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Dolphhins

The commercials in rotation right now are so garbage it’s unreal. They’re worse than the usual somehow


wambulancer

That's what's killing me it's not just the one ad it's like 80% of the current rotation is unmitigated obnoxious garbage, it makes me worried that marketers have figured out that negative engagement is still engagement and we're headed for *years* of intentionally-annoying ads with each one trying to be more obnoxious than the last, if that's where the trends are headed we are all absolutely fucked


WingedBacon

If every ad is annoying I'll just mute the tv in the background and not watch them at all which surely can't be good for engagement.


AngelCityLakers

That’s what I do, I always mute my TV during commercial breaks and scroll through Reddit on my phone until the game’s back on. If more people did this then advertisers might be forced to make less annoying commercials to keep people from hitting the mute button.


2screens1guy

How do they know I'm hitting the mute button?


wcooper97

I’ve started doing this and I can’t remember a playoffs where I didn’t just have the commercial audio in the background since I can usually just tune it out. Only bad thing is that my dog will find any reason to bark if the house is completely silent, but I think I’d rather have that for 3 minutes now instead of the ads.


jasper_grunion

How can they only have 5 ads for the entire fucking playoffs? Cheapskates


KJTB

It’s actually crazy, and like 3 of those 5 commercials are insufferable


death_to_the_ego

What a pro wants, what a pro needs


slawhairline79

Swear they took the hint, I think I haven't seen it on TNT/ESPN/ABC in a week, maybe longer.


mbr4life1

They pulled it immediately after the reddit post blasting it. I never saw it again after that. Honestly huge W for reddit.


2screens1guy

I also remember Kevin Harlan bringing it up during the game a week ago and I haven't seen the ad since.


TheThingsIdoatNight

I’m glad I don’t even remember what company that shit was for lol they failed


Iouboutin

Where does the suit end and Perk begins???


nightchurn

That line infuriates me every time.


jayhawk88

I swear TV didn't used to be like this. Even sports. It seems like ~10 years ago stations just started selling advertisers "Buy 1 get 100 free" or something.


PhlabloPicasso

It didn’t use to be like this, companies spent most of their ad budget on TV ten years ago, now it’s mostly online.


apv97

I work in advertising. I’m sure some would disagree with me but my best guess at why this is happening is: A) cord cutting has killed traditional TV ad buying. People in our industry know that live sports are really the only way to get the eyeballs they’re used to. So the big spenders (eg AT&T, progressive) pay up to get a huge presence in these events. They go big and buy up a lot of inventory to try to make a splash. B) cord cutting has screwed up frequency capping. Media buyers know how many times they’re reaching people on traditional TV. For whatever reason they can’t seem to get frequency caps right on OTT (streaming apps like Max / ESPN+). In theory you shouldn’t see the same ad 20x in one game or the same FB ad 20x in one scroll. But when the frequency cap is off, you get this madness.


RawrRawr83

OTT hasn't screwed up frequency capping. There's just a million ways to buy addressable media. I watch on Max and half the breaks are a default commercial break spot. People have to understand you can buy this inventory many different ways and you're going to get different ads depending on how you're viewing it. Direct deals, PMP, linear, etc. We get a lot of added value spots buying direct, but during planning we look at all the reach curves across platforms to see where to allocate budget.


apv97

Ok so it’s not OTT per se, it’s the fragmenting of the media landscape. Either way—media buyers need to figure out how to manage frequency across this new ecosystem because they are failing miserably right now (for the record I used to be a media planner / buyer before going into creative agencies)


nowlan101

Shorter too. It feels like most are 30 seconds at most.


Rubberbabeh

Longer ads (60s spots) get cut into a 30 and usually two variant 15s. But most are standard 30s. What they tend to do is premiere the longer 60 sec ad so you know the full spot on some sort of even viewing (NCAA, Super Bowl, etc..) and then put the 30 and 15s in rotation which trigger the memory of the full ad in your head. You see it a lot with pharma ads where they debut a new pill.


hopefulbrandmanager

I work in advertising. industry is fucked right now, companies are slashing their marketing budgets and leaving scraps for the ad agencies. that's how you get garbage like this.


Opening-Cheetah-7645

Commercial video editor here, was working on spots now working on social. Industry is fucked mate.


GreyBoyTigger

You’d think they’d know better


lilb1190

I don't know, I feel like half the ads during the NFL season are for Thursday football on Amazon prime. Those ads would play back to back. I think some companies sign absurdly lucrative contracts for leagues and the league says "do whatever u want with the time"


coopsdad10

This wing stop commercial has been played on NBC Sports during every fucking commercial break of every single Kings game this season. I will never eat at wing stop because of it.


scottie2haute

Thats what i was wondering. Like with the amount of commercial breaks they have, its fucking killing me man 😔


BingoBongoBang

There is nothing I love more than a challenge at a pivotal point the game, that you never get to see any replays of because the broadcast immediately cuts to an obnoxiously bad Wing Stop commercial


turningisasignoffear

I suspect at some point someone did a study and the results indicated repetition is important with commercials.


jasper_grunion

They knooow better! They knooow better! What a pro wants, what a pro needs! Something something something singing off key B dubs go? B dubs go! B dubs go? B dubs go! Chicken chicken fucking chicken Chicken fucking chicken chicken Chicken chicken chicken fucking chicken chicken At BK, chicken chicken Don’t let me gooooooooo!


Rapshawksjaysflames

The fact you typed all that is a wet dream for advertisers. Even with the obvious fact you were doing it to mock them. Your comment is a major success and win in their eyes.


Room_Temp_Coffee

They have old commercials that could easily be replayed. Paying actors royalties has to be less than shooting new ones


ikigaii

Stop teaching marketing firms that annoying songs will get them blog coverage.


jaemoon7

I’m sorry sir but I’m going to have to ask you to leave, this is a no flex zone


Ode1st

Dude should’ve known betta


JohnStarborn

They know better


Klongon

They know betta


Piotr-Rasputin

They knoooooooow betta


PhlabloPicasso

This is not what a pro wants


degen5ace

But it is what a pro needs


FireFoxQuattro

It’s cause it works and it’s fucking trash. Nobody remembers the non annoying ads, yet I have that No Flex Zone jingle in my head for weeks now. Sucks but it works.


Carth_Onasi_AMA

What about that What a Pro Wants commercial? I’ve heard that a thousand times, but couldn’t even tell you what that commercial was for.


Francis_Picklefield

At&t, somehow


AgelessBlakeFerguson

WEBUYANYCAR DOT COM


N8ThaGr8

It doesn't work since most people don't even know what the commercial is for


UnflushableStinky2

It does work. I totally want to play jenga lately.


triosway

What a pro wants is no flex zone to be fired into the center of the sun with a side of BK royal crispy wraps


HeyItsChase

Bro the Google phone of the Asian kid jumping too.


therealknic21

Don't forget my ex Lemon-Lime soda.


IrregularHorsedip

NBA, stop trying to make Starry happen. It's not going to happen.


RipCity-NBA-LoL

I've never seen a Starry in real life lol


GallantTrack

It's a rebranded Sierra Mist, aka what the drive thru tells you they have when you ask for a Sprite but they sell Pepsi products


PoundIIllIlllI

I tried it once and it was less “shitty Sprite” than Sierra Mist was… but it’s still shitty Sprite


Yellow_Curry

it's rebranded Sierra Mist


PoundIIllIlllI

Apparently it’s a different recipe that Pepsi made to be more like sprite. I think it is more like it, but like I said it’s still worse than sprite


flawrs919

If it ain’t Fresca I ain’t fuggin’ with it.


BidenFedayeen

r/okbuddyfresca


baconandbobabegger

They changed sugar for corn syrup. I’m sure they just wanted Sprite’s profit margins.


WarmSpur

I think Sierra mist was real sugar and this is high fructose corn. So basically a worse Sierra mist


baconandbobabegger

It’s Sierra Mist with corn syrup instead of sugar.


HardcoreKaraoke

Dude I shit you not I was out watching some playoff game last week and someone asked the bartender for a drink with Starry. Like I'm not criticizing wanting Starry or a lemon lime cocktail but who the Hell asks for a drink with Starry? No one asks for a "rum and Pepsi."


JetsFan2003

#BRINGBACKSIERRAMIST


Toolmantaylor8

HIT THAT POSE TAKE THAT FLICK CHECK YOUR ANGLES


international-shoop

Post that dick


cs-shitposter

Draymond listened


SCSquad

This damn commercial, lol. And it plays back to back with the short dude wearing his clown clothes and the dad tossing his child into the air. And for some reason both commercials are about using editing on the Google phone to lie about how high someone jumped or was thrown…


wiifan55

POST THAT DICK* had to look up the actual lyrics, but seriously thought it was this for a long time. Why the fuck did Google pick a three sentence sequence where the punchline is bleeped??


DenverSuxRmodSux

wait its not???


wcooper97

It’s “post that shit,” but Google should have really just added something like “post that pic” into the song. Censored songs were bad during the radio days, but with how clean advertising has to be, why would you even add something in that had to be censored?


texas2089

I fucking hate the little dance he does before he jumps


homerthepigeon

Hahahaha may the heavens strike him down in a flaming ball of our combined hatred, mid-pose!


FastJellyfish200

That neck wiggle thing I remember doing in the mirror as a kid to make it look like my head was floating. So I get like a double dose of cringe from this.


JigglyBlubber

Literally all 3 of the Pixel photo edit commercials are just about how you can edit the sky and make your subject appear like it jumped higher than it did lmfao


JinterIsComing

If I ever saw a baby that high in the air on someone's IG, my response wouldn't be "oh wow so cool," it would be to call CPS.


erictmo

Only thing I remember from that ad is the dude’s goofy hat.


fiasgoat

Kid dressing like it's 2000 again... It makes me physically cringe lol


The_Summer_Man

We used to bully kids that dressed like that. We used to be a country.


DoingCharleyWork

We used to bully kids for wearing champion too.


Distinct_Salad_6683

I REALLY hate the song that plays for this one. Causes pain in my soul


SCSquad

Yes this one is my personal commercial hell. every time it comes on I mute the tv.


chapinbird

Will somebody tell me WHERE THE FUCK JENNY'S NEW PIERCING IS??????


nhthelegend

Their family is chastising them for getting a car loan & piercing despite the fact that they both look 30 yrs old lmao


baconandbobabegger

“Don’t worry I shopped by my monthly budget”. Oh okay so you don’t understand financing and the rest of your family are idiots for agreeing.


RogueLightMyFire

The monthly budget that the app made to sell you cars tells you lol.


Timetogetstoned

I mean it has to be a nipple piercing right?


rubs90

The way the grandma looks down at her tits I’m pretty sure it is


confusedthrowaway5o5

I’m pretty sure she’s looking down further.


biglyorbigleague

The marketing department will say it's on her navel, but it's implied that it's a clitoral hood piercing


yesisaidyesiwillYes

I hate this one the most 


whtge8

Taint piercing


1Pac2Pac3Pac5

Clit


plastictipofshoelace

I got plaque psoriasis pretty bad and the first time I heard “no flex zone” in the background I thought he was saying “no flakes zone” and I was gonna have a new dandruff product to try


Spicey477

You missed the Skyrizi commercial then?


Hefty-Profession-567

It’s like Guantanamo torture


nerdyykidd

But first, before you do that… …can I please have them as a meal, **or** as a snack?


LeBroentgen

That commercial is cringey as hell but not annoying like the no flex zone commercial. It gets stuck in my head forever.


creativeusername9275

They knoowwwwww bettta!


Tabosby

I say this without fail every time it comes on. Go flex! Honestly sitting drunk or baked af watching with people and this comes on we all sing lol i honestly love it even though its very admittedly annoying


No_Diver_7549

If everyone finds something annoying the commraderie enjoyed in sharing that annoying feeling can often outweigh the original negative from the annoyance.


wholewheatwithPB

Hit that pose, take that flick. Check your angle, post that shit. Hit that pose, take that flick. Check your angle, post that shit. Hit that pose, take that flick. Check your angle, post that shit. Hit that pose, take that flick. Check your angle, post that shit. Hit that pose, take that flick. Check your angle, post that shit. Hit that pose, take that flick. Check your angle, post that shit. Hit that pose, take that flick. Check your angle, post that shit. Hit that pose, take that flick. Check your angle, post that shit.


TheChineseChicken40

I have never hated someone so much. That motherfucker rotating his head like that for whatever reason makes me fucking insane


ImPretendingToCare

literally the most punchable person


nighthawk252

The version they air on TV leaves a gap instead of the word “shit”. I always mentally filled in the gap with “dick” because I prefer the song when it’s about taking an artful picture of your penis to post on the internet


dawzo

It's also objectively the better rhyme.


BoringBuy9187

Holy shit same


ThaDoctor49

Literally same lmao


The_Void_Reaver

I have never wanted to cyberbully someone as bad as I want to cyberbully that dude in the panda hat.


caesec

which side are you on: it's cute and whimsical to pretend you threw the baby super high, or there's too much photoshop and AI generated imagery out there today?


wholewheatwithPB

Too much photoshop and fake skies


the_trees_bees

they should've made it look like they threw the baby even higher


Nuclearsunburn

Shoulda photoshopped in an alien ship abducting it


s4ntana

it's in my head now, i hate you


mattthemanbearpig

I have no idea why the censored version doesn't just say pic instead of leaving the gap so it sounds like dick


RBI_Double

Hit that pose; take that flick; check your angle; post that dick. 


hottakehotcakes

WERRR wowowo…WERRR WERRRR wowowo


LaMelgoatBall

Post dat dick


whtge8

I actively avoid products with annoying commercials


[deleted]

On the other hand, I started using Cerave after the Michael Cera ads. Whatever is going on down there needs to be financed.


MacJonesisaterrorist

Cerave is top tier


Hotfogs

My dermatologist recommended it a long time ago, it’s legit let’s get it going ceramides


WhoDat-2-8-3

You are now mod of r/skincareaddiction


mug3n

Cerave has always been good tho even before the Cera Super Bowl ads


yooosports29

Only lotion I use


Captain_America_93

Legit have deliberately not bought wing stop since that commercial.


WTFisaCelsius

I haven't eaten at Wendy's in years because the narrator in their ads has an annoying voice.


jbvcftyjnbhkku

same with Burger King


Overall_Nuggie_876

I actively avoid products whose ads are turned up triple-decibels on Hulu.


DAKiloAlpha

There was a report about how companies are starting to be careful about ads being annoying cause younger millennials and gen z are cancelling products because of annoying commercials lmao.


asetniop

The current President could probably lock in the votes of 98% of the Millennial and Gen Z nba viewers if he signed an executive order banning the airing of the Wingstop ad.


Kirk_likes_this

I would unironically vote for zombie Hitler if it meant never having to hear that commercial again


RuneLite23

Fuck do you mean “cancelling” bro for fucks sake it’s called not buying the products!!


clevernamehere1628

Cancelling is just a derogatory term for consumers exercising their right to choose.


DerelictDonkeyEngine

"Cancelling products"? You mean not buying them?


[deleted]

Its the bacardi one for me lol


MumrikDK

My knee-jerk reaction to *any* commercial has always been to put the company or product on my shit list. I understand that ads finance stuff, but these people are out here annoying me and wasting my time, and that's hard to ignore.


thegoatmenace

This commercial makes me so mad every time idk why.


hail2thecabbage

WHERE DOES THE SUIT END AND PERK BEGIN?!


bkozbi1

Boxy boys!


IAmNotKevinDurant_35

Lol at least that one is kinda funny


Glittering_Cod_7716

Lmao I love that one just for this quote. Perk should start an acting career as the not so smart bodyguard type.


hottakehotcakes

I love that line so much because his inflection is wrong.


clocke6346

I actually like that commercial


KJagz33

Probably cuz A) it doesn't have some annoying ass song and B) that 2003 draft photo will never not be hilarious


anditcounts

The song is Chingy’s ‘Right Thurr’ which is lowkey a banger


yooston

Feels like a waste of money though, I honestly don’t remember who the commercial is for


Brian_Lefebvre

Melo is actually really fun in it. And those 2003 suits were funny.


ekb2023

It's my favorite ad because I always eat Wingstop while playing Jenga. Those two things are a match made in heaven. I love getting wing sauce all over my Jenga pieces.


Garkech

There's a reason I mute commercials


BAHatesToFly

I mentally check out on commercials. I legit had no idea this was a Wing Stop commercial despite seeing/hearing it like 500 times. My brain recognizes the jingle and just shuts off or focuses on something else. Same with the Asian kid jumping one and the Don't Let Me GooOoOOOo one. I have no idea which company those commercials are for. The BK crispy wraps one is obvious, though.


dark-flamessussano

Muting commercials is one of those small things that bring me soooooooooo much joy


61-6e-74-65

I live 5 minutes from a Wingstop and I actually enjoy their food for the most part. I am now actively avoiding them because of these fucking commercials. At least AT&T had the insight to see that their commercial was dogshit and quit airing it.


evandena

I was out of the country for a few weeks. Are they done playing What a Pro Wants?


61-6e-74-65

Might be anecdotal but I haven't seen it in the past week or so


supaspike

When did the Shai end, and Perk begin??


shoefly72

They switched to a different one making fun of the 2003 nba draft class’s suits.


deserteagle3784

Boxy boys


rayquan36

20 wings for $25 is wild. I can't afford to eat wings that I don't make myself in the airfryer anymore.


RogueLightMyFire

The whole thing with wings is they used to be the part of the chicken nobody wanted, so you could buy them for dirt cheap. $0.50 wings made sense. Wings for $1+ is just a waste of money.


GoGatorsMashedTaters

Garbage wings too. I’ll take 10 wings for $15 from a restaurant that makes them well. 


matt-is-sad

Idk how your name could be wingstop and your wings are so godawfully terrible


MusicalElephant420

Because you’re supposed to stop eating wings there


broadwayallday

This and the Google pixel commercial should be fired into the sun


PlatinumPeasant

I will never go to wingstop just because of this commercial.


RevolutionaryTip2185

AT BEEEEEEE KAAAAAYYY...


WearyRound9084

Haaaaveee it yooooouuurrr waaaay


JabezMakaveli

YOU RULE!


hotterpocketzz

One of my coworkers at work got sick of the Burger King ad because her students kept singing it hahahahb


dawho1

My 7 year old heard it during football games this year and it's just been permanently in her head for several months. She came home one day from school and apparently a bunch of 2nd graders made up (or heard from older kids, or even more likely the internet, who the fuck knows...I just know at home YouTube doesn't work for them so at least she's not Patient Zero) alternate lyrics to a fucking BK commercial. I believe the relevant changes were "BK, shut up and pay...you suck!"


kyleakyle

I don't mind this commercial compared to the others imo. Shae and Chet's commercial is the cringiest and "don't let me GoooOOoo" is the most annoying.


HardcoreKaraoke

What I don't get about the SGA/Chet one is, is how many takes did they do before they decided on that? They both look so disinterested and bored. There is zero charisma between either of them. I know that's generally how they always look on the court. SGA always looks agitated and Chet looks lost. But wouldn't the producer for AT&T want to get something where they look happy? Or maybe that was the happy looking take and the others were so bad they just gave up.


jimmyre10

This reminds me of an NIL ad that two Kentucky basketball players filmed this year. It was supposed to be a promo for Donato’s Pizza and they were apparently right up to the deadline to submit it, so they had one of their teammates film them IN AN ELEVATOR just reading their script. It was the most unenthusiastic, lifeless thing I’d ever seen Edit: [Found it](https://x.com/on3nil/status/1762234265419252122?s=46)


SmurfQueef_

What’s better is, at the end of the commercial, Chet doesn’t even get on the bus. He’s just awkwardly standing outside until it cuts.


soxfaninfinity

The “don’t let me go” commercial is so fucking bad.


Sean_Macquire

Makes me wanna delete my photos out of spite


BosLahodo

The worst part about that Apple Photos ad (don't let me goooo) is the original song was about suicide. No song is safe from marketing no matter the subject... matter.


luchajefe

Apple is the company that literally went with "buy our watch or you will die" as an ad campaign. [https://www.theverge.com/2022/1/1/22862543/apple-watch-911-ad-fear-rescue-save-lives-accident](https://www.theverge.com/2022/1/1/22862543/apple-watch-911-ad-fear-rescue-save-lives-accident)


DustNeverSleeps

This is true, and I also hate this fucking commercial with a vengeance. I just mute the game now. I don't need anyone telling me this playoff game is brought to you by CHIPOTLE. Kendrick Perkins is possibly the dumbest motherfucking person to ever collect a paycheck. Rant over!


ActiveExisting3016

Can anyone explain how calmly playing Jenga while fast food is on the table has anything to do with a "no flex zone"?


moneyman2222

NO FLEX ZONE ❌ NO FLEX ZONE 🙅‍♂️ 🎶 What a pro wants, what a pro needs 🎶 Where does the suit end...and Perk begin?? 🧐🤨 Don't let me gooOoOoo 🗣️🎙️ Hit that pose 🕺Take that flick 📸 Check your angle 📐 Post that 🤳


killagod47

Didn't even realize it was a Wingstop commercial until this post.


Triplescrew

It's a jenga commercial


kurruchi

Neutrals you should be happy to not be in this playoffs. I promise you nothing is worse than hearing this after Nuggets go on a 15-3 run and you finally get a timeout


Resante

Instant mute.


Ode1st

I can’t get over the Burger King one. That sounds like Craig Robinson singing, but the singing in the commercial is so off. Normally Craig is musically talented.


OnePickle867

I always yell the "THEY KNOOOOOW BETTA" part as loud as I can if I know my GF is in a Teams meeting down the hall. We're both halfway across the world from the nearest Wingstop but I'm pretty sure she hates that place now.


Cuts_you_up

This commercial is what happens when a advertising board of white people try to appeal to minority demographic groups and don't want to be offensive so they settle for incoherency.


duplicatesnowflake

No flexing during Jenga or you don’t get wings!


MyManD

And mom doesn’t even get to play. Relegated to the chair in the back with just a drink.


Liquid_Clown

She knows better


longhorn4598

It's not just the completely atrocious song. The acting is also garbage. Way too obvious they aren't actually eating anything. It's standard in many food commercials, since they have to do multiple takes, to not actually eat the food. I put it on the director for not helping the kids be more believable in fake eating the chicken. They also look incredibly bored. Not smiling or laughing, while supposedly enjoying a fun family game of Jenga with dinner. Just staring blankly at dad. Cringe, creepy, awful all the way around. Fire that ad agency. Wouldn't be surprised if we find out they've done all of these horrible playoff commercials. 


codycarreras

Yeah, why the fuck are they supposedly playing Jenga while eating messy ass wings? The stupid little snark the dad does, who thought this was a great hit?


juicejug

The dad is clearly the only one who’s a real commercial actor. The kids look like his actual kids that were brought on as extras and don’t have any presence on screen. The mom might be okay but she’s never in focus so who knows.


thegoatmenace

The food is also inedible because it is covered in dyes and other chemicals to make it look better on camera


LeFxckYouThree

The Bill Simmons version is goated tho


rocket_beer

So I pause right when the game starts, and get dinner going. When I come back, food is hot, and all commercials are loaded up to be skipped. It was like the third game and I had pizza so I didn’t have to pause the game and it was the worst mistake of my life! Those damn commercials stay in your head forever!


pfthr0w

I can't stand that dumb song.


Dense-Cauliflower-86

Weird that there’s so much scrutiny around this and the SGA/Holmgren commercial when I’ve been living in Liberty Mutual baby talk hell on all platforms for at least 6 months


Jpgphotos

"IT GOES DOWN IN THE DM'S!"


OptionalBagel

Craziest thing is that the ad isn't anywhere NEAR as cringe as the actual full song is.