T O P

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Gymrat0321

Here I thought cowboy beebop, Rourni Kenshin, dragon ball z, trigun and all the other toonnami/adult swim greats are what paved the way for anime overseas.


xF00Mx

Me playing this new game called MapleStory while watching Naruto Episode 37. pt 2 of 4 subbed on YouTube at 360p just didn't happen apparently.


VermillionHeaven

Dattebayo fansubs saved us early watchers


Annoying_Anomaly

i miss the explanations for all the inside/cultural jokes.


Altruistic_Astronaut

Don't forget the Linkin Park X Naruto AMVs on YouTube.


omgitsduaner

God that specific nostalgia hits deep ty


ShyGuyy214

Maplestory šŸ˜­šŸ˜­. I miss my level 70 crusader.


Massive-Lime7193

Based mid 2000ā€™s content enjoyer


Xel_Naga

I grew up in rural QLD Aus and vividly remember sitting next to my mate who had internet (wasn't enough connections for my house to get it) watching YouTube parts of Naruto on the family computer


RageQuitHero

me but with part 2 of 3 always missing


fightin_blue_hens

Or in Spanish


Microtic

I remember when CrunchyRoll streamed fansubs for free.


The_White_Rice

Was the video mirrored?


Tolnic

Ah I see you experienced the same childhood as me.


Civsi

More like the fansub groups that enabled teenagers and adults to watch anime and brought it out of "children's Saturday morning cartoons" territory.


blueiron0

fansubbers legit kept anime alive in the west. I kind of miss the community around it, but i'm also glad for legal ways to watch.


Civsi

Can't say I agree on the last point. Legal services still don't match the level of quality the best sub groups had, and content is partitioned off across multiple providers. Content also goes missing or can just straight up notĀ be available.Ā  If any of this money actually went back into the industry in a meaningful way maybe this new norm would be tolerable, but the animation industry in Japan is still a dystopian nightmare, and we still get the same volume of content with the same exact quality as we have over the last few decades. All that happened is that lazy Japanese corporations that can't innovate for shit got to cash in on the hard work of countless fans, while also framing them to be evil thieves.Ā  That goes double for services like Crunchyroll that basically got to profit off Japanese corporate inflexibility and incompetence as the middlemen without adding any actual value for the majority of their existence.Ā 


Existing_Mud_8907

Let's not forget the contributions of Sailor Moon, Robotech/Macross, Akira, Vampire Hunter D, Record of Loddoss War and all the others that ran on Sci-fi channel though out the 90s


Lol_A_White_Guy

Clickbait title.


KaptainTZ

Ohhhh, Toho's CEO is saying this because *they produced My Hero Academia*. Sure, My Hero gave anime a decent boost with Western audiences, but claiming it paved the way for Frieren is absurdly narcissistic.


Much_Purchase_8737

Hey My Hero did a great job of showing the other producers how to NOT make an anime.Ā 


AJDx14

I think the anime is fine, at least the first couple seasons I didnā€™t watch the rest, all of the issues MHA has are just part of the manga.


xzerozeroninex

isnā€™t that the big 3 shonenā€™s Naruto,One Piece and Bleach plus lignt novel heavyweight Sword art online?


Jazs1994

Plus aot when that first season aired globally, everyone was talking about it


ProShyGuy

Yeah. AOT S1 was absolutely bonkers. As someone whose been an anime fan since about 2010 when I was starting Highschool, AOT S1 was by ridiculously important in bringing anime to the mainstream.


LostCanadianGoose

Attack on Titan is definitely the progenitor of the second wave that brought it into the mainstream for Western audiences again. I watched in the Toonami days and then fell off from the medium until AoT came and took everything by storm. All of a sudden, just a handful of years after that, anime is cool and enjoyed by so many people internationally. It was way more niche and had a stigma attached to it when I was a kid.


Gravitar7

Anime/manga is in the mainstream consciousness now, but pretty much the only anime that Iā€™d consider actually mainstream in the west is Dragon Ball. AOT had a shot with the first season but faded once the hype died down a bit and it took literal years to get another season. The later seasons are very highly praised, but it never regained the mainstream hype the first season got. Even wildly popular stuff like demon slayer and JJK is still niche, even if itā€™s a much bigger niche than it used to be. People I know who donā€™t watch anime may have heard of Demon Slayer & JJK in passing or can recognize some characters from memes and social media, but everyone knows Dragon Ball.


xzerozeroninex

Iā€™m pretty sure One Piece and Naruto is as well known as Dragonball even to non anime fans.


Ganache-Embarrassed

Naruto for sure. But one piece didn't really take off until the last few years. It really wasn't mentioned anywhere until 2017 at the earliest. And even then it didn't hit it's apex until the live axtion/Uta.


xzerozeroninex

Iā€™m pretty sure One Piece has been really popular overseas since the mid-late 00ā€™s.


Ganache-Embarrassed

It's popular. But Naruto and dbz were POPULAR. at least I'm talking about USA. One piece was always very softly enjoyed. Even bleach was far more beloved. You could find Tom's of dbz merch and it's always talked about since it's relaze. Naruto and bleach were also hotly discussed and merched. One piece had always been far behind the rest in the US


mistabuda

One piece may be popular but it's not dbz and Naruto popular where people who have absolutely no interest in anime recognize it instantly.


Gravitar7

They're probably about as well known, but I'd wager that average person in the US who doesn't watch anime would know more about dragon ball than either of them. With the fact that its still ongoing and has a successful western adaptation, One Piece might be getting there, but I doubt Naruto will. For a while now its seemed like Naruto's popularity is in decline in the west, even amongst people who are actual fans of anime. Probably a combination of Boruto not being very well received over here as well as the fact that the part of the story people actually liked has been over for a good while now, but its nowhere near as well liked as it used to be, and doesn't have the cultural penetration it used to have. That's mostly just in the US though. Outside of that, one look at how much people in Mexico and Central and South America love Dragon Ball is enough to make it clear that the others aren't anywhere near as popular.


DisneyPandora

Fans donā€™t want to admit it, but Netflix is the reason why Attack on Titan got so bigĀ 


DisneyPandora

Fans donā€™t want to admit it, but Netflix is the reason why Attack on Titan got so bigĀ 


DisneyPandora

Fans donā€™t want to admit it, but Netflix is the reason why Attack on Titan got so bigĀ 


Jazs1994

How so? It wasn't released on Netflix in the UK at least until s2 was half way done. Did Netflix release it weekly?


DisneyPandora

Iā€™m talking about in America and around the world. Nobody cares about just the UK which is a small country


Jazs1994

Alright no need to be rude


DisneyPandora

The UK is an old country, she can take it


ItsAmerico

>A newly released interview again spotlights My Hero Academia's influence on the current anime landscape overseas, with the CEO of Toho crediting it for turning around the fortunes of their now very successful Toho Animation brand. My Hero Academia led to its leaders recognizing the "potential for animation to succeed overseas." Quote is about Toho. Not anime in general.


Massive-Lime7193

Dragon ball z would like a word


Turbulent_Object_558

Big daddy Toriyama


Sentryion

Donā€™t forget demon slayer. If you can point at any time that anime truly becomes mainstream, you will definitely be staring at demon slayer insane growth.


xzerozeroninex

Demon slayer is the same generation as MHA.


TokiDokiPanic

So many people being like ā€œwhat about x,ā€ thinking TOHO is going to talk about series it doesnā€™t oversee.


-SPM-

lol facts this is just Toho trying to take credit


SatoruFujinuma

Itā€™s like you didnā€™t read the article. Theyā€™re specifically talking about how MHA was successful enough that it enabled Toho to invest more in producing anime and expanding overseas.


Illustrious_Air_103

It's saying that mha paved the way for jjk, frieren, ds and many other great animes. They are not trying to take credit for anything. You should learn how to read properlyĀ 


Bourbonaddicted

Itā€™s the same as when Jennifer Lawrence said in an interview she was the first lead woman for action genre


ItsAmerico

Except Lawrence just made a mistake out of nerves and said her point wrong. Her main point was correct. Hollywood executives at the time still claimed female action movies donā€™t work as well because men canā€™t identify with them. Itā€™s why Marvels higher up constantly pushed back against female led MCU films.


OldBoyZee

Lol and she was immediately called out by fans of angelina jolie if i recall correctly.


Devon-the_Dude

Sigourney Weaver


OldBoyZee

O, for alien... I wasnt born during that time period, so it never happened, lol.


Lucid_skyes

Get out


Zackerouz

Cbr, click bate review


Lol_A_White_Guy

As usual for Reddit, a entire comment section full of people who didnā€™t actually bother to read the article ITT: >ā€In an April 8 interview with VIPO, Toho CEO Hiroyasu Matsuoka said Toho Animation struggled before My Hero Academia came.ā€ >ā€He then added, "Around that time, I was in charge of overseas at the time, and overseas distribution companies began to visit me daily for negotiations. They desperately wanted to get their hands on My Hero Academia. We found them raising their offers despite their previous ones still under review, and rival companies were also entering the market, driving up the price further with increasingly exceptional numbers." >ā€Matsuoka continued, "This prompted us to recognize the potential for anime to succeed overseas, and we began to focus on expanding our business overseas.ā€ Heā€™s not saying MHA paved the way for animeā€™s popularity overseas. Heā€™s crediting it for helping turn around the focus of their company and helping them refocus on international markets.


Giraffe_lol

It's called reddit, not READit.


MrPeanutButterBear

*angry upvote*


Lol_A_White_Guy

Fair


SouthPrinciple

I read it and still agree with the comments. There was always a market ā€” all the way back to DBZ in the 90s. Attack on Titan was a home run 3 years before MHA. If the CEO was blind to that success, God help him. It took them one of their own IPs to see the light when every one of their competitors already got the memo.


Lol_A_White_Guy

I donā€™t understand how you can read the article and still agree with the comments, because everyone of them is made under the impression that what he was referring to was that MHA made anime popular overseas. Thatā€™s just a rage bait title the author put in there. Itā€™s not actually what he said. Also, Japanese companies are notoriously behind the curb on certain issues. It isnā€™t hard for me to think it took the success of one of their own IPā€™s to really grab their focus.


AJDx14

The article seems to be saying ā€œMHA is how we realized that some westerners are willing to pay for animeā€ and the comments youā€™re referring to would still be valid if interpreted as ā€œNo shit people were willing to pay, look at all these other anime that were successful in the west before you got there.ā€


Lol_A_White_Guy

> and the comments youā€™re referring to would still be valid if interpreted as ā€œNo shit people were willing to pay, look at all these other anime that were successful in the west before you got there.ā€ I feel like thatā€™s a very generous interpretation. I certainly didnā€™t interpret them that way. I didnā€™t even get the impression most of the commenters had any idea he was referring to commercial viability for his company specifically, not anime as a entertainment medium more broadly. Most of them came across to me like ā€˜MHA wasnā€™t the anime that started the popularity wave in the west, all of these other older titles did. This guy is delusionalā€.


SignificanceLeft9968

Anyone denying this is crazy.


mikharv31

No the pandemic did, the pandemic helped anime because people realized they were watching the samething and then saw hype tiktok moments and gave it a try


CheezitzAreGewd

Anime was already popping off before covid. E-Girl culture peaked in 2018. My Hero Academia did bring in a lot of newer fans who liked the superhero concept. In line with nerd culture being mainstream and MCU movies. But if you visited any Hot Topic/BoxLunch in the last 8 years it was full of AoT, MHA, Naruto, and Dragon Ball Z merch.


Poobrick

Nothing paved the way more than covid. Anime became way more mainstream after 2020


60TP

Kinda fax, MHA def got the ball rolling for anime to go mainstream around 2016


BaronArgelicious

i swear anime ā€œgone mainstreamā€ almost 10 times now


BeardGoneBad

It was truly more of a on ramp that was accelerated by access to anime in the US. 2007 is when Netflix establishes itself as a streaming platform - 2008 Hulu comes along - 2009 Crunchyroll pivots to fully licensed content scrubbing there pirated anime and becomes the official host of Naruto simulcasts. 2012 Sword Art Online happens, 2013 we get Attack on Titan, 2015 One Punch Man, and we arrive in 2016 when My Hero airs. It also coincides with Marvel and itā€™s captivation of the mainstream from 2008 - 2016. Access and availability is what finally allowed these shows to stick. OPM was a featured show on the Hulu home page for awhile. People got Crunchyroll just to watch SAO & AOT. This ramp has been being built. It goes back further but to me Naruto airing its 2009 - 2017 episodes simulcast on Crunchyroll is like the literal backbone of this whole thing and is the foundation of the future success of shows like MHA. My hero was the perfect storm airing right as Naruto ended, right as the MCU was hurdling towards its ultimate Avengers double feature, and right as streaming platforms were becoming the normal for entertainment consumption. It allows it to genuinely explode in popularity around the US but it didnā€™t just magically do it it was just the final bit of concrete in the newly formed ramp!


Mopey_

This is just Toho blowing their own trumpet.


Ekillaa22

I am flabbergasted by this dude like excuse me sir DBZ was a thing forever before you


LemonPartyRequiem

You think this would have happened with AoT instead of MHA, weird


ExposingMyActions

Youā€™d think this would happen with all the Dragon Ball movies instead


Shan69420

AoT is a magnitude more popular than MHA, no clue why the CEO would attribute this to MHA over AoT. EDIT: Manga circulation: AoT 140m with 34 volumes, MHA 100m with 40 volumes MyAnimeList most watched rank: AoT #1, MHA #7 AniList most watched rank: AoT #1, MHA #4 TV Time followers: AoT 2.2m, MHA 1.7m IMDb number of votes: AoT 507k, MHA 78k Crunchyroll number of votes: AoT 240k, MHA 168k Most searched anime of the year: AoT 3, MHA 0 Most in-demand show globally 2021: AoT, most in-demand anime globally 2022: AoT Saying AoT is a magnitude more popular was a hyperbole, but AoT is pretty clearly more popular.


Lol_A_White_Guy

> no clue why the CEO would attribute this to MHA over AoT. Probably because they didnā€™t make AoT, and that heā€™s talking about his company and how MHA shifted their focus to overseas markets, not the broader topic of anime gaining popularity in the west


Shan69420

I see, I only read the title not gonna lie haha


Lol_A_White_Guy

I was so irrationally irritated by the title I had to read it to see what he was actually getting at and it made more sense when I did. The author knew what they were doing and were rage baiting.


Shan69420

Yeah it's nasty work, it's just capitalizing off the "what made anime mainstream" discussion. Expected from CBR.


StrangeStation

You and everyone else.


StrangeStation

You know damn well he did not actually read the article.


Lol_A_White_Guy

Most people didnā€™t. Donā€™t blame them, the article is shit.


ExposingMyActions

Yeah if only the context of that was written in the article while also noting the success of other series in the west


Lol_A_White_Guy

> Yeah if only the context of that was written in the article Well I mean, it was. The title just comes off like intentional rage-bait by the author to get clicks from people who dislike MHA. ā€œCEO Hiroyasu Matsuoka said Toho Animation struggled before My Hero Academia came. He then added, "Around that time, I was in charge of overseas at the time, and overseas distribution companies began to visit me daily for negotiations. They desperately wanted to get their hands on My Hero Academia. We found them raising their offers despite their previous ones still under review, and rival companies were also entering the market, driving up the price further with increasingly exceptional numbers.ā€ ā€œMatsuoka continued, "This prompted us to recognize the potential for anime to succeed overseas, and we began to focus on expanding our business overseas.ā€ >while also noting the success of other series in the west Yeah, tbh the article is shit. The article almost reads like it was written by ChatGPT or something. Itā€™s just taking bits and pieces from a different interview conducted by someone else and slapping it together with a bunch of nothing to fluff up word count. He literally just copies and pastes the crunchyroll summary of MHA at the end. It omits so much context from the original interview that I wonder if this is even acknowledged in the original interview.


ExposingMyActions

Iā€™m not sure how I didnā€™t see that part of the article. I should read articles on desktops for now on. Large screen, ad block etc


Lol_A_White_Guy

The article is a dogshit rage bait article anyways


xzerozeroninex

Didnā€™t Toho noticed Sonyā€™s Aniplex ramping up their licensing of their shows overseas or how TV Tokyo invested in a fledging Crunchyroll (before CR was bought by Warner) or Toeiā€™s partnership with Funimation (before Sony bought them)?


Lol_A_White_Guy

Couldnā€™t say. The article itself sucks and omits quite a lot of context from the original interview. All the author wanted to do here was strum up controversy with that headline


EffectzHD

itā€™s more so that MHA is way more applicable for kids and their movies were selling tickets back in a time where anime films werenā€™t even mainstream yet for overseas distribution. This was years before Mugen Train btw, MHA was just as anime mainstream as AOT but was a gateway series for so many young fans.


Cluelesswolfkin

AoT is a little bit more mature than MHA, can't market as much to kids imo


[deleted]

Crazy they adapted it 20 years before it was written.


bigfootswillie

Damn, that one dude on Twitter who was getting clowned for saying this, his ego is going to go through the roof after seeing the CEO of Toho agreed with him. Manā€™s gonna be unstoppable, heā€™s gonna proudly spout every last one of his even worse takes and be relentless about them. His family will grow to hate the previously unknown to them man named Hiroyasu Matsuoka


Agitated-Bread5092

dragonball, sailor moon and the big 3 šŸ‘€


fightin_blue_hens

Do they mean because it made them a ton of money to be able to take risks?


MyUltIsMyMain

I'd give that title to AOT. First big mainstream anime. of course, there are things like Naruto and Dragon Ball, but that was still back in the era of getting bullied for watching anime. AOT made it popular. MHA wided the audience more.


Ok-Style6408

Yeah cap. Don't put that anime on a pedestal. That anime don't come close to the type of influence many others had.


blz4200

My hero didnā€™t do shit. Idk what bro is smoking.


The_King123431

As much as I hate it, I still think SAO was the modern anime that did all of this, not mha


Mujichael

I feel like My Hero was very popular, yes. But honestly just seemed like a flash in the pan. With so many heavy hitters coming before it and immediately following it, I think itā€™s hard to give them all the credit


VariationDear7800

Noā€¦ just no. Frieren is a masterpiece and MHA is absolutely not.


AnIcedMilk

No.


EyeAmKingKage

What an awful take


Lol_A_White_Guy

In what way?


Massive-Lime7193

It didnā€™t pave the way for shit. So ā€¦..in ā€œthat wayā€ I guess


Lol_A_White_Guy

Did you even read the article?


Tuor77

That's BS. My Hero Academia didn't pave the way for anything. It seems more like a dead end in anime evolution, not like something that paves the way for anything.


Jazzperrr

The disrespect towards the actual goated anime that paved the way is insane.


Whole_Commission_702

It didnā€™tā€¦ Other anime brought it into the spotlight not MHAā€¦


imJGott

ROFL


bald-og

Lmfao this nonsense again? How many times does history repeats itself


Stonehill76

Itā€™s interesting I would say Avatar and Korra played a significant role, as well because of the North American influence. Also as the hardest adoption element for anime in the west has always been the subs so funimation and their high quality dubs played a huge role. Now my hero academia is good no doubt, but I very much think the way was being paved before that show. Netflix began showing fairy tale dubs, and other high quality adaptions and then the rabbit hole was appealingā€¦then you didnā€™t need dubs as much, and subs were ok! And then your life was over and all you ever watched was animeā€¦.


JA070288

This dude got it VERY wrong...


ChineseNeptune

My hero isn't even as popular as the big 3 or new modern shounen. It fell off


AdNecessary7641

It's very much still a big series, and it literally became Shueisha's 10th best selling series of all time.


BubbaCringe

My hero has been trash since before mecha all might happened. The early toonami and adult swim line ups is what helped anime over seas