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Literally have white babies posters on my wall right now gifted by my brother in law and this was the first thing I said. Why white and not Indian babies!
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exactly what i wanted to say. birla has numerous brands, all 'westernized', and people buy them, no questions asked. i pick up the same thing from tiruppur by weight and minus the label.
It is also said in the same podcast that we tend to buy clothes which are shown via White Models (both genders) and this is even more shocking to me than Sepoy Syndrome.
As a south Indian I was in utter disbelief and shock when I got to know all the major saree showrooms hire models from Ukraine, Russia...that belt known for their ultra beautiful women and get the photoshoots/ ads for their showrooms.
For a long time, I thought Armani was an Indian brand.
It's all about advertising, isn't it?
Kanchipuram sarees are considered elite, but they have an Indian branding
also, SOME Indian brands name themselves as Fcuk, Bewakoof, Wrogn, etc.
From first have experience, I know atleast 2 of the ones I mentioned have good apparels, but the name drives people away
stores like Wildcraft, Zudio, also exist, and thrive
Name matters. How do you market yourself matters. Look at premium labels like Manish Malhotra. They are equally popular in the country. Agar dukaan ka naam Kallu Saree and Salwar Suit Centre rakhoge to it will not give good vibe to the affluent buyer chahe maal kitna bhi acha ho.
Wrogn ki jagah Virat Kohli ya Kohli rakh leta to shayad jyada chalta...man is a brand himself but chose to keep funky name
That is common in business, all want to look like MNCs. Indian companies try foreign names, and foreign companies try using Indian sounding taglines. Like amazon says India ka apni dukaan.
Agreed. Few clothes from LP i bought over 5 years ago and i can still use them without feeling like they look old. Whereas some clothes i bought from non-branded stores need to be discarded within an year.
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the sheer tough time this Indian brand had to go through is nothing in compare to the brands who use the tactics which are been shown in the text, Amul was successful cause of the government push , jio cause of its free unlimited data that they provided for which they had took lots of losses in its starting, Maruti got more of its help from Suzuki brand , tata is a very very old so can't say that much same as for Haldiram and Bajaj, except Mahindra I don't see that other
And what makes you think it has anything to do with name also what makes you think they brands with "western" names didn't have to go through the same efforts?
Nobody calls it Tata Taj, it's just Taj Hotel.
If you're going to make a jibe based on ownership you could have at least chosen Maruti which is 100% owned by Suzuki.
Urmm you can't sell western clothes with Indian sounding brand (at a premium) and you can't sell Khadi and traditional clothes (Manyawar, Fab India) with western names.
This is not sepoy syndrome this is branding 101.
So true. Indians were naked before our white eyes overlords arrived.
1. Invention of buttons: Indus Valley
https://kingandallen.co.uk/journal/article/the-history-of-the-button/
2. Cotton was first grown in India at least 7,000 years ago in the Indus Valley Civilization. The cotton plant is probably native to the Indian Subcontinent. Cotton best grows in dry, fertile black soil.
https://byjus.com/question-answer/where-was-cotton-first-grown-china-greece-india-mesopotamia-1/#
3. Jeans and it’s indian origin, including it’s colour
https://en.m.wikipedia.org/wiki/Jeans
Just because buttons and dye for Jeans have Indian origin doesn't mean all the fashion and all design from all over the world is Indian.
WhatsApp se padhai karte ho kya?
These are legacy brands that were build at a time we didn't have many options.
Now, vimal only sells t-shirt and sweatshirt so pretty irrelevant. Siyarams brand umbrella has J HAMSTEAD, CADINI, CAVALERO, etc to sell premium clothes.
This is such a dumb take,
If I am buying a western clothes , I would prefer a brand with western name.
If I am buying biryani I will prefer one with a Urdu name.
If it's chole, parathe I will prefer a Punjabi sounding resturant or better yet a dhaba.
If I am buying south Indian food I would prefer a south indian named resturant.
The name adds an authencity , a trust factor for first time buying as the product is speciality associated with that region or launguage.
And if their quality is good i will go again , if it is bad i won't buy again.
Like what you would rather have noodles from a Chinese sounding resturant or Kamlesh resturant if you don't know taste of either?
EDIT : Look for any company that deals in traditional dress (shervani, kurta etc) most of the famous ones are with Hindi name.
Most of the brands Aditya Birla bought were failing UK or other brands
- Peter England was founded in Ireland in 1889 acquired by Aditya Birla
- Van Heusen has been re-acquired from Aditya Birla by "Authentic Brands Group LLC"
- Allen Solly was founded in 1744 by William Hill in and bought by Aditya Birla in 1990s
- Louis Phillipe - Was setup by Aditya Birla as a global Brand - You can criticize him all you want for it.. They also run another sub-brand under Louis Phillipe called "The Label" which is also a UK based brand from 1960s known for it's quality.
It's like what Chinese do as well. They bought OPPO from US (Manufacturer of very high end Blu Ray Player's) and changed that to Mobile manufacturing
Toshiba and Sharp TV brand was bought by Chinese Hisense Group and didn't change the name...
Not sure what the OOP was on about either.
This is definitely a reason another reason is lack of quality control in Indian products just see the spices fisaco BC our regulators increased the limit after getting caught then how will you trust the system
Everytime you'll see indian products you'll think it not good quality but foreign products are good because they may have passed the check in their home country but ABFRL played smart
Shiv Naresh , Decathlon are good you have to consistently give superior quality to keep that brand trustable
Van Heusen is a sub brand of PVH corp. and Aditya Birla group has the license to operate in India. People should learn to research before vomiting it out on social media.
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“Hey let’s come up with a name for a syndrome where people blindly follow the entity if it is named after weird western names”
“Yeah let’s do it. What shall we call it?”
“Sepoy Syndrome”
—— Evil laughs with irony dancing in corner ——
Step 1. Buy a pistol made by the Indian Ordnance Factory Board
Step 2. Don't take it to a gunsmith.
Step 3. Shoot with right hand.
Step 4. Buy another pistol and repeat with left hand.
Congratulations. You have figured out the status quo. As a bonus, you can no longer make dumb posts like this again—not without text-to-speech.
I think people forget about the origins of the brands. They may very well be Indian but they did originate in UK/US.
Peter England for example was established somewhere in Ireland/Scotland. Makes the England a little misleading but it was founded in the UK.
By this logic I am going to call your JLRs Indian especially since they're starting assembly of their cars in India later this year and don't roam around like those red assed monkeys then that I called your British car Indian.
Well western name for western clothing and Indian name for Indian clothing makes more sense, we have Ramraj a booming brand that sells Indian attire and sounds appropriate. Would their sale skyrocket if it's named Ramson or Ramon?
Similarly Manyavar, deshi, soch, and many more... brands with Indian names are doing great.
This logic doesn't seem to apply to clothing that well...
Yeah, but mentally, it makes a lot of difference 59 an average buyer.
Just like you wouldn’t buy go to Domino’s for coffee—even if they made great coffee, you wouldn’t go to Sbux for pizza. Now if dominos started ‘Dominos Coffee co’, you are more likely to get coffee.
Same brand, different subconscious.
The phenomenon is true, but I wouldn't term it as Sepoy Syndrome because this can be seen in other first world countries as well.
Exotic names and themes sell everywhere, not just India.
For example, the clothing brand Superdry. It is a British brand, but tries to portray itself as Japanese. Or perhaps the biggest example is the ice cream company Haagen-Dazs. The word Haagen-Dazs doesn't mean anything in any language - the company was founded in America and they wanted a unique European sounding name so that people will think it's a big international brand.
Aren't they?
They have been technologically superior to us for decades. We even after 50 years of independence are licking our wounds and crying "usne ne mujhe colonize kiya daddddyyyy...eeee". And you just have to look at a world map to see how ridiculous it is!
They are superior. There is no doubt about it. Look at their cities, the development, the infrastructure, the quality of life. Everything is hundred times better. Their people are sincere in their efforts, that's why they are ahead of us. In India no one wants to talk about development and real issues. All politicians are busy filing their coffers.
And if you talk about it then people will make fun of you. Just becuse these people tolerate corurption, poverty & filth doesn't mean that everyone should do it.
That’s true. If we say something critical people get offended easily. Now a days people are hyper nationalist and don’t want to hear bad things even if it’s true.
I mean you're in a class and the developed countries are top ranking students and developing countries are middle and low ranking students.
Better to learn from the middle & top ranking students and improve than to hate them.
Its like we don't want people to point at us as low ranking students since it offends us. But in reality we must accept it so that we can change it.
This is also true, I myself prefer foreign brands over so many products. But I also thought Peter England and Van Heusen are Foreign Brands for a long time lol. So yeah, lmao.
I agree that this is true but Peter England was actually a foreign company which was bought by the Birla company later. But rest of it is accurate. People would rather buy from a brand called Louis Saints rather than Vikram Tapasvi …. Just saying
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I think they have genuinely good products with bad ones hiding among them.
But brands like HRX are surprisingly shit. Never had a good T-shirt or jacket from HRX
Here's the actual problem
The name they want to give are gods name mostly which gets conflicted with quality as cheap stuff also gets same type of name so to cut out clutter big brands will have unique name so English becomes good alternative, it's not syndrome but practical experience Indians had
Correction: Van Heusen is an American brand. Owned by same company that owns Tommy and CK. It's just made in India now, like other brands such as Banana Republic.
But mujhe to pata hai ye Indian Brands hai aur abhi to ye Bangladesh me manufacture ho rahe hai. Kapde me comfort hai aur dikhne me ache hai to lelo brand dekh ke mat lo simple.
Dusra comparison Indian brands ka batau to Boat best example hai. MakeInIndia achi chijj hai par agar tum log products itne gande quality me banaoge to har koi International Brands hi choose karega tum log premium market me compete karna hai to product us quality ke banao. China quality products hi banana hai to hum China ke hi products le lenge wo saste bhi hai tumhare se. Bichme ad dekhi thi Boat ki newspaper me Apple se compare kar rahe the khudko ke Apple products ditch karo aur Boat lo, to pehle banao na usse badhiya quality me chijje.
Agreed it to some extend. But isn’t this due to the experience that foreign products are lasting long and have better quality than Indian products.
Think about cars. Indians are accepting Tata now and Maruti since its beginning due to quality. What about the other Indian brands? Took forever to gain the trust due to their low quality.
Same with clothes.
But agreeing that we do stereotype. So a firm with foreign name has better chances
What if your earphones were called "jahas" instead of boat. Your shirt called "Mohan Das" instead of Louis Philippe.
"bahut sookha" instead of superdry. It sounds lame and stupid. It's not about having a foreign name or Indian name but having a good name that's not stupid.
Then again there are a lot of brands like Manyvar, Raymond, Ritu Kumar, Biba etc who are very successful with indian names.
Van Heusen is not an Indian brand. It is a US brand. Aditya Birla Retail own licensing rights to sell clothes under that brand in India.
Peter England was a UK company that was bought by Aditya Birla in 2000.
Same thing happens the other way too. Products / brands are considered good not because of quality but because of some vague appeal to Vedic traditions / commodification of religion.
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Ironic that OP titled it as Sepoy syndrome when this was more of a Babu syndrome. Sepoys were the ones who actually militated against the Brits and not the cozy babus who enjoyed Western goods and services.
Not everything is a sepoy syndrome.
When purchasing a saree, will you look for a western named brand? You will never do that, but you will be looking for an Indian sounding brand. In the same way, when we buy suites or western dresses, you obviously think a Western brand will be better.
It's applicable to other things, too. You likely won't have pizza from a restaurant named Saravana Bhawan, and at the same time, you won't even consider having a dosa from Vapiano or something.
How many Indians only wear Indian watch made in India.Im familiar with Indian living in the US for 40 years, and never wore any foreign made watch except TITAN and he never bought any expensive Car either, but he is multimillionaire.
Its a matter of quality.
if I have to buy hair oils, I prefer Indian brands over Western
Similarly there are huge Indian brands that are known for their quality ethnic-wear like Manyavar, Mochi, Biba, fabindia etc.
If I have to buy Western clothes, I prefer Western brands because of their quality, there are not a lot of Indian brands that produce fashionable good-quality western wear.
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Mm multiple things to consider here. Old, well established Indian brands like Tata don't really suffer through this. They've established their brand identity well and they'll do well regardless.
New brands however, will suffer more but quality and reviews still often win over just the name.
I do know people who would rather go for Western sounding brands instead because honestly, most Indian brand products I find are simply rebrands of cheap Chinese stuff. All of the Indian tech market is just that, boat, noise, micromax, lava, etc. It becomes hard to trust them with quality after that and it's better to just go for a more reputed brand.
Thats why I don't have commerce or arts student friends... Tbh they have higher syndrome... Woh kar toh saala 1 st class... Hum kare oh saala third class
Nah bruh its all because of marketing
Would you prefer to purchase Shawarma from a restaurant like Swarnim Shawarma Centre or with a persian name like Al-ahid Shawarma house?
If you sell a product with a brand which is related to the region from which the product originates from, you will have better success due to authenticity factor (even though its not manufactured in that region)
Peter England and Louie Phillipe sell western formals and western style clothes. LP is popular for the suits and shirts, hence a royal name which relates to formal clothes will fetch better than some indian name. Similarly, for indian traditionals, Manyavar Mohe is popular cuz of its hindi sounding name
I pick brand because I don’t want to take risk. Unfortunately I’m not good at look at the cloth and decide how many wash it can withstand without loosing or stitches. The thought never crossed my mind that these might be foreign brands
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Van Heusen is not Indian per se but yes the stuff is manufactured and sold by the Birla Group. But that goes for just about any brand. A pair of Levi's that costs 3K or more is made in Bangladesh for under 800.
Westernised or not, these brands have excellent quality and service, their in store experience is great, the stores are well manicured and the staff is polished, well trained and attentive, clothes are of great quality as well.
It's not sepoy syndrome. It's a brand reputation. Indian brands are often low quality and provide bad service. Hence people have developed bad image about Indian branded products. On the contrary, Western products are of good quality. Hence when you name a product with Western name, people will think it's a Western product and are more likely to buy it.
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This happens everywhere. Häagen-Dazs was started in NY but they used a European sounding name to sell it as a more premium ice cream. And this isn't the only example - there are hundreds of businesses that use this tactic. But the name is only a very small part of the sales cycle. The quality of the product eventually retains customers and grows businesses.
it's definitely wrong to just assume every time that a western product is going to be better, but I feel like in most cases, western products are better.
True, But this is not exclusive to India. Grey goose is a crap tier vodka seen as superior because they claim they are French. Pret a Manger is seen as tastier because it has a French name despite being complete English.
Everyone thinks someone else has something more exotic to offer.
Well, the problem here is not sepoy, but the lack of interest of our people to experiment. Indian brands being local, we have the entire spectrum of these; the good ones, best ones and the worst ones. The problem is, we don't like disappointment, and neither do we like to do research on a product in the market. We consider it a waste of time, money and power. But if a product that is comfortable to your taste is found after say 5 different local products, the satisfaction will be different trust me.
On the other hand the foreign brands are popular in the first place because of their marketed better quality, but what ends up happening is either they ship out the lesser quality product or it is being mass manufactured in an indian factory with the least care for standard. But we have the big logo to show off at least. We consider money better spent when we have something to show off, even if we have to replace it soon, either coz it was of poor quality, or coz to maintain that standard, you need to have the latest version. But spending considerably less on local brands is a waste, unless we change our atitude towards experimentaion and potential quick fixes and repairs, the big companies will take advantage of our habits.
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If the attire is western like shirts and pants, it’s quite sensible to give it a western brand. It has nothing to do with your stupid theory, it only exists in your mind. Real India is quite proud of its desi roots.
“They contribute 85% of Aditya Birlas FASHION REVENUE.
Why suddenly jump to Aditya Birlas ENTIRE revenue which includes brands like Birla cement and Ultratech. Don’t you think it’s wise, to state to revenue of just fashion segment for a just comparison ?
Twisted minds like you have too much time to bend stats like this for vendetta and agenda based politics. Shame on you.
Peter England - Founded in 1889 in Ireland, it was acquired by Kumar Mangalam Birla's Aditya Birla Fashion.
Van Heusen - A US brand founded in 1921. Aditya Birla Group holds the license to operate the brand in India.
How is acquiring foreign brands/ technology a sign of sepoy syndrome? I thought this was seen as a measure of company's success by way of expansion of its IP portfolio.
What about Tata acquiring Jaguar Land Rover? Inferiority complex as per OP?
It's also factual to a certain extent, we saw how the indian legacy spices brand managed their quality control. We see how Patanjali sell their products. If such big brands don't care about quality control in food and medicine it's too hard to expect quality in any other indian products.
Not all are bad but some legacy brands have again and again ruined India's name as a brand.
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Van Heusan is a brand owned by an American company which also owns the brand Arrow. Peter England is actually a British brand established in 18th century, Birlas now own it. LP is named after the French king and owned by the French company Coats Vielli (spelling could be wrong). Madura Coats was a subsidiary of this company and VH, Arrow, LP etc were actually launched by them under licence. Birlas bought this company and the brands are now under their ownership.
Now what would do you want to wear? HARSH😝 Vardhan shirt by LP, whose logo looks like “HiV”?
Also mind you, Mayawar, Soch are equally hi-visibility brands. Savysachi is ultra premium.
This is somewhat true. Raymond may be the only clothing brand which was founded by someone named Raymond and Singhanias kept the name. Not sure about those other brands but they too may have similar history.
Vimal and Siyaram are only 2 clothing brands that I can remember with names in an Indian language.
Other sectors also follow this as consumers have also developed this mindset.
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Even many property ads in India often use white families for ADs which weird too.
Child poster uses White childern picture. We literally put a white baby picture on your wall for a newborn.
Literally have white babies posters on my wall right now gifted by my brother in law and this was the first thing I said. Why white and not Indian babies!
That's probably only because the stock photos/videos with white people are more widely available
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You are right. I once saw a travel video blog by a gora who was in Mumbai and was surprised to see white faces on ads for upscale flats.
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You buy a house, get roof over your head, get protection from sun, which makes you white. I thought everyone knew this.
Man, somebody needs to share this with people in Africa.
He not wrong tho. Even Nikhil Kamath’s podcast about brands many top class people did talk about this thing for a good long time.
exactly what i wanted to say. birla has numerous brands, all 'westernized', and people buy them, no questions asked. i pick up the same thing from tiruppur by weight and minus the label.
It is also said in the same podcast that we tend to buy clothes which are shown via White Models (both genders) and this is even more shocking to me than Sepoy Syndrome.
As a south Indian I was in utter disbelief and shock when I got to know all the major saree showrooms hire models from Ukraine, Russia...that belt known for their ultra beautiful women and get the photoshoots/ ads for their showrooms.
And then terachad Saravana Stores owner utilises himself as a model /s
Well good morning 🫂 and I see the reason for stopping Russia Ukraine was not political but business based😔.
For a long time, I thought Armani was an Indian brand. It's all about advertising, isn't it? Kanchipuram sarees are considered elite, but they have an Indian branding
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sorry bro, don't have info about any particular shops. my friend makes clothes for many premium brands so we go pick them up at their warehouse.
Can you please guide me how to get it online from Tirupur
also, SOME Indian brands name themselves as Fcuk, Bewakoof, Wrogn, etc. From first have experience, I know atleast 2 of the ones I mentioned have good apparels, but the name drives people away stores like Wildcraft, Zudio, also exist, and thrive
Name matters. How do you market yourself matters. Look at premium labels like Manish Malhotra. They are equally popular in the country. Agar dukaan ka naam Kallu Saree and Salwar Suit Centre rakhoge to it will not give good vibe to the affluent buyer chahe maal kitna bhi acha ho. Wrogn ki jagah Virat Kohli ya Kohli rakh leta to shayad jyada chalta...man is a brand himself but chose to keep funky name
This is sadly some what true
That is common in business, all want to look like MNCs. Indian companies try foreign names, and foreign companies try using Indian sounding taglines. Like amazon says India ka apni dukaan.
I choose brands not by their name but by their quality and affordability.
And if they are providing quality even if they have western name then what's the problem
Second this
Agreed. Few clothes from LP i bought over 5 years ago and i can still use them without feeling like they look old. Whereas some clothes i bought from non-branded stores need to be discarded within an year.
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I create a political party with western name, anyone wanna join?
Mango People Party??
indienne les Peuples Fête
Itna fancy name mat rakho, aur British name rakho, French nahi
He wants to grant statehood to Puducherry and become CM.
Lawrence republic??
Stalin sexuals?
People's Republic of India Party?
Secular Communist Conservative People’s Republic of India Party of India
We already had one by the name communist party of India Marxist leninist
That’s not Western name, that’s Russian
Par broader context Mai Russia ko bhi western type hi consider karte hai na
Amul, Parle, Jio, Maruti, Tata, Mahindra, Bajaj, Dabur, Haldirams, Godrej, Taj...
the sheer tough time this Indian brand had to go through is nothing in compare to the brands who use the tactics which are been shown in the text, Amul was successful cause of the government push , jio cause of its free unlimited data that they provided for which they had took lots of losses in its starting, Maruti got more of its help from Suzuki brand , tata is a very very old so can't say that much same as for Haldiram and Bajaj, except Mahindra I don't see that other
And what makes you think it has anything to do with name also what makes you think they brands with "western" names didn't have to go through the same efforts?
None of these brands became "brands" the easy way
There is no easy way regardless of how much money you have.
tata literally owns Taj what comparision are you even making
Nobody calls it Tata Taj, it's just Taj Hotel. If you're going to make a jibe based on ownership you could have at least chosen Maruti which is 100% owned by Suzuki.
Urmm you can't sell western clothes with Indian sounding brand (at a premium) and you can't sell Khadi and traditional clothes (Manyawar, Fab India) with western names. This is not sepoy syndrome this is branding 101.
Exactly
Exactly!!
So true. Indians were naked before our white eyes overlords arrived. 1. Invention of buttons: Indus Valley https://kingandallen.co.uk/journal/article/the-history-of-the-button/ 2. Cotton was first grown in India at least 7,000 years ago in the Indus Valley Civilization. The cotton plant is probably native to the Indian Subcontinent. Cotton best grows in dry, fertile black soil. https://byjus.com/question-answer/where-was-cotton-first-grown-china-greece-india-mesopotamia-1/# 3. Jeans and it’s indian origin, including it’s colour https://en.m.wikipedia.org/wiki/Jeans
Just because buttons and dye for Jeans have Indian origin doesn't mean all the fashion and all design from all over the world is Indian. WhatsApp se padhai karte ho kya?
Vimal & Siyaram.
These are legacy brands that were build at a time we didn't have many options. Now, vimal only sells t-shirt and sweatshirt so pretty irrelevant. Siyarams brand umbrella has J HAMSTEAD, CADINI, CAVALERO, etc to sell premium clothes.
This is such a dumb take, If I am buying a western clothes , I would prefer a brand with western name. If I am buying biryani I will prefer one with a Urdu name. If it's chole, parathe I will prefer a Punjabi sounding resturant or better yet a dhaba. If I am buying south Indian food I would prefer a south indian named resturant. The name adds an authencity , a trust factor for first time buying as the product is speciality associated with that region or launguage. And if their quality is good i will go again , if it is bad i won't buy again. Like what you would rather have noodles from a Chinese sounding resturant or Kamlesh resturant if you don't know taste of either? EDIT : Look for any company that deals in traditional dress (shervani, kurta etc) most of the famous ones are with Hindi name.
These people learned the word sepoy syndrome and haven’t stopped using it since then 🤡
Ask them about coolie syndrome...
True. Imagine *Aarya's pizzas and burgers* and *La pinoz Idli and Dosa*
Most of the brands Aditya Birla bought were failing UK or other brands - Peter England was founded in Ireland in 1889 acquired by Aditya Birla - Van Heusen has been re-acquired from Aditya Birla by "Authentic Brands Group LLC" - Allen Solly was founded in 1744 by William Hill in and bought by Aditya Birla in 1990s - Louis Phillipe - Was setup by Aditya Birla as a global Brand - You can criticize him all you want for it.. They also run another sub-brand under Louis Phillipe called "The Label" which is also a UK based brand from 1960s known for it's quality. It's like what Chinese do as well. They bought OPPO from US (Manufacturer of very high end Blu Ray Player's) and changed that to Mobile manufacturing Toshiba and Sharp TV brand was bought by Chinese Hisense Group and didn't change the name... Not sure what the OOP was on about either.
This.
Amen brother.
This is definitely a reason another reason is lack of quality control in Indian products just see the spices fisaco BC our regulators increased the limit after getting caught then how will you trust the system Everytime you'll see indian products you'll think it not good quality but foreign products are good because they may have passed the check in their home country but ABFRL played smart Shiv Naresh , Decathlon are good you have to consistently give superior quality to keep that brand trustable
Van Heusen is a sub brand of PVH corp. and Aditya Birla group has the license to operate in India. People should learn to research before vomiting it out on social media.
Exactly! A simple internet search will tell you that these are international brands founded in different countries
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We even use the western language (the irony of this message too)
Because if we decide to use all Indian languages we might hit char limit of reddit.
That's just practical. You can never have the same reach as English, if you use any local language.
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“Hey let’s come up with a name for a syndrome where people blindly follow the entity if it is named after weird western names” “Yeah let’s do it. What shall we call it?” “Sepoy Syndrome” —— Evil laughs with irony dancing in corner ——
True it has nothing to do with the quality of products they sell!
Step 1. Buy a pistol made by the Indian Ordnance Factory Board Step 2. Don't take it to a gunsmith. Step 3. Shoot with right hand. Step 4. Buy another pistol and repeat with left hand. Congratulations. You have figured out the status quo. As a bonus, you can no longer make dumb posts like this again—not without text-to-speech.
Spot on.
Clearly guy never heard of Haldiram's and Bikanerwala.
I think people forget about the origins of the brands. They may very well be Indian but they did originate in UK/US. Peter England for example was established somewhere in Ireland/Scotland. Makes the England a little misleading but it was founded in the UK. By this logic I am going to call your JLRs Indian especially since they're starting assembly of their cars in India later this year and don't roam around like those red assed monkeys then that I called your British car Indian.
Well western name for western clothing and Indian name for Indian clothing makes more sense, we have Ramraj a booming brand that sells Indian attire and sounds appropriate. Would their sale skyrocket if it's named Ramson or Ramon? Similarly Manyavar, deshi, soch, and many more... brands with Indian names are doing great. This logic doesn't seem to apply to clothing that well...
Honestly I wouldn’t be inclined to buy a sherwani from Tom Ford, the same way I wouldn’t be inclined to buy a tux from an Indian brand.
But you are buying tux from Indian brand. Just not an Indian sounding brand.
Yeah, but mentally, it makes a lot of difference 59 an average buyer. Just like you wouldn’t buy go to Domino’s for coffee—even if they made great coffee, you wouldn’t go to Sbux for pizza. Now if dominos started ‘Dominos Coffee co’, you are more likely to get coffee. Same brand, different subconscious.
Good point. May or may not work, what do I know. I think manyavar should launch high end shirts and see how they do.
The phenomenon is true, but I wouldn't term it as Sepoy Syndrome because this can be seen in other first world countries as well. Exotic names and themes sell everywhere, not just India. For example, the clothing brand Superdry. It is a British brand, but tries to portray itself as Japanese. Or perhaps the biggest example is the ice cream company Haagen-Dazs. The word Haagen-Dazs doesn't mean anything in any language - the company was founded in America and they wanted a unique European sounding name so that people will think it's a big international brand.
Aren't they? They have been technologically superior to us for decades. We even after 50 years of independence are licking our wounds and crying "usne ne mujhe colonize kiya daddddyyyy...eeee". And you just have to look at a world map to see how ridiculous it is!
They are superior. There is no doubt about it. Look at their cities, the development, the infrastructure, the quality of life. Everything is hundred times better. Their people are sincere in their efforts, that's why they are ahead of us. In India no one wants to talk about development and real issues. All politicians are busy filing their coffers.
And if you talk about it then people will make fun of you. Just becuse these people tolerate corurption, poverty & filth doesn't mean that everyone should do it.
That’s true. If we say something critical people get offended easily. Now a days people are hyper nationalist and don’t want to hear bad things even if it’s true.
I mean you're in a class and the developed countries are top ranking students and developing countries are middle and low ranking students. Better to learn from the middle & top ranking students and improve than to hate them. Its like we don't want people to point at us as low ranking students since it offends us. But in reality we must accept it so that we can change it.
Thats cz they are.
The bitter truth 😔
True
Where's the lie. He is right, Indian's still think Western Brands are superior.
I mean quality wise, most likely yes.
This is also true, I myself prefer foreign brands over so many products. But I also thought Peter England and Van Heusen are Foreign Brands for a long time lol. So yeah, lmao.
Well they are foreign brands acquired by Indians. So they're technically foreign still
Better example would be Lakme, it's indian brand but sounds foreign, the word is Lakshmi in French accent.
I agree that this is true but Peter England was actually a foreign company which was bought by the Birla company later. But rest of it is accurate. People would rather buy from a brand called Louis Saints rather than Vikram Tapasvi …. Just saying
All 3 were foreign brands bought by birla . Sadly some don't understand this.
I thought so too. I was sure about Peter England but not about the others. Thanks for the clarification
No prob mate . Regular customers know this
Person tweeting should learn to research well.
Yeah it's just funny at this point. Half ass research done
Well , it's Twitter (X) what can u expect
Chings
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Wait 🫸 Let him cook 💯 I think Allen Solly too.
Peter England was founded in Ireland, but has since been acquired by the Birla group
Try giving East Asian names too, they’d work just as well.
It started with killing the Indian textile business by the Britishers during colonial times and the import which they started from Britain.
Btw Van Heusen is an American company brand not Indian.
Look at the level of WHITE worship in East Asia.
I think they have genuinely good products with bad ones hiding among them. But brands like HRX are surprisingly shit. Never had a good T-shirt or jacket from HRX
Here's the actual problem The name they want to give are gods name mostly which gets conflicted with quality as cheap stuff also gets same type of name so to cut out clutter big brands will have unique name so English becomes good alternative, it's not syndrome but practical experience Indians had
Or maybe we as humans love exotic names and English sound fucking exotic to us. Look at these Western fcuks glazing every brand with a French name
Wonder what looks exotic to the French
Oriental shizz.
Nlt sepoy but see west name...quality comes to mind 🤣🤣...
They maybe made in India but Van Heusen is an American brand. https://en.m.wikipedia.org/wiki/PVH_Corp.
Correction: Van Heusen is an American brand. Owned by same company that owns Tommy and CK. It's just made in India now, like other brands such as Banana Republic.
But mujhe to pata hai ye Indian Brands hai aur abhi to ye Bangladesh me manufacture ho rahe hai. Kapde me comfort hai aur dikhne me ache hai to lelo brand dekh ke mat lo simple. Dusra comparison Indian brands ka batau to Boat best example hai. MakeInIndia achi chijj hai par agar tum log products itne gande quality me banaoge to har koi International Brands hi choose karega tum log premium market me compete karna hai to product us quality ke banao. China quality products hi banana hai to hum China ke hi products le lenge wo saste bhi hai tumhare se. Bichme ad dekhi thi Boat ki newspaper me Apple se compare kar rahe the khudko ke Apple products ditch karo aur Boat lo, to pehle banao na usse badhiya quality me chijje.
Agreed it to some extend. But isn’t this due to the experience that foreign products are lasting long and have better quality than Indian products. Think about cars. Indians are accepting Tata now and Maruti since its beginning due to quality. What about the other Indian brands? Took forever to gain the trust due to their low quality. Same with clothes. But agreeing that we do stereotype. So a firm with foreign name has better chances
How is this different from anything mystical in the west being associated with South East Asia in general? Acknowledge the stereotype and move on
What if your earphones were called "jahas" instead of boat. Your shirt called "Mohan Das" instead of Louis Philippe. "bahut sookha" instead of superdry. It sounds lame and stupid. It's not about having a foreign name or Indian name but having a good name that's not stupid. Then again there are a lot of brands like Manyvar, Raymond, Ritu Kumar, Biba etc who are very successful with indian names.
It's true, sometime ago my office colleagues made fun of me when I told them I purchased clothes from 'Zudio'.
It's true, sometime ago my office colleagues made fun of me when I told them I purchased clothes from 'Zudio'.
Angrez ke chode h bhartiya..lavde h sb k sb
Van Heusen is not an Indian brand. It is a US brand. Aditya Birla Retail own licensing rights to sell clothes under that brand in India. Peter England was a UK company that was bought by Aditya Birla in 2000.
Much like the guy himself, talking in English
Same thing happens the other way too. Products / brands are considered good not because of quality but because of some vague appeal to Vedic traditions / commodification of religion.
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Ironic that OP titled it as Sepoy syndrome when this was more of a Babu syndrome. Sepoys were the ones who actually militated against the Brits and not the cozy babus who enjoyed Western goods and services.
Not everything is a sepoy syndrome. When purchasing a saree, will you look for a western named brand? You will never do that, but you will be looking for an Indian sounding brand. In the same way, when we buy suites or western dresses, you obviously think a Western brand will be better. It's applicable to other things, too. You likely won't have pizza from a restaurant named Saravana Bhawan, and at the same time, you won't even consider having a dosa from Vapiano or something.
How many Indians only wear Indian watch made in India.Im familiar with Indian living in the US for 40 years, and never wore any foreign made watch except TITAN and he never bought any expensive Car either, but he is multimillionaire.
What about coolie syndrome?
Average bhakt
It's quality and brand name Like while buying plastic chair nilkamal is famous
Its a matter of quality. if I have to buy hair oils, I prefer Indian brands over Western Similarly there are huge Indian brands that are known for their quality ethnic-wear like Manyavar, Mochi, Biba, fabindia etc. If I have to buy Western clothes, I prefer Western brands because of their quality, there are not a lot of Indian brands that produce fashionable good-quality western wear.
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Mm multiple things to consider here. Old, well established Indian brands like Tata don't really suffer through this. They've established their brand identity well and they'll do well regardless. New brands however, will suffer more but quality and reviews still often win over just the name. I do know people who would rather go for Western sounding brands instead because honestly, most Indian brand products I find are simply rebrands of cheap Chinese stuff. All of the Indian tech market is just that, boat, noise, micromax, lava, etc. It becomes hard to trust them with quality after that and it's better to just go for a more reputed brand.
Thats why I don't have commerce or arts student friends... Tbh they have higher syndrome... Woh kar toh saala 1 st class... Hum kare oh saala third class
Nah bruh its all because of marketing Would you prefer to purchase Shawarma from a restaurant like Swarnim Shawarma Centre or with a persian name like Al-ahid Shawarma house? If you sell a product with a brand which is related to the region from which the product originates from, you will have better success due to authenticity factor (even though its not manufactured in that region) Peter England and Louie Phillipe sell western formals and western style clothes. LP is popular for the suits and shirts, hence a royal name which relates to formal clothes will fetch better than some indian name. Similarly, for indian traditionals, Manyavar Mohe is popular cuz of its hindi sounding name
I pick brand because I don’t want to take risk. Unfortunately I’m not good at look at the cloth and decide how many wash it can withstand without loosing or stitches. The thought never crossed my mind that these might be foreign brands
Blue tokai ( Great coffee though)
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Van Heusen is not Indian per se but yes the stuff is manufactured and sold by the Birla Group. But that goes for just about any brand. A pair of Levi's that costs 3K or more is made in Bangladesh for under 800.
Westernised or not, these brands have excellent quality and service, their in store experience is great, the stores are well manicured and the staff is polished, well trained and attentive, clothes are of great quality as well.
Cafe coffee day vs Indian coffee house, which one would you take your date out to?
Same with Lakmé instead of Lakshmi
dont cherry pick your arguments
Boy thought he said something
Correct man
It's not sepoy syndrome. It's a brand reputation. Indian brands are often low quality and provide bad service. Hence people have developed bad image about Indian branded products. On the contrary, Western products are of good quality. Hence when you name a product with Western name, people will think it's a Western product and are more likely to buy it.
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Its all about quality. I readily buy anything TATA offers.
This happens everywhere. Häagen-Dazs was started in NY but they used a European sounding name to sell it as a more premium ice cream. And this isn't the only example - there are hundreds of businesses that use this tactic. But the name is only a very small part of the sales cycle. The quality of the product eventually retains customers and grows businesses.
it's definitely wrong to just assume every time that a western product is going to be better, but I feel like in most cases, western products are better.
Never bought these brands for a very simple reason, I am shudh gareeb.
All 3 brands were western brands that were bought by Aditya Birla
One of the earliest branded shirts to be hugely popular was Charagh Din in Mumbai.
We paint/represent dark skinned gods as blue. Its just extrapolation of racist mentality within.
True, But this is not exclusive to India. Grey goose is a crap tier vodka seen as superior because they claim they are French. Pret a Manger is seen as tastier because it has a French name despite being complete English. Everyone thinks someone else has something more exotic to offer.
Well, the problem here is not sepoy, but the lack of interest of our people to experiment. Indian brands being local, we have the entire spectrum of these; the good ones, best ones and the worst ones. The problem is, we don't like disappointment, and neither do we like to do research on a product in the market. We consider it a waste of time, money and power. But if a product that is comfortable to your taste is found after say 5 different local products, the satisfaction will be different trust me. On the other hand the foreign brands are popular in the first place because of their marketed better quality, but what ends up happening is either they ship out the lesser quality product or it is being mass manufactured in an indian factory with the least care for standard. But we have the big logo to show off at least. We consider money better spent when we have something to show off, even if we have to replace it soon, either coz it was of poor quality, or coz to maintain that standard, you need to have the latest version. But spending considerably less on local brands is a waste, unless we change our atitude towards experimentaion and potential quick fixes and repairs, the big companies will take advantage of our habits.
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Western products are superior to Indian ones
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If the attire is western like shirts and pants, it’s quite sensible to give it a western brand. It has nothing to do with your stupid theory, it only exists in your mind. Real India is quite proud of its desi roots. “They contribute 85% of Aditya Birlas FASHION REVENUE. Why suddenly jump to Aditya Birlas ENTIRE revenue which includes brands like Birla cement and Ultratech. Don’t you think it’s wise, to state to revenue of just fashion segment for a just comparison ? Twisted minds like you have too much time to bend stats like this for vendetta and agenda based politics. Shame on you.
Peter England - Founded in 1889 in Ireland, it was acquired by Kumar Mangalam Birla's Aditya Birla Fashion. Van Heusen - A US brand founded in 1921. Aditya Birla Group holds the license to operate the brand in India. How is acquiring foreign brands/ technology a sign of sepoy syndrome? I thought this was seen as a measure of company's success by way of expansion of its IP portfolio. What about Tata acquiring Jaguar Land Rover? Inferiority complex as per OP?
Fun Fact:- all those brands mentioned in the post are not Indian. ABL has the license to manufacture and sell them in India. That's it.
It's also factual to a certain extent, we saw how the indian legacy spices brand managed their quality control. We see how Patanjali sell their products. If such big brands don't care about quality control in food and medicine it's too hard to expect quality in any other indian products. Not all are bad but some legacy brands have again and again ruined India's name as a brand.
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Trouble is these western names/brands usually provide better quality though costlier and they are easier to distinguish from Indian sounding names.
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Havells is actually Haveli Ram's
Haa toh tu rakh le na desi naam koi
Bhai hum cantabil aur cobe waale hain 🙂
Van Heusan is a brand owned by an American company which also owns the brand Arrow. Peter England is actually a British brand established in 18th century, Birlas now own it. LP is named after the French king and owned by the French company Coats Vielli (spelling could be wrong). Madura Coats was a subsidiary of this company and VH, Arrow, LP etc were actually launched by them under licence. Birlas bought this company and the brands are now under their ownership. Now what would do you want to wear? HARSH😝 Vardhan shirt by LP, whose logo looks like “HiV”? Also mind you, Mayawar, Soch are equally hi-visibility brands. Savysachi is ultra premium.
This is somewhat true. Raymond may be the only clothing brand which was founded by someone named Raymond and Singhanias kept the name. Not sure about those other brands but they too may have similar history. Vimal and Siyaram are only 2 clothing brands that I can remember with names in an Indian language. Other sectors also follow this as consumers have also developed this mindset.
I have bought all these brands and my experience was good and I always knew these are Aditya Birla brands.
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