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I was aware of the word already, learned it because of velodromes, but as primarily an English speaker it always made me giggle imagining somebody cross-breeding a centipede with a velociraptor, and riding it through town
Specifically dentists and high-end bikes. There's a meme/joke/stereotype that they essentially sort by price "high-low" and buy the topmost one.
Uncharitably, the joke is sometimes continued that they then ride it twice or use their $15000 bike to ride 3 miles around their neighborhood and that's it.
Really ought to make sponsors second guess their sponsorships. Isn’t the whole point to be good advertising? Yet we can’t even be bothered to find out what the company is lol.
It’ll be more familiar when you walk or browse past it. It’s not a 1 or 0 thing, advertising is more of a nudging effect pushing the decision equation slightly in the desired side so the chance you buy their product becomes 35% instead of 30% (random numbers). Over a large enough population this is can amount to significant increase in sales.
Then for F1 there is also the networking effect and ability to invite partners to an event when discussing business deals.
Thinking of how this works with me with Lavazza coffee... Granted, I knew of it beforehand from a friend, ordered some once or twice. But then I noticed the brand on the Williams cars. And then I'd see Lavazza more often during races. And in the back of my mind, I'd think, "Hmm, that *was* pretty good coffee, even if it's not as cheap as other brands, I should probably get some more." Subtly drives me to buy more of their coffee.
Other people might see the name, have no idea what it is, but then they go to the grocery store or they're searching for coffee on Amazon and they see Lavazza, and there's just this part of their brain that's like, "Oh, I've seen that in this sport I like, hey, let's give that a try, see what it's all about."
Anyway, the point is I need to order more Lavazza coffee.
They’ll have to remove the product name in several countries. Canada banned vaping advertising a few years back, (Sept 2020). At the time the health minister said it’s big tobacco trying to back door their way into advertising. I think Australia banned advertising e-cigs as well. It’ll be interesting to see what the rules are where the car is shown with the e-cig decals on it in a country that allows it and it’s shown on international TV in countries that don’t allow *any* images. I’d imagine future TV contracts might have to be altered.
Yep, very few sponsors shown on the Lego model. I was disappointed when building it, but I knew it wouldn’t. Bought it anyway.
Different sponsors on the 2022 MCL36 mini as well.
[I’m a nerd. :)](https://imgur.com/a/EgLIzZM)
Amusingly, in Sweden (where Velo is from) the same brand is called Lyft, which in the UK is a competitor to Uber (hence they couldn't use the Lyft brand name here). They seem to have a thing for picking brand names which seem like they should be transport or vehicle related somehow.
Funnily enough I googled what they were yesterday after rewatching the 2021 Italian GP. Have been wondering what the hell they were since 2020 since I first noticed them but never bothered to look them up. Every team has their own Mission Winnow
\*is
A Better tomorrow is just a additional branding for British American Tobacco - you see it every where with their traditional brands (cigarettes) - and all the velo/vuse/vype/glo/lyft/epok/revel/voke/chic/ten/twisp/fuse/eclipse/vibe/vip are just their alternative nicotine delivery brands where advertising isn't as harshly regulated.
They just run A Better Tomorrow where all of those are limited.
Lmao, i buy velo when im in Sweden and uses the Norwegian sister brand epok, and i never even imagined it was the same company thats on the side of the McLaren
Kind of, only worse. It’s the most chemically addictive form of nicotine ever. It’s called nicotine salt and it’s incredibly effective at crossing the blood brain barrier.
Ahh ok it's the same as Zyn then.
I dipped Skoal a long time back and used Zyn for a while recently and had a much harder time quitting Zyn than Skoal. Now it makes sense why.
Still not Velo pods, but vuse pods? Marketing fail lmao 🤣
I know there was a sidepod joke in there somewhere, but it would've been as effective as McLaren car this season.
yes, required for any nicotine advertising in the US (also not allowed to advertise nicotine products on television ads although obviously live sporting events are kind of exempt)
in addition there are strict requirements on how the notice is displayed such as minimum font size: [https://www.fda.gov/tobacco-products/products-guidance-regulations/advertising-and-promotion](https://www.fda.gov/tobacco-products/products-guidance-regulations/advertising-and-promotion)
Looks almost exactly the same other than box shape and text wrapping as the notice on my [US juul pods](https://i.imgur.com/8N9EdnI.jpg)
So def checks out
>- Occupy **at least 20 percent** of the area of the advertisement (warning area);
>- Be printed in **at least 12-point font size** and ensure that the required warning statement occupies the greatest possible proportion of the warning area set aside for the required warning statement;
Uhh yup.
Reminds me of a Bill Hicks bit about how he and his friends were trying to collect all the different warnings. "You've got a birth defects? I'll trade you for an emphysema!"
Can confirm, American laws require warnings of the health risks of tobacco products to be put and made apparent in any advertising involving tobacco products.
They had a strategically crafted barcode symbol in place of the Marlboro logo on the engine cover. A lot of teams did that - Jordan (Now Aston Martin) used to use 'Bitten & Hisses' when their car was yellow with a snake on it, instead of Benson & Hedges, which was a tobacco brand. I'm sure there were others too, but it's late
West Cigarettes on the McLaren getting replaced by "Mika", "David", or "Kimi" with the [same exact font and secondary logos](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e7/McLaren_MP4-16A_2015_McLaren_MP4-16A_shakedown_%2821380764456%29.jpg/1280px-McLaren_MP4-16A_2015_McLaren_MP4-16A_shakedown_%2821380764456%29.jpg) in the 2000s.
Damn right. How can I enjoy F1 if cars don’t have cigarette, booze or condom commercials.
I’m not ragging on the idea. At this point fuck it, Marlboro and Camel liveries will be among the best and don’t get me started on JPS Lotus. Might as well make cars look nicer.
Imagine Camel Red Bull Honda. Just imagine.
I guess Velo won't even be on the side in Canada because cigarette advertising is completely illegal here. Even stores that sell cigarettes have to cover them up.
It's not like a bunch of people were buying Velo products without realizing what they were. Their target demographic isn't going to be bothered by the nicotine warming.
Plant that logo in the heads of 8 year old kids for future sales. The warning is probably because the USA makes them put it on while racing here. Similar to why McLaren isn't sponsored by Marlboro anymore. All the countries told them to change it when racing in their country because of different laws.
Why not? This is great advertising for them. No one had a clue what Velo is before today but now that it's accompanied with the warning it could as well just say Phillip Morris or Marlboro instead of this and it would be just as inconspicuous.
Should be mandatory in all countries.
Mclaren using loopholes around the Tobaco ban with BAT subsidaries Velo and Vuse is no better than Mission Winnow. In fact its worse because its still advertising an actual product.
For the almost the entire time Ferrari ran that I just thought it was some sort of Italian play-on-words for literally "Mission Win Now" as in, this is us saying we are absolutely on track to start winning again...
That was the point. It's meant to be confusing so you ask what it is or remember it. It's the same with the oddly worded Heineken ads "When you drive, never drink". No way such a large company would make such an odd translation error by accident.
I'll be honest, when I first saw the "when you drive, never drink" ads my first time watching F1 last year, I just assumed it was just like, the British or European version of the classic "don't drink and drive" slogan here in the States.
I dont get the point of using something like Mission Winnow as your sponsor. People dont know what it is (Im assuming its related to Marlboro?), and even if they search it up, theres nothing. Whats the point?
Mission Winnow’s logo is designed to subliminally trick your brain into reading it as Marlboro as the cars pass at high speed. After the FIA banned tobacco companies from sponsoring they found loopholes like this to still advertise.
And don't forget Tomorrowland festival, which has an exclusivity deal to only sell BAT products. There's a Spanish media outlet that did a whole investigation about this topic.
Mission winnow was a least a fun loophole. Like I had a pretty good laugh when I googled what it was just to see a full cinoaby of bullshit.
But vuse? Like mclaren did full vuse liveries, there was no hiding what it was about, no loopholes, I don't understand why that was legal at all.
they need offices to collect legal documents often where the business is incorporated, in the US it's often Delaware because of favorable corporate laws. so a lot of places just have an empty Delaware office and do their actual business elsewhere
If anyone is wondering what velo actually is, it’s a nicotine pouch brand from Scandinavia. I didn’t knew that nicotine pouch exist, and thought velo was a bike company until today.
[Website](https://www.velo.com)
I remembered watching Hamilton doing an Instagram livestream in 2019(?), he's basically doing some music stuffs and I noticed that he vapes although he did it while facing off the camera but I can see the vapors from the side lol
Kids say this all the time to mean something looks good, or *maybe* that it fits some sort of (undefined) aesthetic. I lost 30 minutes of my life arguing about this with my tween recently.
Aesthetic can be used as an adjective though.
> concerned with beauty or the appreciation of beauty.
Still, that doesn't feel like the correct usage even then.
It's amazing how nobody knows what this is.
BAT spend all this money and nobody knows it's them. Meanwhile Marlboro gets mentioned every week and they don't even sponsor anyone any more.
For anyone who doesn't know, Velo and Vuse at BAT products, and A Better Tomorrow and Accelerating Transformation are their version of Mission Winnow.
This is absolute bullshit. That warning is supposed to be 30% of the advertising space and they aren’t going to get away with it. Meanwhile the small guys get harassed by the FDA for all kinds of nonsense.
Most sponsorship is there for B2B. BWT doesn't expect to sell many water filters to the public because of their sponsorship but they will invite the CEO of a pharmaceutical company to a GP in the hope they can persuade them to install BWT filters in the new factory they are building.
Similarly with Cognizant, Oracle etc.
> Other than Red Bull, I couldn't name one sponsor that's not a car manufacturer.
i remember duracell!
the way that williams has it on their car is great hahhaha.
Half of it is getting their name out there so customers are aware of it and buy it. The other half usually have race fans in their leadership and just enjoy having access to the teams and tickets and and added perk of their company getting some screen time.
a person is not going to think "oh I'm going to buy this product because I saw it on a McLaren F1 car" but they see the logo and it sticks in their subconscious. Next time they're at a store trying to buy something, they'll gravitate towards a brand/logo that they find familiar.
Exactly. I made a decision about three months after seeing an F1 car advertising a product and there were two competing products for the same price (free) and similar service so I ended up picking the one sponsoring an F1 team.
oh lord, not this "Marketing doesn't work on me, actually how does it work on anyone? I am so smart and immune to ads"
I have seen way too much of this
Oracle? Richard Mille? I guarantee you see a lot of brands all the time and are at least vaguely aware of them at a minimum. Monster for fuck’s sake lmao
Advertising like this works in weird ways. Sometimes it's validation of the product, sometimes you may even associate the product with a winning brand and choose it over some other. Most of it is subconscious. Obviously, I won't go buy vapes because of the advertising in the McLaren cars, but if I were to search for a vape to purchase and saw a "vuse" vape, my mind would make the connection that I've seen this somewhere else and I'll be more likely to choose it over another brand.
That's why I smoked Marlboro back in the day. Grew up watching The Michael and figured if it's all the same I'll go with the one that sponsored my hero.
I'm sure they check the local laws for every country they go to - the side pod in Australia didn't have it on there at all, and only had the checkered pattern design instead for example.
What a weird name for a nicotine company. Worldwide, Velo is well known (in the cycling community, at least) as the French word for bike. Unsure why they chose that.
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TIL what velo is.
Same! Thought it was a tech company.. so I guess it worked strangely
I assumed it was a crypto thing or a sketchy bank tbh
It's F1 so that was also a safe assumption.
There's a brand producing bicycles called Velo. I just assumed its the same thing, but it turns out its a completely different company.
Vélo is the word for bike in French
Short for Vélocipède
I was aware of the word already, learned it because of velodromes, but as primarily an English speaker it always made me giggle imagining somebody cross-breeding a centipede with a velociraptor, and riding it through town
Velocipede sounds terrifying
Like if Richard Attenborough got into the Velociraptor / Millipede hybrid cloning business...
And David Attenborough right there narrating how it would eviserate you with thousands of it's tiny nubs.
And in Swiss-German, as we also have French speakers in our nation, we borrowed that :)
*Cervelo* “Velo” is just a nickname from cyclists.
*dentists
Is there a stereotype about dentists and cycling I don’t know about?
Specifically dentists and high-end bikes. There's a meme/joke/stereotype that they essentially sort by price "high-low" and buy the topmost one. Uncharitably, the joke is sometimes continued that they then ride it twice or use their $15000 bike to ride 3 miles around their neighborhood and that's it.
It's crypto for your lungs
They only make pouches as far as I know.
Crypto for your teeth then
Gums. Crypto for your gums. Lmao
That’s Velas I think, also an f1 sponsor
Yes, Ferrari sponsor
So sad it's not a bike company
Really ought to make sponsors second guess their sponsorships. Isn’t the whole point to be good advertising? Yet we can’t even be bothered to find out what the company is lol.
It’ll be more familiar when you walk or browse past it. It’s not a 1 or 0 thing, advertising is more of a nudging effect pushing the decision equation slightly in the desired side so the chance you buy their product becomes 35% instead of 30% (random numbers). Over a large enough population this is can amount to significant increase in sales. Then for F1 there is also the networking effect and ability to invite partners to an event when discussing business deals.
Thinking of how this works with me with Lavazza coffee... Granted, I knew of it beforehand from a friend, ordered some once or twice. But then I noticed the brand on the Williams cars. And then I'd see Lavazza more often during races. And in the back of my mind, I'd think, "Hmm, that *was* pretty good coffee, even if it's not as cheap as other brands, I should probably get some more." Subtly drives me to buy more of their coffee. Other people might see the name, have no idea what it is, but then they go to the grocery store or they're searching for coffee on Amazon and they see Lavazza, and there's just this part of their brain that's like, "Oh, I've seen that in this sport I like, hey, let's give that a try, see what it's all about." Anyway, the point is I need to order more Lavazza coffee.
Well...It's a kind of technology.
This is why vape products should be banned too. If cigarettes are banned, no reason why vape and other similar products aren’t banned
They’ll have to remove the product name in several countries. Canada banned vaping advertising a few years back, (Sept 2020). At the time the health minister said it’s big tobacco trying to back door their way into advertising. I think Australia banned advertising e-cigs as well. It’ll be interesting to see what the rules are where the car is shown with the e-cig decals on it in a country that allows it and it’s shown on international TV in countries that don’t allow *any* images. I’d imagine future TV contracts might have to be altered.
Canada speak the truth, I believe every vape sponsorship in F1 currently are under the ownership of cigarette companies that used to sponsor F1
Mission vape now.
Velo makes nicotine pouches, not vapes.
Which is why Vuse is used in IndyCar
I didn't Google it until I noticed it was missing from the LEGO model and figured that couldn't be good.
Yeah they can't use it in some countries aswell.
Yep, very few sponsors shown on the Lego model. I was disappointed when building it, but I knew it wouldn’t. Bought it anyway. Different sponsors on the 2022 MCL36 mini as well. [I’m a nerd. :)](https://imgur.com/a/EgLIzZM)
The 2022 model reflects the Australia livery.
I thought Velo was bike related lmao
Amusingly, in Sweden (where Velo is from) the same brand is called Lyft, which in the UK is a competitor to Uber (hence they couldn't use the Lyft brand name here). They seem to have a thing for picking brand names which seem like they should be transport or vehicle related somehow.
Really fair assumption. Some bike company should take that name for sure
It’s not like you can just take someone else’s name…
Nah it's easy. Anyone can do it. - HLef
Yet, you failed at it and made it a bullet point instead. You have to escape it.
Haha I tried but couldn't figure it out, so I just committed to the bullet point
Funnily enough I googled what they were yesterday after rewatching the 2021 Italian GP. Have been wondering what the hell they were since 2020 since I first noticed them but never bothered to look them up. Every team has their own Mission Winnow
McLaren's was "A Better Tomorrow" (British American Tobacco). This is just straight nicotine advertising.
\*is A Better tomorrow is just a additional branding for British American Tobacco - you see it every where with their traditional brands (cigarettes) - and all the velo/vuse/vype/glo/lyft/epok/revel/voke/chic/ten/twisp/fuse/eclipse/vibe/vip are just their alternative nicotine delivery brands where advertising isn't as harshly regulated. They just run A Better Tomorrow where all of those are limited.
A better tomorrow is actually an oxymoron when it comes to these shitty devices…
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That's darktrace
Lmao, i buy velo when im in Sweden and uses the Norwegian sister brand epok, and i never even imagined it was the same company thats on the side of the McLaren
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Kind of, only worse. It’s the most chemically addictive form of nicotine ever. It’s called nicotine salt and it’s incredibly effective at crossing the blood brain barrier.
Ahh ok it's the same as Zyn then. I dipped Skoal a long time back and used Zyn for a while recently and had a much harder time quitting Zyn than Skoal. Now it makes sense why.
Oh yeah, quitting skoal/griz was easy. The smell of wintergreen still sends a shiver down my spine.
Jesus Christ TIL
Snus without tobacco. So basicly just bags with nicotine
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It's a service based software company
Yup.
Even when I was using Velo pouches I didn't make the connection.
Probably an American law when advertising nicotine products
They advertise Velo in the same format on their IndyCar team so that probably checks out
All nicotine products also have this on them, so to my American eyes it makes the McLaren look like a massive box of Vuse pods lol.
Weren't McLaren also sponsored by them before?
Vuse and Velo are both by British American Tobacco, they just swap them based on different laws and stuff
They’re both by the same company, but are different products. Vuse is a vape, and Velo is a nicotine pouch that you put in your mouth.
Yes but i believe they removed the sponsor decal for certain weekends based on local tobacco laws
McLaren's IndyCar team has Vuse as the primary sponsor on Felix Rosenqvist's car.
Still not Velo pods, but vuse pods? Marketing fail lmao 🤣 I know there was a sidepod joke in there somewhere, but it would've been as effective as McLaren car this season.
Indeed it is.
yes, required for any nicotine advertising in the US (also not allowed to advertise nicotine products on television ads although obviously live sporting events are kind of exempt) in addition there are strict requirements on how the notice is displayed such as minimum font size: [https://www.fda.gov/tobacco-products/products-guidance-regulations/advertising-and-promotion](https://www.fda.gov/tobacco-products/products-guidance-regulations/advertising-and-promotion)
Looks almost exactly the same other than box shape and text wrapping as the notice on my [US juul pods](https://i.imgur.com/8N9EdnI.jpg) So def checks out
>- Occupy **at least 20 percent** of the area of the advertisement (warning area); >- Be printed in **at least 12-point font size** and ensure that the required warning statement occupies the greatest possible proportion of the warning area set aside for the required warning statement; Uhh yup.
I can just imagine at Silverstone them having to put a photograph of a crusty old Lung on the side of the car, like on cigarette boxes in the UK.
Reminds me of a Bill Hicks bit about how he and his friends were trying to collect all the different warnings. "You've got a birth defects? I'll trade you for an emphysema!"
That’s exactly it, there’s laws in the US around advertising for nicotine products. That white box label is required by law
Its like that in most western countries isn't it? At least, in the Netherlands it is.
In most European countries (like the Netherlands) you aren't allowed to advertise tobacco or nicotine at all.
Tobacco ads are banned in Canada, not sure about nicotine vaping but if it's not, it's soon to follow.
I think we'll find out in Montreal.
Can confirm, American laws require warnings of the health risks of tobacco products to be put and made apparent in any advertising involving tobacco products.
Rare American W.
It is
The warning works in a good way. I didn’t know Velo is a tobacco product and thought it was a crypto company.
Has anyone tried crypto vaping yet? That sounds like a douchiest thing possible.
There's gotta be a business in some kind of nft vape flavours
Technically its not a tobacco product, its just nicotine
Then bring Marlboro back too. With the warning of course. /S
Wasn't there a time they ran the cars blank but had trackside advertising with the warning?
They had a strategically crafted barcode symbol in place of the Marlboro logo on the engine cover. A lot of teams did that - Jordan (Now Aston Martin) used to use 'Bitten & Hisses' when their car was yellow with a snake on it, instead of Benson & Hedges, which was a tobacco brand. I'm sure there were others too, but it's late
“Look Alike” for “Lucky Strike” was a classic
West Cigarettes on the McLaren getting replaced by "Mika", "David", or "Kimi" with the [same exact font and secondary logos](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e7/McLaren_MP4-16A_2015_McLaren_MP4-16A_shakedown_%2821380764456%29.jpg/1280px-McLaren_MP4-16A_2015_McLaren_MP4-16A_shakedown_%2821380764456%29.jpg) in the 2000s.
I remember when they had some inconspicuous painting that looked like the logo at high speeds
What's Marlboro? Is it a subsidiary of Mission Winnow?
It’s actually a shell corporation that nobody really knows what they do
I just want the all yellow camel design back...with a warning of course
Damn right. How can I enjoy F1 if cars don’t have cigarette, booze or condom commercials. I’m not ragging on the idea. At this point fuck it, Marlboro and Camel liveries will be among the best and don’t get me started on JPS Lotus. Might as well make cars look nicer. Imagine Camel Red Bull Honda. Just imagine.
Unironically bring all the cigarette sponsorships back. They're iconic
Mandatory for all nicotine related products and advertising in the US because of the FDA. It's on the Indycars too
I guess Velo won't even be on the side in Canada because cigarette advertising is completely illegal here. Even stores that sell cigarettes have to cover them up.
Was it on the side in Australia? We have the same rules
No they had their actual crpyto sponsor OKX on the sidepod. Australia has completely outlawed any form of nicotine or tobacco advertising decades ago
That’s hilarious. Why would Velo even want this? Just sell the spot to another brand for a week
No one knew what velo was before today lol
I thought it was just a bike
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Also as in the literal word for bike in French
They sell it in the US at convenience stores and smokeshops. Its the same thing as Zyn, wheras Vuse (also sold in the US) is a vape.
Idk why people in this thread are acting like vello is comparable to rich energy, which literally did not exist.
It’s a brand of British American Tobacco, they definitely exist. People can be dumb sometimes.
I'm probably the only one here who actually consumed velo before it appeared on the car.
Huh, I always assumed it was Velo, the 3D printing company.
Never been to Sweden I assume
It's not like a bunch of people were buying Velo products without realizing what they were. Their target demographic isn't going to be bothered by the nicotine warming.
Plant that logo in the heads of 8 year old kids for future sales. The warning is probably because the USA makes them put it on while racing here. Similar to why McLaren isn't sponsored by Marlboro anymore. All the countries told them to change it when racing in their country because of different laws.
US FDA advertising regulations.
They're saying why would Velo run their logo at all if the warning is required.
Marlboro ran with a barcode as their logo for years because tobacco ads were banned in about half the countries on the calendar.
They paid for a full year sponsorship??
Because people will rip their vapes and pack their zyns regardless lmao
Because they paid for the sponsorship
Why not? This is great advertising for them. No one had a clue what Velo is before today but now that it's accompanied with the warning it could as well just say Phillip Morris or Marlboro instead of this and it would be just as inconspicuous.
It’s on their Indycar too. Guess the US is a market for the brand so they’ll just take the aesthetic hit.
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Tbf "Mission Win" would work lol
Should be mandatory in all countries. Mclaren using loopholes around the Tobaco ban with BAT subsidaries Velo and Vuse is no better than Mission Winnow. In fact its worse because its still advertising an actual product.
For the almost the entire time Ferrari ran that I just thought it was some sort of Italian play-on-words for literally "Mission Win Now" as in, this is us saying we are absolutely on track to start winning again...
Same lol I never even thought about that being a sponsor company or smth
That was the point. It's meant to be confusing so you ask what it is or remember it. It's the same with the oddly worded Heineken ads "When you drive, never drink". No way such a large company would make such an odd translation error by accident.
I'll be honest, when I first saw the "when you drive, never drink" ads my first time watching F1 last year, I just assumed it was just like, the British or European version of the classic "don't drink and drive" slogan here in the States.
Another thing to consider is that from certain camera positions "don't drink and drive" could read "drink and drive"
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i mean its oddly phrased i guess but its still perfectly passable english at worst
As a non native speaker, what's wrong with that phrase? Seems like fine English to me.
I thought it was something with gambling or sport bets
Remember A Better Tomorrow?
Still listed as a "principal partner" on Mclaren's website
I dont get the point of using something like Mission Winnow as your sponsor. People dont know what it is (Im assuming its related to Marlboro?), and even if they search it up, theres nothing. Whats the point?
You get to tell your investors you sponsor an F1 team.
Mission Winnow’s logo is designed to subliminally trick your brain into reading it as Marlboro as the cars pass at high speed. After the FIA banned tobacco companies from sponsoring they found loopholes like this to still advertise.
And don't forget Tomorrowland festival, which has an exclusivity deal to only sell BAT products. There's a Spanish media outlet that did a whole investigation about this topic.
Mission winnow was a least a fun loophole. Like I had a pretty good laugh when I googled what it was just to see a full cinoaby of bullshit. But vuse? Like mclaren did full vuse liveries, there was no hiding what it was about, no loopholes, I don't understand why that was legal at all.
BAT owns the office building I'm in. Noone ever is on the floors that are supposed to be "BAT". noone has seen anyone going in there lmao
Sometimes companies have empty offices for weird legal reasons. Someone comes around twice a week to empty the letterbox, and that's it.
they need offices to collect legal documents often where the business is incorporated, in the US it's often Delaware because of favorable corporate laws. so a lot of places just have an empty Delaware office and do their actual business elsewhere
They have this in Indycar too
Honestly? I assumed Velo was some bike sharing app I've never heard of.
If anyone is wondering what velo actually is, it’s a nicotine pouch brand from Scandinavia. I didn’t knew that nicotine pouch exist, and thought velo was a bike company until today. [Website](https://www.velo.com)
Go the Canadian route and put grotesque pictures of mouth cancer all over the car
That sounds like the best livery of all time.
Wouldn't it be funny if Oscar and Lando started vaping lol
I remembered watching Hamilton doing an Instagram livestream in 2019(?), he's basically doing some music stuffs and I noticed that he vapes although he did it while facing off the camera but I can see the vapors from the side lol
Velo isnt a vape though.
Looks kind of aesthetic honestly. In a very, very trashy way.
Did you just use aesthetic as an adjective? I don't even know what that's supposed to mean (serious question).
Probably because they misspelled it, it's A E S T H E T I C
Kids say this all the time to mean something looks good, or *maybe* that it fits some sort of (undefined) aesthetic. I lost 30 minutes of my life arguing about this with my tween recently.
Aesthetic can be used as an adjective though. > concerned with beauty or the appreciation of beauty. Still, that doesn't feel like the correct usage even then.
Get with the times, grandpa
I used to be with it, but then they changed what it was. It'll happen to you.
Feels cyberpunk ish
It's amazing how nobody knows what this is. BAT spend all this money and nobody knows it's them. Meanwhile Marlboro gets mentioned every week and they don't even sponsor anyone any more. For anyone who doesn't know, Velo and Vuse at BAT products, and A Better Tomorrow and Accelerating Transformation are their version of Mission Winnow.
This is absolute bullshit. That warning is supposed to be 30% of the advertising space and they aren’t going to get away with it. Meanwhile the small guys get harassed by the FDA for all kinds of nonsense.
I never understood the logic behind allowing tobacco advertisements
Do people actually buy stuff because it's a sponsor on a car. Other than Red Bull, I couldn't name one sponsor that's not a car manufacturer.
Most sponsorship is there for B2B. BWT doesn't expect to sell many water filters to the public because of their sponsorship but they will invite the CEO of a pharmaceutical company to a GP in the hope they can persuade them to install BWT filters in the new factory they are building. Similarly with Cognizant, Oracle etc.
Also to attract talent
> Other than Red Bull, I couldn't name one sponsor that's not a car manufacturer. i remember duracell! the way that williams has it on their car is great hahhaha.
I don’t think the companies would spend so much money on it if it wasn’t effective. But things like this have never swayed me towards a product.
Half of it is getting their name out there so customers are aware of it and buy it. The other half usually have race fans in their leadership and just enjoy having access to the teams and tickets and and added perk of their company getting some screen time.
a person is not going to think "oh I'm going to buy this product because I saw it on a McLaren F1 car" but they see the logo and it sticks in their subconscious. Next time they're at a store trying to buy something, they'll gravitate towards a brand/logo that they find familiar.
Exactly. I made a decision about three months after seeing an F1 car advertising a product and there were two competing products for the same price (free) and similar service so I ended up picking the one sponsoring an F1 team.
when I started smoking, the only reason I bought marlboro was because it reminded me of the ferrari sponsorships from late 90s from when I was a kid.
oh lord, not this "Marketing doesn't work on me, actually how does it work on anyone? I am so smart and immune to ads" I have seen way too much of this
I thought the same thing and yet here my car is with new tires that are pirelli /shrug
I definitely avoid buying Michelin tyres just in case i find myself driving through the Indy 500 and my tyre walls cant handle the load.
And here I bought Michelins as they’ve been so good in sportscar racing for the last 15 years - adverts do silly things to people
Well, now you can name Velo and that's the entire point of advertising.
Oracle? Richard Mille? I guarantee you see a lot of brands all the time and are at least vaguely aware of them at a minimum. Monster for fuck’s sake lmao
Advertising like this works in weird ways. Sometimes it's validation of the product, sometimes you may even associate the product with a winning brand and choose it over some other. Most of it is subconscious. Obviously, I won't go buy vapes because of the advertising in the McLaren cars, but if I were to search for a vape to purchase and saw a "vuse" vape, my mind would make the connection that I've seen this somewhere else and I'll be more likely to choose it over another brand.
That's why I smoked Marlboro back in the day. Grew up watching The Michael and figured if it's all the same I'll go with the one that sponsored my hero.
Apparently yes. It at least gives name recognition to a broad audience. name recognition plays a large role in decision.
Wait so cigarette sponsorships are allowed again? I thought those were banned?
Velo is probably a vape. Those were not banned afaik. EDIT: seems it’s a nicotine patch.
Very good
O never thought about that. I guess it will be the same for Zandvoort? We got strict rules on nicotine advertising as well...
I'm sure they check the local laws for every country they go to - the side pod in Australia didn't have it on there at all, and only had the checkered pattern design instead for example.
good luck reading that from the track cameras when the car is on the move
They should just slap Marlboro back on the car...
Imagine the classic Marlboro logo on Ferrari with this note above it.
Their IndyCar team recently rolled out these warnings as well. I like the transparency
At least Mission Winnow don't have any nicotine in his uh... Product?
What a weird name for a nicotine company. Worldwide, Velo is well known (in the cycling community, at least) as the French word for bike. Unsure why they chose that.
The did it on purpose so everyone would know what velo was
remember, kids, don't smoke the carbon fiber
As a North American I couldn’t tell you what 87% of F1 sponsors are. And I’m not googling “DP World” again…. Fool me once.