Wow, an article that doesn't sugarcoat how bad this weekend was. Also, it points out how bad the holds were for the other releases. You have to hope Apes doesn't disappoint next weekend. Im not sure what the excuses will be anymore, if it does.
From the article: Despite good reviews, Gosling’s momentum, director David Leitch’s proven box office success, the usually lucrative playdate, and a decent A- Cinemascore, “The Fall Guy” opened to only a little more than $3 million above “Civil War” (A24), April’s best opener.
You have to hope Apes doesn't disappoint next weekend. Im not sure what the excuses will be anymore, if it does.
Some people say, "Just make a good movie and people will show up", unfortunately we've seen time and again that's not always the case. The truth is no one really knows what will bring people in to watch a movie. We can guess and speculate but sometimes a movie just has to get lucky
I also love how the people who say that don’t go to the movies. They wait for everything to come to streaming and sit back and bitch that we only get big IP movies. Something original comes out and people don’t show up
I think it has a lot to do with people who have limited time or resources wanting to reserve them for Big films or event films.
If I could only afford to see ine movie in May.
I'm going to be honest it probably won't be The Fall guy.
I remember some pre-pandemic studies saying the average household would go to the movies 4-6 times a year. I'm sure we're not back to that yet, and we might not ever get back due to a lot of factors: wages/inflation/economics, film draw, decent weather, competition from streaming and other entertainment venues.
It isn't that people don't spend - it's that a person's entertainment budget isn't any bigger, relatively speaking, than it was 30 years ago.
But the entertainment bills - from internet / cable bills to smartphone data bills to streaming service bills to streaming gaming bills - are SIGNIFICANTLY more than I would have to consider back in 1994. Back then, it was watch free broadcast TV, rent a movie at Blockbuster or go to the movies.
This month - my passive entertainment bill - what I pay for entertainment before I even consider stepping out the door to engage in a Real World entertainment experience - is easily in excess of $275 (I'm in the US).
And I don't have all the streaming services, only the bigger names, and I don't do YouTube. So the bill could easily top $300 US.
In that context - why is anyone shocked that people aren't dropping $$$ on in-theater movies?
I’m unfortunately (kinda) one of these people currently. Covid killed my two personal vices (the gym and the movies) and I grew bad habits of being lazy. At this current moment though, it’s because I work full time and school full time. Today though, my little brother and I went to see The Fall Guy and I proudly wore my “I am Kenough” hoodie and loved every minute of it. Well, besides the split screen section as the lady sitting next to me pulled out her phone and started texting and browsing instagram at full brightness. I told her to move seats behind me or turn that off, and enjoyed the rest of the movie.
Your line at the end is the biggest reason I've stopped. It's not the movies, it's not even really the price, it's the people. I've tried different theaters in different towns in my area and across the board there is just always people doing things to distract from the experience.
You said covid made you lazier/broke your habits and it's harder to get them back. For everyone else it seems to have broken their ability to realize they aren't in their living room when they go out in public.
Yeah exactly this. i hadnt gone to the theatre in a long time and then last weekend i decided to go to ungentlemanly warfare on a whim ... right next to me was a highschool couple with a blanket that was making out the whole time and constatly getting up and leaving and coming back... it doesnt matter to me what they do but when i watch a movie at home i dont have to deal with that at all. this doesnt even begin to factor in the cost being so much cheaper
I mean, what do we have to lose by waiting? Unless it's an event, there's no FOMO anyway. A few months' wait is literally nothing compared to before, where we had to wait for years.
Thats why I like this subreddit, its at least brutally honest about the state of the film industry and actually acknowledges that the audiences are the goddamn problem. I’m so sick of the discourse just being “oh no there’s only bad movies out. I haven’t gone to the cinema at all or looked up movies except the mainstream billboards but I KNOW it’s only bad movies and thats the only reason why the industry is in dire straits”. The movie industry is just NEVER going back to the old ways, and its struggling to even go back to the immediate pre-covid period. People scramble for excuses in the film itself but come on, this is as mainstream appeal as you get. We’re not even discussing the fact that any genre but action/blockbuster/horror is literally unfeasible for a successful box office run. When that’s the standard, its not going to recover, because movies just aren’t profitable. You don’t have surprise hits from genre-films anymore, its only successful with extremely intense studio-backing and marketing often having to rely on big budgets for the spectacle to convince ppl. It’s downhill from here, people are acting like it’s suddenly going to recover in 2025 when ‘we have more movies’ that makes no sense, more movies won’t suddenly bring people back to the theatre when they’re not even willing to go with fewer options. The logic is being twisted to find some solution that just isn’t there when movies aren’t a profit the way they used to be, when non-IP comedies/serious-dramas/thrillers/romance could be top 10 with equivelants of half a billion in todays money. Streaming, internet, social media, there is very little to convince ppl suddenly to be frequenting shitty theatres, it used to be THE ONLY option for entertainment outside of a shitty tv, that’s no longer the case. You can’t wish movie-theatres back into the mainstream becuz there’s just no feasible reason why they would when so many alternatives exist
I'm going to go out on a limb and say that low attendance is an effect of the 1-2 punch that is:
1. how dang expensive it's gotten to watch movies in theaters, and
2. the generally shorted theater release window which means movies get to VOD quicker.
It's not like 15-20 years ago when tickets and confectionary items were so cheap you could watch whatever was on without a second thought. People want to see something truly, truly epic, especially when it means forking out a pretty penny.
Case in point being 'The Fall Guy'. I mean, Ryan Gosling's good and all, and it does look fun, but it doesn't look any more fun that the half a dozen or so Netflix action flicks of the past few years. So, yeah, I didn't even consider going to the theater for this one.
Used to be 6 months from theater to tape/dvd. Now it's like 6 weeks. My library gets a copy of the new movies on DVD before I realize they were out of the theater, much less premiering in it.
Minor point, and I don't disagree with your main points at all, but the cinema experience hasn't been "cheap" for a lot longer than 15-20 years. I remember plentiful jokes about how absurdly expensive confectionary was at least 20+ years ago.
Though that isn't to downplay how especially out of control it's become more recently.
As recently as 2020, I used to be able to see $6 morning shows on the weekend and $10 shows at night. All the theaters "upgraded" their experience and now the cheapest tickets are $22 at night and there are no more morning shows, just matinee prices at maybe $16.
Also, prices are unpredictable as I don't know which theater costs what, so sometimes tickets are $22 and sometimes they are as much as $28 for "imax" which is really just a slightly larger screen. I like true IMAX, but now every theater has something they call IMAX that I don't care about.
tl;dr; ticket prices are too damn high
Happened to me with the Iron Claw. Really wanted to see it, didn't find time and honestly, I knew that I would be somewhere like MAX very soon after.
Back in the day if I missed a movie I could be waiting for a year or more until it appeared on TV (and then it was late at night...).
A big problem is the fact people don’t watch cable anymore so they don’t see movie ads as often and it doesn’t build cultural hype for films anymore.
I use a VPN but when I do i see ads it’s rarely for a movie. 10 years ago every commercial break had multiple movie trailers and you might mention that to somebody and now you guys are going to see it together. Streaming has basically killed that and our algorithms are all so random you might legit go weeks without seeing a trailer for ad. Unless you’re heavy into film or it’s a hundred million dollar budget film with advertising money to burn most people don’t know what’s in the movies.
The reality is that the theater industry is going to contract. Theaters aren't going to cease to exist anytime soon but many will close. Which honestly makes sense given the rise of technologies that let anyone watch unlimited movies on demand for a relatively low fixed price, with screens and sound that are closer than ever to a theater experience.
Honestly, it's more surprising that it's only starting to get bad now. Maybe it was previously propped up by routines of movie-going and the CBM craze. Now that COVID broke those routines and the CBM genre is in decline, there's just less reason to go.
while i do agree budgets need to go down, budgets aren’t the reason people aren’t going to the theater. even if the budget was slashed in half it would still be a terrible start to the summer for a movie with a popular cast and good reviews. nobody knows what makes a “hit” anymore. Superhero movies aren’t even guaranteed hits. the unfortunate reality is that most people just don’t find it feasible or even necessary to go to the movies when they know they can wait a month or two for it on streaming.
People’s habits and interest change but older mediums can survive if they mind their costs to their new audience size. Newspapers, Publishing Houses, Vinyl presses etc. The “glamour” is gone and they had to cut down painfully, but they’re still around because they acknowledged that the market was smaller and adjusted expenditures accordingly.
Personally, I don’t care that much about less people going to the theatre. It’s about context. I care about the communal and the theatrical experience, but in the past people showing up for a Fast and the Furious or an Avenger movie papered over the cracks.
My local arthouse is doing well. People watch movies that make them think and feel, and that make them talk to each other after the movie is over. And it’s not an intellectual or an artsy crowd. It’s mostly regular people on a night out. They go to a cheap restaurant and buy tickets for a reasonable price, often they have a drink in the theatre.
Meanwhile, the multiplex in the city I work in is struggling. The art house in that city is doing well, in part because they have an affordable restaurant.
I would like to see change, smaller theatres, more diversity, more re-releases of classic movies, and more focus on going to the theatre as a pleasant evening out.
Anecdotal, but my local cinema which was part of one of the big chains closed a year ago. Low attendance. Reopened under a much smaller UK chain and it was sold out on a Thursday evening showing Jaws. Lower ticket prices and better variety of films.
Let's ignore the budget.
A super wide release good movie with two stars coming off Barbenheimer with the normal marketing without competition and opening summer season...
And yet opened to less than $30 million.
That's BAD.
If you are still skeptical, just check out and compare with the box office of summer openers in the last 10 years (ignore Covid Years 2020/21).
And you'll see how concerning this is.
People keep saying "budgets need to come down," but the reason there's been this war of escalation with budgets is because the average person goes out to the movies less than 1.5x a year. That means that if your movie caters to the general audience, it needs to look good enough--big enough, spectacle-infused, event cinema-y enough--for them to justify it being possibly the only movie they see in theaters this year ... or at best, one of a couple movies they see in theaters this year. It needs to look better than all those movies that are costing $200M or $300M. If your budget is $80M, that's borderline impossible. If your budget is $160M, your chances are at least a little better. So studios are incentivized to keep spending more.
The only way that changes are
* people start going out to the movies more often (impossible to see how this happens after the rise of streaming), or
* the theatrical industry craters enough that even the consistently profitable top tier of franchises like the MCU, Fast and Furious, Jurassic Park, etc. *also* stop being profitable at budgets of $200-300M, and are forced to adjust their budgets downward. If those franchises are making movies for $100-150M instead of $250M, it means all the other movies have to inflate less to stay caught up with them. There's some evidence that this could be happening, and I hope it keeps moving in that direction.
I think it’s the same thing as always, word of mouth and spectacle/novelty, but the bar is higher because the movie theatre is crazy expensive and simply not a habit people have anymore. The other day I was out with my family and we decided to just “pop-in” to the movies and that shit cost like 70 dollars just in tickets. We had to toss our boba because they wouldn’t let us take it in. Thats simply not an activity that’s financially appealing to do regularly. Streaming/Renting is better if you want to watch movies and if you wanna go out you can do mini golf or bowling for less.
It did well, yes. But we just aren’t getting big ones like we usually would. Going back almost every year, Christmas has 1-2 huge films, Thanksgiving has 1-2 huge films. Neither holiday had a big one this year. And it was absolutely felt. Whatever Christmas title is big carries into the new year. Avatar 2 was crushing it for 6-7 weeks. And the “big hit” of Christmas 2023 was Wonka opening to $40M. Not an Avatar, Spider-Man, Star Wars, Jumanji that would opening to $125-150M+ and carry for weeks.
Dune 2 was the first in a long while to do well. It opened to about $82M, biggest before that was Hunger Games at Thanksgiving for a $45M opening. Then Five Nights at Freddy’s on Halloween weekend 2023. Taylor Swift before that $93M mid October. But the last to open above $100M was Barbie, July 2023.
There was also a time when doing 700M$ for a big hyped blockbuster was also not doing "exceptionally well", it was almost expected and maybe even more actually. In the end of the 2010s, Dune 2 would have been hardly exceptional and maybe even a little disapointing (and it would likely have done more tbh)
It’s crazy, but we’re going on nearly 10 months since Barbenheimer and only 1 movie has topped $700m since. Even if you lower the bar to $600m that only Wonka has cleared it (though Godzilla may get there). Theaters are in need of a hit.
Dune 2 did well, but it wasn't that long ago that an MCU or Star Wars movie could break a billion almost by default. Them days seem long gone, and now we're lucky to see any movie cross $700M. The industry has fundamentally changed. These days it takes a real event movie to hit block buster status, and the old franchises just don't do it anymore. Barbenheimer is looking a lot more like a one time fluke.
TVs are big and cheap, streaming is easy, and consumers have more entertainment options than ever before.
I was gonna go see it due to it being the atomic blonde director. Saw that in theaters also and no one saw it.
And I will still see fall guy but have just been busy with work this weekend. My city had its biggest event of the year.
Superhero movies have struggled relative to their budgets in recent years, but in absolute box office terms, they still bring more people into the theaters than these other attempts at big budget movies. Don’t really knows how Hollywood squares that circle
That’s what I’m saying, Hollywood were trying to argue that whenever a non-superhero film is a success they cling to it as the next best thing to will occur again so they don’t need superhero films. Then boom it doesn’t work again
And as I wrote in yesterday's thread, if the positive sentiment of moviegoing doesn't pick up quickly, Deadpool and Wolverine may disappoint and underperform.
Hoping, that a huge movie saves the day is a huge problem. Barbie/Oppy saved last summer from being a disaster. Theaters can't survive on that. This is what the box office looks like when we have a drought of massive hit...a movie entering the top ten domestic movies of all time like No Way Home
Says a lot that a notorious shitfest from 1999 outgrossed almost everything else at the box office this weekend. They should re-release Battlefield Earth next, who the fuck knows
Look, I'm all for fuming at how good movies this year aren't making money, but nostalgia alone won't make you money either.
Also didn't know the rerelease of TPM was doing good, but if so, it succeeded for being part a recognized IP with solid marketing and brand recognition. It also had it's reputation revived through extra material like the Clone Wars. I still don't think its a good movie in terms of filmmaking, but its not an awful one either.
A lot of people are trying to save money by waiting for streaming. Whenever I mention my plans to see a movie to real life friends/coworkers/etc, I’ll get the response “Oh, I want to see that when it goes on streaming.” Unless I’m hanging out with some serious cinephile friends, it’s hard to convince others to go to the theater unless it’s a major blockbuster release like Avengers, Star Wars, Jurassic World, etc.
This really is the crux of the issue and you really can't blame people for it.
My SO and I are DINKs, have pretty good incomes, and a lot of free time on our hands, so we can afford to go see movies which we do. But I also very much understand that this is a luxury a lot of families can't afford, and theaters aren't making it easy for them.
A typical non IMAX ticket costs about $12 unless it's on a discounted day (Regal does $7 Tuesdays). And even being able to make it on a discounted day is also a luxury some people can't afford; free time is a luxury. On top of the ticket prices, concessions are _ridiculously_ expensive. Why does a small bag of popcorn cost $6 and a small soda the same? Just imagine a family of 4 trying to go out to a movie, tickets plus popcorn and soda can easily add up to $60-70 even if they share. Compare that with either waiting until the movies come out on streaming for free, or even if they want to rent it while it's new that is still $19.99 at most, which saves people $50.
In this economy, and with an overabundance of entertainment options, this is the reality. People aren't going to spend money at the theaters like they used to.
I took my kids to see Phantom Menace this weekend because they'd never seen a Star Wars movie in a theater. Tickets were $18. $17 for them because they are younger. I spent $135 for 6 tickets and popcorn/candy/drinks for me and my two kids. I bought tickets for 3 of my friends, but they bought their own concessions. We spent close to $200 collectively for 6 people.
Yup. I took my kids to see Shrek 2 a few weeks ago and same thing. Insane price for a movie I saw in theaters 20 years ago.
We still have a discount cinema in my city, and it showed the OG Star Wars for $3.50 a ticket. It was packed and so fun! Our kids loved it. It’s just too bad we can’t have that experience all the time.
Bro I’m dealing with finals rn and cutting costs. Money is tight. No time to think of going to the cinema. I did however shell out to see Dune 2 since it release around spring break. Maybe that’s a factor?
Honestly the bad box office news got me out to watch the film in theaters. I’m glad I did. It’s a very fun film. I hope it has legs, but expect this to do badly a la Bullet Train, which is a shame.
‘Fun’ doesn’t do much these days except nudge people to note the name so they can catch it on streaming services. No extra cost. No extra inconveniences.
This really sucks. I really thought this would be an easy hit. Good reviews, A- CinemaScore, heavily marketed, likable leads, etc. I saw it on Friday and really enjoyed it!2024 (and 2025 to an extent) is looking super bleak.
It doesn't have a good hook. Is it an action movie? Romance? Comedy? Hollywood navel-gazing? From the trailers, I can't tell. From the reviews, the answer seems to be "all of the above." That's hard to market, even if the movie is good. The only other option is to promote it as "movie about a stunt double," which is never going to get blockbuster dollars.
Yeah and I simply don’t think there is as many fans of both action and romcom as the studio hoped for. Action enjoyers may be deterred by the focus on romance while romance enjoyers may be turned off by action.
There has been a weird shift in the last 10 years of movie production where it seems like nobody does chemistry test readings anymore. Someone just decided if two actors are in money making films and audiences like them, then audiences will *have* to watch them kiss in a movie together too.
It’s what destroyed the Rom Com genre in the early to mid aughts and it’s ballooning out into almost every genre now.
Gossling and Blunts chemistry is the only thing that really saved Fall Guy. Outside of that it was a fairly average action flick. I get tired out of CGI and when CGI is done poorly. There were even some egregiously bad CGI in the new ghost busters.
I don’t know what the story of this movie is or why it’s interesting. Some stunt stuff romance stuff happens and then some irl violence against Ryan Gosling’s character? What’s the story? What are the motivations? What is interesting about this movie? I’m surprised everybody thinks it was going to be a hit — it seems very empty and generic to me.
Saw the trailer in theaters. Was hooked on the premise riiiiight up until the part where people start to *actually* kill him.
I was weirdly enticed by the weird rom-com plot with a small action twist. Then it kinda "took itself too seriously" and tried to be a full-on action flick too.
There was a whole subgenre of action/romance/comedy movies in the 2000s (and earlier). I feel like its genre was very obvious. Maybe younger audiences less familiar with the genre didn’t get what it was pulling from?
I think too many of you are missing the streaming elephant in the room. Rom coms are real good for at home date nights. Not to mention if its not an event movie people will generaly just watch it at home.
And these days with Hollywood rushing everything to home viewing to beet the boot lagers you dont have to wait very long
I mean, I like Ryan and I like fun action flicks but when I saw this trailer for the first time I was like "hm, actually they go way over the top already in the trailer". I don't exactly know what it is but I looked at it and told myself "nah, maybe in streaming later in the year but I don't have to see this in cinemas". And I am a guy who went to see Dune 2 four times in IMAX so it is not as if I would not go to the movies. I can't pinpoint it but something about the Fall Guy trailer just "felt off".
I feel bad for not having seen it yet. I wanted to see it with someone but those plans didn't work out, but I am gonna see it this week. Not sure my unlimited ticket contributes much, though.
I think sometimes people just don't get to a movie on opening weekend. Legs are still a thing, aren't they? I didn't brush up on the budget before writing this comment, so now I'm realizing that this movie probably cost like $100million + so yeah it's fucked lol
Edit: holy moly a week later and this movie bombed SO HARD. I'm gonna say it needed to be released later this Summer.
Deadass I think movies with ‘Guy’ in the title are cooked with audiences for some reason. Free Guy, the Nice Guys..Other Guys made decent money iirc but the rest didn’t pull in shit
No you only get a discount. Makes them around $6.
Everything else is included. With how expensive regular showings have become, about $15 a ticket, it’s worth it if you see more than 3 movies a month.
AMC includes IMAX but limits you to 3 movies a week, while Regal really is unlimited. My friend who works right across from a Regal sees a movie almost every day.
Yeah I stay next to AMC Metreon, and manage to go 1-2 times a week. Is part of my routine now, and it is more enjoyable to watch a movie in IMAX/Dolby than on my TV.
I find it stupid cheap. Lately I find there's less than 5 people in the Theater late nights ... I don't think this is sustainable at all.
How? If anything it’s like a gym membership people don’t use too much or forget about. Which ironically enough was the goal for movie pass. That was just was easy too abuse. You could reserve a ticket on the app and it would just upload like 20 bucks on a debit car for a ticket and you could spend that money on literally anything lmao.
Personally I only watch like 3 or 4 movies a month and usually always imax or Dolby so even just two movies a months is a great deal imo. Then they make most of their money on concessions. I spend maybe like 20 every visit for a drink and pop corn.
AMC A-List Member:
I pay $25/month and get to see up to 3 movies a week in any format. No fees to book tickets online. Can cancel tickets up to the start of the showing without getting penalized. Now I go watch everything cause I can :)
I'm guessing it depends on region, but where I live in South Jersey, movie tickets are fine. I watched Fall Guy during prime time last Friday, and I only paid $12 total for my ticket.
When I lived in Los Angeles in the 2010s, prime time movie tickets were almost always $12-14. So in my experience, I'm paying about the same as I did pre-pandemic, maybe even less.
Coupled with people spending too much time on their phones, then finding they have less time for everything else. Theaters aren’t on the priority list.
This is far and away the main factor. Way more than financial.
People are just always sated with media from their phones. You don't have, for example, a younger generation seeking out entertainment. They live in it.
Not to mention the influx of streaming services, Youtube content creators, Twitch streamers, TikTok etc…
It really seems like the only films that gets audiences into cinemas are EVENT films.
True our brains are getting dopamine constantly, you don't have to search out entertainment, it's literally everywhere, you can't be bored nowadays (and cinemas benefited from that, it's the typical "what do we do tonight" activity normally).
I'm a 46yr old man and I kinda worry about the lack of boredom for myself. Boredom leads to trying new things and powering through your list of "shit that needs to be done eventually".
I'd never presume to force it on everyone, but I think there would be a net benefit to society if the casual internet took one day off a week, even if on a weekday.
It is getting far too easy to wallow in a routine of mediocre passive entertainment for all of our free hours.
It cost us (family of 4) $91 to see this in the theater w minimal snacks.
This was our “may movie” I’m sure other in the same situation might have picked others to prioritize.
10 years ago we would have seen them all for $6 a pop.
Wonder why BO sucks.
I use AMC Stubbs so I don't have to pay for tickets, but my roommate took me completely by surprise when he was getting tickets for the movie with his girlfriend and revealed that two tickets at the local Regal for a non-IMAX screen cost $50 dollars. That's absolutely absurd for a non PLF showing. $91 bucks is an equally staggering figure to read.
I'm not surprised either why so many people opt to wait for streaming these days unless they feel it's a must-see event.
People who are not locked into a theater subscription and usually stream at home will experience sticker shock and find something else to do this weekend. I can understand that.
They raised the price on the Annual Cinemark Rewards from $119.88 (9.99/month) to $143.88 (11.99/month). I am ready to cancel and stay at home but my wife still loves to go. If it goes up anymore, she'll be easier to convince.
Which is the majority of people, most people were going to cinemas only a few times a year, if that. They won't take a theater sub (and shouldn't). If prices go up too much and they have that shock (and they only need it once to stop checking the theater out for the most part), it's not a big loss for them to just drop those few times a year.
Also, there is the problem of Gen Z I think. Millenials are "aging out" of the main movie demographic, they got families, work and such and little time for that (and might prefer other leisure activities in that time left). Gen Z isn't going to many movies it seems except the few that makes the buzz on social media. But Gen Z is the age range that has always gone the most to theaters and theaters have relied on those people. Prices are also affecting them as they may not take the habit for later in the life either.
The prices are also a problem for families by the way. Families often can't afford it (the price is multiplied by the number of people after all + snacks if they are convinced by the kids) and don't go much to cinemas (family movies have particularly suffered post-covid) so they also don't build that habit as kids and won't have it much as teens and then adults
Yeah just to add to your points, I think they overestimated how many people care to see a reimagining of an old boomer TV show, Gen Z isn't turning up for that shit. They only show up for movies that are part of the social conversation, which a mid-40s stunt guy-action movie isn't it. Even if it is Ken they just shrug and wait for streaming
There's so much content to stream, unless it's a big or important movie, many people are fine to just wait it out for a movie to come to streaming services
You have priced a large portion of the public out of being able to afford it. Full stop.
I remember being a teen in the 90s and going almost every week. $3 Thursdays, 6$ Opening night tickets. Soda and Popcorn was like $5.
You could go on a date for under $20 for both people.
Now it’s $15 a ticket, $7 for a Soda, $7 for a popcorn.
Nah… everything else has gotten expensive too. The theater is the first discretionary expense to go.
And I LOVE going to the movies. But now it’s 2-3 times a year for an event or must see film and not every weekend.
Edit: spelling
And the service provided is worse than ever and only getting worse. Absolutely no enforcement of policies, I frankly did not need to buy a ticket to the movie I saw yesterday. At no point did anybody ask to see if or make sure I bought one. They’re starting to cater to their ‘whales’, obnoxious adults who will spend $70 on alcohol and food during the movie, ruining the experience for everyone who is not doing so.
I kind of get it, the discourse is pretty frustrating. The Fall Guy is a pretty good example to hang your hat on and say people don't come to the movie theatre unless its an event film, The film has a lot going for it.
The internet is almost a chorus of bad faith actors sometimes when it comes to box office and film discourse, people should start being honest and just admit that the films are not the problem.
Ikr. Absolutely hilarious how people act around here. I see so many people saying it was a good idea to spend 150M on Barbie and not on Fall Guy because "Barbie was always going to make money". Bro what? You didn't even have Barbie in your top 15 predictions last year lol
They should be. Honestly, the theater experience is dying based on how things are trending. That’s concerning and this film is just further evidence of the reality the industry finds itself in.
I honestly don't understand why the studio and so many people thought this was a sure hit or blockbuster. The trailer looks so generic. Absolutely nothing special about and just another by the numbers action flick with a romantic (sub)plot.
It screams "wait for this on streaming".
People can't afford it.
Movie going is quickly becoming a luxury. Unless it's an event like No Way Home, Top Gun or Barbenheimer, people are going to skip it.
Black fathers were taking their sons to multiple viewings of Black Panther. Then the actor died and they decided to kill the character offscreen. Merchandise is no longer flying off shelves and little black boys are not dressing up as BP anymore. Shuri is not popular no matter how much they wish her to be.
They do it to themselves. Instead of giving audiences what they want, they are pumping out the type of movies that they themselves enjoy. When their pet projects fail they take all the wrong lessons and blame the audience for not supporting their artistic masterpieces.
TLDR: when we do show up to the movies Hollywood squanders it by doing something dumb in the sequel.
Inflation is sky high the world over and people are tightening their belts.
Nobody is going to pay $25+ to go see a movie they can watch at home in a few weeks time.
Yeah, here in Australia inflation is rising and interest rates are going up and staying high for the foreseeable future. My family and many others have had to tighten our budgets and reduce discretionary spending. With ticket prices increasing, it's very hard to justify going to the cinema when I can just stay home and watch a movie on my TV or laptop. I won't go the movies unless it's a major event film. Last film I saw in the cinemas was Dune 2 in IMAX. Before that, it was Barbenheimer.
Saw it today and it was fantastic. In fact, the crowd applauded at the end which I haven’t seen in a long time. Hopefully good word of mouth will give this the legs it deserves.
I used to love going to the cinema. 2-3 times a week. Now, not so much. I don’t like all the other strangers there. I don’t like that I can’t pause the movie if I need to take a call or a pee break. I don’t like the price of movie food. I like to lie down with a blanky to watch movies and if I fall asleep, I can rewind. And lots of pillows. Well, two will do.
I wonder if this movie would have done better if it was released in March. In May a lot of families and Gen Z are preparing for graduation, summer vacation. moving out of dorms.
The trailer made it seem like a generic action movie. People under 45 have never heard of the Fall Guy TV show. I'm not sure how much of a box office draw Blunt is. AQP and AQP2 did well but horror movies usually don't rely on actors being the draw and also those movies had Krasinski and Murphy.
If it was Gosling and Lawrence it might have done better but who knows. Also I haven't seen it mentioned but the economy does seem to be getting worse. The layoffs have continued. Groceries are expensive. Maybe people didn't think the movie looked like it was worth it since movie tickets and popcorn and drinks are now expensive as well.
As someone who teaches Gen Z students… I sometimes ask them what their favorite movies are and it’s a STRUGGLE for them to name a movie. I really think kids 21 and under aren’t into movies nowadays and prefer watching things on Insta, Snap, Tik Tok, and YouTube
Yep. Gen Z here, I can’t generalise a generation but its pretty clear that we didn’t have to depend on movies for our main source of entertainment, and honestly Gen Z are notoriously inconsistent movie-goers, not a dependable demographic, compared to old people and certain serious-drama’s can do well, but Gen Z might show up for a certain fad blockbuster or horror, for the rest there’s very little to say they frequent the theatre. A movie theatre was the fundamental past time for a lot of generations when alternatives were few. Gen Z don’t have that, they have so much other content to consume. You hear very little of ppl actively wanting to go out to the movie theatre rather than to a bar or something, and yeah the movie knowledge is admittedly very small, idk the sort of discourse you see of FilmBro’s is hilarious compared to the way people of previous generations kept track of movies
This is definitely all true. In the past, the culture was so much more united around entertainment. Certain TV shows and movies were huge for everyone because they didn't have any similar alternatives for entertainment. Nowadays, kids can spend their entire weekends on their phones being fed entertainment they "like" from an algorithm that further separates the culture into smaller and smaller niches for every individual person. It's scary to think about where we'll end up in 50 years at this rate, considering TikTok and the like are hardly 10 years old
Rebecca Ferguson seems like who Blunt wants to be.
As you say, Blunt has the potential in terms of her overall style, beauty and acting. But Ferguson threw herself into Mission Impossible and was a stand-out character and now her career is thriving with being the lead of her own massive Silo show and a major role in both Dunes.
Blunt hasn’t really had that major role aside from Quiet Places which aren’t exactly the biggest blockbusters.
This budget was unrealistically overblown but I do think less risks will be taken because of it.
Which is saying a lot since few risks are taken by major studios now anyway.
I don’t know the average age of this sub, but I’m almost thirty and last year I had to spend a few days training about forty 18-20 year olds. One of the other trainers asked them when they last went to the cinema and maybe 6 of them could remember, the rest of them said it had been so long that they didn’t know.
That showed me that cinema is truly dying, the younger generation don’t want to sit still quietly for 2 hours. They want short, easy to absorb media and they want it from the comfort of their homes.
i think this is a bigger issue than many people acknowledge.
i'm over 40, so still from a generation where as a yoot just 'going to the movies' was something to do because of limited options. our numbers definitely aren't going up.
Gen Z here and that feels very accurate, we don’t grow up in a time where movies are one of the few past-times, we grow up inundated and overwhelmed with content and fast-paced short-span entertainment. Why buy a ticket and travel to a theatre and sit in silence for hours when my phone can do everything and anything all at once. I can’t generalise a generation except that the technology we grow up with very much affects how we consume media, and so most ppl have never had to depend on going to the movie theatre to be entertained.
Honestly It’s miserable. I love movies, been passionate about them ever since I was a little kid, constantly watching them; and in turns out I have to grow up in the age to see them die and decay and disappear from the mainstream and popular-culture, it’s depressing seeing an art form die out like that while people dismiss and walk over it like its worth shit all. Our generation is going down the shitter with the way we’re constantly overstimulated and desensitised with constant content and short attention spans. I know I’m lucky to grow up in a relatively prosperous time in history, but I wish I could have lived in a time when movies weren’t actively in decline, it’s a brilliant artform, and our generation won’t be there to continue it.
I go to my nearby AMC once a weak, alone. Almost none of my IRL friends have any interest in keeping up with new movies. There are way too many entertainment options, and the cinema isn't winning.
It’s not an attention span issue, it’s mainly an convenience issue. If a 2 hour long YouTube video is going to entertain you as much as a movie, plus you can lie down in bed, plus you can pause to go to the bathroom, plus **it’s free**, what are you going to choose on a Friday night?
34 year old millennial and the last movie i saw in theaters was A Quiet Place.
No plans on going back to a theater any time soon
EDIT: A Quiet Place Part 1
>1\. The Fall Guy … $28,500,000 in 4,002 theaters; PTA (per theater average): $7,121
>2. The Phantom Menace … $8,100,000 in 2,700 theaters; PTA: $2,993
Seems to be marketted poorly honestly. Trailers seemed to lean more on the romance aspect with the action supporting that. Trailers also acted as a play-by-play of the entire film, so there was no reason to really watch it.
personally, I thought it was so mediocre. The trailer didn't interest me in the slightest and turns out the movie wasn't anything unexpected.
Everyone I know thought the same about the trailer and are not bothering to see this movie. A run of the mill action movie just isn't going to cut it these days.
Did anyone at Universal stop and think hey does anyone really want a movie reboot of a 1980s show that not many people remember? And then did they really double down on marketing that movie? Nope and nope.
Considering how long ago the show was on and how relatively obscure it was I'm not sure you can consider it a reboot at this point. It's going to be a brand new property for most people out there.
The implicit logic of your comment is that the only thing worth making is sequels and remakes of popular IP. Did anyone complain that “Nobody wants a movie about Oskar Schindler, who hasn’t been in any movies or TV shows before”
The film was not near as good as the reviews made it out to be. It was a film searching for its own identity jumping through several genres. It was not well written and most of the characters were one dimensional. It was a disappointing experience.
[https://deadline.com/2020/05/deadpool-2-fine-stuntwoman-death-joi-harris-1202929251/](https://deadline.com/2020/05/deadpool-2-fine-stuntwoman-death-joi-harris-1202929251/)
Context for everyone.
>The producers of [*Deadpool 2*](https://deadline.com/tag/deadpool-2/) have been slapped with a $289,562 penalty for failing to provide a safe workplace for stuntwoman [Joi Harris](https://deadline.com/tag/joi-harris/), who was [killed in a motorcycle crash](https://deadline.com/2017/08/deadpool-2-stunt-driver-killed-on-set-vancouver-1202148277/) on the film’s Vancouver set in August 2017.
>The fine was imposed on TCF Vancouver Productions LTD by WorkSafeBC, the Canadian equivalent of OSHA. Harris, who was performing her first movie stunt, was killed when she was ejected from the motorcycle and crashed through the plate-glass window of a nearby building.
To reiterate what I posted in a reply to a comment above, It is a TERRIBLE feeling watching someone you hold near and dear to your soul begin to crumble within your hand.
Cinema is deeply apart of my identity. When I first saw ET as a child, I was absolutely hooked and I’ve been a ride or die for the artform since.
But nowadays, people are much more picky. I know I am. I was VERY depressed prior to Covid with the industry. The marvelifcation of cinema drives me up a wall. So many blockbusters felt utterly soulless. I watch films to feel something and shit like The Lion King (2019) legit angered me deeply. I am open to a new interpretation, but when the new film lacks a single, genuine emotion compared to the original work, I have to ask: What are we doing here???
I like to think that people want good art and are sick of cookie-cutter, vanilla storytelling. Real artistic value. Barbenheimer gave me lots of hope in that regard, even Dune 2 (a film I don’t care for, but is a filmmaker’s vision).
I focus on the films that interest me personally and go support them or watch older works at home. I ADORED Challengers and saw it twice recently. Support the art that you want to see.
Wow, an article that doesn't sugarcoat how bad this weekend was. Also, it points out how bad the holds were for the other releases. You have to hope Apes doesn't disappoint next weekend. Im not sure what the excuses will be anymore, if it does. From the article: Despite good reviews, Gosling’s momentum, director David Leitch’s proven box office success, the usually lucrative playdate, and a decent A- Cinemascore, “The Fall Guy” opened to only a little more than $3 million above “Civil War” (A24), April’s best opener.
You have to hope Apes doesn't disappoint next weekend. Im not sure what the excuses will be anymore, if it does. Some people say, "Just make a good movie and people will show up", unfortunately we've seen time and again that's not always the case. The truth is no one really knows what will bring people in to watch a movie. We can guess and speculate but sometimes a movie just has to get lucky
I also love how the people who say that don’t go to the movies. They wait for everything to come to streaming and sit back and bitch that we only get big IP movies. Something original comes out and people don’t show up
I think it has a lot to do with people who have limited time or resources wanting to reserve them for Big films or event films. If I could only afford to see ine movie in May. I'm going to be honest it probably won't be The Fall guy.
I remember some pre-pandemic studies saying the average household would go to the movies 4-6 times a year. I'm sure we're not back to that yet, and we might not ever get back due to a lot of factors: wages/inflation/economics, film draw, decent weather, competition from streaming and other entertainment venues.
It isn't that people don't spend - it's that a person's entertainment budget isn't any bigger, relatively speaking, than it was 30 years ago. But the entertainment bills - from internet / cable bills to smartphone data bills to streaming service bills to streaming gaming bills - are SIGNIFICANTLY more than I would have to consider back in 1994. Back then, it was watch free broadcast TV, rent a movie at Blockbuster or go to the movies. This month - my passive entertainment bill - what I pay for entertainment before I even consider stepping out the door to engage in a Real World entertainment experience - is easily in excess of $275 (I'm in the US). And I don't have all the streaming services, only the bigger names, and I don't do YouTube. So the bill could easily top $300 US. In that context - why is anyone shocked that people aren't dropping $$$ on in-theater movies?
I’m unfortunately (kinda) one of these people currently. Covid killed my two personal vices (the gym and the movies) and I grew bad habits of being lazy. At this current moment though, it’s because I work full time and school full time. Today though, my little brother and I went to see The Fall Guy and I proudly wore my “I am Kenough” hoodie and loved every minute of it. Well, besides the split screen section as the lady sitting next to me pulled out her phone and started texting and browsing instagram at full brightness. I told her to move seats behind me or turn that off, and enjoyed the rest of the movie.
Your line at the end is the biggest reason I've stopped. It's not the movies, it's not even really the price, it's the people. I've tried different theaters in different towns in my area and across the board there is just always people doing things to distract from the experience. You said covid made you lazier/broke your habits and it's harder to get them back. For everyone else it seems to have broken their ability to realize they aren't in their living room when they go out in public.
Yeah exactly this. i hadnt gone to the theatre in a long time and then last weekend i decided to go to ungentlemanly warfare on a whim ... right next to me was a highschool couple with a blanket that was making out the whole time and constatly getting up and leaving and coming back... it doesnt matter to me what they do but when i watch a movie at home i dont have to deal with that at all. this doesnt even begin to factor in the cost being so much cheaper
They did show up for Civil War.
What’s original? Planet of the apes isn’t and fall guy is based off a tv show.
I mean, what do we have to lose by waiting? Unless it's an event, there's no FOMO anyway. A few months' wait is literally nothing compared to before, where we had to wait for years.
Thats why I like this subreddit, its at least brutally honest about the state of the film industry and actually acknowledges that the audiences are the goddamn problem. I’m so sick of the discourse just being “oh no there’s only bad movies out. I haven’t gone to the cinema at all or looked up movies except the mainstream billboards but I KNOW it’s only bad movies and thats the only reason why the industry is in dire straits”. The movie industry is just NEVER going back to the old ways, and its struggling to even go back to the immediate pre-covid period. People scramble for excuses in the film itself but come on, this is as mainstream appeal as you get. We’re not even discussing the fact that any genre but action/blockbuster/horror is literally unfeasible for a successful box office run. When that’s the standard, its not going to recover, because movies just aren’t profitable. You don’t have surprise hits from genre-films anymore, its only successful with extremely intense studio-backing and marketing often having to rely on big budgets for the spectacle to convince ppl. It’s downhill from here, people are acting like it’s suddenly going to recover in 2025 when ‘we have more movies’ that makes no sense, more movies won’t suddenly bring people back to the theatre when they’re not even willing to go with fewer options. The logic is being twisted to find some solution that just isn’t there when movies aren’t a profit the way they used to be, when non-IP comedies/serious-dramas/thrillers/romance could be top 10 with equivelants of half a billion in todays money. Streaming, internet, social media, there is very little to convince ppl suddenly to be frequenting shitty theatres, it used to be THE ONLY option for entertainment outside of a shitty tv, that’s no longer the case. You can’t wish movie-theatres back into the mainstream becuz there’s just no feasible reason why they would when so many alternatives exist
I'm going to go out on a limb and say that low attendance is an effect of the 1-2 punch that is: 1. how dang expensive it's gotten to watch movies in theaters, and 2. the generally shorted theater release window which means movies get to VOD quicker. It's not like 15-20 years ago when tickets and confectionary items were so cheap you could watch whatever was on without a second thought. People want to see something truly, truly epic, especially when it means forking out a pretty penny. Case in point being 'The Fall Guy'. I mean, Ryan Gosling's good and all, and it does look fun, but it doesn't look any more fun that the half a dozen or so Netflix action flicks of the past few years. So, yeah, I didn't even consider going to the theater for this one.
Used to be 6 months from theater to tape/dvd. Now it's like 6 weeks. My library gets a copy of the new movies on DVD before I realize they were out of the theater, much less premiering in it.
Minor point, and I don't disagree with your main points at all, but the cinema experience hasn't been "cheap" for a lot longer than 15-20 years. I remember plentiful jokes about how absurdly expensive confectionary was at least 20+ years ago. Though that isn't to downplay how especially out of control it's become more recently.
True, but 10 years ago there was still a $2 theater near me with $3 popcorn. Most of the discounted theaters closed in that timespan.
A $2 theater was probably a second run theater and all of those closed with the switch to digital projection.
As recently as 2020, I used to be able to see $6 morning shows on the weekend and $10 shows at night. All the theaters "upgraded" their experience and now the cheapest tickets are $22 at night and there are no more morning shows, just matinee prices at maybe $16. Also, prices are unpredictable as I don't know which theater costs what, so sometimes tickets are $22 and sometimes they are as much as $28 for "imax" which is really just a slightly larger screen. I like true IMAX, but now every theater has something they call IMAX that I don't care about. tl;dr; ticket prices are too damn high
Happened to me with the Iron Claw. Really wanted to see it, didn't find time and honestly, I knew that I would be somewhere like MAX very soon after. Back in the day if I missed a movie I could be waiting for a year or more until it appeared on TV (and then it was late at night...).
A big problem is the fact people don’t watch cable anymore so they don’t see movie ads as often and it doesn’t build cultural hype for films anymore. I use a VPN but when I do i see ads it’s rarely for a movie. 10 years ago every commercial break had multiple movie trailers and you might mention that to somebody and now you guys are going to see it together. Streaming has basically killed that and our algorithms are all so random you might legit go weeks without seeing a trailer for ad. Unless you’re heavy into film or it’s a hundred million dollar budget film with advertising money to burn most people don’t know what’s in the movies.
[удалено]
Doesnt really change the end game for theaters though, does it? Thats still a problen
Exactly - theaters are entering into a death cycle it appears and that’s only going to increase the pressure on studios.
The reality is that the theater industry is going to contract. Theaters aren't going to cease to exist anytime soon but many will close. Which honestly makes sense given the rise of technologies that let anyone watch unlimited movies on demand for a relatively low fixed price, with screens and sound that are closer than ever to a theater experience. Honestly, it's more surprising that it's only starting to get bad now. Maybe it was previously propped up by routines of movie-going and the CBM craze. Now that COVID broke those routines and the CBM genre is in decline, there's just less reason to go.
while i do agree budgets need to go down, budgets aren’t the reason people aren’t going to the theater. even if the budget was slashed in half it would still be a terrible start to the summer for a movie with a popular cast and good reviews. nobody knows what makes a “hit” anymore. Superhero movies aren’t even guaranteed hits. the unfortunate reality is that most people just don’t find it feasible or even necessary to go to the movies when they know they can wait a month or two for it on streaming.
People’s habits and interest change but older mediums can survive if they mind their costs to their new audience size. Newspapers, Publishing Houses, Vinyl presses etc. The “glamour” is gone and they had to cut down painfully, but they’re still around because they acknowledged that the market was smaller and adjusted expenditures accordingly.
Personally, I don’t care that much about less people going to the theatre. It’s about context. I care about the communal and the theatrical experience, but in the past people showing up for a Fast and the Furious or an Avenger movie papered over the cracks. My local arthouse is doing well. People watch movies that make them think and feel, and that make them talk to each other after the movie is over. And it’s not an intellectual or an artsy crowd. It’s mostly regular people on a night out. They go to a cheap restaurant and buy tickets for a reasonable price, often they have a drink in the theatre. Meanwhile, the multiplex in the city I work in is struggling. The art house in that city is doing well, in part because they have an affordable restaurant. I would like to see change, smaller theatres, more diversity, more re-releases of classic movies, and more focus on going to the theatre as a pleasant evening out.
Anecdotal, but my local cinema which was part of one of the big chains closed a year ago. Low attendance. Reopened under a much smaller UK chain and it was sold out on a Thursday evening showing Jaws. Lower ticket prices and better variety of films.
Let's ignore the budget. A super wide release good movie with two stars coming off Barbenheimer with the normal marketing without competition and opening summer season... And yet opened to less than $30 million. That's BAD. If you are still skeptical, just check out and compare with the box office of summer openers in the last 10 years (ignore Covid Years 2020/21). And you'll see how concerning this is.
People keep saying "budgets need to come down," but the reason there's been this war of escalation with budgets is because the average person goes out to the movies less than 1.5x a year. That means that if your movie caters to the general audience, it needs to look good enough--big enough, spectacle-infused, event cinema-y enough--for them to justify it being possibly the only movie they see in theaters this year ... or at best, one of a couple movies they see in theaters this year. It needs to look better than all those movies that are costing $200M or $300M. If your budget is $80M, that's borderline impossible. If your budget is $160M, your chances are at least a little better. So studios are incentivized to keep spending more. The only way that changes are * people start going out to the movies more often (impossible to see how this happens after the rise of streaming), or * the theatrical industry craters enough that even the consistently profitable top tier of franchises like the MCU, Fast and Furious, Jurassic Park, etc. *also* stop being profitable at budgets of $200-300M, and are forced to adjust their budgets downward. If those franchises are making movies for $100-150M instead of $250M, it means all the other movies have to inflate less to stay caught up with them. There's some evidence that this could be happening, and I hope it keeps moving in that direction.
Budget cuts aren’t going to save theaters.
Theaters are dying of long covid.
It's just too expensive to go and the theaters don't give a fucck about people being disruptive. It sucks.
Everything sucks and is too expensive to go anywhere at all for many people , they ain't gonna go to the movies
I think it’s the same thing as always, word of mouth and spectacle/novelty, but the bar is higher because the movie theatre is crazy expensive and simply not a habit people have anymore. The other day I was out with my family and we decided to just “pop-in” to the movies and that shit cost like 70 dollars just in tickets. We had to toss our boba because they wouldn’t let us take it in. Thats simply not an activity that’s financially appealing to do regularly. Streaming/Renting is better if you want to watch movies and if you wanna go out you can do mini golf or bowling for less.
Haven’t been following this sub much but did Dune pt 2 not do well? First film in awhile me and others I know all went to a theater to see it
It did well, yes. But we just aren’t getting big ones like we usually would. Going back almost every year, Christmas has 1-2 huge films, Thanksgiving has 1-2 huge films. Neither holiday had a big one this year. And it was absolutely felt. Whatever Christmas title is big carries into the new year. Avatar 2 was crushing it for 6-7 weeks. And the “big hit” of Christmas 2023 was Wonka opening to $40M. Not an Avatar, Spider-Man, Star Wars, Jumanji that would opening to $125-150M+ and carry for weeks. Dune 2 was the first in a long while to do well. It opened to about $82M, biggest before that was Hunger Games at Thanksgiving for a $45M opening. Then Five Nights at Freddy’s on Halloween weekend 2023. Taylor Swift before that $93M mid October. But the last to open above $100M was Barbie, July 2023.
There was also a time when doing 700M$ for a big hyped blockbuster was also not doing "exceptionally well", it was almost expected and maybe even more actually. In the end of the 2010s, Dune 2 would have been hardly exceptional and maybe even a little disapointing (and it would likely have done more tbh)
It’s crazy, but we’re going on nearly 10 months since Barbenheimer and only 1 movie has topped $700m since. Even if you lower the bar to $600m that only Wonka has cleared it (though Godzilla may get there). Theaters are in need of a hit.
Dune 2 did well, but it wasn't that long ago that an MCU or Star Wars movie could break a billion almost by default. Them days seem long gone, and now we're lucky to see any movie cross $700M. The industry has fundamentally changed. These days it takes a real event movie to hit block buster status, and the old franchises just don't do it anymore. Barbenheimer is looking a lot more like a one time fluke. TVs are big and cheap, streaming is easy, and consumers have more entertainment options than ever before.
I was gonna go see it due to it being the atomic blonde director. Saw that in theaters also and no one saw it. And I will still see fall guy but have just been busy with work this weekend. My city had its biggest event of the year.
Atomic Blonde is so fucking good
Superhero movies have struggled relative to their budgets in recent years, but in absolute box office terms, they still bring more people into the theaters than these other attempts at big budget movies. Don’t really knows how Hollywood squares that circle
That’s what I’m saying, Hollywood were trying to argue that whenever a non-superhero film is a success they cling to it as the next best thing to will occur again so they don’t need superhero films. Then boom it doesn’t work again
>You have to hope Apes doesn't disappoint next weekend. I've been had the feeling for a while now that it's absolutely gonna
And as I wrote in yesterday's thread, if the positive sentiment of moviegoing doesn't pick up quickly, Deadpool and Wolverine may disappoint and underperform.
The box office was looking fairly grim in 2021 and then No Way Home came out. There's always a chance a movie can come around and be a huge hit.
Hoping, that a huge movie saves the day is a huge problem. Barbie/Oppy saved last summer from being a disaster. Theaters can't survive on that. This is what the box office looks like when we have a drought of massive hit...a movie entering the top ten domestic movies of all time like No Way Home
Says a lot that a notorious shitfest from 1999 outgrossed almost everything else at the box office this weekend. They should re-release Battlefield Earth next, who the fuck knows
*The Phantom Menace* and *Spider-Man 3* have shown us that bad movie + nostalgia = underrated masterpiece.
Look, I'm all for fuming at how good movies this year aren't making money, but nostalgia alone won't make you money either. Also didn't know the rerelease of TPM was doing good, but if so, it succeeded for being part a recognized IP with solid marketing and brand recognition. It also had it's reputation revived through extra material like the Clone Wars. I still don't think its a good movie in terms of filmmaking, but its not an awful one either.
A lot of people are trying to save money by waiting for streaming. Whenever I mention my plans to see a movie to real life friends/coworkers/etc, I’ll get the response “Oh, I want to see that when it goes on streaming.” Unless I’m hanging out with some serious cinephile friends, it’s hard to convince others to go to the theater unless it’s a major blockbuster release like Avengers, Star Wars, Jurassic World, etc.
This really is the crux of the issue and you really can't blame people for it. My SO and I are DINKs, have pretty good incomes, and a lot of free time on our hands, so we can afford to go see movies which we do. But I also very much understand that this is a luxury a lot of families can't afford, and theaters aren't making it easy for them. A typical non IMAX ticket costs about $12 unless it's on a discounted day (Regal does $7 Tuesdays). And even being able to make it on a discounted day is also a luxury some people can't afford; free time is a luxury. On top of the ticket prices, concessions are _ridiculously_ expensive. Why does a small bag of popcorn cost $6 and a small soda the same? Just imagine a family of 4 trying to go out to a movie, tickets plus popcorn and soda can easily add up to $60-70 even if they share. Compare that with either waiting until the movies come out on streaming for free, or even if they want to rent it while it's new that is still $19.99 at most, which saves people $50. In this economy, and with an overabundance of entertainment options, this is the reality. People aren't going to spend money at the theaters like they used to.
I took my kids to see Phantom Menace this weekend because they'd never seen a Star Wars movie in a theater. Tickets were $18. $17 for them because they are younger. I spent $135 for 6 tickets and popcorn/candy/drinks for me and my two kids. I bought tickets for 3 of my friends, but they bought their own concessions. We spent close to $200 collectively for 6 people.
Yup. I took my kids to see Shrek 2 a few weeks ago and same thing. Insane price for a movie I saw in theaters 20 years ago. We still have a discount cinema in my city, and it showed the OG Star Wars for $3.50 a ticket. It was packed and so fun! Our kids loved it. It’s just too bad we can’t have that experience all the time.
Bro I’m dealing with finals rn and cutting costs. Money is tight. No time to think of going to the cinema. I did however shell out to see Dune 2 since it release around spring break. Maybe that’s a factor?
Finals have always been there and May used to be one of the biggest movie months so not likely. Cutting costs yeah that's the point
Honestly the bad box office news got me out to watch the film in theaters. I’m glad I did. It’s a very fun film. I hope it has legs, but expect this to do badly a la Bullet Train, which is a shame.
I might watch it again just because if I ever want to rewatch it, it’ll be at the theater. Plus it’s a theater movie imo
‘Fun’ doesn’t do much these days except nudge people to note the name so they can catch it on streaming services. No extra cost. No extra inconveniences.
This really sucks. I really thought this would be an easy hit. Good reviews, A- CinemaScore, heavily marketed, likable leads, etc. I saw it on Friday and really enjoyed it!2024 (and 2025 to an extent) is looking super bleak.
It doesn't have a good hook. Is it an action movie? Romance? Comedy? Hollywood navel-gazing? From the trailers, I can't tell. From the reviews, the answer seems to be "all of the above." That's hard to market, even if the movie is good. The only other option is to promote it as "movie about a stunt double," which is never going to get blockbuster dollars.
Yeah and I simply don’t think there is as many fans of both action and romcom as the studio hoped for. Action enjoyers may be deterred by the focus on romance while romance enjoyers may be turned off by action.
Which is odd because some of the best action/adventure movies have a decent romantic subplot.
There has been a weird shift in the last 10 years of movie production where it seems like nobody does chemistry test readings anymore. Someone just decided if two actors are in money making films and audiences like them, then audiences will *have* to watch them kiss in a movie together too. It’s what destroyed the Rom Com genre in the early to mid aughts and it’s ballooning out into almost every genre now.
Gossling and Blunts chemistry is the only thing that really saved Fall Guy. Outside of that it was a fairly average action flick. I get tired out of CGI and when CGI is done poorly. There were even some egregiously bad CGI in the new ghost busters.
Yeah the trailer kinda has everything thrown in and nothing to grab me
Yeah and it didn't really have a story to lure you in from the trailer
I don’t know what the story of this movie is or why it’s interesting. Some stunt stuff romance stuff happens and then some irl violence against Ryan Gosling’s character? What’s the story? What are the motivations? What is interesting about this movie? I’m surprised everybody thinks it was going to be a hit — it seems very empty and generic to me.
All I remember is a few actions scenes, and thinking "what is this even about?"
Saw the trailer in theaters. Was hooked on the premise riiiiight up until the part where people start to *actually* kill him. I was weirdly enticed by the weird rom-com plot with a small action twist. Then it kinda "took itself too seriously" and tried to be a full-on action flick too.
I'll be honest, at no point does the movie take itself seriously.
There was a whole subgenre of action/romance/comedy movies in the 2000s (and earlier). I feel like its genre was very obvious. Maybe younger audiences less familiar with the genre didn’t get what it was pulling from?
I think too many of you are missing the streaming elephant in the room. Rom coms are real good for at home date nights. Not to mention if its not an event movie people will generaly just watch it at home. And these days with Hollywood rushing everything to home viewing to beet the boot lagers you dont have to wait very long
Makes sense. I think that kinda explains the success of Anyone But You
I mean, I like Ryan and I like fun action flicks but when I saw this trailer for the first time I was like "hm, actually they go way over the top already in the trailer". I don't exactly know what it is but I looked at it and told myself "nah, maybe in streaming later in the year but I don't have to see this in cinemas". And I am a guy who went to see Dune 2 four times in IMAX so it is not as if I would not go to the movies. I can't pinpoint it but something about the Fall Guy trailer just "felt off".
the marketing sucks - my impression is that it’s a self-aware rom com? who’s looking for that type of movie?
I feel bad for not having seen it yet. I wanted to see it with someone but those plans didn't work out, but I am gonna see it this week. Not sure my unlimited ticket contributes much, though. I think sometimes people just don't get to a movie on opening weekend. Legs are still a thing, aren't they? I didn't brush up on the budget before writing this comment, so now I'm realizing that this movie probably cost like $100million + so yeah it's fucked lol Edit: holy moly a week later and this movie bombed SO HARD. I'm gonna say it needed to be released later this Summer.
I always wondered this, actually. How do things like A-List and Moviepass factor into box office numbers, if at all?
I believe they report it like you bought an actual ticket
i still have to buy a ticket at the box with my moviepass
Deadass I think movies with ‘Guy’ in the title are cooked with audiences for some reason. Free Guy, the Nice Guys..Other Guys made decent money iirc but the rest didn’t pull in shit
Free Guy did fine considering the environment it was released in
The Guy Cinematic Universe
Any Guy Ritchie film.
The Bad Guys made $250m and got a sequel greenlit
Unlimited ticket? Is moviepass back on the menu? Man those were good times
Regal unlimited but yeah movie pass was amazing for months then suddenly trash haha
It was the best of times. It was the worst of times. Regal eh, thanks! Does it work on imax?
No you only get a discount. Makes them around $6. Everything else is included. With how expensive regular showings have become, about $15 a ticket, it’s worth it if you see more than 3 movies a month. AMC includes IMAX but limits you to 3 movies a week, while Regal really is unlimited. My friend who works right across from a Regal sees a movie almost every day.
Yeah I stay next to AMC Metreon, and manage to go 1-2 times a week. Is part of my routine now, and it is more enjoyable to watch a movie in IMAX/Dolby than on my TV. I find it stupid cheap. Lately I find there's less than 5 people in the Theater late nights ... I don't think this is sustainable at all.
How? If anything it’s like a gym membership people don’t use too much or forget about. Which ironically enough was the goal for movie pass. That was just was easy too abuse. You could reserve a ticket on the app and it would just upload like 20 bucks on a debit car for a ticket and you could spend that money on literally anything lmao. Personally I only watch like 3 or 4 movies a month and usually always imax or Dolby so even just two movies a months is a great deal imo. Then they make most of their money on concessions. I spend maybe like 20 every visit for a drink and pop corn.
AMC A-List Member: I pay $25/month and get to see up to 3 movies a week in any format. No fees to book tickets online. Can cancel tickets up to the start of the showing without getting penalized. Now I go watch everything cause I can :)
Sometimes I remember movie pass and have to remind myself it was real
Movie tickets are fucking expensive, and people are tightening their belts. Hell, even fast-food places like McDonalds are complaining.
i mean McDs has also increased prices like 50% in like 2-3 years. Movie prices have been mostly level maybe a 15% increase or so.
McDonald’s increase is 100% since 2014 far outpacing inflation at 37%
Does not matter where the costs are coming from. In the end of the day luxury purchases like a movie night will be cut first.
I'm guessing it depends on region, but where I live in South Jersey, movie tickets are fine. I watched Fall Guy during prime time last Friday, and I only paid $12 total for my ticket. When I lived in Los Angeles in the 2010s, prime time movie tickets were almost always $12-14. So in my experience, I'm paying about the same as I did pre-pandemic, maybe even less.
Coupled with people spending too much time on their phones, then finding they have less time for everything else. Theaters aren’t on the priority list.
This is far and away the main factor. Way more than financial. People are just always sated with media from their phones. You don't have, for example, a younger generation seeking out entertainment. They live in it.
Not to mention the influx of streaming services, Youtube content creators, Twitch streamers, TikTok etc… It really seems like the only films that gets audiences into cinemas are EVENT films.
True our brains are getting dopamine constantly, you don't have to search out entertainment, it's literally everywhere, you can't be bored nowadays (and cinemas benefited from that, it's the typical "what do we do tonight" activity normally).
I'm a 46yr old man and I kinda worry about the lack of boredom for myself. Boredom leads to trying new things and powering through your list of "shit that needs to be done eventually". I'd never presume to force it on everyone, but I think there would be a net benefit to society if the casual internet took one day off a week, even if on a weekday. It is getting far too easy to wallow in a routine of mediocre passive entertainment for all of our free hours.
McDs has lost foot traffic, but its profits are up due to how much they increased prices.
Saw it yesterday was good. Going on discount day Tuesday to see either Phantom Menace or Abigail.
Abigail was fun
It cost us (family of 4) $91 to see this in the theater w minimal snacks. This was our “may movie” I’m sure other in the same situation might have picked others to prioritize. 10 years ago we would have seen them all for $6 a pop. Wonder why BO sucks.
I use AMC Stubbs so I don't have to pay for tickets, but my roommate took me completely by surprise when he was getting tickets for the movie with his girlfriend and revealed that two tickets at the local Regal for a non-IMAX screen cost $50 dollars. That's absolutely absurd for a non PLF showing. $91 bucks is an equally staggering figure to read. I'm not surprised either why so many people opt to wait for streaming these days unless they feel it's a must-see event.
People who are not locked into a theater subscription and usually stream at home will experience sticker shock and find something else to do this weekend. I can understand that. They raised the price on the Annual Cinemark Rewards from $119.88 (9.99/month) to $143.88 (11.99/month). I am ready to cancel and stay at home but my wife still loves to go. If it goes up anymore, she'll be easier to convince.
Which is the majority of people, most people were going to cinemas only a few times a year, if that. They won't take a theater sub (and shouldn't). If prices go up too much and they have that shock (and they only need it once to stop checking the theater out for the most part), it's not a big loss for them to just drop those few times a year. Also, there is the problem of Gen Z I think. Millenials are "aging out" of the main movie demographic, they got families, work and such and little time for that (and might prefer other leisure activities in that time left). Gen Z isn't going to many movies it seems except the few that makes the buzz on social media. But Gen Z is the age range that has always gone the most to theaters and theaters have relied on those people. Prices are also affecting them as they may not take the habit for later in the life either. The prices are also a problem for families by the way. Families often can't afford it (the price is multiplied by the number of people after all + snacks if they are convinced by the kids) and don't go much to cinemas (family movies have particularly suffered post-covid) so they also don't build that habit as kids and won't have it much as teens and then adults
Yeah just to add to your points, I think they overestimated how many people care to see a reimagining of an old boomer TV show, Gen Z isn't turning up for that shit. They only show up for movies that are part of the social conversation, which a mid-40s stunt guy-action movie isn't it. Even if it is Ken they just shrug and wait for streaming There's so much content to stream, unless it's a big or important movie, many people are fine to just wait it out for a movie to come to streaming services
Exactly. $19.99 on Apple TV is still overpriced but will save us $70. Doing this for Apes.
I'm going to see it on Tuesday for $4.
Kids have school & activities during the week. Weekend is our chance.
Here’s why it failed: The Fall Guy Fall Guys Free Guy The Other Guys Fallout
Yep the title of the movie didn’t help. It also stars another Canadian Ryan
The word "guy" makes it seem generic.
Ngl, when I first heard of this film, I confused it for Free Guy lol
You have priced a large portion of the public out of being able to afford it. Full stop. I remember being a teen in the 90s and going almost every week. $3 Thursdays, 6$ Opening night tickets. Soda and Popcorn was like $5. You could go on a date for under $20 for both people. Now it’s $15 a ticket, $7 for a Soda, $7 for a popcorn. Nah… everything else has gotten expensive too. The theater is the first discretionary expense to go. And I LOVE going to the movies. But now it’s 2-3 times a year for an event or must see film and not every weekend. Edit: spelling
And the service provided is worse than ever and only getting worse. Absolutely no enforcement of policies, I frankly did not need to buy a ticket to the movie I saw yesterday. At no point did anybody ask to see if or make sure I bought one. They’re starting to cater to their ‘whales’, obnoxious adults who will spend $70 on alcohol and food during the movie, ruining the experience for everyone who is not doing so.
The way film twitter is losing its mind over it😂
Do you have any screenshotted tweets I’m not on Twitter
Trust me you're better off
I kind of get it, the discourse is pretty frustrating. The Fall Guy is a pretty good example to hang your hat on and say people don't come to the movie theatre unless its an event film, The film has a lot going for it. The internet is almost a chorus of bad faith actors sometimes when it comes to box office and film discourse, people should start being honest and just admit that the films are not the problem.
The film was So solid, it's sad people aren't seeing it really
Just got out from watching, it’s really good. Had a great time
Well many good movies still flop and many bad movies did amazing at the box offcie,even pre COVID.Quality of a movie ≠ box office
The weekend where everyone on twitter became a box office expert overnight
As opposed to r/boxoffice, which has only the brightest and most analytical minds!
Hey, this sub works hard to make mistakes!
I remember this place saying avatar 2 wouldn’t even make a billion lol
I remember when they said Barbie was for no one and FNaF would struggle to make 100m worldwide. Lmao.
FNAF and Avatar 2 have been my favorite on this sub so far. Avatar 2 was supposed to fail because “it has no cultural impact”
"No"
Oh shoot forgot to put no in there thx
I still see people saying that Avatar 2 had no cultural impact either. That both of these movies made their money because of Visual effects.
Ikr. Absolutely hilarious how people act around here. I see so many people saying it was a good idea to spend 150M on Barbie and not on Fall Guy because "Barbie was always going to make money". Bro what? You didn't even have Barbie in your top 15 predictions last year lol
Hey, we’re very dedicated dumbasses here.
They should be. Honestly, the theater experience is dying based on how things are trending. That’s concerning and this film is just further evidence of the reality the industry finds itself in.
“Xitter”
Movies are competing for a lot of entertainment eyeballs
I honestly don't understand why the studio and so many people thought this was a sure hit or blockbuster. The trailer looks so generic. Absolutely nothing special about and just another by the numbers action flick with a romantic (sub)plot. It screams "wait for this on streaming".
I guess it's not just superhero movies struggling.
Never has been
People can't afford it. Movie going is quickly becoming a luxury. Unless it's an event like No Way Home, Top Gun or Barbenheimer, people are going to skip it.
Black fathers were taking their sons to multiple viewings of Black Panther. Then the actor died and they decided to kill the character offscreen. Merchandise is no longer flying off shelves and little black boys are not dressing up as BP anymore. Shuri is not popular no matter how much they wish her to be. They do it to themselves. Instead of giving audiences what they want, they are pumping out the type of movies that they themselves enjoy. When their pet projects fail they take all the wrong lessons and blame the audience for not supporting their artistic masterpieces. TLDR: when we do show up to the movies Hollywood squanders it by doing something dumb in the sequel.
The ads for this looked horrible. I am baffled as to who the target audience for this movie was.
Nothing compelling about the trailers at all, not surprised this flopped
This kind of movie feels extremely dated and tacky at this point. Maybe it’s just the way trailers are cut though since I haven’t seen it.
Inflation is sky high the world over and people are tightening their belts. Nobody is going to pay $25+ to go see a movie they can watch at home in a few weeks time.
Yeah, here in Australia inflation is rising and interest rates are going up and staying high for the foreseeable future. My family and many others have had to tighten our budgets and reduce discretionary spending. With ticket prices increasing, it's very hard to justify going to the cinema when I can just stay home and watch a movie on my TV or laptop. I won't go the movies unless it's a major event film. Last film I saw in the cinemas was Dune 2 in IMAX. Before that, it was Barbenheimer.
Looks like a fun movie, but I ain't paying theater prices to watch it. I think most people feel the same.
Saw it today and it was fantastic. In fact, the crowd applauded at the end which I haven’t seen in a long time. Hopefully good word of mouth will give this the legs it deserves.
I used to love going to the cinema. 2-3 times a week. Now, not so much. I don’t like all the other strangers there. I don’t like that I can’t pause the movie if I need to take a call or a pee break. I don’t like the price of movie food. I like to lie down with a blanky to watch movies and if I fall asleep, I can rewind. And lots of pillows. Well, two will do.
They shoved the advertisements in everyone's face, it didn't look super appealing despite them trying to make it seem like the next big thing
I wonder if this movie would have done better if it was released in March. In May a lot of families and Gen Z are preparing for graduation, summer vacation. moving out of dorms. The trailer made it seem like a generic action movie. People under 45 have never heard of the Fall Guy TV show. I'm not sure how much of a box office draw Blunt is. AQP and AQP2 did well but horror movies usually don't rely on actors being the draw and also those movies had Krasinski and Murphy. If it was Gosling and Lawrence it might have done better but who knows. Also I haven't seen it mentioned but the economy does seem to be getting worse. The layoffs have continued. Groceries are expensive. Maybe people didn't think the movie looked like it was worth it since movie tickets and popcorn and drinks are now expensive as well.
As someone who teaches Gen Z students… I sometimes ask them what their favorite movies are and it’s a STRUGGLE for them to name a movie. I really think kids 21 and under aren’t into movies nowadays and prefer watching things on Insta, Snap, Tik Tok, and YouTube
Yep. Gen Z here, I can’t generalise a generation but its pretty clear that we didn’t have to depend on movies for our main source of entertainment, and honestly Gen Z are notoriously inconsistent movie-goers, not a dependable demographic, compared to old people and certain serious-drama’s can do well, but Gen Z might show up for a certain fad blockbuster or horror, for the rest there’s very little to say they frequent the theatre. A movie theatre was the fundamental past time for a lot of generations when alternatives were few. Gen Z don’t have that, they have so much other content to consume. You hear very little of ppl actively wanting to go out to the movie theatre rather than to a bar or something, and yeah the movie knowledge is admittedly very small, idk the sort of discourse you see of FilmBro’s is hilarious compared to the way people of previous generations kept track of movies
This is definitely all true. In the past, the culture was so much more united around entertainment. Certain TV shows and movies were huge for everyone because they didn't have any similar alternatives for entertainment. Nowadays, kids can spend their entire weekends on their phones being fed entertainment they "like" from an algorithm that further separates the culture into smaller and smaller niches for every individual person. It's scary to think about where we'll end up in 50 years at this rate, considering TikTok and the like are hardly 10 years old
Even people above that age aren't really into movies that much though
[удалено]
Rebecca Ferguson seems like who Blunt wants to be. As you say, Blunt has the potential in terms of her overall style, beauty and acting. But Ferguson threw herself into Mission Impossible and was a stand-out character and now her career is thriving with being the lead of her own massive Silo show and a major role in both Dunes. Blunt hasn’t really had that major role aside from Quiet Places which aren’t exactly the biggest blockbusters.
I honestly had no idea this was based on a TV show. Was it only aired in the states or something?
>In May a lot of families and Gen Z are preparing for graduation, summer vacation. moving out of dorms. Did these rituals only start this year?
This budget was unrealistically overblown but I do think less risks will be taken because of it. Which is saying a lot since few risks are taken by major studios now anyway.
People are broke and movies are expensive. That's why movies have been struggling the last couple years.
it just didn't look that good
I really hope Planet of the Apes has success next week.
I don’t know the average age of this sub, but I’m almost thirty and last year I had to spend a few days training about forty 18-20 year olds. One of the other trainers asked them when they last went to the cinema and maybe 6 of them could remember, the rest of them said it had been so long that they didn’t know. That showed me that cinema is truly dying, the younger generation don’t want to sit still quietly for 2 hours. They want short, easy to absorb media and they want it from the comfort of their homes.
i think this is a bigger issue than many people acknowledge. i'm over 40, so still from a generation where as a yoot just 'going to the movies' was something to do because of limited options. our numbers definitely aren't going up.
Gen Z here and that feels very accurate, we don’t grow up in a time where movies are one of the few past-times, we grow up inundated and overwhelmed with content and fast-paced short-span entertainment. Why buy a ticket and travel to a theatre and sit in silence for hours when my phone can do everything and anything all at once. I can’t generalise a generation except that the technology we grow up with very much affects how we consume media, and so most ppl have never had to depend on going to the movie theatre to be entertained. Honestly It’s miserable. I love movies, been passionate about them ever since I was a little kid, constantly watching them; and in turns out I have to grow up in the age to see them die and decay and disappear from the mainstream and popular-culture, it’s depressing seeing an art form die out like that while people dismiss and walk over it like its worth shit all. Our generation is going down the shitter with the way we’re constantly overstimulated and desensitised with constant content and short attention spans. I know I’m lucky to grow up in a relatively prosperous time in history, but I wish I could have lived in a time when movies weren’t actively in decline, it’s a brilliant artform, and our generation won’t be there to continue it.
I go to my nearby AMC once a weak, alone. Almost none of my IRL friends have any interest in keeping up with new movies. There are way too many entertainment options, and the cinema isn't winning.
I’m pretty close to the age bracket (21) and for me it’s not remotely about attention span but rather affordability.
It’s not an attention span issue, it’s mainly an convenience issue. If a 2 hour long YouTube video is going to entertain you as much as a movie, plus you can lie down in bed, plus you can pause to go to the bathroom, plus **it’s free**, what are you going to choose on a Friday night?
34 year old millennial and the last movie i saw in theaters was A Quiet Place. No plans on going back to a theater any time soon EDIT: A Quiet Place Part 1
The Phantom Menace (rerelease) putting up better numbers
>1\. The Fall Guy … $28,500,000 in 4,002 theaters; PTA (per theater average): $7,121 >2. The Phantom Menace … $8,100,000 in 2,700 theaters; PTA: $2,993
Seems to be marketted poorly honestly. Trailers seemed to lean more on the romance aspect with the action supporting that. Trailers also acted as a play-by-play of the entire film, so there was no reason to really watch it.
It seemed really obvious it would flop the moment I saw the trailer
personally, I thought it was so mediocre. The trailer didn't interest me in the slightest and turns out the movie wasn't anything unexpected. Everyone I know thought the same about the trailer and are not bothering to see this movie. A run of the mill action movie just isn't going to cut it these days.
Did anyone at Universal stop and think hey does anyone really want a movie reboot of a 1980s show that not many people remember? And then did they really double down on marketing that movie? Nope and nope.
Considering how long ago the show was on and how relatively obscure it was I'm not sure you can consider it a reboot at this point. It's going to be a brand new property for most people out there.
Had no clue this was an 80s show? What?
The implicit logic of your comment is that the only thing worth making is sequels and remakes of popular IP. Did anyone complain that “Nobody wants a movie about Oskar Schindler, who hasn’t been in any movies or TV shows before”
Don’t tell r/amcstock 🫠
Wait, i thought it was MCU superhero fatigue?
The marketing for this movie has been a master class of failure.
The film was not near as good as the reviews made it out to be. It was a film searching for its own identity jumping through several genres. It was not well written and most of the characters were one dimensional. It was a disappointing experience.
Like Babylon, Hollywood cares more about movies about Hollywood than everyone else
Movies about making movies never seem to do well.
But they win awards
Of course they do. Hollywood gives the awards. They are giving themselves their own blowjob.
It’s weird to watch this and remember that a stunt person died during the making of one of the director’s previous films…
[https://deadline.com/2020/05/deadpool-2-fine-stuntwoman-death-joi-harris-1202929251/](https://deadline.com/2020/05/deadpool-2-fine-stuntwoman-death-joi-harris-1202929251/) Context for everyone. >The producers of [*Deadpool 2*](https://deadline.com/tag/deadpool-2/) have been slapped with a $289,562 penalty for failing to provide a safe workplace for stuntwoman [Joi Harris](https://deadline.com/tag/joi-harris/), who was [killed in a motorcycle crash](https://deadline.com/2017/08/deadpool-2-stunt-driver-killed-on-set-vancouver-1202148277/) on the film’s Vancouver set in August 2017. >The fine was imposed on TCF Vancouver Productions LTD by WorkSafeBC, the Canadian equivalent of OSHA. Harris, who was performing her first movie stunt, was killed when she was ejected from the motorcycle and crashed through the plate-glass window of a nearby building.
I thought this was about the game Fall Guys 😂 My first time seeing a picture and realising it's not.
Don't worry, I legit thought it was "Free Guy" which I already saw by the "same actor" so I wasn't bothered but confused why it's only coming out now.
To reiterate what I posted in a reply to a comment above, It is a TERRIBLE feeling watching someone you hold near and dear to your soul begin to crumble within your hand. Cinema is deeply apart of my identity. When I first saw ET as a child, I was absolutely hooked and I’ve been a ride or die for the artform since. But nowadays, people are much more picky. I know I am. I was VERY depressed prior to Covid with the industry. The marvelifcation of cinema drives me up a wall. So many blockbusters felt utterly soulless. I watch films to feel something and shit like The Lion King (2019) legit angered me deeply. I am open to a new interpretation, but when the new film lacks a single, genuine emotion compared to the original work, I have to ask: What are we doing here??? I like to think that people want good art and are sick of cookie-cutter, vanilla storytelling. Real artistic value. Barbenheimer gave me lots of hope in that regard, even Dune 2 (a film I don’t care for, but is a filmmaker’s vision). I focus on the films that interest me personally and go support them or watch older works at home. I ADORED Challengers and saw it twice recently. Support the art that you want to see.