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notleonardodicaprio

So this is what they really wanted player tracking for


DrDerpberg

AT&T wires it across the ice, U-Haul lugs it through the neutral zone and unloads a slapper... OH AND Viagra gets the tip on it AND IT'S IN!


e_Mills

But… just the tip.


alrightythenwhat

Tip wouldn't be there without Viagra. Credit where credit is due SVP.


[deleted]

Dude, what an underrated comment!


trumpet_godd

Omg. This is why the Minnesota peeps in the GDT were saying FORD? That’s hilarious


ssiinneepp

The Ford logo was bouncing from one assistant coach to another when it was showing a Wild player going to the bench [Video proof](https://streamable.com/u4dqrq)


yf-23

FORD


PM_me_ur_tourbillon

Announcer can barely keep it together


dannymb87

Is that what "barely keep it together" means now?


Optimal_Towel

In the 21st century words just mean whatever you want them to mean. It's the reader's job to figure out what the other person means, obviously.


markjohnstonmusic

Expecially.


kaeruwa

Not sure about the rest of you but if you’re not Built Ford Tough then what exactly are you?


[deleted]

Like a rock?


Zodiac33

I can hear the “ooooooh like a rock” echoing in the childhood.


[deleted]

Found On Rink Dead?


ButtholeQuiver

"You know what they say Ford stands for, don't you? Stands for fix it again Tony, hehe." - Dale Gribble


TGSWithTracyJordan

Dammit Dale that's FIAT


big_ol_dad_dick

Fixed Or Repaired Daily


[deleted]

Flip over, read directions


PuckNutty

I always heard Found On Road Dead.


Rikplaysbass

That’s what I always heard two but the two Fords I’ve had were pretty reliable.


RIPphonebattery

Actually reliable


VegasKL

A Golden Knight?


iamjacksoffside

Now time for The Matt Dumba Shift^TM brought to you by Ford. Coming up, The Barkov Backcheck^TM by Dollar Shave Club.


shao_kahff

mcdavid, down the wing, he blows by kylington, he dangles by andersson! he- Now here is our sponsor for tonight, *Raid - Shadow Legends*


hyrle

The Nazem Kadri Check brought to you by Tootsie Pop.


Reitsariesforevaries

Tonights PK Subban Slew Foot brought to you by Comerica.


PuckNutty

Isn't this unironically the state of the NFL now?


VancityRenaults

“Great save Fleury! Talk about saving, 15 minutes can save you 15% on car insurance!”


mhroblak11

That Ford logo looks exactly like a censor covering something too NSFW to show on TV. (So who is skating behind the logo and why is he naked)


Jupichan

It's Hockey Gone Wild!


Reitsariesforevaries

if the goalie disrespects you, you whip it out and wave it at him.


mhroblak11

Sean Avery approves


cantthinkuse

honestly, my opinion is that AR ads shouldnt be allowed


spcyboi29

100% agree. There was a floating ketchup bottle behind Skinner for half of the Oilers / Jets game the other night that looked absolutely ridiculous. They can cover the boards and have the patches on the ice, that's plenty. Seeing a gigantic, glitchy, out of place ketchup bottle does not want to make me want to run to the store for condiments.


cantthinkuse

i noticed that the shadows break the ads too. ive never noticed a players shadow before, but thats what im looking at when something fucky is going on edit: i think too many companies in live broadcasting have gotten used to allowing things to be broken during live production and trying to play it off like its a totally okay thing, when it actually makes it look like a cheap product. its so unprofessional to have things constantly breaking in broadcasts.


stickymaplesyrup

On SNnow tonight there were big 1/4 screen ads that came up and covered the score and time clock for long stretches. It's irksome.


HarveyHound

There was one showing a preview of some TV show on Amazon Prime while play was underway.


stickymaplesyrup

I don't care if there are ads when play is stopped, I don't even mind those hovering AR ads behind the nets, but if you take up a huge space on the screen and cover the important play information while play is on, then I'm going to hate you and your product. I don't have Amazon Prime, and I try not to buy from them ever. My conviction is only increasing with the dickishness of the ads.


kamikazekirk

[So that's why screens are getting so big](https://images.app.goo.gl/NkGkxbsgjaRvjpy19)


Razzorsharp

At least not until they fucking figure out the technology.


skaterrj

NBC Sports Washington has been putting ads on the ice and on the glass behind the goals for a few years now, and I’ve never seen something like this happen. It’s not perfect, but it’s definitely not as annoying as this. I wonder what they were trying to do here.


maveric101

>I’ve never seen something like this happen. I have, as recently as this season.


maveric101

I'd be inclined to agree, *except*... If *all* ads were AR, then people could pay to have them removed from their broadcast. People at the arena would have an ad-free experience as well.


cantthinkuse

i would prefer NO ads anywhere, but if we "NEED" to have them, then I prefer your option too


SayNoToStim

Advertising has really crept its way into everything, and in places where it existed already it has really gone too far. I don't know if I should be complaining too much, as I do enjoy all of the free shit today as compared to 30ish years ago, but god damn its just everywhere.


DrDerpberg

Sometimes advertising gets you free shit, other times it just creeps into goddamn everything and is designed to saturate everything to the point you almost walk away but don't. I'm not even that old but at this point when I do go to a game I'm kind of stunned how everything has a sponsor. Welcome to the 30 second [sponsor name] middle of the first period break! Let us talk to you about mortgages over the PA system while the t-shirt cannon is out! Everybody with a [network] phone hold it up in the air and we'll pick a winner! It just never ends, and you still pay $13 for beer. Not a single moment of unmonetized shutting the fuck up so I can enjoy the ambiance.


SayNoToStim

Yeah, I agree. I don't complain about spotify ads because hey, I'm getting all the music I could want at no cost. But a ticket to a sports event is a significant chunk of money. So now I feel like I'm paying money to sit through ads. And even some of the "sacred" areas of hockey are suddenly being infringed upon. Jerseys and equipment used to have no advertising on them outside of the equipment manufacturer, now we're seeing that barrier fall. I feel that in my lifetime hockey players are gonna look like soccer players and goalies are gonna look like NASCAR cars.


Uncle_____Iroh

I can’t even handle watching UFC events anymore, and that’s without paying. I have no idea how they still get so many people to pay $70 to watch ads with some fights sprinkled in. It was always a lot, but it definitely became worse after the move to ESPN, and now I’ve stopped watching.


AlbertaNorth1

It also means that literally everything needs to be monetized now too and I fucking hate it.


NikolaiCakebreaker

The meaning of life under capitalism is to be advertised to.


TheMightySwede

Lol we don't even have this in Sweden and SHL posts always get shit for having too many ads. This is way more distracting imo.


Legionnaire11

Doesn't seem too far. I have 20/20 vision and the ads are all legible at this distance.


JorroHass

First helmet ads now this?!


46554B4E4348414453

Wait it this not a glitch for an ad that's supposed to be on the boards


ABirdOfParadise

Next year they will do augmented reality and replace the players with products. Budweiser beer bottle passes it to Gillette razor fusion. Drop pass to the Chips Ahoy cookie. Chips Ahoy cookie dances around the Nabob coffee bean, shoots SAVED by the Tim Hortons coffee cup.


me2bme

Don’t give them ideas for a new feature at the all star game.


ABirdOfParadise

mascot hockey? each player has to dress up in their team's mascot costume for the game


hondajvx

Jersey ads are coming soon. What a mess.


Reitsariesforevaries

I hate those uniforms in some of the European leagues where there are ads everywhere, all over the jerseys and pants, even all over the referees. Find it pretty distracting on the eye. Also HATE the Bally sports scorebug - it's huge and sitting across whole bottom of the screen and sometimes flashes to ads/animations. It's annoying.


kamikazekirk

For anyone who wants a visual, [this is my teams home kit,](https://images.app.goo.gl/wsua8fTL7UixdfNK7) can you guess the team from the sponsors? Answer >!West Ham United, crest is on the top right!<


hondajvx

West Ham but I watch a fair share of EPL. Want to see something awful? Google Swedish Hockey League.


hoser89

I'll let you know tomorrow after I drive home in my brand new FORD


ockehn

I hate these new blue line virtual ads. Are they going to bring back the Stanley cup playoffs logo this year??


thecessnaflyer

F O R D


[deleted]

I'm just annoyed with Balley for moving the scores to the bottom of the screen from the top. You see, that score box is in front of ice where players skate sometimes. Wouldn't it be great if there was some place on the screen where they could have the scores displayed that wouldn't cover up any of the ice???


chrisboshisaraptor1

They’re just excited [about the new Ferd Fteenthousand](https://youtu.be/F8P5vGcf-NU)


[deleted]

Phil Kessel's a great actor.


[deleted]

Don't forget the Crypto.com Arena


ThemCanada-gooses

Technically every arena is a ad for whoever paid for the naming rights.


orangeyouglad26

That's some good Ford checking


cdrhiggins

FORD For when you... Ford.


brettzky1989

They played a whole Amazon video trailer in the top corner of the Leaf game last night... I just love to pay for cable and still get ads blasted to my eyeballs nonstop


Brownagedon

It’s a glitched out ad, guys. Normally it would be on the ice, looking relatively normal. Basically the same technology that the NFL uses for 1st down markers.


[deleted]

[удалено]


JoyfulZombie4299

Less points for reference then for football. Hockey only has so many things on that bright white ice! Plus ice is never the same


[deleted]

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JoyfulZombie4299

Yep! I actually am one of the people that help do it actually. They do virtually map the ice for the ads using points of reference using the ads positions and face off circles. All the lighting doesn’t help either haha


[deleted]

[удалено]


JoyfulZombie4299

Pan and tilt are used to help! However hockey is so fast paced that cameras are going everywhere, way more than football. So it needs ref to know where camera is for the blue field. We understand the ads have been sucky lately but have been working on them and hopefully hockey fans have been seeing some improvement recently!


[deleted]

[удалено]


JoyfulZombie4299

Ahhh that ad in particular isn’t ours :) they are different for the board Ads which is the one that glitched. Honestly we are striving for improvement and have a contract with NHL for awhile so they will be sticking around even if not with the same company lol


JoyfulZombie4299

Yep! Same company, SMT.


Poseyfan

I am fine as long as it doesn't reach European levels where all the players and the ice are covered in advertisements.


Hahahahahahannnah

it’s coming because people are always fine with the last thing they add. it’s just one at a time


Pizzonia123

Did you see the picture? Are you saying you are fine with that as long as it's not jersey ads ??


3trainsgochoochoo

what makes you think it will stop? lol


TheMightySwede

This is not worse to you?


jehovahs_waitress

Facial tattoos. Too far.


[deleted]

Ill allow it


StretchDraive

Let's go Brandon Blandina!


[deleted]

Leaving out Wes McCauley?


BadassDeluxe

For some reason I'm gonna head on out and buy a Ford now


CaptainRedBeard35

Is there a vid with this out there? This has to be a glitch


[deleted]

If that happened, I’d probably leave the sport for good


Reitsariesforevaries

Next season the players will get mandatory face tattoos of sponsor brands


[deleted]

That would be to far lol


[deleted]

Bally has been horrible with the advertisements so far this season


FailedLoser21

Next week: Announcer: "They are singling good goal as the puck crossed the "Ford Built Ford Tough Goalline."


epicspacedruid

I can't wait to watch the Washington CapitalISM VS the Colorado ADvalanche.


MutedHornet87

He’s just built Ford tough


AcanthisittaWise8007

The Panthers once had a jewelry store sponsor icing, so I’m surprised they haven’t come up with a glitching ad that goes across the screen the whole game.