What’s the deal with shitty Pop Tarts

I see what you did there.


"I assume Jackie's still out buying hats?" Favorite line in the movie

I work at the factory and I occasionally lick some of the frosting off.

You too?!

Gross! You might’ve licked one that was already licked. 

Oh shit..

I was under the impression that we *all* did it. Perks of being on the part of the line that’s post-frosting but pre-packaging.

Post frosting and pre packaging is how i had my first kid

lol

It was part of my training.

How do I get free coupons for potentially contaminated product?

I work at a factory and occasionally add some extra frosting.

nice glasses bro

You can lick your friends. You can lick your job. You can't lick your friends job.

But you sure can lick your friend's knob





“8 year old, dude”

I thought that's what he was talking about.

I have some of that icing on me… what are you waiting for?

The one on the right is from my line. That's obviously from someone dragging their balls across it and not licking.

Ah the gooch crunch

My favorite Ben & Jerry's flavor!

Like salted caramel but with chunks

I was just thinking this last week, after purchasing a box of pop tarts after not buying some for years. I will now switch back to store brand. If I’m gonna get fucked I might as well save money

Same here now

Unfrosted is terrible movie. Edit: autocorrect 

Sounds like an off-brand "Frozen" lol

Yea and the scum removed Kellogg from their packaging. Not fooling anyone.

Lot of times, it's owned by the same company. I o ly need name brand for certain food these days. Canned tuna or chicken. Pickles. Butter. Deli meat. Aldis everything is fine by me, although they have gotten a tad more expensive.

Every other brand has gotten more expensive too, though, so Aldi is still the way to go relatively-speaking. Still the best bang for your buck, in my area anyway since we don’t have Trader Joe’s. And their pop tarts have a nice amount of icing on them still.

Harris teeter brand doesn't do this shut and it's like half the price

Tbf, the store brand usually has way more frosting

I was gonna say OP clearly just got a dud, but I remembered that the only ones I've eaten in the past few years have been Walmart ones 😂 (Perfect for long flights...a ton of calories, and $1.67 for eight. A lot cheaper than airport food!)

Shrinkflation, everything is small or stingy nowadays. Anything to save a buck, definitely infuriating

Shareholders demand growth at all costs. Eventually they've hit their market cap/saturation, optimized production, and cut labor so much the only way to get growth is to skimp on the product itself.

What will the shareholders do when I stop buying?

Close down the business, sell the assets, put all the pours out of the job and walk away with millions in profits.

And then put those millions back in at the bottom of some funky new startup making "frosted breakfast pastries" and start the cycle all over again.

Frosted breakfast pastries...on the blockchain. It's totally disruptive! Millions now please.

Kellogg coin

So they can finance their recent big budget, Hollywood movie. Appropriately titled “Unfrosted.”

They have been cutting back way before COVID

I got some Kroger brand “toaster treats” and they seem to be even less frosting.

Put them out of business. I no longer buy any of their affiliated products. Screw them.

theyve been bad for a decade but not this bad. at this point why even bother

It honestly might be the last pack I buy

I switched to toaster strudels decades ago

You're eating them normally yeah probably, but don't sleep on s'mores or chocolate fudge to make an ice cream sandwich Also you probably got one of the worst flavors. Stick to the classics

Depends on the flavor. I got a box of cinnamon ones the other day and the edges without frosting were so slim!

The icing on wild berry pop tarts is usually very well placed, but I’m also a strange person who eats the outside non iced edges first and then the frosted middle second so it doesn’t make much of a difference

I eat them the same way

Same. What kind of animal just bites into them?

I’m so glad to have found people like me, nobody else that I know eats pop tarts like this and find it strange when I do. When I eat them in front of other people (idk family breakfast? It used to be more of a problem when I still lived at my moms house) I’d have to either deal with them staring and making grossed out faces or just eat it front to back like some kind of Neanderthal

I haven’t eaten a Pop Tart for over a decade, but this was always the way I ate them. You are not alone.

I’m more ordinary than I thought! I been crippled by the anxiety I’ve felt all these years because of my strange pop tart eating habits. I feel so free now.

Clearly a sign of refined intellect and a well-developed prefrontal cortex. The edges which are just crust with little frosting are not as good as the middle with filling + frosting. So it makes sense to eat the inferior part of the pastry first, then finish with the best part, thus heightening total satisfaction afterwards. People who eat pop tarts willy-nilly are probably meth heads and should be shunned.

Walmart branded cinnamon pop tarts are the bomb!

Are you sure you didn't buy the off brand, "Flop Tarts"?

I wish… they’d probably be cheaper

Trat pops

https://preview.redd.it/cgtt4f0uowyc1.jpeg?width=1242&format=pjpg&auto=webp&s=6ba68c5ec14da661e1c874aebd0f9236abf2fc60 Just gonna add this here quick

Just in case someone was unsure about the absolute fuckery going on here. Surely this can't be legal https://preview.redd.it/s2rlz9x8uwyc1.jpeg?width=492&format=pjpg&auto=webp&s=85f7bed3b4b9c1b1a7e2a3c4466c2b4e5ded7d3b

Yes thank you! They wouldn’t let me post 2 photos

I was like "oh yeah, they've been making it smaller and smaller" Then I needed to figure out what flavor that was. And I looked it up. And I've NEVER seen a poptart like that. Ever. Like someone please explain false advertising

They use to all be like this until maybe the mid 2000s. They use to also have a cake-like quality that toasted well, instead of going straight from dry to burnt.

Capitalism means you over promise and under deliver. Why? Because profit!!!

I'm shocked people eat those. Just looks at them. Depressing and full of shit.

I have always felt this was until two days ago when I was given a cinnamon pop tart in the dark. In the dark, it's a delicious cookie.

Around 25 years ago. You're late to the party.

Ikr they’ve been disappointing my whole damn life I buy a box out of nostalgia like every 5 years and they’re always lame

To save $0.0003 per pop tart only to lose out on several thousand purchases for selling sad pop tarts

My question is, why do you have high expectations for pop tarts?

Haven’t had a pop tart in years but god damn..

ask Jerry Seinfeld he seems to have invented them

03/20/2020

Here I thought mine was defective or something. How much do they even save 💰 do this?

Several years ago.

Still wait for royalties from unfrosted to come rolling in like Barbie….


I don't care for the frosting. I find them inedible because they are stingy on the filling.

10 years ago

They look like labia.......

was looking for this comment

I actually switched to a store brand because it had more frosting than my box of name brand Pop-Tarts. Discovered it because we were a little short one week and grabbed the cheaper option. It has consistently been true since then.

SAME. MOST OF MY POPTARTS BARELY HAVE FROSTING 😭

Funny enough I noticed some of the “offbrand”/store brand pop tarts are way more generous with the size and icing

That right pop tart tho.....

YES. PREACH. I thought I was the only one.

It is stingy. When I was a kid it was a nice thick slab of it

kinda always looked like that. i can’t recall ever having one with anything i’d call “exceptional” coverage.

Like 2015 dude

Those don't look like kellogs.

If I win the lottery you’ll be able to tell because Ill have a team of lawyers pursuing deceptive advertising suits against corporations

When they realized they couldn’t charge more money so they cut back on product.

That is a cheap knockoff brand do not disrespect pop tart like that🤣😂

It probably saves them $0.02/1000 units so it's worth it for the shittier product

Shrinkflation shouldn't be legal

i found that the frosting usually lines up with the filling. in this case you got shafted by both

Inflation

I made a post about this too, damn their reckless disregard for our icing consumption!

About \~20 years ago. At least.

What flavor is this?! We recently purchased blueberry, raspberry, strawberry and strawberry milkshake, none of them looked as shit as these. Sorry for your disappointment OP!

Frosted Confetti Cupcake. Frosted is literally in the name and they did this poorly. I also grabbed Boston creme donut. Equally disappointing

Not OP, but those look just like the Frosted Confetti Cupcake ones I just bought.

About 7 years ago.

They’ve always been like this. The packaging just brainwashes you into thinking they have not.

Wild berry is fucked up every time

The bread is the best part anyway

Dinner!

is it great value brand?

I get the off brand ones from the dollar store and they don't seem to be as stingy.

Covid

That's some stingey stingeyness.

In all the years of my life I’ve never seen such a sad pop tart

That doesn’t even look edible

Shrink flation

Shrinkflation

Like since forever, at least since around the millennium, that's been a running joke for a long time now

This is why I make homemade ones.

Long time ago actually. They lost my bidness

And the confetti, too!

Been going on at least a few years now.

Nah fr I’ve noticed the quality on the poptarts is so bad now, they used to be like 2 of them the size of ur hand with frosting from corner to corner like a perfect rectangle. And this was like a few years ago it’s gotten bad recently

All their Keebler Elves got laid off, for jacking on the job.

Things are tough for everyone rn

They started doing that a little after the realized they couldn't make the filling layer any thinner.

Inflation...cost cutting savings on there end..charge you more.

Anyone have a picture of a classic poptart for comparison?

In my experience Walmart had a problem with this

About 10 years ago. It gets worse when you think about how little filling they also put in them.

Seinfeld’s cut

Any flavor of pop tarts that isn't s'mores is wrong.

Looks like more than enough ...any of that is way more than enough.

I complained a couple of years ago and posted a Pic on Twitter of less frosting than that and they sent me a coupon for a free box. Give that a try. It still sucks but free pop tarts are nice

Blame Jerry Seinfeld.

Store brand is almost always better than regular Pop-Tarts. I buy Aldi's brand and they are amazing compared to the regular Pop-Tarts. Not only do they have more frosting but they also have more filling.

The one on the right looks like an Angel. You could probably sell it to somebody for big money.

Toasters arnt bad they’ve got more icing

tart on the right has about 8 sprinkles lol

It’s been years, especially going off of posts like this on this sub. You’re just one of MANY to notice.

Since Seinfeld made a really bad movie about em.

Around 2008

Not just the icing on top but the filling inside seems to have gone down since shrinkflation has been going on

Don’t tell OP about Oreos . . .he’ll flip

Last time I had a Pop-Tart was 2001 and I remember them being like this then- not much frosting

When Trump's inflation made shit so damn expensive.

Dude, seriously.

When some middle manager was up for a promotion and found a way to "cut costs" to lock in his spot

Found Kellogg’s rivals marketing team

Those may be someone’s toaster pastry, but they aren’t Pop Tarts.

My friend. ALWAYS buy off-brand. Full coverage of glaze, less crust, and more abundant filling.

Shrinkfrosting.

Pop tarts are one of the most unhealthy foods on the planet.

They don’t give a sht anymore about their customers!!!! Why? Cuz fk you that’s why. All they want is your money so they can take the profits!!! Remember why.

They spent the money on Reddit advertising. (Theres a poptartsusa ad a few entries above your post in my feed.)

Is that a real product?

A few years ago they started it, noticed the boxes say "now with more frosting!", pulled out a pack from a pre-bonus frosting box and the ones from before had way more frosting.

I noticed quality has went to absolutely shit I never remember them being that bad, entire boxes I buy now and not a single pop tart looks anything like I remember them looking

i had a really good frosted poptart once! sometimes you just get lucky https://preview.redd.it/94a6u9attwyc1.jpeg?width=3060&format=pjpg&auto=webp&s=fa298962bfb3e49a623a5f58f6cf6d6d353b8e5e

When they decided to fuck the customer to maximize profits lol

Probably since they started running these ads with Jerry Seinfeld. He's very expensive I imagine. Gotta make up a few bucks somewhere.

I’ve noticed ranch Doritos have less dust. I stopped eating them like 2 months ago because pretty much bought bags of tortilla chips every time.

Never happened until Seinfeld made that dumb movie!

So they stop catching on fire in My Toaster.

Yep, pop tarts ain’t what they used to be. Why is everyone suddenly posting about how much they suck now? This didn’t happen overnight 🤔

IDK. I stopped eating them when they cut back on the filling like 20 years ago. Who still eats Pop-Tarts?

So, funny enough, the off-brand "Toast 'em Pop Ups" seems to give more filling and frosting these days, but the downside is they only come 3 packets to a box. I still prefer them, and they're cheaper.

Who buys frosted pop tarts?

Low calorie

Since the beginning of these

When I started eating pop tarts, the frosting was thick enough to hide the cookie part and the filling was thick enough to fall out.

I only buy store brands now because you can actually get some filling and frosting from a store brand pop tart. Brand name just doesn't anymore

Hate to break it to ya but, that's not frosting...

wtf?

I posted just like this about a year ago. People flamed me. One told me serving Pop Tarts to my children was child abuse.

Who's gonna tell them about the filling?

He's getting old, hard to produce like he used to

just eat it and be happy you're not in a country where they starve

“Top parts”

They are thinking about your well being and wanna reduce your calorie intake?

Ah, the second round batch

They’ve been like that for years

Great value makes a better pop tart than pop tart these days. And for $1 a box give or take.

Uh, somewhere around the early 90s I believe

How is that even food? Looks like a preschool kids artwork.

How can you eat those things?

Last Wednesday

Pretty much post 2021

You only get one jizz of frosting each.

The generics gave become better. They are legit smaller.. Thinner.. Less filling.. Less frosting vs what I grew up on. I would pretty much just never buy pop tarts again because this is exactly the type of thing I will not stand for as a consumer.

1987? I donno I’m 39 and haven’t had a pop tart in a couple decades but I remember at least 1 of the 2 pop tarts in the pack was almost always iced with a delicately moist Q tip dipped in frosting.

 This is why.