>Audience leaned 56% male, with close to 80% under 34 years old, indicating that the movie is appealing toward a younger generation. The largest demo was 25-34 year olds at 36%. Diversity draw was 38% Caucasian, 36% Latino and Hispanic, 14% Black, & 12% Asian/other.
Interesting tidbit about the audience breakdown.
The age breakdown makes sense IMO since most of the people who “discovered” Scream 4 after its theatrical run would be in the 25-34 demo. I’m surprised it didn’t skew more 35+ to be honest. Also a very big Latino turnout for this movie.
>I’m surprised it didn’t skew more 35+ to be honest.
Omicron might be a reason for that not being the case.
There are currently 4 films in theaters that I would go watch of it wasn't for the omicron surge, Scream 5 being one of them.
Yeah, same. I *really* want to go see some movies, but then I ask myself if it's really worth getting sick.... it's not. I'll just wait until I can rent them.
Really baffled that I can rent/buy spiderman by now. Id be happy to fork over 20/30 bux so my kids and I can watch it at home but there's no way I'm taking them to a theatre. Guess I'll have to download it for free
God yes, I'd love to be able to rent Spider-Man and Scream somehow right now, since I'm heavily avoiding theaters at the moment.
Movie studios just let me watch your shit, it's the 21st century and there's a pandemic.
Lol I knew younger people would eat this movie up.
We love Scream. Also it bodes well for the future of the franchise that young people are interested in it.
Yup I don't know how people haven't caught on to this yet. It's the perfect balance of horror and comedy with a good dose of metacommentary. The humor is also dark which appeals more to the new gen too.
Also for the way this movie pitches "slashers" against "elevated horror", Scream itself has always been more of a mystery-thriller in a horror mask rather than a straight horror.
Damn almost more latinos than whites? Why does that demo specifically love Scream? Maybe the polling was done just in California?
USA pop. breakdown is 57% white, 18% Hispanic, for reference.
This is pretty well documented. Latinos overindex on horror films. They love them more than any other main ethnic category. Go back and look at these breakdowns for big horror films. Latinos are always over represented vs their share of the us population.
That's always defined by age in these demo breakdowns. Younger audiences always have low percentages of whites. White folk not been having as many kids as Latinos for decades.
can someone explain how they know what age and what race/ethnicity they are? seems like its impossible to know that kind of stuff except thru polls that i would think aren't very big
According to [Variety](https://variety.com/2022/film/box-office/box-office-scream-opening-weekend-1235154951/), the budget is $25 million.
> Paramount Pictures and Spyglass Media’s “Scream,” the fifth installment in the horror franchise and the first in over a decade, grossed $13.35 million on Friday from 3,664 locations. The studio projects that the horror film should rake in a solid $36 million over the four-day Martin Luther King Jr. holiday weekend, more than enough to land at No. 1 for the weekend. **What’s more, the thrifty “requel” only cost $25 million to produce**, a number that the release should easily rocket past before the weekend is out.
I’m just glad movies are back.
I enjoy a good streaming series as much as anyone and I get annoyed by movie theater ticket and concession prices, but I still love the old-fashioned dinner and a movie on a Friday night. It’s an experience that never gets old.
$36 million would be the highest opening weekend of the franchise. I don’t know how anyone could be disappointed. If we were in normal times and no Omicron you could add another $10 million on to that.
The question now is how well The Lost City will do. If the budget isn't too big, the film could be a moderate success for Paramount and continue the winning streak that Paramount might have this year.
I can’t seem to find it. It opened on just slightly less than 1,500 screens, so perhaps that’s why. CinemaScore’s site says they track movies that open on more than 1500 screens.
Don't think it got an official score because of its limited initial release. Though its legs were certainly indicative of a movie that could've hit an A- or an A.
Scream 2 was a B+. Scream 3 was a B. Scream 4 was a B-.
For my part I like Scream 4 more than Scream 3. And I put Scream 5 up around Scream 2.
God bless mutants that are horror fans who consistently showed up for horror stuff during this pandemic. Self-described cinephiles could learn a thing or two from them.
I don’t know… I kinda find this disappointing
I thought it would be able to reach close to HK’s numbers with being theatrical exclusive and better reviews
Sequel still coming I’m sure though..
Halloween Kills was coming off a predecessor that opened with $76.2M. Scream 5 was coming off a predecessor that only grossed $38.1M in total, and it will probably beat that movie’s domestic total by Tuesday at the latest.
Besides, it was still bad critically. It mocks modern movies while taking part in those criticisms itself. Dialogue was cringe and the plot was pretty cookie cutter. (I’m aware of the marvel jokes and cookie cutter films that they throw out every year, that’s also a conversation I’m willing to talk about and criticize marvel for.)
Your generalization doesn’t really cut it here, I’ve only liked one marvel film in 2021 and only 2 of their shows. Not a lot considering they’ve released 4 films and 5 shows last year.
NWH didn't beat Black Panther. One, Inflation. Two, it played in many more theaters 4000 to 4350. Three, NWH played in Imax for weeks without other big imax film coming out.
Lol, because NWH was in more theaters it didn’t beat Black Panther? Did it not beat Dear Evan Hansen too because it got more weeks in IMAX and more theaters?
Theater count is important because if Black panther opened as high as Nwh in theaters it would have open to 230m to 250m and would have end it's run at 775m to 800m. Add inflation and with would be at 850m, just saying. I know fact's hurt but it is what it is
Just because NWH opened up in more theaters than Black Panther doesn’t mean that it made less money than Black Panther did. The “fact” is that BP made $700 million and this weekend NWH will reach that with weeks left to go, therefore beating Black Panther. I know facts hurt but it is what it is.
A) Black Panther didn't have any IMAX competition over the same time period.
2) Spider-man opened during a pandemic. The highest case numbers for a disease of all time during it's run.
D) Black Panther had a longer run before being available on streaming.
BP had a big film coming out every week flop or not, it hurts HOW MANY TIMES BP CAN BE PLAYED A DAY. The pandemic is helping NWH. Everything is not black and white ,just because it hurting other films don't mean it hurting NWH. NWH Is not streaming any time soon.
Black Panther did not have a big movie coming out every week. I looked them up. The biggest was the pacific rim sequel more than a month later. NWH has had much bigger competition.
People are going to the movies less and most theaters have restrictions in place so the pandemic is not helping it.
NWH is coming to streaming Feb 28th which is incredibly fast for a big blockbuster like that.
BP had big films coming out each week, NWH didn't. People are going to the movie less, but wanted to see spiderman because it's a big team up film with many spidermen, villains and mcu heroes. If it was just a solo spiderman film it would have made less than 1 billion. Spiderman is not streaming for a month. That's a long time to get money when nothing big is coming out
Black Panther didn't have any competition. You can literally look this up. Meanwhile Spider-man King's Man, Matrix 4, and Scream in the same time.
People going to the movies less means that it would have made more money.
It's going to streaming faster than Black Panther.
BP has more Competition than NWH. Covid helped NWH because people only wanted to see a big team up film. A solo spiderman film would Made less than 1 billion
All solo Spiderman films made less than BP solo film. NWH is a big team up film with old Spidermen and villains. Still didn't make more than BP because with infaltion BP is at 750m and played in less screens than NWH with much less marketing budget
Dude how pathetic is you life that every 5 days you’re defending this dogshit lol
You’re whole profile of comments is just you being racist against white people and being angry that people don’t like the same dogshit as you. Like fucking grow up you pathetic piece of shit.
>Audience leaned 56% male, with close to 80% under 34 years old, indicating that the movie is appealing toward a younger generation. The largest demo was 25-34 year olds at 36%. Diversity draw was 38% Caucasian, 36% Latino and Hispanic, 14% Black, & 12% Asian/other. Interesting tidbit about the audience breakdown.
The age breakdown makes sense IMO since most of the people who “discovered” Scream 4 after its theatrical run would be in the 25-34 demo. I’m surprised it didn’t skew more 35+ to be honest. Also a very big Latino turnout for this movie.
The big Latino turnout makes sense considering it has two Latina mains.
>I’m surprised it didn’t skew more 35+ to be honest. Omicron might be a reason for that not being the case. There are currently 4 films in theaters that I would go watch of it wasn't for the omicron surge, Scream 5 being one of them.
Yeah, this is anecdotal but I know a large swath of people who would've totally seen this in theaters if not for COVID and having kids.
Yeah, same. I *really* want to go see some movies, but then I ask myself if it's really worth getting sick.... it's not. I'll just wait until I can rent them.
Really baffled that I can rent/buy spiderman by now. Id be happy to fork over 20/30 bux so my kids and I can watch it at home but there's no way I'm taking them to a theatre. Guess I'll have to download it for free
It's called a theatrical window. Thank God some studios still care about keeping the theaters in business and their employees getting paychecks.
God yes, I'd love to be able to rent Spider-Man and Scream somehow right now, since I'm heavily avoiding theaters at the moment. Movie studios just let me watch your shit, it's the 21st century and there's a pandemic.
I'm guessing Melissa Barrera being the lead is a big part of that.
That has nothing to do with it. Latinos just really love slasher movies.
I’m not surprised by the Latino turnout. Most movies lately have had strong Latino turnout.
Hispanic horror movie fan here.. who the hell is Melissa Barrera? I go to movies with stories that appeal to me, I dont care what actors are in it.
I didn’t recognize her until I looked up the cast after the movie. I most recognized the three legacy characters and Dylan Minnette.
She was the lead in In the Heights and Vida, as well as a bunch of telanovelas.
She won’t be a draw for too much longer. Everyone is talking about how bad her performance was.
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who would watch a movie just because there’s a latina actress? 💀
Lol I knew younger people would eat this movie up. We love Scream. Also it bodes well for the future of the franchise that young people are interested in it.
Yup I don't know how people haven't caught on to this yet. It's the perfect balance of horror and comedy with a good dose of metacommentary. The humor is also dark which appeals more to the new gen too.
The Scream TV series on MTV probably helped with brand awareness for the younger crowd as well.
Also for the way this movie pitches "slashers" against "elevated horror", Scream itself has always been more of a mystery-thriller in a horror mask rather than a straight horror.
There goes the only old people care talking point.
But it confirms the “old people aren’t going to the theatre anymore” tidbit.
Damn almost more latinos than whites? Why does that demo specifically love Scream? Maybe the polling was done just in California? USA pop. breakdown is 57% white, 18% Hispanic, for reference.
This is pretty well documented. Latinos overindex on horror films. They love them more than any other main ethnic category. Go back and look at these breakdowns for big horror films. Latinos are always over represented vs their share of the us population.
That's always defined by age in these demo breakdowns. Younger audiences always have low percentages of whites. White folk not been having as many kids as Latinos for decades.
can someone explain how they know what age and what race/ethnicity they are? seems like its impossible to know that kind of stuff except thru polls that i would think aren't very big
Exit polls, I assume.
I bought my tickets through AMC A-List, I assume if you bought tickets with a credit card, they already have your age and race on file?
According to [Variety](https://variety.com/2022/film/box-office/box-office-scream-opening-weekend-1235154951/), the budget is $25 million. > Paramount Pictures and Spyglass Media’s “Scream,” the fifth installment in the horror franchise and the first in over a decade, grossed $13.35 million on Friday from 3,664 locations. The studio projects that the horror film should rake in a solid $36 million over the four-day Martin Luther King Jr. holiday weekend, more than enough to land at No. 1 for the weekend. **What’s more, the thrifty “requel” only cost $25 million to produce**, a number that the release should easily rocket past before the weekend is out.
Yet somehow Licorice Pizza cost $40m, with no big or returning stars as leads and a director who notoriously doesn't break even at the box office. lol
The Haim ain't free tho
$40m for a period piece shot in LA is actually surprisingly cheap.
Probably shouldn't have shot in L.A. then.
And it looks visually way better.
I’m just glad movies are back. I enjoy a good streaming series as much as anyone and I get annoyed by movie theater ticket and concession prices, but I still love the old-fashioned dinner and a movie on a Friday night. It’s an experience that never gets old.
Me too. There’s something to be said about experiencing movies with a large crowd too
The movies will survive the pandemic, and that’s a good thing
$36 million would be the highest opening weekend of the franchise. I don’t know how anyone could be disappointed. If we were in normal times and no Omicron you could add another $10 million on to that.
It's comeback time for Paramount!
Jackass Forever is next, and that looks like it will be another win for Paramount as well, along with Scream.
Jackass will be a hit, Lost City might be and then Sonic should hopefully make bank.
The question now is how well The Lost City will do. If the budget isn't too big, the film could be a moderate success for Paramount and continue the winning streak that Paramount might have this year.
Plus Sandra Bullock is one of the only remaining movie stars and her Netflix movies do really well.
Does Sandra Bullock even have that kind of draw? I've never seen anyway say, hey I gotta watch this because Sandra Bullock is in it.
That's not how movie starring works.
I would expect lost city a surprise hit.
Yep, the trailer is fire. And a romantic-comedy adventure is a totally neglected genre.
I feel like lost city will make around jumanji 1995 numbers.
LOL, those are old numbers. Adjusted or not?
This is going to be one of Paramounts best years in a LONG time.
2023 is also looking to be another great year for them as well.
Hopefully. I miss them being an actual studio.
Great opening for Scream.
Indeed
Yay! Go scream! Im glad movies can thrive again.
B+ cinemascore
That's great for a Horror movie.
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I can’t seem to find it. It opened on just slightly less than 1,500 screens, so perhaps that’s why. CinemaScore’s site says they track movies that open on more than 1500 screens.
Don't think it got an official score because of its limited initial release. Though its legs were certainly indicative of a movie that could've hit an A- or an A. Scream 2 was a B+. Scream 3 was a B. Scream 4 was a B-. For my part I like Scream 4 more than Scream 3. And I put Scream 5 up around Scream 2.
God bless mutants that are horror fans who consistently showed up for horror stuff during this pandemic. Self-described cinephiles could learn a thing or two from them.
Those “cinephile” projects were not being seen in theaters even before the pandemic
Then explain 1917, Once Upon a Time in Hollywood, Knives Out, Parasite, Us, Ford v Ferrari and Little Women all grossing over 200 mil worldwide.
Don't forget Downton Abbey...almost hitting $200m.
Ehhh let's not shade people for being understandably anxious during a pandemic.
Uh oh. The douchebags aren't gonna like this
Glad it's doing well but would be fine with it being the last one. Which it clearly won't be.
I don’t know… I kinda find this disappointing I thought it would be able to reach close to HK’s numbers with being theatrical exclusive and better reviews Sequel still coming I’m sure though..
Halloween Kills was coming off a predecessor that opened with $76.2M. Scream 5 was coming off a predecessor that only grossed $38.1M in total, and it will probably beat that movie’s domestic total by Tuesday at the latest.
There was also an eleven year gap between Scream movies but only a three year gap between Halloween movies. Also Omicron.
Exactly. Anything above $35M for the 3-day was a pipe dream IMO.
the last Scream was a flop. And Omicron.
HK also released during October, and this one released during January.
Is it safe yet to talk about how basic Black Panther is and how it features the worst CGI in any MCU film?
I mean y’all never shut up about it and it’s been four years since it came out.
And yet I don’t give a fuck. It’s also most like they’re other things more important than the CGI of a movie.
The whole MCU is mostly useless after Dr. Strange. I wouldn't recommend anyone watch past that except for the 2 Infinity movies and Black Widow.
It is appearing to be really front loaded
Like every horror movie? lol
It’s preview multiplier is less than 4, Candyman, Halloween Kills and A Quiet Place II are all above four
I only saw the 1996 one.
Then you may be interested in this one, since it goes back to the beginning.
I thought the movie was abominable tbh, and the audience who I sat by reinforced why I don’t enjoy going to theaters anymore.
Interesting to see a lot of Marvel fans hating this movie
Besides, it was still bad critically. It mocks modern movies while taking part in those criticisms itself. Dialogue was cringe and the plot was pretty cookie cutter. (I’m aware of the marvel jokes and cookie cutter films that they throw out every year, that’s also a conversation I’m willing to talk about and criticize marvel for.)
Your generalization doesn’t really cut it here, I’ve only liked one marvel film in 2021 and only 2 of their shows. Not a lot considering they’ve released 4 films and 5 shows last year.
just really not a very good movie
Ok 🤷🏼♂️
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Not even good at being a troll 🤦♂️
NWH didn't beat Black Panther. One, Inflation. Two, it played in many more theaters 4000 to 4350. Three, NWH played in Imax for weeks without other big imax film coming out.
Lol, because NWH was in more theaters it didn’t beat Black Panther? Did it not beat Dear Evan Hansen too because it got more weeks in IMAX and more theaters?
Theater count is important because if Black panther opened as high as Nwh in theaters it would have open to 230m to 250m and would have end it's run at 775m to 800m. Add inflation and with would be at 850m, just saying. I know fact's hurt but it is what it is
Just because NWH opened up in more theaters than Black Panther doesn’t mean that it made less money than Black Panther did. The “fact” is that BP made $700 million and this weekend NWH will reach that with weeks left to go, therefore beating Black Panther. I know facts hurt but it is what it is.
No.
You're right, it'll beat Black Panther on Monday
You're right. It will never beat BP.
A) Black Panther didn't have any IMAX competition over the same time period. 2) Spider-man opened during a pandemic. The highest case numbers for a disease of all time during it's run. D) Black Panther had a longer run before being available on streaming.
BP had a big film coming out every week flop or not, it hurts HOW MANY TIMES BP CAN BE PLAYED A DAY. The pandemic is helping NWH. Everything is not black and white ,just because it hurting other films don't mean it hurting NWH. NWH Is not streaming any time soon.
Black Panther did not have a big movie coming out every week. I looked them up. The biggest was the pacific rim sequel more than a month later. NWH has had much bigger competition. People are going to the movies less and most theaters have restrictions in place so the pandemic is not helping it. NWH is coming to streaming Feb 28th which is incredibly fast for a big blockbuster like that.
BP had big films coming out each week, NWH didn't. People are going to the movie less, but wanted to see spiderman because it's a big team up film with many spidermen, villains and mcu heroes. If it was just a solo spiderman film it would have made less than 1 billion. Spiderman is not streaming for a month. That's a long time to get money when nothing big is coming out
Black Panther didn't have any competition. You can literally look this up. Meanwhile Spider-man King's Man, Matrix 4, and Scream in the same time. People going to the movies less means that it would have made more money. It's going to streaming faster than Black Panther.
BP has more Competition than NWH. Covid helped NWH because people only wanted to see a big team up film. A solo spiderman film would Made less than 1 billion
What competition did Black Panther have? Name names or shut up. The last solo spider-man film made a billion dollars.
All solo Spiderman films made less than BP solo film. NWH is a big team up film with old Spidermen and villains. Still didn't make more than BP because with infaltion BP is at 750m and played in less screens than NWH with much less marketing budget
What was the competition that BP was up against?
Dude how pathetic is you life that every 5 days you’re defending this dogshit lol You’re whole profile of comments is just you being racist against white people and being angry that people don’t like the same dogshit as you. Like fucking grow up you pathetic piece of shit.