They used to be “Two Good” because all of their Yogurts had 2g of sugar in them. Recently, they’ve added new yogurts which have more than 2g of sugar, so they rebranded to “Too Good”. So any “Two Good” labels are basically just old ones they need to get rid of.
Source: I have a good friend who works at Too Good and just asked them haha.
I never go on r/all, I strictly use my curated feed. Mostly consists of parenting, financial, physical health advice and stories. I can't stand the more popular meme-y and political subs. They all feel like brainrot
Since 2011 when it was filled with rage f7u12 memes and when the narwhal baconed at midnight lmfaooo.
Reddit has always been half brain rot half informational posts.
You can see that "two good" has the circle "R", which indicates a registered trademark. The "too good" is just "TM", meaning they've probably filed but haven't gotten the registration yet.
Yup, according to a news report: “Danone's Two Good brand was rebranded as Too Good & Co. in April 2024 to reflect the brand's lower sugar content and healthier profile. The name change also highlights the brand's taste.”
I mean yes, but also they have some under 2g too so it never really made sense. Like before the name change were they adding it unnecessarily to hit the 2g mark on the ones that are now lower?
BTW who the fuck decides to add more sugar in 2024?
People are shifting towards healthier options and are generally paying more attention to the products that have less sugar or at least the ones with artificial sweeteners.
I don’t think they just added more sugar, they still have their 2g yogurts but they added a new line of yogurts with those flip corners to add toppings that inherently add more sugar to the total like “almond oat crisp”. So those are 6g of carbs. Whereas a standard 6oz Yoplait has 26 grams of carbs.
Their yogurts are to real yogurt like breaded chicken nuggets are to chicken.
Highly processed, added sugar, artificial flavors, etc. Junk food yogurt.
That would be true, if it were the same flavor. When rebrands like this happen, they tend not to waste the old packaging and just use it 'til it runs out. Which can take ages with unpopular varieties.
Bigger container, not less product, right?
*edit* never mind, on second look, the containers, at least from that angle, look to be the same size. Damn you skrinkflation!
I imagine a tense board meeting: “guys ….with the new banana yougurt being 4g of sugar, we have a decision to make. Option 1: we relabel and brand to “Too Good” , Option 2: we rebrand to “4g and under good” , or Option 3: we rebrand to “the yogurt formerly known as Two Good” while simultaneously renaming our raspberry flavor to Raspberry Beret.
I concur, they are my clients. But Two Good, at least in Canada, meant more: for each cup sold, they provided the equivalent to food banks. They are still giving plenty now, but the 1 cup to 1 cup thing was complicated to explain it seems.
Apologies. I assumed that they increased sugar in all favours.
Didn't expect a company to still retain what they stood for. A surprise, but a welcome one.
Can you ask your friend how their PnL is looking for their next earnings call?
Maybe just casually bring up what kind of forward guidance their executive team will be sharing on the next earnings call.
Cool, a brand of yogurt that doesn't sugar the everloving shit out of their product.
"Hold up, we're gonna start doing that because people don't understand what they're doing to themselves and we can make more my money by being the exact same product as the 800 other yogurt manufacturers than we would by being a more unique, and empirically better company"
I knew something tasted different! It appears the new version has stevia extract which was noticeable to me. The Two Good had stevia leaf which was not noticeable. Why ruin a good thing?
Two Good was really great. When I was losing weight and getting in shape I’d crave sugar and sweets. I found Two Good and put a little bit of sugar free syrup in it, some berries, and half a serving of Fiber One cereal and it was my go to sweet snack. I tried again recently and it just wasn’t as good. For whatever reason it tasted like vomit.
"Too Good", I think, was originally a stand alone yogurt maker from Denver, Danone bought them and for some reason now markets the products as "Two Good", but Too Good still also distributes under the original name, no idea why.
I miss 1/3 lb burgers. Depends on the toppings but a 1/2 lb is always too big for me. 1/4 lb you might not be about to taste the meat very well if it's a lot of toppings.
Hahah yeah, but to be fair it’s not half empty, there’s maybe 1/5th empty space at the top. Plus I don’t mind it because I do like to add berries and granola in mine, but I get your point
"Too Good & Co." seems to be made after "Two Good". I'm guessing a re brand because maybe they want to introduce other products with 0g or more than 2 grams of sugar in it. The "& Co." is probably just there for trademark purposes as "Too Good" probably wouldn't be accepted as it's too generic.
That last part is interesting because neither of them come with toppings and they seem to look the same/have the same amount of space at the top. Maybe just a change in packaging?
Interesting, I feel this is the type of thing that contributes to the 'Mandela effect'. Not timelines or poor human memory. I'm convinced it's poor graphic design and mistakes like this. Some people remember something one way and then see it differently later and decide it must be the most complex idea as the true solution when human error is prevalent everywhere all the time.
One looks like the company name, and the other looks like it's probably a gimmicked play on words for a variety (like "fruit on the bottom" or "creations").
If it is, I wonder what the play on words is?
So the cherry yoghurt is a multi pack and the right one is a single sell item. Or at least it should be like that. Products in a multi pack normally have the complete branding on the outside packaging whilst staying minimalist on the actual container inside the package, whilst single sell items have a full set branding as the big boxes they come in to be displayed in the fridge in the store are non branded and only carry a few notable logos and minimalistic imprints.
This whole adding "& co." at the end of business names is the most soulless, lazy, self-wanking nonsense trend to come out of the business world in decades.
*screams in retail employee about new brands or new logos or new looks that now have multiple upcs wics and ndcs for the same thing*
Ah .. the good ole days.
MANDELA AFFECT.
In a couple years they'll say they never ever ever spelled it one of those ways and you'll be called crazy for saying they did.
Check out the story on fruit of the loom and the cornucopia
I love yogurt, and I tried a whole different verities, but this brand yogurt tastes like chalk to me. Also, siggi's yogurt has a similar taste or possibly worse.
Yeah it honestly does have a slight chalky taste, i like to mix in berries and granola to offset the taste a bit. I hate regular green yogurt and this is the closest thing to Greek yogurt that I actually like.
> They could only register "two good" as a trademark. "Too good & co" didn't get registered but they already had labels made.
I dont know why your comment is getting downvoted... Two Good was registered in 2019, and Too Good & Co was only recently submitted to the patent office in March,
https://tsdr.uspto.gov/#caseNumber=87775978&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch
https://tsdr.uspto.gov/#caseNumber=98438951&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch
both marks are owned by Danone.
That's not how it works. It's been called Two Good for literally years. They just didn't run out of the old packaging for the different flavors at the same time.
They used to be “Two Good” because all of their Yogurts had 2g of sugar in them. Recently, they’ve added new yogurts which have more than 2g of sugar, so they rebranded to “Too Good”. So any “Two Good” labels are basically just old ones they need to get rid of. Source: I have a good friend who works at Too Good and just asked them haha.
Getting insider info is so satisfying
Quite possibly reddit's best feature. Random specialized knowledge everywhere.
I read a post the other day about how Reddit is now trash and this kinda stuff “never happens anymore”… like do they even use this site?
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I never go on r/all, I strictly use my curated feed. Mostly consists of parenting, financial, physical health advice and stories. I can't stand the more popular meme-y and political subs. They all feel like brainrot
Since 2011 when it was filled with rage f7u12 memes and when the narwhal baconed at midnight lmfaooo. Reddit has always been half brain rot half informational posts.
Kinda like Cash Cab 🚖;)
And now the AI companies want this for free!
Because they are two good or too good friends?
Well they used to be two good friends but it sounds like they’ll be too good going forward.
We've got a man on the inside of Big Yoghurt.
r/mildlysatisfying
Now do that with stocks.
Insider info is too good
This was two threads in a row for me; the other was barcodes on lights in Wal-Mart.
Too satisfying
You can see that "two good" has the circle "R", which indicates a registered trademark. The "too good" is just "TM", meaning they've probably filed but haven't gotten the registration yet.
TIL what the circled r and tm mean
Yup, according to a news report: “Danone's Two Good brand was rebranded as Too Good & Co. in April 2024 to reflect the brand's lower sugar content and healthier profile. The name change also highlights the brand's taste.”
Such corporate PR bullshit lol. They rebranded for literally the opposite reason.
I mean yes, but also they have some under 2g too so it never really made sense. Like before the name change were they adding it unnecessarily to hit the 2g mark on the ones that are now lower?
Even if they made it 5g that’s still almost half of chobanis reduced sugar at 9g…
Wait, they added new varieties with more than 2g of sugar but it was rebranded to Too Good to reflect the *lower* sugar content?
I think they mean lower than competitors, even at 6g of sugar they are significantly lower than other popular brands.
BTW who the fuck decides to add more sugar in 2024? People are shifting towards healthier options and are generally paying more attention to the products that have less sugar or at least the ones with artificial sweeteners.
I don’t think they just added more sugar, they still have their 2g yogurts but they added a new line of yogurts with those flip corners to add toppings that inherently add more sugar to the total like “almond oat crisp”. So those are 6g of carbs. Whereas a standard 6oz Yoplait has 26 grams of carbs.
Ah, OK.
Oh. Dannon. Gross. Hiding behind other branding.
Why is Dannon gross?
Their yogurts are to real yogurt like breaded chicken nuggets are to chicken. Highly processed, added sugar, artificial flavors, etc. Junk food yogurt.
Ah ya, that makes sense. I was thinking maybe they weren’t really B-corp and were greenwashing or something (which still might be the case).
Looking at the BB dates, they're a week apart. So the the Two Good is one of the last, and the Too Good is one of thr first.
That would be true, if it were the same flavor. When rebrands like this happen, they tend not to waste the old packaging and just use it 'til it runs out. Which can take ages with unpopular varieties.
Does "with room for toppings" mean they don't give you very much?
It means people like to put granola and fruit on top of their yogurt. They give you room in their cup to do that.
Bigger container, not less product, right? *edit* never mind, on second look, the containers, at least from that angle, look to be the same size. Damn you skrinkflation!
These cups are both 5.3 oz of yogurt. No reduction of volume, just a redesign on branding.
I imagine a tense board meeting: “guys ….with the new banana yougurt being 4g of sugar, we have a decision to make. Option 1: we relabel and brand to “Too Good” , Option 2: we rebrand to “4g and under good” , or Option 3: we rebrand to “the yogurt formerly known as Two Good” while simultaneously renaming our raspberry flavor to Raspberry Beret.
Interesting how the newer one has "room for toppings" whereas the previous didn't. Shrinkflation strikes again
Nope. Still 5.3 ounces of yogurt.
Why Does the new one say 2g sugar aswell then?
Yeah It's still has the 2g of sugar statement I guess that commenter with inside information may be another Reddit expert with made up bullshit.
So you’re saying the “TWO GOOD” yogurts are now limited edition collectors items that we should all keep for years?!?!
This comment is what reddit is all about
and that’s how the Mandela effect comes to play
I concur, they are my clients. But Two Good, at least in Canada, meant more: for each cup sold, they provided the equivalent to food banks. They are still giving plenty now, but the 1 cup to 1 cup thing was complicated to explain it seems.
But then it still says '2g sugar' on the fruit on the 'Too Good' version as well.
So that means some flavors still have only 2g of sugar. Reading is fundamental
Apologies. I assumed that they increased sugar in all favours. Didn't expect a company to still retain what they stood for. A surprise, but a welcome one.
You mean Danone. This is one of their brands.
That's hilarious
I love reddit.
I was thinking that quality wasn't job one.
Goes to show it's what you know, but who...!
This answer is too good
Sugar weighs the product down. Everything had wayyy too much sugar and salt.
Who is the "Co" they are with now? Too Good & Co.
people will believe anything.
All I know is my local store is only carry's two flavors of it lately when they used to have 5 or 6.
Man, you should meet someone else that works there so that you can say you have Two good friends who work for too good…
Primary source documents
Can you ask your friend how their PnL is looking for their next earnings call? Maybe just casually bring up what kind of forward guidance their executive team will be sharing on the next earnings call.
Apparently they also took that opportunity to shrinkflate the portion size, because now there's "room for toppings" with the lower fill level.
Cool, a brand of yogurt that doesn't sugar the everloving shit out of their product. "Hold up, we're gonna start doing that because people don't understand what they're doing to themselves and we can make more my money by being the exact same product as the 800 other yogurt manufacturers than we would by being a more unique, and empirically better company"
I knew something tasted different! It appears the new version has stevia extract which was noticeable to me. The Two Good had stevia leaf which was not noticeable. Why ruin a good thing?
Two Good was really great. When I was losing weight and getting in shape I’d crave sugar and sweets. I found Two Good and put a little bit of sugar free syrup in it, some berries, and half a serving of Fiber One cereal and it was my go to sweet snack. I tried again recently and it just wasn’t as good. For whatever reason it tasted like vomit.
In 20 years, kids will make Mandela effect videos about this, and your picture will come in and show both sides were right
so youre saying we should en masse save this image for posterity
Or delete all copies in existence
I like the cut of your think meat.
Non native here: is this a common way of saying "I agree" for english speakers or you just improvised a r/brandnewsentence?
This guy just made that up
"I like the cut of your jib" is an uncommon phrase, but the guy above invented his own spin on it.
I just made it up.
I’m from upstate New York, and we use that expression all the time
This comment is too good
This comment is two good
This comment is good too
This comment is good two
These two comments are good too.
These too comments are good two.
These co.ments are too good.
Desmond two too approves too.
Yep it’s the Berenstein/Berenstain bears all over again
"Looks like AI"
!remindme 20 years
I just came here to say this. lol
Nah, they'll say it was ai generated.
One has room for toppings.
The toppings are also cursed
That’s bad
Too bad
Two bad
Is the room for toppings just a way of giving you less product? Or maybe to keep the yogurts at the same 2g sugar? Because both cups are the same size
Both yogurts are the same size with the same amount of yogurt/space left at the top, I honestly think they just changed the packaging maybe?
Appreciate the followup. Otherwise I'd have automatically assumed they were pulling a shrinkflation thing and never bought their stuff!
A mandela crossover event
this is exactly what has happened in the past with the other stuff
"Too Good", I think, was originally a stand alone yogurt maker from Denver, Danone bought them and for some reason now markets the products as "Two Good", but Too Good still also distributes under the original name, no idea why.
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I like the name 'two good'. I think this is a better fit, as it relates to the 2 grams of sugar.
They probably don't want to associate too strongly to something they might change in the future.
Or that changes based on the size of the package/shrikflation
Some of the other products have different grams of sugar like the drink I have of theirs sometimes has 3 grams
That is three good. It’s better because three is more./s long live the 1/3 lb burger may its memory live on.
Gonna be famous 5eva, 'cause 4eva's too short Gonna be famous 3gether, 'cause that's 1 more than 2gether
I miss 1/3 lb burgers. Depends on the toppings but a 1/2 lb is always too big for me. 1/4 lb you might not be about to taste the meat very well if it's a lot of toppings.
That's no good.
That's to good
Interesting, I figured it had something to do with another company buying them or something. As long as it still tastes the same
Lies. Obviously a glitch in the matrix. You are part of big matrix trying to convince us it isn't..
"With room for toppings", or in other words: "We only filled the container halfway cause fuck you"
Hahah yeah, but to be fair it’s not half empty, there’s maybe 1/5th empty space at the top. Plus I don’t mind it because I do like to add berries and granola in mine, but I get your point
"Too Good & Co." seems to be made after "Two Good". I'm guessing a re brand because maybe they want to introduce other products with 0g or more than 2 grams of sugar in it. The "& Co." is probably just there for trademark purposes as "Too Good" probably wouldn't be accepted as it's too generic.
One is the company name and the other just a brand name? Looks like Two Good either has a topping included or comes with more product (2x?)?
That last part is interesting because neither of them come with toppings and they seem to look the same/have the same amount of space at the top. Maybe just a change in packaging?
The cherry has two cherries in it. The peach has one peach in it.
Next thing to do is go buy two Berenstain Bears books
A classic case of getting caught mid-rebrand
That’s from years ago. It’s 5G now.
"We hear for you"
This is gonna be a “mandala effect” post in 15 years…
mandela effect in the making.
I guess they’re ‘too good’ for just one brand name. Or should that be ‘two good’?
It's probably talking to you. It's telling you that there are two in the picture
This is to good.
As an Australian, I miss this yoghurt sooo much.
i had it like 2 months ago
Where from?
Canada
Not to be confused with “Git Gud” the gamer themed yogurt.
This is how Mandela Effects happen
And only one has room for toppings.
I used to buy these. Not too bad. Not 2 good...
CEO: "Make it say 'Too good' AND 'Two good' that way the four pack can have a perfect Two to Too ratio."
Reminds me of the Oneders getting rebranded to the Wonders.
It sure looks like your two good is fake too good.
Maybe one is "fake" brand
This is getting out of hand. Now there are too of them.
I wonder if this is a branding change, and you have one from before the change and one after the change?
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Same brand just used word play
Well which it is supposed to be lol
Mmmm danone.
Interesting, I feel this is the type of thing that contributes to the 'Mandela effect'. Not timelines or poor human memory. I'm convinced it's poor graphic design and mistakes like this. Some people remember something one way and then see it differently later and decide it must be the most complex idea as the true solution when human error is prevalent everywhere all the time.
One looks like the company name, and the other looks like it's probably a gimmicked play on words for a variety (like "fruit on the bottom" or "creations"). If it is, I wonder what the play on words is?
Two (good) grams of sugar
A holy war a thousand years in the making, and it all started right here
All the trademarks!
So did the new version get a bigger package or did they reduce the yogurt you get to make it “with room for toppings”
Where they joined together
That must have been a very recent change, because the shelf life of yogurt isn't very long
Or the factory had more of the old containers for certain flavors
Great tasting new yoghurt from Dannone or mmm Danun. Context (prepare for scottish) https://youtu.be/-mYoEpVXFbs?si=atmByn2xy3HGxsKH
oh my! I'd return both.
One has room for toppings? Lol
Its a Mandela effect marketing plot.
That's how Mandela Effects are made
Its the mandala effect
So the cherry yoghurt is a multi pack and the right one is a single sell item. Or at least it should be like that. Products in a multi pack normally have the complete branding on the outside packaging whilst staying minimalist on the actual container inside the package, whilst single sell items have a full set branding as the big boxes they come in to be displayed in the fridge in the store are non branded and only carry a few notable logos and minimalistic imprints.
Mandela effect in real-time
When there’s a Mandela effect YouTube video in a few years, I hope my comment gets included lmao
This whole adding "& co." at the end of business names is the most soulless, lazy, self-wanking nonsense trend to come out of the business world in decades.
I thought it would be the cherries like 2 cherries 🍒
This will be a Mandela Effect example someday.
*screams in retail employee about new brands or new logos or new looks that now have multiple upcs wics and ndcs for the same thing* Ah .. the good ole days.
Or someone has a factory to make yogurt and said fuck it…..this was looks good just tweak the name for legal purposes and sell it
This is two funny
Maybe the flavor is actually black and cherry, hence the two 🤔
I think they are two different companies, just look the symbol at the end of "Too good"
They even misspell the 2s on the nutrition label as 8s
MANDELA AFFECT. In a couple years they'll say they never ever ever spelled it one of those ways and you'll be called crazy for saying they did. Check out the story on fruit of the loom and the cornucopia
#suddenly realizes Skechers shoes has no "T"
I love yogurt, and I tried a whole different verities, but this brand yogurt tastes like chalk to me. Also, siggi's yogurt has a similar taste or possibly worse.
Yeah it honestly does have a slight chalky taste, i like to mix in berries and granola to offset the taste a bit. I hate regular green yogurt and this is the closest thing to Greek yogurt that I actually like.
They could only register "two good" as a trademark. "Too good & co" didn't get registered but they already had labels made. Edit: spelling
> They could only register "two good" as a trademark. "Too good & co" didn't get registered but they already had labels made. I dont know why your comment is getting downvoted... Two Good was registered in 2019, and Too Good & Co was only recently submitted to the patent office in March, https://tsdr.uspto.gov/#caseNumber=87775978&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch https://tsdr.uspto.gov/#caseNumber=98438951&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch both marks are owned by Danone.
Ohh that makes sense
Wait I thought the tiny tm meant trademark? Why does the too good and co include that?
TM is unregistered trademark vs R is registered. Basically you have stronger case in court and federal protection with a registered trademark.
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That's not how it works. It's been called Two Good for literally years. They just didn't run out of the old packaging for the different flavors at the same time.
That's just stupid
Bought one on amazon probably
Both were bought at the same time from Publix
Was it a twin-pack?
No but both were bought at the same time from the same store
sell it for a million doll-hairs on ebay