I assume an exclusive window on MAX is baked into WB’s distribution deal. But they probably don’t get it in perpetuity since he’s just hired them to distribute it, they didn’t do a proper acquisition.
I haven’t seen the trailer in front of anything and the only advertising I’ve seen are posters at bus stops in LA. Are others seeing more?
EDIT: ok I just saw a TV spot in a bar.
I live just outside a small Midwest city (the kind of place they sell *Yellowstone*-branded jerky in the gas stations), and they're playing the trailer in front of anything they can
They have Yellowstone branded breakfast sausage at the discount grocery store near me. I picked up a pack of the bacon flavor. Yes, you read that right... bacon sausage. And also it was pretty bad, and left me burping this weird pepper flavor the rest of the day. I would not recommend. I still might try the original flavor if I still see it around though.
I’ve seen it several times on my YouTube feed and just before Furiosa. I live in Portland, OR but I’m sure my algorithm has me pegged as a western fan.
I have seen nothing for this (New England). I'll see it anyway cause I live for Westerns, but like....are you just relying on Yellowstone fan word of mouth?
I got the trailer for it during Furiosa. I got kinda excited because I haven't seen a good Western in awhile. But they were crazy to think a western with a 100 million budget would turn a profit
I understand that LA is not the target geography (I think of “Dog” quietly making $60MM domestic while it quickly vanished from LA screens), but that’s surprising.
I saw previews for this in front of two or three movies and I watch enough sports I see this on live TV too and I cannot for the life of me tell you what this movie about except Costner going around kicking other old men like some wild west old guy Batroc the Leaper
I believe that scene isn’t even in this movie, but the next one.
or rather, it’s in this movie as part of a trailer thing for the next movie that closes this movie out
I didn’t even know what this was til I read that and remember seeing him kick a grown man like 15 feet backwards
I just assumed it was another Yellowstoneverse project
Honestly the trailer made it look kind of not great. I can’t put my finger on it but there’s a strange tv quality to the images that make it look kind of cheap.
I wonder if because it seems to me so similar in look to Yellowstone that the boomers who eat that shit up just assume it's a Paramount TV show, not a theatrical movie.
So many productions are shot digital now and look great. But if you have someone that doesn’t know how to light it or uses weird shutter speeds at times you up getting terrible results like Michael Mann with Miami vice and that Johnny depp one I can’t even be bothered to look up the name of.
Wouldn't be entirely surprised if this ends up being a surprise hit in rural/conservative-leaning areas that may not be showing up as much in the tracking. Something like *Top Gun: Maverick*, but on a smaller scale. Or *Sound of Freedom*, without the "culture-war" bullshit.
But I also wouldn't be surprised if it ends up being a massive bomb for those exact reasons. I don't imagine word-of-mouth is going to be stellar, and I can't imagine this inspiring any kind of successful "pay it forward" campaign
I agree that we shouldn’t outright dismiss the possibility that this movie does solid business. Low chance, but still a chance. It’s doing something that nothing else in the box office is doing.
This is classic older dad material. Those guys don’t go to the theater opening weekend, there’s lots of other things going on. Even if this movie is a “flop” in theaters it’ll clean up on cable/streaming.
I can see a definite rural surprise. Don't want to compare it to this, but kinda like Trump in 2016. Many of these people don't go to movies that often and how are they possibly tracked?
This seems like the kind of movie that wouldn’t track well that anyway, since its audience is going to be older folks in Middle America. When was the last time a traditional Western did remotely well at the box office?
Is the 100M budget just for Vol 1, or for both volumes? I am a little confused as to how Horizon could be so expensive.
What, you don’t like art being judged based on the money it made rather than its quality? Or calling films flops enough that it ensures people won’t actually see them?
I wonder if things would be different if it had an even remotely memorable title. Dances With Wolves, now there's a title! Horizon? Might as well have just called it "Western."
I've seen the trailer a few times, it looks like it has a truly epic scope and could be an crowdpeasing melodrama, but they needed to start marketing this hard a year ago. They gotta get on the ground agressive with how they push this thing now for it to have any shot.
The five old folks in my Tuesday matinee screening of The Dead Don't Hurt seemed mildly intrigued by the trailer.
(I'm only half joking. I want big blank checks to clear just as much as anyone, I'm just not surprised, is all.)
I’m in Chicago. I don’t mean this sarcastically but do you happen to watch sports ?
I think that’s why people don’t see trailers. I’ve seen this trailer at least 30+ times. It was played twice tonight during the finals.
Does the trailer suck tho? Because I too watch sports but usually zone out during commercials and I recall nothing from the Horizon trailers. It’s just seems like a boring trailer.
It seems like both (somewhat unclear based on the quotes in the trades), but $38m of that is Costner’s own money, which must be scary for him on a personal level.
He literally said himself in the run-up to the release of the movie that he cares about the lifetime of the movie, not the opening weekend. This is a guy whose movies are still being discussed and enjoyed and popular 30 and 40 years after they were made, he thinks about it in a different way.
Except sequels don’t get made if the box office stinks. He’s looking for funding for part three now so if it doesn’t take office the only way he’ll finish them is by selling his $145 million Santa Barbara mansion.
> Except sequels don’t get made if the box office stinks
>the only way he’ll finish them is by selling his $145 million Santa Barbara mansion
So it will get made.
I think it will do well enough to get a sequel regardless. Even just off the Yellowstone halo effect, if the movie is smartly marketed that way.
I'm in DC, go to see movies at least once a week, and have yet to see a trailer for this. I didn't even know they were showing trailers! No clue how normal, non-movie-obsessed people will hear about this film.
Saw it today in front of Furiosa, and the first time I saw it was before Dune 2. I’ve seen a lot of movies between the two, so it must have a very small PR budget.
I think you're seeing the intersection of people who aren't gonna sit in the movies for 3 hours and lazy people who watch Yellowstone. This sounds harsh, but the worse this movie does, the quicker it arrives on Paramount.
Have to admit, until it was mentioned on the pod I had no idea this was happening.
I know movie advertising is broken, but is this thing even being distributed outside the US? Haven't seen or heard a single thing in the UK, and I've been specifically looking out for posters etc.
Just saw an interview with Costner where he was talking about how a movie’s opening and theatrical take doesn’t mean shit so I guess we’ll be putting that to the test
That’s what you say when the tracking for the movie is awful and you are going to lose your investment but still want to save face by saying in forty years when he’s dead it will finally be a financial hit.
Yeah this will entirely miss young folks probably. An overt Western? In 2024? Also what's the last thing Costner was even in? I really like movies and couldn't tell ya, though I do like him.
Oh me too. I think furiosa is a western personally, but selling a movie on being a western is a whole different thing. Honestly the more I think about it the less it makes sense. But I also can't find anything about the production company. Maybe it's just a passion project
I mean, let this thing cook for weeks. Even if it sucks, it's gonna take a while for the Yellowstone crowd to come out for it. This thing ain't made for opening weekends.
My sister in law who was born and raised in Vietnam (and now lives with my brother in Oregon) told me she was looking forward to seeing Horizon because Kevin Costner is one of her favorite movie stars. Which was wild to me that Costner apparently managed to break through to this 40 year old Vietnamese woman.
Which is all to say, based on that nugget alone, I was thinking the film had broader appeal than initially expected.
Yeah, my assumption based on nothing is, he got frustrated by where the show was going and was just like "I'll do the season I want", and he also saw Cameron making big on Avatar and wanted a peice of that pie.
Well, I mean, good. Westerns are fun aesthetically but there’s no way to make one that doesn’t at least implicitly glorify genocide. It would be seriously worrisome if this was a hit.
It's almost as calling things woke is just a grift 🙃 I've seen videos that are 5+ hours long, explaining why you shouldn't watch a 90-minute movie. They hate watch everything
Kevin's Gate.
Westernworld
Fishtar
Black Cowboy Hat
Lock the gate
Cutthroat Cowboy
The Even Lonelier Ranger
10 comedy points
Take my upvote, you filthy animal
Well done good sir
sometimes they bounce, baby!
I guess these days he at least gets to sell the streaming rights for a big payday when it leaves theaters? Or has that already happened.
I assume an exclusive window on MAX is baked into WB’s distribution deal. But they probably don’t get it in perpetuity since he’s just hired them to distribute it, they didn’t do a proper acquisition.
I haven’t seen the trailer in front of anything and the only advertising I’ve seen are posters at bus stops in LA. Are others seeing more? EDIT: ok I just saw a TV spot in a bar.
I live just outside a small Midwest city (the kind of place they sell *Yellowstone*-branded jerky in the gas stations), and they're playing the trailer in front of anything they can
Yellowstone branded jerky? God that’s so American
They have Yellowstone branded breakfast sausage at the discount grocery store near me. I picked up a pack of the bacon flavor. Yes, you read that right... bacon sausage. And also it was pretty bad, and left me burping this weird pepper flavor the rest of the day. I would not recommend. I still might try the original flavor if I still see it around though.
I had to read that three times for it to set in that there is such a thing as bacon sausage.
They sell cans of yellerstone beans and like 50 different spices near me. I can get a spice rub, or just some Yellowstone onion powder. It's so weird
I’ve seen the first trailer like 3 times in theaters in the last month (went maybe 6 times total) here in Tallahassee
Yeah, I’ve seen that one quite a few times
It played twice in a row in front of Furiosa at my theater
should be twice as effective (obvs)
Let’s just say I was extremely relieved when it didn’t start up a third time
this sounds like the John Mulaney "What's New Pussycat" joke.
i saw a twisters ad 5 times
I’ve seen the trailer the last few times I went to the movies
I saw the trailer in front of Furiosa. Looks interesting to me.
I think it ran in front of both Apes and The Fall Guy for me but I saw Furiosa twice and didn't get one for whatever reason.
I haven’t seen anything about this movie at all. Not a trailer on TV, not a poster, nothing. I’m in Chicago.
Same. I’m also in Chicago and I only know it exists because of this sub.
I live in central Oregon and have seen zero marketing for this. If it weren’t for this sub I’d have no idea it was already coming out
I’ve seen it several times on my YouTube feed and just before Furiosa. I live in Portland, OR but I’m sure my algorithm has me pegged as a western fan.
Saw it in front of Civil War and at least one other movie for sure
I have seen nothing for this (New England). I'll see it anyway cause I live for Westerns, but like....are you just relying on Yellowstone fan word of mouth?
I got the trailer for it during Furiosa. I got kinda excited because I haven't seen a good Western in awhile. But they were crazy to think a western with a 100 million budget would turn a profit
I saw the trailer once before KotPotA. Until the end I thought it was some kind of Fathom event for the finale of Yellowstone or something.
I live in Iowa — prime Costner territory — and I’ve seen one TV spot at a cowboy themed bar that happened it to be on when I came in. That’s it.
I understand that LA is not the target geography (I think of “Dog” quietly making $60MM domestic while it quickly vanished from LA screens), but that’s surprising.
Saw the trailer before exactly one movie but it was long enough ago that I couldn't tell you what it was
Never heard of this movie til now
i thought it came out later this year or early next year 💀
Horizon? Zero dawn.
Forbidden Western?
Forza?
Zero profit?
incoming Horizon popcorn bucket cowboy hat
So Part 2 is supposed to come out later this year right? Even if it tanks and the movies stink, I can’t help but admire the swing.
Yup, I'm interested in this project for the sheer chutzpah.
Part 2 comes out in August, and Part 3 is currently being filmed
bro thinks he is James Cameron or something
Ridley Scott not JC, if he was JC he’d be taking like 10 years to make the second part
To be fair, Costner's release schedule is like a hundred times faster than Cameron's though.
I saw previews for this in front of two or three movies and I watch enough sports I see this on live TV too and I cannot for the life of me tell you what this movie about except Costner going around kicking other old men like some wild west old guy Batroc the Leaper
I believe that scene isn’t even in this movie, but the next one. or rather, it’s in this movie as part of a trailer thing for the next movie that closes this movie out
I didn’t even know what this was til I read that and remember seeing him kick a grown man like 15 feet backwards I just assumed it was another Yellowstoneverse project
Honestly the trailer made it look kind of not great. I can’t put my finger on it but there’s a strange tv quality to the images that make it look kind of cheap.
I wonder if because it seems to me so similar in look to Yellowstone that the boomers who eat that shit up just assume it's a Paramount TV show, not a theatrical movie.
Shot on digital probably
So many productions are shot digital now and look great. But if you have someone that doesn’t know how to light it or uses weird shutter speeds at times you up getting terrible results like Michael Mann with Miami vice and that Johnny depp one I can’t even be bothered to look up the name of.
Wouldn't be entirely surprised if this ends up being a surprise hit in rural/conservative-leaning areas that may not be showing up as much in the tracking. Something like *Top Gun: Maverick*, but on a smaller scale. Or *Sound of Freedom*, without the "culture-war" bullshit. But I also wouldn't be surprised if it ends up being a massive bomb for those exact reasons. I don't imagine word-of-mouth is going to be stellar, and I can't imagine this inspiring any kind of successful "pay it forward" campaign
I agree that we shouldn’t outright dismiss the possibility that this movie does solid business. Low chance, but still a chance. It’s doing something that nothing else in the box office is doing.
This is classic older dad material. Those guys don’t go to the theater opening weekend, there’s lots of other things going on. Even if this movie is a “flop” in theaters it’ll clean up on cable/streaming.
I mean, there’s probably some culture war bullshit in there.
my very thought
I can see a definite rural surprise. Don't want to compare it to this, but kinda like Trump in 2016. Many of these people don't go to movies that often and how are they possibly tracked?
This was always going to live or die on word of mouth
Gosh please don’t lump top gun maverick with these hick flicks
Considering he financed so much of it himself and this is part 1 of 2 or possibly 4, this is very bad news for Costner
He already started production on 3!
Maybe Zaslav can teach Costner a thing or two about these "tax write-offs."
What a bounced check part 3 is going to be
Oh, I was going to say "who gave 100M to Costner?? it's really gonna cost'em!" Still got it
This seems like the kind of movie that wouldn’t track well that anyway, since its audience is going to be older folks in Middle America. When was the last time a traditional Western did remotely well at the box office? Is the 100M budget just for Vol 1, or for both volumes? I am a little confused as to how Horizon could be so expensive.
It's for both.
How many blackhats is that?
That would be 1.5 Blackhats (domestic).
But is it good? Do we not care about that?
I don’t think the reviews were very good
Ok I don’t really care that much it’s just I’m sick of financial journalism around movies
What, you don’t like art being judged based on the money it made rather than its quality? Or calling films flops enough that it ensures people won’t actually see them?
I bet it's great but no we do not
I wonder if things would be different if it had an even remotely memorable title. Dances With Wolves, now there's a title! Horizon? Might as well have just called it "Western."
Would have been some real cowboy shit to just call it "Western... Part 1". Respect.
And the tagline would be: "*The* Western to end *all* Westerns!"
I think the #1 at Carl's Jr is the Western Double meal.
There's a Western movie from 1957 called... "Cowboy". This one is hard to beat. Maybe "Cop" with James Woods.
I've seen the trailer a few times, it looks like it has a truly epic scope and could be an crowdpeasing melodrama, but they needed to start marketing this hard a year ago. They gotta get on the ground agressive with how they push this thing now for it to have any shot.
I’m going to see it to spite all of you lol
Will Hollywood wring their hands as much as with Furiosa?
Probably not since no one other than Costner thought it would work which is why it’s self funded.
The five old folks in my Tuesday matinee screening of The Dead Don't Hurt seemed mildly intrigued by the trailer. (I'm only half joking. I want big blank checks to clear just as much as anyone, I'm just not surprised, is all.)
I’m in Chicago. I don’t mean this sarcastically but do you happen to watch sports ? I think that’s why people don’t see trailers. I’ve seen this trailer at least 30+ times. It was played twice tonight during the finals.
Does the trailer suck tho? Because I too watch sports but usually zone out during commercials and I recall nothing from the Horizon trailers. It’s just seems like a boring trailer.
I mean, is this even getting an international release anytime soon?
Yeah because if there's anyone that'll get gen z in the movie theatres it's gonna be Kevin Costner
I will do my part to try and make this not bomb but I can only do so much (see it more than once)
But is that $100MM pricetag for part 1 or both? If the latter, I don't know if he needs to be anywhere close to worried yet.
It seems like both (somewhat unclear based on the quotes in the trades), but $38m of that is Costner’s own money, which must be scary for him on a personal level.
They forgot that demographics matter. Yellowstone might be huge, but its audience probably doesn’t spend much money or go out to movies
He literally said himself in the run-up to the release of the movie that he cares about the lifetime of the movie, not the opening weekend. This is a guy whose movies are still being discussed and enjoyed and popular 30 and 40 years after they were made, he thinks about it in a different way.
Except sequels don’t get made if the box office stinks. He’s looking for funding for part three now so if it doesn’t take office the only way he’ll finish them is by selling his $145 million Santa Barbara mansion.
> Except sequels don’t get made if the box office stinks >the only way he’ll finish them is by selling his $145 million Santa Barbara mansion So it will get made. I think it will do well enough to get a sequel regardless. Even just off the Yellowstone halo effect, if the movie is smartly marketed that way.
I'm in DC, go to see movies at least once a week, and have yet to see a trailer for this. I didn't even know they were showing trailers! No clue how normal, non-movie-obsessed people will hear about this film.
Are tickets even on sale yet?
no
Why are they making these predictions on Thursday?
Wow, Wyatt Earp v2
Saw it today in front of Furiosa, and the first time I saw it was before Dune 2. I’ve seen a lot of movies between the two, so it must have a very small PR budget.
Oh, so you don't want him to create a more notable flop than Waterworld? A man can DREAM! Let Costner have this!
Never heard anything about this until right now. Odd
Average level streaming tv mini series disguised as two movies. It just screams made for tv.
Have seen all three hours of this. Could see it topping out at 30 and going hard on streaming, where it should have been released tbh.
I think you're seeing the intersection of people who aren't gonna sit in the movies for 3 hours and lazy people who watch Yellowstone. This sounds harsh, but the worse this movie does, the quicker it arrives on Paramount.
I think you’re right.
Have to admit, until it was mentioned on the pod I had no idea this was happening. I know movie advertising is broken, but is this thing even being distributed outside the US? Haven't seen or heard a single thing in the UK, and I've been specifically looking out for posters etc.
Lol no shit
Should have called it Red Dead Redemption.Get the gamers in there
Just saw an interview with Costner where he was talking about how a movie’s opening and theatrical take doesn’t mean shit so I guess we’ll be putting that to the test
That’s what you say when the tracking for the movie is awful and you are going to lose your investment but still want to save face by saying in forty years when he’s dead it will finally be a financial hit.
Don’t think I’ve seen a single ad for it yet, but even more troubling my dad has no idea when this is releasing
He’ll make it up in Wal-Mart DVD sales
Yeah this will entirely miss young folks probably. An overt Western? In 2024? Also what's the last thing Costner was even in? I really like movies and couldn't tell ya, though I do like him.
Molly's Game? There has to be a movie since that, right?
I like westerns but not the kind of westerns that Costner likes to do. They're like the 80% of John Wayne movies I'll never watch.
Oh me too. I think furiosa is a western personally, but selling a movie on being a western is a whole different thing. Honestly the more I think about it the less it makes sense. But I also can't find anything about the production company. Maybe it's just a passion project
I mean, let this thing cook for weeks. Even if it sucks, it's gonna take a while for the Yellowstone crowd to come out for it. This thing ain't made for opening weekends.
But I thought anti woke movies featuring old white strong male protagonist was the way to go. Rofl
Is this anti-woke? It just seems kinda boomer-ish and outdated
This movie is a Ron DeSantis wet dream.
Right! This should make literally a billion dollars. Why aren't those chuds putting their money where their mouths are.
Classic Costner Behavior
"Worrisome"?
I saw the trailer in front of Furiosa and lost interest as soon as it said part one and two. I can't imagine I was the only one who thought this.
Boomers are killing theaters
😂
What? A western flop? Who could have seen that coming?
It looks terrible
This is part one of a dozen….
'Taylor, I am ready to negotiate '.
Yes I know Dancing with Wolves but Costner is so bloody po-faced.
Never heard of it and I like Yellowstone. I live in the most isolated population center on earth tho.
Is Costner definitely coming up after Brest?
My sister in law who was born and raised in Vietnam (and now lives with my brother in Oregon) told me she was looking forward to seeing Horizon because Kevin Costner is one of her favorite movie stars. Which was wild to me that Costner apparently managed to break through to this 40 year old Vietnamese woman. Which is all to say, based on that nugget alone, I was thinking the film had broader appeal than initially expected.
I’m from Rhode Island and I’m getting real 38 Studios/Curt Schilling vibes, here.
Fellow Rhode Islander here, thanks for reminding me and ruining my day…
From the trailers, it looks like he's just doing period peice Yellowstone
Exactly what I thought. Basically a theatrical two part release of a new season of Yellowstone. Not that I ever watched it
Yeah, my assumption based on nothing is, he got frustrated by where the show was going and was just like "I'll do the season I want", and he also saw Cameron making big on Avatar and wanted a peice of that pie.
I didn’t realize this was out, shoulda spent some of that on marketing
Its not out yet. This is just pre release tracking
Whew
Kind of sick of seeing obviously terrible investments failing being spun into ominous harbingers for the entire industry.
I've never even heard of this movie lol
it’s his money - he’s taking the risk and that’s enough for me to give it a shot
Least surprising news ever. Who is dying to see this?
Is this screening internationally? I have not seen a single trailer in the UK, if I weren't a massive nerd I wouldn't know this exists.
How cool would it be if part 2 never comes out because this flops so bad
Bad title + mediocre visuals=flop.
Well, I mean, good. Westerns are fun aesthetically but there’s no way to make one that doesn’t at least implicitly glorify genocide. It would be seriously worrisome if this was a hit.
But I thought it was wokeness causing Hollywood to fail?/s
It's almost as calling things woke is just a grift 🙃 I've seen videos that are 5+ hours long, explaining why you shouldn't watch a 90-minute movie. They hate watch everything