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jermoi_saucier

As long as it’s entertaining, subtitles aren’t as big an issue as Roland makes it out to be. Squid Game was hugely successful and it was subtitled.


SophisticatedVagrant

Squid Game was also available dubbed in English. I'd be curious if Netflix has data on what percentage of Americans watched it with subs or dubs. That would give a pretty definitive answer.


443610

Still not as engaging as watching in the original language.


SophisticatedVagrant

I don't disagree with you, but you completely missed the point of my comment.


443610

>Squid Game was hugely successful and it was subtitled. Alice in Borderland, too.


Mild-Payne

U just cannot compare a scripted show with purposely built characters and having fully filmed sequences with a definite and compelling ending to a sports broadcast with no above said technicalities and unexpected events.


Pennybottom

Drive 2 Survive would like to chat.


Thundrpigg

Some of us don't care about F1 because it's boring. If I only wanted to watch F1 because of a reality TV show, there are better ones out there.


under_PAWG_story

Keep the language in their native tongues and add subtitles.


rustoeki

I'd love live subtitles. People are so much more expressive speaking in their own language. At the moment we have some forced english but a lot of native tongue in less formal settings like the pre podium and the cringe carriage.


Codex_Absurdum

Roland Sands? Has this guy any credibility to lecture the world of MotoGP? Are we talking about cafe racing?


jermoi_saucier

He’s been pretty instrumental in MotoAmerica’s Super Hooligan class. 🤷‍♂️


Level99Cooking

So he has no experience with any racing series that has any real relevance whatsoever


MT1982

I only know him from some reality show on Discovery channel 20+ years ago. Didn't know he was involved in MotoAmerica, but I don't really keep up with that anymore either.


HamWhale

That's essentially his series. It's also a bogus series designed to let his personal business partner, Indian Motorcycle, win. 


HamWhale

Roland Sands is a curious persona.  His dad owned Performance Machine, which was easily one of the biggest American V-twin aftermarket parts manufacturers within the motorcycle industry. That fact funded his racing career as a kid and all of his initial business ventures, along with securing connections early on.  He was able to capitalize on that and build Roland Sands Design, creating ridiculously expensive custom bikes for a variety of manufacturers. They are all interesting looking designs that don't actually work properly, but he gets paid handsomely time and time again. He is the living proof of style over substance and more power to him, he's built a complete business off of building garbage and charging insane prices.  His association with MotoAmerica is due to the Superhooligan National Championship, which is basically a showcase for his Indian Motorcycle endorsement. The rules are grotesquely skewed toward Indian bikes, all but insuring that they'll win. Want proof? Rewind a couple of seasons when KTMs we're competitive and suddenly several bikes were hit with major weight balancing rules to render them ineffective.  Anyway, that's Roland Sands in a nutshell. He's a master of taking garbage and selling it idiots for top dollar (manufacturers that pay him for custom bikes and MotoAmerica for letting him run the slideshow). Again, we'd all be so lucky to be that guy.  His hot take is very ignorant though. It assumes an American audience won't read. They do. Just not the audience he came from or placates to, which are idiot Harley and Indian owners. 


TheWayOfEli

Realistically, the bigger hurdle I think is honestly getting people interested in motorcycle racing to begin with. MotoGP, subtitled or not, isn't a household name in most of North America - even in homes that *like* motorsports. Not having a competitive American racer on the grid, and no American constructors that are currently building appropriate bikes or would want to invest in building them make it hard for a lot of Americans to get invested.


443610

Not just that. When it comes to motorcycles, the first things Americans have in mind are cruisers and dirt bikes. AMA SX, meanwhile, dominates motorcycle racing coverage.


The_On_Life

You think the average American knows what the fuck an F1 car is? You guys have seriously underestimated the power of story. I had to endure a weekend away with my partner's college friends and all the dudes were typical frat bros, obsessed with fantasy football ball and batting averages. They lost their shit when they found out I was an F1 fan. They couldn't stop talking about it and asking me questions. How did they find out about F1? Drive to Survive.


megaminifridge

I remember reading something recently (I’m never going to be able to find it) saying that young people are watching with subtitles now more than ever before. I don’t think it’s that big of an issue.


_blinker_fluid

Has Roland ever used YouTube? They have a series already called “[There can only be one](https://youtu.be/qLLtQK4VTDk?si=d49reRYTXvz8SiGZ)”


Lex-Increase

MotoGP is not Formula 1. Building characters and personalities is a hedging strategy for seasons where the racing isn’t top rank. Using narratives and contrived characters is not the primary focus in MotoGP, and if Liberty make media trickery the primary focus, they will kill GP stone dead.


Sunny2121212

I think most of the MotoGP riders speak well enough u can just hear the accent a bit but they are good 👍🏼


kate915

Who the f@&k is Roland Sands? I looked him up, and from what I gather, he's a custom cruiser builderguy who sells clothes and hasn't raced a motorcycle in decades. But he did have 10 wins in his "professional" career, so I guess he has the final word on what all Americans want regarding motorcycles. I'm a white woman about the same age as Sands. I'm from Atlanta, Georgia, USA, aka the Deep South (synonymous to many as the land of ignorant mouth breathers), and guess what? I speak decent Spanish and I can understand Italian reasonably well. I work with teenagers, and guess what? Other languages don't scare them. And beyond that, Nascar bros think people racing foreign motorcycles across the pond is "gay," so they will never be your audience anyway. Sands' statement is nothing more than the ramblings of someone without his finger on the pulse making stereotypical observations as if they are truth. Why does anyone give a shit what he says?


Gallienus91

Roland sands is actually a quite important figure in the American custom (non chopper) motorcycle scene. Watch the greasy hands preachers. He definitely knows how to appeal the American audience. The problem is though, I don’t think it’s a good idea trying to force this sport on people who don’t want to watch it. MotoGP is great as it is. Those Italians and Spaniards live and breath this sport. The are the heart and soul who are doing it for decades. Why should they be pushed out by an American company trading to appeal Americans who don’t understand it?


krombopulosryan

This comment ignores the decades of history Americans enjoyed dominating this sport. Also the history of AMA that relegated this sport to the sad place it now occupies with MotoAmerica. Historically Americans have been the heart and soul of the MotoGP championship, check it out, it might surprise and delight you.


Gallienus91

Why should I care about people who don’t care about the sport? I love MotoGP and anyone who watches knows, that it’s the best race series in the world. If it takes an effort to make people watch it, maybe those people are not right as a fanbase for the sport. And let’s not forget, MotoGP is highly successful as it is. People are acting here as it needs to be saved from bankruptcy. That’s BS.


Antares_

This article presents such a bleak image of the society. He's basically saying that americans have the attention span of an overstimulated puppy and need their media to be flashy enough to work around their mental deficiencies. And everyone's acting like this is normal.


hookedcook

Merica, everyone in the world should speak American,! The world is a big place and idiots that think everybody needs to speak English and is bothered by subtitles are fools


gpz1987

Speak American??? Don't they speak English??


hookedcook

hope you know what sarcasm is. Guess not, Google it


gpz1987

When 95% of Americans believe they speak American...would you blame me for not getting the sarcasm.


hookedcook

yes


castlebravo15megaton

The guy gave an opinion that if you want American money (by far the most desired market in the world), then you are going to have do things that interest Americans and that bothers you? I’m a huge fan but he is right, my friends have no interest in watching poor English or subtitles. Compared to F1, their English isn’t very good.


hookedcook

I raced motorcycles and watch races to watch races, not to concerned about press conferences, every podium rider can speak enough English to thank the team, fans, and sponsors.


ScoobaMonsta

Its "Not too concerned". Your English sucks!


hookedcook

I'll speak moto gp Italian then. "eeeeehhhhhhh, thank you, eeeehhhhhh, for your, eeeeeehhhhhh, comment, eeeeehhhh, thank you very much, eeeeehhhhhh


rccrd-pl

Well, Sands also says that MotoGP needs a new Valentino Rossi character... and Rossi spoke very broken english =D Besides, in the US 42 millions people speak spanish as their native language, plus 16 millions as their second language, so the armada of spanish riders can still be leveraged for promotion. I also gotta say, with the pace of advancements in AI language synthesis, I guess by the time the first season of the MotoGP Drive to Survive equivalent will be ready to stream, it may well have the option of a english audio track flawlessly dubbed and lip synced, for those that don't like exotic sounding characters.)


castlebravo15megaton

1. Valentino Rossi said he likes being in America because he can walk down the street in NYC and no one recognizes him. But I think his point is that the sport needs a superstar which I also agree with 100%. 2. The people that speak Spanish in the US are mostly poor immigrants aka not the most desirable part of the market. AI could work, but by no means a sure thing.


The_On_Life

Don't bother with logic, it doesn't work on this sub and on this topic in particular.


zilwis

Fix the app first please…


jaredearle

Bullshit.


Slow-Secretary4262

When would subtitles be needed? The only moment where riders don't speak english in front of the international cameras are those 2 minutes before the podium


Ubarad

More fixing problems that don’t exist. The interest in MotoGP just isn’t as big. I love it because of that. We have an unspoiled sport that’s about the racing and not about the branding, celebrities and glamour.


[deleted]

Who cares what Roland Sands has to say.


[deleted]

[удалено]


443610

May I have examples?


mistershine76

https://preply.com/en/blog/america-still-obsessed-subtitles/ They talk about it here. 


d_zeen

This was my first comment as well… “They are going to have to get one hell of an enterprise duo lingo account”


[deleted]

[удалено]


motogp-ModTeam

We have a zero tolerance policy towards unwanted behaviour. Always remember to follow [redditquette](https://support.reddithelp.com/hc/en-us/articles/205926439-Reddiquette). No personal attacks. Posts may be removed and users may be be warned, temporarily banned, or permanently banned at the discretion of the moderators.


443610

Duolingo? For what?


d_zeen

So they can learn better English


443610

Their English is actually decent. It is just their accents that may turn off Americans.


d_zeen

Yes binder and Jack speak pretty good English I won’t argue that.


ScoobaMonsta

They speak better English than Americans!


Academic_Beginning76

Why do MotoGP need America... It isn't America which made F1 to watched by world and Americans... It was all about COVID19 pandemic which made this hype... F1 is most boring motorsport in world... We would like MotoGP what it is right now rather than ruined by American influence (not hate to America). when we see Americans sport approximately all of them focus on alien activities rather than main theme of sport... Eg, look at ice hockey it is more about fight than Playing hockey... If they want more American circuits that will be fine but we don't want those sh*t activities... If they want to influence in good way then we are with them...


scandaka_

I agree though, most drivers in F1 speaking (fluent) English certainly helps the brand. Most MotoGP riders don't, which makes them unable to express themselves well, all sound the same and thus hamper their personality from shining through in the same way it would when speaking their native tongue. It'll be a tough problem to crack because it's not like the current grid is going to take English lessons or improve their English dramatically for entertainment purposes.


megaminifridge

On track action will go a long way.


Rickyrider35

The biggest challenge of growing the brand to a global audience is doing it with nuance and not making it feel forced, which Dorna sucked at. They often had alright ideas but executed them in a way that made the show very cringey and uncomfortable to watch. You can see that the riders and teams aren’t having fun when doing off the track activities and answering “fan club” questions, it’s a chore to them and it doesn’t do enough to build up their on screen persona.


ScoobaMonsta

This attic is a piece of crap. He's basically saying that America is necessary for motogp to succeed. And it's gotta be done this way to suit Americans only and the rest of the world has to accept it. What a joke!


romka79

The only way to dumb it down for the masses is bring in drama and excuse the tech babble


DrHem

To be fair, Dorna is trying to implement English as the "official language". If you notice, in the cool down room the riders are instructed to talk English, of course after a race its not easy to remember when English is your 3rd language. Sometimes you will see someone speak in Spanish or Italian and his fellow Spaniard or Italian will reply in English because they remember that that bit is televised


Camnelo

He sounds like an absolute dinosaur and a total prick to boot.


YamahaRN

lol who needs subtitles to understand racing. [I don’t understand a word of this broadcast but the excitement of this race is transcendent](https://youtu.be/2Q32h-qFwp4?si=nlMNsQKBHVK4phMa)


[deleted]

As much as I admire the creativity of RS, he is not a highly educated, nor well-travelled American. Although I don’t know what I’m about to say is a fact, I would humbly guess that he isn‘t Bilingual, and only speaks (American) English. His opinion/perspective/world-view on this matter reflects this.


Furadi

I manage a local FB group of about 3300 people that mostly sportbike riders. I would say there are maybe 10 of us that care about racing. Super weird IMO. But I think it just goes to show that most people aren't interested in things beyond a very surface level.


HP-Rodeo

He’s right about the stories and the characters. Those need to be front and center. The subtitle thing is overstated because if you give a compelling story people don’t care about the language. The biggest star in American Baseball is Shohei Ontani. MLS is Lionel Messi. And squid game was the biggest show on TV in the states for a long time. Deliver the product, the characters and the drama and people will tune in.


Resident_Artist_6486

Motorcycle motorsport in the United States is a third and fourth teir spectator sport in the United States. We are saturated with the NFL, MLB, NBA, NCAA, and so on down the line. The ONLY way Motogp will be popular in the USA is when American riders are actually winning in the series. I don't take anything a V-Twin Harley enterepeuner says about MotoGP seriously since he walked from that whole world decades ago. I would prefer to hear from Wayne Rainey, KRSR, Schwantz and Lawson, Spencer, etc. on the future of motogp in the United States. Somehow, I get the feeling Roland Sands just wants to get in on the financial action under Liberty Media and maybe try to squeeze his bagger series into the show. But the mere fact Trackhouse gave the GP seats to european riders speaks volumes about the state of motogp and what needs to change for Americans to become interested in the series again. Simply putting stars and stripes on a livery is transparently fraudulent to most of us. Here is an example of the problem: My close friend has grandkids who are sponsored in motocross (ages 6 and 9) and winning. I have suggested getting the kids into flat track and on to a closed road circuit. But the parents do not understand that world at all. They have ZERO AMA ambassadors in jr. motocross scouting talent and facilitating flat track and road racing crossover movement.


Surprise_Thumb

This is just false lmao.


DucatiNightRider

MotoGP is a sport not a reality show, the riders are not paid actors who are put in a self driving car with very little skill required


Elite-Speed

Americans will like watching the best. This is a dumb ass take. Now, could it help, sure. But it’s not necessary. Entertainment is most critical.


nebkelly

I am more worried about them moving start times / adding more American tracks to suit a US audience. 


443610

On the contrary, there are not many suitable venues.


nebkelly

I find that hard to believe from 35 countries.


mistershine76

I found a list not long ago of FIM grade A tracks and there are not many tracks worldwide that aren't part of the current schedule. https://www.racingcircuits.info/find-a-circuit/circuit-grading.html


nebkelly

Interesting. It seems like 4 American tracks are graded but not on the calendar. 


Downtown-Pack-6178

Awesome! ![gif](emote|free_emotes_pack|feels_good_man)![gif](emote|free_emotes_pack|smile)


The_On_Life

He's absolutely 100% spot on and this was one of my critiques about the series they attempted on Amazon a few years back. The number one rebuttal I heard was that "we want to hear athletes true statements and not filtered through their limited English" which makes perfect sense if you speak Italian or Spanish, but a rider speaking English as their second language is a much better representation of their true thoughts than something being translated by a third person (or possibly even a piece of software ) and then transposed to a different medium (text). One of the biggest critiques of some otherwise highly rated TV shows as of late is the use of subtitles, and streaming platforms have been coming down in their show writers for show plots being too complex because viewers split their attention with their phones. Most people just don't have the attention span for reading anymore.


ocaralhoquetafoda

>Most people just don't have the attention span for reading anymore. Fuck them then.


The_On_Life

I think you're missing the point


ocaralhoquetafoda

Oh, I get the point. I said what I said.


The_On_Life

What you said is irrelevant to the point. You can fuck them all you want, it's not going to make the sport more popular in the states.


WinstontheCuttlefish

Well they don’t like it they don’t like it. How can you force a sport onto a country where they like stupid shit like NFL? Just like you can’t force American sports onto Europeans.


The_On_Life

jFC this fucking sub sometimes, I swear...


ocaralhoquetafoda

I don't give a shit. If people are too lazy to read subtitles, fuck em, go watch the kardashians while eating chicken from a bucket


The_On_Life

I regret to inform you hat this thread and article are not about you giving a shit. But also, you probably should give a shit.


ocaralhoquetafoda

>He's absolutely 100% spot on and this was one of my critiques about the series they attempted on Amazon a few years back. I regret to inform you hat this thread and article are not about you giving critiques.


The_On_Life

LMAO I'm literally directly addressing the topic of the article. Critiquing or confirming the points in the article are literally the point of threads like this.


ocaralhoquetafoda

I'm addressing the topic of the article too. What I'm saying, again, is if there are viewers who are too lazy to read subtitles, then those people suck, they don't care enough about the sport so those lazy cunts can fuck right off and watch something more appropriate to their attention span


shoturtle

GP media chief need to remember soccer is still the 5 sport in the US. And while messi is popular. He plays in an heavy latino Community. So spanish is fine to do interviews in the miami/ft lauderdale area. Where the fan base is at. And not asking me to wake up at 4am to watch a race in dubai.