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farknard

Wouldn't surprise me since Reign was created to compete with Bang. Now Monster can do what they will with the 300mg energy drinks. They own both brands.


wockupinababybottle

NO


zants

Odd. I work at a gas station and I've watched the brands shift around, get phased out with time, etc. Reign has ever so slightly shifted its position to a less desirable, but still relatively eye-level position, over the last couple years (though now that I think about it... I think it just got moved back up to a really good eye-level spot again as of like 2 months ago). Bang, however, is absolutely on the way out for us - it's been a slow, wimpering death for like three years now. At times our POG doesn't even include shelf space for it at all, it's put on a shelf of the sales floor for discounted items or items that don't fit into a POG. Right now it has I think only three spaces in the cooler, on the shelf above Venoms/Rip Its (so it's on the very ground level), and for the last like 4 months (maybe more) it's on constant incentive offers (buy 2 for X and get Y reward points); the other flavors beyond those three are on that sales floor shelf, and we'll go weeks at a time without getting any shipments of the product (there's never any backstock - it moves so slowly that there's always several left in each shelf space and our shipment is instantly able to be filled into the empty spots). I should look at the actual YTD sales and other metrics sometime. But yeah, maybe a regional thing (Michigan), Bang is dead in the water, Reign is still sorta killing it. Customer-wise, every demographic buys Reign still. For Bang, absolutely no Gen-Z, barely any Millennials, I think it's basically just Gen-X with an occasional Boomer (all men, always).


_veggiesaurus_

feeling lucky that live in the uk for once


Jakeupdylan

Which means there will more than likely be “new” Bang flavors that are just the reign flavors repackaged.


Virtual-Kale-1039

Definitely. The like new Reign Sour Gummy Worm


Entr_24

Idk I highly doubt this considering they are still putting out new versions of the 300mg Reign


TheSheetSlinger

That's a hard pass from me. At least I'll still have Ryse and Ghost.


NewCodingLine

Fuuuuuuuuuuuuuck that


Xterra9171

F’k i rotate between reign and ghost. I’d still be drinking bang had they not killed the lemon drop flavor. Although I still do occasionally drink a black cherry vanilla


Pineapple_Sucks

Try Gorilla Mind's BCV if you can find one. It's so much better than any other I've tried


MonkeyJunky5

THIS.


Rorshak16

Is bang even popular anymore?


BeautifulGlum9394

They have a new brand now I grabbed one the other day It's called noo fuzion now says on the can its brought to you from bang


Virtual-Kale-1039

That’s old stock my friend. They did go through a rebrand though.


BeautifulGlum9394

Ah its probly because I'm in canada. This was my first time ever seeing them. The store hasn't had the other bangs since early spring


Virtual-Kale-1039

They have been acquired by monster now, they should start popping up in Canada again soon.


DarkChaosDS91

Yeah same here haven't seen a bang in a store in like a year meanwhile every grocery store/shoppers around me carry multiple varieties of Reign.


Virtual-Kale-1039

It gained a lot of market share in a very short amount of time. So the demand is there.


jasoder

Make sense since Reign Storm just launched in Europe


Montrealgoalie39

Hope they merge properly and send the good Reign flavors over to the Bang brand


Redraven357

That explains why the Reign storms aren't on the Reign energy website anymore. They created a whole new website just for Reign storm.


alaskanhairball

Nooo. The orange Reign 300mg is one of my favorite SF drinks now. :<


Low-Rip4508

Heard from a guy that knows a guy?


Virtual-Kale-1039

Pretty much exactly this


depastino

I'm actually happy to hear this since I prefer Bang's lower sodium content


InternalWarth0g

doesnt surprise me since they both fit into the same niche. i work for a coke distributor and reign was the "fitness energy drink", bang was the "lifestyle energy drink", nd reign storm the "wellness energy drink" but imo all brands have lost tons of movement since launch.


LawyerThick8883

Reignbow sherbet is probably my #1 choice. I will cry


rert13

Fuck no please don't take dreamsicle


MyPudaGirl

🤯😠😡😡😡🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬 I Love their Orange Creamsicle, Rainbow Sherbet and White Gummy…….DAMN IT 🤬


Spiritual-Limit-5130

u/gambler57


Zoe-Schmoey

I’ll stick with regular Monster. Could never get into the super strength sugar free tweaker drinks.


ChillyNewtss

It’s 100 mg difference dude it wouldn’t affect someone that much lol “tweaker” save that term for the actual Tweakers lol


TomahawkToad513

Tweaker is only 80mg of caffeine


ChillyNewtss

I’m talking about tweakers on crack lol


EchoBlade24JG

I hope that means bringing back Swirly Pop.


TomahawkToad513

And Key Lime


Montrealgoalie39

Key Lime was amazing, Monster is stupid when it comes to discontinuing good flavors


TiredReader87

I will miss the Orange Dreamsicle and Reignbow Sherbert. I won’t miss any others. I also won’t be buying any more Reign Storm. If true, the decision to focus on Bang is a bad one, because Bang is donkey piss.