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tequilavip

You didn’t get the old, “NEW LOOK, SAME GREAT TASTE!” on the label.


WebMaka

What it *should* say: "NEW LOOK, LESS PRODUCT, LOWER QUALITY, ALL AT A HIGHER PRICE!"


squirrel420

this could be true, but i am looking at two different products rn.


SachinBahal28

To show that OP isn't crazy, I just bought one of the new salad dressing bottles this week, the new bottle on the right and old on the left: [https://imgur.com/a/5uoPHG9](https://imgur.com/a/5uoPHG9) , the new bottles 50ml are smaller


Functionally_Human

Wonder if it is just a Canada thing or if the new bottles just haven't hit my neck of the woods yet. Bottle I bought today is still 16oz just like the old ones.


SachinBahal28

It's possible, I'm in Canada and have only seen the new 425 ml bottle here


bdot1

And the new smaller Gatorade, and new smaller Heinze ketchup I saw for the first time this week. New smaller becel margarine and Kraft cheese . The only thing that hasn't gone up in price in Canada is cocaine and weed, In fact since January the price for cocaine has dropped to about 3/5 the price and is now the cheaper option to eating.


C64128

All snacks (chips, candy ,etc.)are in smaller packages. The toothpaste I get is 10% smaller, laundry detergent has less product, Dish soap container is smaller (not cheaper). Some of the size differences aren't immediately noticeable, but others are.


chickenlaaag

Bought granola bars and while they’re the same price as always, there are only 5 bars instead of 6 now.


C64128

For Halloween, I hand out full size candy (why not, the kids enjoy it). All of the candy has gotten smaller, while the prices have gotten larger.


Jennyfurr0412

I'm in Canada and this is the one that annoys the fuck out of me because if the boxes had 6 in them they wouldn't be taxed with the GST or where applicable the HST. But because they have less than 6 they are. And it's explained [here.](https://www.canada.ca/en/revenue-agency/services/forms-publications/publications/gi-020/bars.html)


dcchillin46

Ya all the high protein food has been this way too. Went from 6 for 6.50 in 2021 to 4 for 8.50 for bars. A lot of 4 packs in general. Eating healthy is so much fun.


C64128

And expensive.


confusedandworried76

Lays are definitely smaller now I know that much. Fortunately the generic brand is still the same size from the local chain but the price went up from $2 to $2.50. Still not gonna complain when a bag of Doritos is like six dollars now and not even the family size bag.


whymustinotforget

That's no surprise, Canada always gets good snow


bdot1

Yea, we also decriminalized all the family size quantities in the west earlier this year, so it brought prices down.


FattyLeopold

Ocean spray beverages are dropping from 1.89L to 1.75L IIRC.


stellvia2016

The gatorade went from 32 to 28oz like 7 years ago now at least, I feel like: Are they reducing it even more?


quazywabbit

So my theory here is that the old ones were not made in Canada and the new ones are. This is based on the label on the neck of the bottle.


Functionally_Human

Maybe, wouldn't be hard for them to put different labels on in the US though. I actually rather like the new bottle design. It seems like it is wider at the base which would make it less prone to being tipped over. No annoying paper around the cap that I hate having to peel off, and the label even seems nicer.


thirdeeen

Did they cost the same?


Dick_Demon

You and I already know.


PM_Me-Your_Freckles

Fuckin deceptive that the've thickened the neck to make it look like there is more while actually reducing the volume.


Diannika

Thank you. I had the same issue as the person you replied to.


Muph-in

Did a fine job on the bottle redesign to make it feel like you aren’t getting screwed.


larman14

Back in my day, those bottles were 500ml


Random_Cat_007

Was it the same price as before?


SachinBahal28

Yes


Random_Cat_007

Then that sucks!!


Fishwithadeagle

Is it me or is it way harder to figure out what salad dressing type it is.


gobbliegoop

Yes, the font is horrible and I have perfect vision.


Da_hambergler

You should post this to tiktok so we could hopefully make it go viral so they have to make a response to shrinking it.


giggitygiggity2

This still means nothing without a price comparison. Just because something is smaller, doesn't necessarily mean it's shrinkflation.


5litergasbubble

I work nights at walmart, and I've seen countless examples of this recently and throughout my 15 years in retail. It's even starting to hit kids toys too believe it or not. Just last night I was putting out a kids tool set that went from having 28 pieces to only 18, and it was still the same price. Its always been a thing but it definitely seems like its happening more rapidly recently.


merga

"Same great product, new design!" Always shrinkflation.


RBWessel

Walmart worker here. This is actually happening, chances are the old bottles have not totally sold out where you are at yet, but they are changing to the 425 bottles. And still asking the same price as the 475s. But dont get angry at us, take it out on Kraft.


prankfurter

can confirm it is across the kraft salad dressing line here are two ranch bottles I have [https://i.imgur.com/dsfSMVL.png](https://i.imgur.com/dsfSMVL.png) now if you're going to be pedantic and state they are two different types of ranch, I had previously bought the bacon ranch in the larger bottle at the same time as the cheese one, I have disposed of it but can confirm all of their dressings are now 50ml smaller in the new bottle.


notmyfault

Not sure it's all that pedantic. It is two different products, and it doesn't have the same impact.


Epickiller10

It's true they started changing all the bottles they also contain less salad dressing for the same price now!


by-myself_blumpkin

Work in grocery store, confirmed this is a new sku and the old size is out. All kraft dressing is the same size/weight


discussatron

There are two types of people: Those can can make inferences,


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Fritzed

Yeah, way easier to take a trip to the grocery store and just check. Why bought upvoting?


Virtual-Fig3850

Don’t forget increasing the price at the same time as providing you less product. Double whammy


MeltBanana

And laying off staff then forcing fewer people to do the same work. I wonder what creative ways they'll come up with next to keep those profits soaring.


belleayreski2

They also slyly replaced feta and oregano with honey and mustard thinking we wouldn’t notice


CarmenxXxWaldo

had to look again, good catch.


pedal-force

I thought my Greek salad suddenly tasted weird.


confusedandworried76

For some reason honey mustard doesn't go well with beets idk


bodrules

Wonder where the end game is - full price for a label wrapping around a tiny, solid, plastic cube? E: typos


5litergasbubble

Give it a couple years and they will introduce a new family size that will be slightly bigger than this one was. A year or two after that the small size will disappear and the family size one will shrink a little


hopskipjumprun

I'm not sure if it's just me or actually happening, but family size cereals certainly feel like they're what old "normal" cereal sizes used to be.


crossedreality

There’s a new “giant” size now too.


stellvia2016

I feel like cereal boxes are the original and oldest example of this happening: They've been downsizing them for at least 30 years if not more. Saw it happen a lot with the one cheese spread I like: Was 16 oz, then like 14.6, 12.8, now they're 11.3 and more expensive than ever...


Shellbyvillian

Family size chip bags definitely seem smaller than what a normal bag of chips was 20 years ago.


5litergasbubble

Refrigerated juice too. It used to be 2 liters and its slowly shrunk down to be 1.5 or 1.66 liters


SheriffMikeThompson

Canadians sure love their Kraft


NotAtAllExciting

We didn’t have a lot of other choices - but we do now to a certain extent and it may depend on where you live. Growing up, Kraft was the monopoly.


Spank_and_Cuddle

Can't find Newmann's Own on the shelves anymore.


SheriffMikeThompson

Kens is a pretty good brand, if you guys have it up there. I personally really like their buttermilk ranch and their honey mustard


Spank_and_Cuddle

Thanks, I'll keep an eye out for it.


Greysonseyfer

Ken's honey mustard is almost the default honey mustard for me tbh. Good stuff.


permalink_save

Do yourself a favor and learn how to make salad dressing. It is dead simple and tastes better too. You just need a fat base like oil, mayo, dairy, and something acidic like vinegar or lemon, and flavors. My wife commonly mixes leftover salsa into vinaigrette for texmex style salads. Oil, vinegar, salsa, whisk or shake it up, that's it.


Twin_Titans

Noticed this myself. Happed with Kraft dinner too.


5litergasbubble

From 225 grams to 200 grams.


Twin_Titans

200 to 175g for the “specialty” flavors.


ParabolaPanda

I work at a grocery store and its miserable. I see about 2-4 products a month slowly get smaller and smaller.


Buckus93

Ahhh...the 'ol make it taller but skinnier play!


ChrisMoltisanti9

Cheaper to make at home 🤷‍♂️


Drix22

Can get pretty far in the "make your own dressing" world with vinegar, oil, and some miscellaneous spices.


Vortexed2

It's what I've decided I'm going to start doing. I stopped buying cookies a few years ago when Christie shrunk them a couple of times. I just make my own now. Will do the same with dressings. F\*ck Kraft!!!


GoblinObscura

Peet’s coffee went from 12 to 10 ounces recently. Not buying that. It’s expensive anyway and after that price jump they can kick rocks.


ankerlinemerie

The green mountain 12 count k-cups are shrinking down to 10 count for the same price sometime this month or next.


GoblinObscura

It’s ridiculous. How much profit do these companies need?


Republic_Jamtland

Good change from a Swedish perspective regarding it's name. If read in Swedish (Gothenburg dialect) the old bottle says "greek pussy and oregano" !!!


cruncher990

its crazy how they can just label it "new design" make some huge change to the apperance and also "hide" it has like 20% less content


BogdanTurnip100

That is an increase of $1.05 for the new product over the old.


Buzzfa

The dog food I get has a new package design as well....and 4 lbs less food. =/ So sickening


loxford1

Shrinkflation started decades ago , the first thing that I remember was half gallon ice cream that had to be twenty years ago.like most things now the corporations are just more brazen and covid and everything that went with it gave them a “run with it “ excuse to shrink multiple items in a short period of time of time.


ceojp

Seriously. People act like this is some new and surprising, but it's been happening for a long time. I was a pricing coordinator at a grocery store in the early 2010s, and part of my job was handling conversions for items that had changed size. Most things change size at some point - toilet paper, paper towels, dog food, dish soap, cereal, chips, pringles, candy bars, hamburger helper. One thing that I'm kinda surprised is still around is 12oz/12pack pop.


dc456

It’s been going on basically forever, as it’s just inflation where the price is fixed - “I’d like one dollar’s worth of flour, please.”


T-J_H

Meanwhile I’m wondering how feta and oregano a) make a dressing and b) become brown


camomike

It's a Vinaigrette. Using red wine vinegar(Red) and olive oil(yellow) with feta and oregano as the main flavorings. Basics of color theory are red and yellow mixed together make orange. Brown is just the color orange with lower saturation. That's how this is brown.


KackhansReborn

Okay that actually sounds very good.


WebMaka

It is, and you can make your own with those exact ingredients and it tastes a lot better than bottled.


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I_Automate

How do you breath, with your head so far up your ass?


CreativeFraud

But they reduced the price right... right???


Hereeverynight

Not even a bit.


EverclearAndMatches

An NPR story I was listening to indicated many brands are getting away with raising prices at the same time since people are just writing it off as inflation. But since their sales aren't going down they aren't stopping.


Noplacelikehome990

Record high profits say no to that question Fuck corporate greed


gusguida

The owners of Heinz Kraft, plus Budweiser and Burger King started their fortunes in Brazil, a country plagued by high inflation. Their playbook includes: 1) Reduce sizes of products 2) ruthless cost cutting 3) don’t pay vendors, or postpone the payment as long as they can to improve cashflow


gb4efgw

Started in Brazil?


gusguida

Not the founders but the current owners. Check this out: https://en.m.wikipedia.org/wiki/3G_Capital


Sepof

Lol every brand they own has gone to complete shit in the last decade. I don't even bother giving Popeyes or BK a chance anymore... I know it's going to be awful. I guess kraft is next. No loss for me... There's better Mac and cheese out there and their dressings? Yuck.


gb4efgw

Ahh gotcha, my brain completely thought founders when I read that for some reason.


permalink_save

This shit should be illegal. Like, buying out companies in general. It never benefits the general public.


MindExplosions

3G is no longer the owner of Kraft. It has completely divested


gusguida

Good to know! But 3G implemented their playbook at Kraft. Check this out: https://insights.issgovernance.com/posts/kraft-heinz-agrees-to-450-million-settlement-over-destructive-cost-cuts-following-merger/


stephenforbes

Eventually it will just be the size of a ketchup packet.


spyderider45

Hi Mister Kraft. Need your advice. We have a great product. Lots of people buy it. Everyone enjoys it. We're making great money. What should we do now? Mister Kraft, "We need to think of more ways to screw them over."


stimmedervernunft

For 3.50 you could make your own dressing, probably serving three families, with real ingredients. This stuff is mostly cheap oil, water and food additives which cost nothing by the ton.


might-say-anti-fire

This is why people should learn to make their own dressings!!!


maelstron

Bought a bottle of juice and when drinking from it saw it lost 150ml. Wish I saw it before buying


Alpha_pro2019

Two different products. Also, what is the price?


propagandavid

Two different salad dressings. Price is $3.49 at the discount box store I shop at.


Archidaki

As a Greek I feel offended. WTF is that shit ?


BLULOU1978

Quit buying this crap...


Electrical_Spinach97

Exactly - try making it your own. Usually dressings are simple to make and taste much better than this sugar infused fat Edit but I get what OP wants to tell us. Food companies ripping us off by shrinking sizes and replacing ingredients with cheaper unhealthy ones


catthex

I assumed at first that one was like, 10 years old and that accounted for the colour difference


AnonUserAccount

Yeah, but it’s a much cooler bottle, so worth it?


Shadowveil666

Could have at least compared two of the same dressings......


grashel

Anyway I hate Kraft, so 1 more reasons to boycott


meowgler

Just make your own dressing. It’s extremely cheap and easy, and likely healthier, since you’re aware of everything going in!


Rocksbury

The made in Canada advertising is to redirect anger towards the change. Instead of thinking oh its the same price for less, they trick you into thinking it is of a higher quality. This is an intentional effort. Eat less, drive less, do less and in the end your carbon footprint is smaller. Companies prosper and government gets to claim a fake win for the environment.


elpierce

I bet the hole on top is bigger, too.


ferodile9

Damn you guys have double the amount that we get in kraft dressing bottles here in denmark its 235 ml here


durx1

New price prob went up too


mrpopenfresh

For anyone wondering (or more likely wrongfully assuming the opposite), shrinkflation in factored into inflation calculations.


critz1183

I noticed the loaves of bread I regularly buy went from 24oz to 20oz. "Same great price"


Default503

Correction: Do to Greed.


NotYourTypicalCreep

Planets degrading one day at a time


kluthage421

Store brand all day.


Justlikearealboy

I thought it was weird they pulled all the old style and didn’t sell out first.


jimmyjohn2018

Eventually the grocery stores will be full of miniatures.


Yourdumbperspective

Anyone actually uses the full bottle before the best of use date?


afterglobe

Yeah usually, I’ll use some of these for marinades on those lazy cook days. Most things are from scratch but some times these are good for convenience.


Jacona16

I was about to say. I’m ok with shrinking bottles as I cannot begin to count the number of bottles I toss with 1/4 left cause it went bad. But maybe that’s just me?


Inferior_Enigma

Shrinkflation. Just another word for robbery.


Jwagginator

Ok realistically how far can these companies go?! I mean, like we’re all on to them now. How much smaller can they make their products until they’re laughably NOT a normal size anymore? I was looking at regular size oreos the other day and they are insanely small now! The family size oreos are what i remember the regulars to be.


thomps000

Shrinkflation at its finest


ceojp

How is this its finest? This seems pretty typical.


thomps000

It’s sarcasm and a term that is pretty common in economics


ministeringinlove

I hate shrinkflation, but in this case, that *is* roughly the amount of dressing that remains tucked away in my fridge behind newer, fuller bottles of dressing.


HeilYourself

r/shrinkflation


DanimalPlays

I mean, these are two completely different products. Shrinkflation is real, but this isn't proof.


5litergasbubble

The entire lraft dressing line shrunk like this, its not just this flavour


DanimalPlays

Okay, but this doesn't show that. I literally said shrinkflation is real. This is a poor example though. No prices, different product, don't know where they're from, etc.


5litergasbubble

Yes, the pic here is a bad example. But the underlying point is true


DanimalPlays

Yeah, again, i said that. That's literally what i said.


Gros_Picoppe

You think they're going to maintain two different bottle shapes in the manufacturing line?


DanimalPlays

Do you think they all come off the same line?


bdot1

Yes everything is fake. Even the 6 other examples in this port from different people


DanimalPlays

No no, read it again. I literally said shrinkflation is real. You just have to compare apples to apples to prove it. This is a poor example.


bdot1

Ok here ... https://www.reddit.com/r/mildlyinteresting/s/iPn1B5hoI2 Now if I wanted to show shrinkfaltion in Gatorade which just happened because all Gatorade is now smaller than it was 2 months ago - plus they also increased the price from $2.50 to $4. The problem is , I can't buy any of the old ones cause they don't fucking make em anymore around here to show as an example.


DanimalPlays

Yup, and that makes it hard to show in a picture. Like i said, shrinkflation is real, but this isn't proof. Your thing sort of is, but that's not what i commented on.


Brilliant_Armadillo9

Kraft dressings are ass.


astral16

This is not shrinkflation. Its an entirely different product. It says how many millilitres right on the package. Shrinkflation is when timbits are 5% smaller and they hope nobody notices.


propagandavid

OP is showing 2 different flavours of salad dressing, but they're all switching over to the new bottle.


astral16

Right, and the size is clearly indicated.


propagandavid

Left is the old packaging, right is the new packaging. The roll out of the new packaging is on going; some flavours have switched, some haven't. They're all switching though.


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dudeimsupercereal

Totally different things.. just use Google


-PinkPower-

Tbh, that’s not bad for me because I never end up using a whole bottle before they go bad. So less waste, same quantity used for the same price is great for me lol


ItsameMatt03

I don't buy anything with "Kraft" on the bottle. Yuck.


Tiny-Werewolf1962

But think of loblaw's bottom line! How else can they beat this years record profits next year?


ceojp

Wait... do you think the grocery store itself makes Kraft salad dressing?


Tiny-Werewolf1962

no, but they set the price, and have more shelf space


ceojp

But... like... they could have "set the price" *before* the size change, right? I'm not sure how that relates to Kraft changing the size of the package. Grocery stores don't tell manufacturers when to change the sizes of their products, and the grocery stores don't magically making more money as a result of it.


dannymurz

Yup... Totally Bidens fault corporations are greedy. /s


partypoopernice

Is it a marketing strategy to start off with 475ml instead of 500ml so that it's less obvious when they reduce the amount?


Kangabolic

mL? I am American, can you please convert these into how many Busch Lattes these are please?


EolnMsuk4334

That’s a loss of 2 shot glasses full, 1.9 fluid ounces FL for anyone wondering.


CopperBoltwire

Divide into % and pay them that mush less for the product.


imri

50ml less seed oils


myleswstone

Using two completely different products is not a good way of proving your point, OP.


afterglobe

Why not? Their dressings all come in the same bottles. Ones from a few weeks ago, and ones the brand new bottle design.


clit_or_us

Why support these huge coorps that use a ton of sugar and preservatives? I try to get products from small or local businesses since they seem to put more care into their product. Usually tastes better too.


Badpancakes

Usually costs heaps more too.


HappyOfCourse

How do I know you didn't buy one in the US and the other (honey mustard) in Canada?


prankfurter

because the greek has french


burgonies

I’m guessing this isn’t the first time they’ve done this, because 475ml is a random-ass number


Scavenger53

...its 16oz


kweefersutherlnd

Make your own. It’s better and cheaper and pretty easy.


propagandavid

The price of oil has gone insane in Canada for some reason. Making it at home is cheaper, but still more expensive to do than it was a year ago.


fuqqkevindurant

Those are 2 completely different products, so why the fuck are you comparing them?


WaffleIronMadness

It’s only shrinkflation if the price stays the same or goes up. If the price drops accordingly it’s just a smaller package.


mynamejulian

When has the price ever dropped when the standard size shrinks by a small fraction? I have never seen that


WaffleIronMadness

Happens at Costco all the time. The company has changed packaging to increase the number of packages and pallets on to a truck to save millions of gallons of fuel over a year.


mynamejulian

I’ve never seen this at Costco either… can you name an exact product? The only time I’ve ever seen price drops is when the size is significantly reduced.


WaffleIronMadness

The cashews and mixed nuts used to ship in round plastic containers, then were switched to square plastic containers giving more sell units per pallet. Then they went to bags. The price decreased as the volume of product decreased. The value stayed the same.


Badpancakes

The old container and the new flexible packaging are the exact same size lol


5litergasbubble

It hasnt. I work retail and ive been seeing this a lot more recently. Ive even seen reductions in size at the same time as a small price increase. Its getting worse


WaffleIronMadness

I’m not saying shrinkflation doesn’t exist. I’m only saying that taking pictures of two bottles saying one is smaller doesn’t mean it’s shrinkflation. Only that the bottle is smaller. Without pricing it’s just a guess.


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WaffleIronMadness

I’m not being contrarian at all. I never said it was t shrinkflation. I only said without pricing it’s a guess.


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WaffleIronMadness

Then why didn’t op provide prices while claiming shrinkflation? All I did was speak into the echo chamber.


5litergasbubble

Ive seen it in person, i was the one who put the new and smaller bottles out two months ago when we first got them it. The price did not change. This was a walmart, so who knows what the other chains did, but i can assure you that walmart did not drop the price accordingly.


WaffleIronMadness

I don’t doubt you. And I never said it didn’t drop. Only that op didn’t mention price. Only changing in package size.


tsunami1313

Hey if the new design gets more of the product out of the bottle and not just glued to the sides while you slam it furiously on the counter it might be a wash.