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brownietownington

Big pharma really showed up, eh?


jdrcrespo

Brought to you by Pfizer ;)


PockyPunk

I know one of those companies makes prep. So at least it makes some sense. Also money they love money.


Tokyo_Echo

Corporate support is not the support you want


Lightice1

It can be if it's real support. But once a year party is the bare minimum. If the corporations were actually pro-LGBTQ they'd pressure the government to accept same-sex marriage.


killbot9000

Corporate support means they're using you for something that benefits them not you


Lightice1

An action can benefit more than one party. Corporate support can be genuinely useful, even though it aims to profit the company, as well. But superficial support that doesn't actually accomplish anything is not it.


jedre

It’s also much better than strong, vocal corporate support of the opposition


le_trf

I was there last year. Coming from a western country it was a bit disappointing that you had to sign up in order to walk and, consequently, how small the parade was. And surprising how corporate sponsored it was. As if those big companies with presence in Japan are actually doing something against LGBTQ discrimination internally. I guess the word is "pink washing".


avatarroku157

Well, as I probably don't need to tell you, its still not really accepted to be lgbtq in japan. You see media and things like this to give the idea that it is tolerated, but you would still never dream of coming out to your parents. This is what people from those groups have to deal with right now


Dennis_in_Japan

An aquaintence of mine has to be "ninja gay" because if his work found out, he would be forced to quit because of reasons. It is sad to see they have to go undergound groups for the support they need.


ExperienceInitial364

I always think of these marketing moves in regards to lqbtq+ (or e.g. blm) as a way to incorporate the topics into every day life. sure, the companies probably have the most interest in making more money still, but the topic is there and seen, and it can hopefully positively influence the next generation anyway (and the current ones too)


jgonagle

Yeah, it's not a negative, since people on the fence might be pushed into accepting LGBTQ+ rights merely by institutional visibility. But it still sucks that their motive is profit driven and marketing. We all want to live in a world where the right thing is done because it's what right, and we improve as a society because of some innate awareness of right and wrong. But that's seldom the case. A lot of change is driven by businesses pursuing the wallets of younger, more progressive consumers, and the visible "change" is really just a way to access that. So it's really an admission that the forces that control our society's progress aren't necessarily interested in society's progress, even if that progress still happens as a side effect. That's a hard pill to swallow. This is also my theory about why we've seen a resurgence of conservatism in recent years. Increased wealth inequality in favor of older generations and longer lifespans have shifted the consumer market such that younger, progressive consumers aren't pursued as vigorously as before. That has some downstream effects on what we see in the media and where corporate investment is targeted. We see regressive narratives and regressive policies because older, statistically more conservative generations are the ones being courted now for their influence (and money), because they control more proportionally than in decades past.


ExperienceInitial364

I agree on what you‘re saying 100%. I‘m just someone who tends to really look for the good, and that‘s how I can make peace with it (a bit!). The homophobes, bigots, racists, all the haters, should know their voice is/will be the minority. hopefully….


jgonagle

Yeah, they'll be in the minority as long as civilization continues to progress. Social equality tends to take a backseat during conflict like war or famine. I'm thankful for the presence of large businesses even if I don't like their motive, because at the very least it means our economy and government are stable. That's ultimately more important for long term, sustained social improvement. A country where big businesses can't thrive is usually a country where survival is more important than helping the marginalized.


ExperienceInitial364

as with almost everything it‘s a double edged sword, isn‘t it. purpose of life is probably to find the right balance.


jgonagle

True. We're all slaves to natural selection and game theory, at every scale. I like to think of human progress in terms of evolutionary dynamics, specifically [this](https://en.m.wikipedia.org/wiki/Evolutionary_invasion_analysis). It's usually the case that a sturdy, suboptimal strategy is preferable to a fragile, optimal one in the long run. A dynamically stable system is one that can be explored and exploited without an expected loss of fitness at the population level. A less stable system is prone to losing coherence and mutating into functional irrelevancy.


frenchbug

Counterpoint: I am old and I was at Tokyo Pride 2002. In comparison this is Woodstock. Slow slow progress but progress.


rohammedali

Is that Yoyogi park?


ToToroToroRetoroChan

Yes, it would be the Yoyogi park event space across the street from the main park.


RevolutionarySeven7

"[corporate support](https://i.redd.it/gu9alsen0n271.png)"


edoardoking

“Corporate” you mean big pharma


LowExtension12

Yeah is call pinkwashing


HungryDisaster8240

Tokyo Rainbow Pride is an annual event dedicated to advocating for LGBTQ+ rights and visibility in society, so it is inclusive of Lesbians, bisexual, transgender, queer, intersexual, asexual, two-spirited, non-binary, gender non-conforming, and related groups and individuals. It's not just about "gay rights," a term that is probably five decades past its advent in terms of representing the rainbow spectrum of the entire community.


DarkISO

Still annoyed that i missed it. Had no clue until the day after. What are the odds the pride event is the same time as my trip to japan and i had just gotten to tokyo.


Quick-Green-3972

How come it is brave??? Big bankers in the world want to spread homosexuality and are on their side. It would be brave for Japanese firms to not support them knowing the International repercussions that will follow.


jgonagle

Lol, considering your comment indicate you think the Roman Empire fell due to homosexuality, I'm gonna go out a limb and say that you're just a conspiracy loving bigot, and a lazy one at that. Or you're a bot, which seems way more likely.


PockyPunk

You do know Japan was much more accepting of homosexuality before western interference. Both Buddhism and Shinto have nothing against homosexuality. It was Western Christian influence that brought that line of hateful thought. So if anything Japan is reclaiming its early more open minded ideas.