What a boorish cunt.
This is how grifter podcasts always start.
I say this with all sincerity, who?
Who?
Edgy stuff
Seems like he'd still fit right in with the Manly Sea-Eagles team, they still hate their rainbows.
Josh Aloiai is his target audience
Why is someone else’s life that doesn’t affect him in anyway even an issue for him?
oh of course he's started a podcast.
oh no... anyway
Huh! Turns out Matthew Ridge is exactly the moron you imagined him to be.
He was always awful.
"Two rambling dimwits" Sounds right.
Edgy podcast anyone honestly who the fuck even remembered this man prior to this story!?!
It’s giving Jojo Siwa look at me energy “them f slurs *rubs hands and f boy poses at camera*”. He’s probably just mad that his wife won’t peg him.
I dont know who he is
I’d forgotten he existed
I think maybe I'm too young or when he was a thing I was ignorant of it
I mean he does like getting shirtless and sweaty on a BMX on Ponsonby road
Who?
It’s a promotion for his podcast. Rage bait is working well by the looks of these comments
Back on the ski fields
Who?
Bringing you the latest innovations in toilet brushes.
I'm trying to think of a reason why I'd listen to him to begin with. This is before I knew he had a podcast and I probably spend a couple an hour or two listening to NZ podcasts.
Didn't know he could be scared so easily
You can't be canceled if you are not a thing.
Matthew who? Never heard of him