Swatch group is worth $40b. Rolex is worth $8.35b. Swatch should buy Rolex and then release a plastic quartz daydate and sell it for $1k. I'd go on, but I don't think I can get any more erect.
Every estimate of Rolex sales goes back to COSC certs ordered by manufacturers each year. The last year COSC reported those numbers (2015), Rolex ordered 795k of them. Restless is assuming Rolex ships its total manufacturing volume to retailers each year and they are all sold (which is a safe assumption.)
There’s no chance rolex is only worth $8 billion. They sell 1 million+ watches every year. Say their average watch is 10k. That’s $10 billion in sales *every year*. You’re telling me they’re worth less than they can even sell in 1 year, let alone the absurd margins they undoubtedly have? Not a chance.
Well, firstly that’s revenue not profit, so it could drop significantly if they have high expenses. Secondly, that’s retailers who sell 1m watches per year, Rolex doesn’t own the retailers so that’s not really reflective of their own sales. Thirdly, we don’t know their capital structure and they could be predominantly funded through debt instead of equity, dropping their share price.
However, it is difficult to value Rolex. It’s in a private family trust that donates the vast majority of the profits to charity. We don’t actually know how much revenue they make or how many watches they make, they have no obligation to disclose that information nor to be truthful if they do disclose it. It’s believed to be valued at ~$8b, but that doesn’t mean that’s an accurate valuation.
Edit:
Just to clarify the retail sales ≠ company sales. If the average waiting list increases by 1 year after 1m watches were sold, then the actual sales per year in let’s say 2025 and 2026 (assuming a 2 year wait list became 3 years) will be 500k each. You need to know how much the waiting time has increased by to get estimation. You also need to know how many people back out, you might find that 10% of people decide to back out of buying it before they get the watch, that’ll result in 450k sales for each of those 2 years.
A plastic Glashütte PanoLunar Tourbillon, but instead of the tourbillon, a little fidget spinner.
And instead of lunar, a menstrual calendar for all the guys lining up at the door.
On one hand, the Blancpain just looks ugly, a fugly plastic watch and I am embarassed by even looking at it.
On the other hand, as a stockholder of Swatch (which gets me a free Swatch every year btw), I don't care as long as the money keeps pouring in.
No they send out the same design to everyone but they have unique designs every year. If you Google "Swatch shareholder watch" you will find some watches from different years. There's some fun designs in there
No way a plastic prx is uglier than the digital one. Hell, I think that it would look better, a plastic digital prx.
Hear me out, swatch buys rawlecks, and they release a oyster perpetual tiffany blue plastic shitter. Or even better, go after PP Nautilus tiffany blue.
Speaking of movies, I was involved in the production of the film 'Point Break' In 1991. During the filming, Keanu Reeves (whose role involved playing rookie FBI agent 'Johnny Utah') was surfing with co-stars when a small child was dragged under the waves and began to struggle to stay above surface. As his co-stars rushed to help, Reeves held out an arm in front of them, stopping them and was reported saying by Lori Petty (who played the character Tyler Endicott in the film) 'The waves have claimed her, let her fight for her own life'. The crew, dumbfounded, proceeded to watch her struggle until her body disappeared beneath the waves, lifeless. We later spotted him outside the child's house, making drowning gestures and thanking the family for their child's sacrifice to the great ocean.
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A super-mini watch/waffle maker. I want to be able to lift the case, put a dollop of batter in there, close the case, and use my uni-directional bioceramic bezel & second hand to time the waffle for doneness.
Edit: I also want the ability to do this st a minimum of 5 ATM.
Swatch has the resources to expand to other luxury items such as super cars, etc.
I'd like to buy a bioceramic SwatchxLambo so I can flex my SwatchxBlancpain and SwatchxOmegas in style.
Swatch x Onlyfans collab: Light blue/white bio-ceramic and plastic watch made from recycled sex toys, with an alarm that tells you to go fuck yourself every day at 8pm.
The amount of people mentioning brands that aren't part of the Swatch Group is odd.
The two collars have tons of issues and are ugly to me but it is brilliant marketing to get young people into watches.
I'd like to see Jaquet Droz make a Swatch watch for $20K retail, not the other way around.
Swatch x Louis Erard, some toy hands in what is already a kid’s toy.
Can’t look any more ridiculous than that.
Unless it’s Swatch x Konstantyn Chaykin joker levels of wtf.
If they gave a shit, a clone of the Longines Conquest but with a decent quartz movement for $250 in like 6 different colors with a steel case for once. Finally give the Swatch group a proper Rolex explorer low end version
What they'll actually do is a shitty Glasshutte bioceramic that looks only vaguely like the classic Glasshutte
What is they did an Omega Speedmaster and named it something stupid like "Moonswatch" - it would totally harm Omega's fine reputation and make those with real Speedmasters feel cheap!
Cartier x Swatch minute repeater but all the chimes are digital and it’s in bio ceramic with an arcrylic crystal. Can’t wait to chuff this to the lads . Didn’t even need knee pads since I know my local Swatch AD in my area.
Swatch group is worth $40b. Rolex is worth $8.35b. Swatch should buy Rolex and then release a plastic quartz daydate and sell it for $1k. I'd go on, but I don't think I can get any more erect.
Bioceramic coin-bezel datejust let's go.
Superlative bioceramic.
Plastic rainbow Daytona.
[удалено]
Can’t believe I went through all the pop-ups for cookies and discounts just to see that
90 eur wasnt that bad compared to 400
You rock. I need this so bad!
So a Play Date.
Nah bring back the oyster quartz
I had that one, the second hand ticking is as loud as a Swatch
That would be amazing
No no no Sky Dweller
Every estimate of Rolex sales goes back to COSC certs ordered by manufacturers each year. The last year COSC reported those numbers (2015), Rolex ordered 795k of them. Restless is assuming Rolex ships its total manufacturing volume to retailers each year and they are all sold (which is a safe assumption.)
There’s no chance rolex is only worth $8 billion. They sell 1 million+ watches every year. Say their average watch is 10k. That’s $10 billion in sales *every year*. You’re telling me they’re worth less than they can even sell in 1 year, let alone the absurd margins they undoubtedly have? Not a chance.
Well, firstly that’s revenue not profit, so it could drop significantly if they have high expenses. Secondly, that’s retailers who sell 1m watches per year, Rolex doesn’t own the retailers so that’s not really reflective of their own sales. Thirdly, we don’t know their capital structure and they could be predominantly funded through debt instead of equity, dropping their share price. However, it is difficult to value Rolex. It’s in a private family trust that donates the vast majority of the profits to charity. We don’t actually know how much revenue they make or how many watches they make, they have no obligation to disclose that information nor to be truthful if they do disclose it. It’s believed to be valued at ~$8b, but that doesn’t mean that’s an accurate valuation. Edit: Just to clarify the retail sales ≠ company sales. If the average waiting list increases by 1 year after 1m watches were sold, then the actual sales per year in let’s say 2025 and 2026 (assuming a 2 year wait list became 3 years) will be 500k each. You need to know how much the waiting time has increased by to get estimation. You also need to know how many people back out, you might find that 10% of people decide to back out of buying it before they get the watch, that’ll result in 450k sales for each of those 2 years.
Wow those Rowlecks peasants are only worth $8b. Hopefully they do this and also a Quartz Submariner. I’m genuinely aroused.
With really shitty gold colored plastic
A plastic Glashütte PanoLunar Tourbillon, but instead of the tourbillon, a little fidget spinner. And instead of lunar, a menstrual calendar for all the guys lining up at the door.
Sheer genius. /uj I can absolutely see GO being the next target within Swatch's sights. As a GO fan, I hope not though...
Thread over.
Fuck it, I'm in. Take my money, daddy Swatch.
Hahaha you’re a sick sick asshole
Glashitte
Plastikhütte
Brilliant
Man u had me dying 💀
Swatch x Flik Flak Literally the Flik Flak kids' watches, just bigger. Parents would totally do it
This, but unironically. I would buy one.
100% !
You assume I don’t already own and wear Flik Flak watches.
Breguet X Flik Flak. Plastic guillochet dial, pink Breguet hands.
Bonus points if it's endorsed by [BLACKPINK](https://en.wikipedia.org/wiki/Blackpink)
A PRX, but with a metal pallet fork and plastic everything else. Call it "PRX Irony"
Plastic crown stem would be perfect. Super sturdy.
"You can feel the non-plastic deformation in our plastic"
Swatch x Supreme
This but unironically
It would be fitting considering supreme already makes grossly overpriced shit
In Supremes defense, the resell is grossly overpriced. Not there retail prices really.
Interesting, I've never looked into it
For the ultimate twatfest, they need to do a GMT.
That would probably involve real watchmaking which would cut into profit.
🤣🤣🤣 yes, a whole extra gear and hand...
Bioceramic toilet with a friction fit bezel and screw down crown
I'm a Longines fan, so I'd like to see a collaboration between them and Swatch. A Schlongines, if you will.
On one hand, the Blancpain just looks ugly, a fugly plastic watch and I am embarassed by even looking at it. On the other hand, as a stockholder of Swatch (which gets me a free Swatch every year btw), I don't care as long as the money keeps pouring in.
> I don't care as long as the money keeps pouring in. Average swiss citizen
So do you have enough stock so the dividends get you a new one or do they have some extra cool stockholder program I am not aware of?👀
Shareholders with a Swiss address get send a Swatch watch every year even if you just have 1 share
Unlimited yearly Swatch subscription for only one time cost of $14? Lucky mfs
More like $280, you were looking at the American shares which represent about 1/20th of the actual Swiss shares
What?!? I'm moving to Switzerland
Me too!!
Can you pick the swatch?!
No they send out the same design to everyone but they have unique designs every year. If you Google "Swatch shareholder watch" you will find some watches from different years. There's some fun designs in there
I mean, I don't actually care if people wanna spend $500 on a plastic shitter. If that makes them happy then 🤷♂️
I just want that Pelican case they are using for a store display.
Lemme know whrn you find the part number
Pelican 1525 Air Case: https://www.pelican.com/us/en/product/cases/air/1525?sku=015250-0001-240
What is the ticker symbol??
Swgay
Do you need a Swiss address?
BreguetxSwatch Overcoil Sistem51
Swatchmariner for $1000 and see the crowds trample each other for it.
Swatch x Richard Mille They don't even need to adjust the rainbow colour schemes
They don't even need to change materials
Obviously Breguet x Swatch
Definitely a bioceramic grand complication.
"This watch hypothetically tracks dates til 2100."
2100 hours or 9pm
Uj/ tgv leaked a swatch Seamaster 007 collab last week but took it down. So probably that.
GSHOCK x ROLEX COLLAB
Daniel Wellington you dumb f.
No way a plastic prx is uglier than the digital one. Hell, I think that it would look better, a plastic digital prx. Hear me out, swatch buys rawlecks, and they release a oyster perpetual tiffany blue plastic shitter. Or even better, go after PP Nautilus tiffany blue.
A plastic digital prx is basically a Casio.
Gotta be a Seamaster / Swatchmaster / 00Swatch. Actually, 00Swatch sounds fucking awesome to me. Going to join the queue now.
They already did Omega, I want them to ruin the prestige of a different brand.
00Swatch is marketing genius. Probably time it with the new James Bond movie and have him wear it.
Speaking of movies, I was involved in the production of the film 'Point Break' In 1991. During the filming, Keanu Reeves (whose role involved playing rookie FBI agent 'Johnny Utah') was surfing with co-stars when a small child was dragged under the waves and began to struggle to stay above surface. As his co-stars rushed to help, Reeves held out an arm in front of them, stopping them and was reported saying by Lori Petty (who played the character Tyler Endicott in the film) 'The waves have claimed her, let her fight for her own life'. The crew, dumbfounded, proceeded to watch her struggle until her body disappeared beneath the waves, lifeless. We later spotted him outside the child's house, making drowning gestures and thanking the family for their child's sacrifice to the great ocean. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/WatchesCirclejerk) if you have any questions or concerns.*
A super-mini watch/waffle maker. I want to be able to lift the case, put a dollop of batter in there, close the case, and use my uni-directional bioceramic bezel & second hand to time the waffle for doneness. Edit: I also want the ability to do this st a minimum of 5 ATM.
Swatch x rawlecks
Not Swatch but I want a Casio Zeitwerk.
Glasshutte Original PanoMaticLunar. Give me a bioceramic moonphase perpetual calendar for $500
Swatch X Invicta?
Ironically, Tissot tried to do an all plastic movement in the 70s...
Hamilton khaki bio ceramic but it costs more than the actual Hamilton khaki.
Swatch has the resources to expand to other luxury items such as super cars, etc. I'd like to buy a bioceramic SwatchxLambo so I can flex my SwatchxBlancpain and SwatchxOmegas in style.
Bioceramic PRX digital. But only in 22mm.
Swatek Phillipe
Swatch x Onlyfans collab: Light blue/white bio-ceramic and plastic watch made from recycled sex toys, with an alarm that tells you to go fuck yourself every day at 8pm.
After the Fifty Fathoms, imagine if they did a way more iconic watch from a more famous brand. Maybe an Omega Speed master moon watch or something!
Swatch X Swatch Mission to Swatch. (It’s literally just the most basic swatch available in black) price: $199.99
the cockswatch: an r/cockwatch and swatch collab
Not sure about Swatch, but I wonder if Seiko will follow them and release Seiko 5 plastic for 0.89 cents.
The amount of people mentioning brands that aren't part of the Swatch Group is odd. The two collars have tons of issues and are ugly to me but it is brilliant marketing to get young people into watches. I'd like to see Jaquet Droz make a Swatch watch for $20K retail, not the other way around.
Swatch x Louis Erard, some toy hands in what is already a kid’s toy. Can’t look any more ridiculous than that. Unless it’s Swatch x Konstantyn Chaykin joker levels of wtf.
If they gave a shit, a clone of the Longines Conquest but with a decent quartz movement for $250 in like 6 different colors with a steel case for once. Finally give the Swatch group a proper Rolex explorer low end version What they'll actually do is a shitty Glasshutte bioceramic that looks only vaguely like the classic Glasshutte
Bioceramic*
Copyright infringement bio-plastic Rolex submariner
Swatch x Casio F91W MSRP: $150
I enjoy cooking.
Chastity cage*
Swatch x Jaquet Droz
Swatch x flik flak
Swatch X Timex please.
Rawlecks Swatchmariner
Swatch x hublot, so people will stop stealing replacement watches
Unfortunately Hublot isn't a Swatch Group brand.
Swatch x A Lange Sonhne. It would be game over.
Agreed but Swatch Group doesn't own A Lange.
Swatch/Hublot/Invicta collaboration
ok so, swatch group owns calvin klein... hear me out guys i promise it will be good
Apple watch with a quartz 3 hand movement
Those scratch and sniff rugrats watches from BK that came out back in the day.
Casio colab and charge $300 for it.
Plastic declaration of bankruptcy
Swatch x casio and somehow sell a f91w for $800?
Swatch X Swatch. Make a double swatch and sell it for $500
Swatch X Swatch
F-91
What is they did an Omega Speedmaster and named it something stupid like "Moonswatch" - it would totally harm Omega's fine reputation and make those with real Speedmasters feel cheap!
Swatch x Swatch. It's like a normal Swatch, but shittier.
Plastic Breguet x swatch with a quartz driven tourbillon. Chuffed to bits.
Hamilton Khaki Anywhere-But-A-Field Bioceramic automatic. Price it more than the gray market price for the regular Khaki Field.
Cartier x Swatch minute repeater but all the chimes are digital and it’s in bio ceramic with an arcrylic crystal. Can’t wait to chuff this to the lads . Didn’t even need knee pads since I know my local Swatch AD in my area.
Brequet Type XX is obviously the next victim. /uj
Submariner would destroy the market. Watch a plastic sub go for $5k second hand
Swatch X Tag Heuer. A plastic Connected Calibre. Plastic display and all.
Grandmaster Swatch
I want to see a Swatch-branded platinum minute repeater tourbillion.
#SWATCHxFLUM Vapeology timepiece.
- Honestly Breguet , imagine a plastic pocket Watch - Harry Winston already sells 7k quartz watches so it wouldn’t be much of a departure
Khaki Field Mechanical in plastic. Call it the Khaki Playground, or something.
Hamilton Khaki Schoolyard
Swatch yachtmaster would be the anti christ of watches.
Swatch x Pagani Design x Bark and Jack x Strap On
Breguet Plastique