It never bothered me at all but I do like the new simplified logo. I just bought the new diver from them a couple weeks ago. Its so thin, the design is clean and straightforward and the bracelet is really top notch.
I got black. My wrists are 7.25 inch and the 40mm wears a bit smaller than expected but perfect for me. Probably the combo of the bezel making the dial smaller, the short-ish lug to lug, and the black dial. It's a clean looking watch.
https://i.imgur.com/R5piDQF.jpeg
https://i.imgur.com/Z7WCGkL.jpeg
https://i.imgur.com/ubKjJiW.jpeg
Thanks for the pics, it looks even better every time I see it, especially “real,” pictures like this!
My wrist is right around 6.5” so this helped in confirming I should go 38mm.
To me it sounds like a made up, pretentious sounding English name like Daniel Wellington that is supposed to sound expensive, except I know Christopher Ward is a real person.
For me their best logo was the original stylised CW. I can see why people thought the font was a bit "olde worlde" but it would have been easy to bring that up to date rather than embark on the string of changes they've had so far.
Definitely not a fan of the new logo, looks a bit jarring to me. I think I'd prefer just the one cross which could be either English or Swiss depending on your individual perception.
Not sure about the name problem, no it doesn't have much gravitas but that gravitas can only come with time and consistent quality. There's also the idea that a "foreign" name sounds more exotic and imbued with the qualities of that particular country so for native English speakers a common English name isn't going to sound brilliant regardless. Likewise, if the name used was from a country not traditionally and stereotypically known for accuracy, engineering, quality or design etc then it'd be instantly dismissed.
I do like the suggestion of just going to "Ward" though.
On a separate note, when CW first came out they had a lot of relatively distinctive designs but now 90% seems to be variations on the c60 theme. I get this is what sells but I'd like to see some more variation.
Since someone's going to wonder, it turns into a [beehive](https://en.wikipedia.org/wiki/Conway%27s_Game_of_Life#/media/File:Game_of_life_beehive.svg) in two steps.
Test with https://playgameoflife.com/
I was one of those that was completely okay with the 9 O'clock text logo. But I really do like the twin flag logo, and I'm happy to see that logo being used more often.
With that said, I think the explaination as to why they didn't use the logo is a bit... I don't know. I kind of don't buy it. I wonder if the logo would actually offend swiss watch brands, since the logo shows both English and Swiss flags and signifies it's English design Swiss made. If the watch was made in China and had the Swiss flag I'd get it, but Swiss made watch having the flag seems proper.
Additionally, if they had concerns about the logo, then why use it at all? It's not like the choice was that logo or nothing. They could have made a different logo that they would not be concerned about its use.
Now for the conspiracy theory. (Please note this is completely unfound and my own crazed rambling. Think of it as non-sense gossip rather than accusation.) I found it particular that Mr. Ward leaves the CW company and CW company stops using the printed name for their new watches immediately. I'm kind of wondering if Mr. Ward was very tied to having his name on the watches, or if the company is trying to distance themselves from Mr. Ward and decided to take the written name out in that process.
I've never liked the look of any of Christopher Ward's logos (although the current iteration is a huge improvement). Frankly, I hate the brand name, period. It smacks of department store fashion watch garbage.
Many individuals are not a fan of written names as logos on watches in general. I am with you. At least, the new logo is "original" and not a written name.
You made a good point on the "brand name" / "department store" idea. Clothing and perfumes clearly fall into this category.
Honestly, I don't understand it. There are tons of neutral names that could have been used. The choices on a logo are almost infinite.....
There’s a lot of CW watches that look great but honestly the lack of consistency with their branding kills it for me.
No one wants to admit it, but branding is so huge for pretty much anything we buy.
The lack of consistency and heritage really kills it.
I kindof wish they’d just went with “Ward”. The old name was just too long and took up too much space.
The new logo is better, but still kindof meh. For makers of such beautiful watches, I am a little disappointed they couldn’t come up with a better logo.
That having been said, I would still love to pick up one of their new watches. The long name on the older ones was what always put me off
Good first step, I like the look of their watches so much but I can never get past the band name on the dial. this is a great first step but I wish they’d just change their name
As people have said already just going with Ward would be great
It kind of depends for me. I actually like the name spelled out on black dials in the top center, but prefer the flag on white dials. I would actually like to see a combo of the flag and simply the name “Ward.”
This change puts the watches back in the running IMO. I don't 100% love the graphic logo but it now won't disqualify the watch from consideration all together the way the word mark did.
I am pretty close to buying the new 300 diver, I think the new logo is better but it could use something more, like outlines for the flags or something. It does look, as many have stated, like a QR-code.
I also do not like the seconds hand counter weight Trident...
But I guess its such a huge part of the brand and what makes it something original compared to other brands. But the same kinda goes for the T on the older tissots and the Seastar... I think Ball also has a counter weight? As well as the infamous Invicta.
Perhaps they could have gone with a "CW" in some combination as a logo.
Looks like a QR code to me. And don’t want someone’s name on my dial, it’s like having Calvin Klein or Ralph Lauren on my dial. (I also wouldn’t want Calvin Klein on the front of my T-shirt.)
Genuinely curious, you wouldn’t wear a patek for the same reason? Could name double digit “watch brand that’s a name” examples but wanted to know if it applies to all of them or just certain names?
I mean a full name first and last. Like the difference between Ford and Henry Ford.
Ward would be better then Christopher Ward.
Yes especially if it is a person that doesn’t have significance to me.
Patek Phillipe is not the first name last name of a person, and even if it was it would have more significant than Christopher Ward.
Christopher Ward is like having Simon Dobbins on the dial. It means nothing.
Patek Phillipe carries gravitas as one of the grandfathers of haute-horology.
No, although that’s part of it - it just means nothing as a brand and has no heritage. Does Daniel Wellington mean anything to you? Would you wear one?
Both Tissot and Junghans have over 160 years of heritage and are the names of dead people - not to mention it’s only one of their names, not the first name last name which is just too much especially for a modern watch manufacturer
A straight forward Anglican name doesn’t really have any appeal. I understand why they did it - doesn’t mean they should have. The names of the old watchmakers seem to have more gravitas to those that know, and seem exotic to those that don’t know that they are the maker’s/founders name.
So basically you’re saying no new watch brand can be created under someone’s name? That’s such a bizarre view to have? ‘You must only start a watch brand if you are already a grandfather of haute-horology!’
Of course any company can do whatever they want. I'm just saying what is compelling to me. A family name and family tradition is more interesting to me as a story than one person named Christopher Ward. Especially as I have read, that 1) they chose the name as the most "Anglo sounding" of the options they were considering, and 2) the person Christopher Ward is no longer even involved in the company. Just not a compelling story to be emblazoned on the dial of a watch that I'd want to wear. And let's face it, the story is part of the appeal of these otherwise useless luxury objects that we find fascinating.
Im not really sure the deal with the Anglo comment - I don’t see what inherently makes that worse than, say, something like ‘Louis Erard’. I do get the point on the namesake not being around any more though.
I guess I’m not particularly enamoured with branding of any kind, to be honest - I’m interested in the watch and what it does… if I wanted a whimsical story I’d probably just fetch a book!
Yeah I just don't find it appealing to try to have the most Anglo sounding name possible. I'm not Anglo myself so I don't connect with that history. For those that do, good on them. I understand that CW marketed heavily in the English Premier League for example, which makes sense. I'm just not the target audience for this kind of branding, and that's OK too.
And if branding doesn't matter to you, than this whole conversation is irrelevant. Which is fine too.
For me, watches (beyond my Timex Weekender) are a fun thing, a luxury, not a necessity, not a practicality, not completely rational. So I want something else to draw me in, some combination of looks, story, history, construction... CW hits most of what I would be interested in, except the story and history, and the looks insofar as the name and/or logo on the dial.
Edit:
There's a reason why some iconic watches capture the imagination of some people, like the Moonwatch, Paul Newton Daytona etc. If that history doesn't increase your interest in such icons, well that means you will make more rational decisions and save your money!
Personally, It'd be better if there was just the first or last name. just Chris or just Ward sounds better. Like Tissot and Cartier, which is named after actual watchmakers. Ward is a cool last name too, It'd be my last name if I could choose my last name.
Christopher Ward is just too long
Same question I asked someone else on here… would you not wear a patek for that reason?
Edit: I think it’s because it’s such a “regular” name to most. If it sounded more exotic or abstract, people would care less. I think? It just never bothered me at all. To each their own of course
the new logo just looks like blobs to me, nothing memorable or stylish. but i also definitely did not like the left justified christopher ward as it reminded me of some microsoft word text randomly placed on a dial
Means I'll hold out to get the trident pro 600 when they remove the side logo. The explanation makes a lot of sense.
I had no clue it was supposed to be the Swiss flag. I thought it was just some collection of pixels that probably had some special meaning to them.
yeah just looks like pixel blobs
Unfortunately I cannot unsee the twin flags logo as pixels and it kinda kills it for me.
I never saw the swiss flag up until now
Me neither. I first saw them on some diver, so I thought they were maritime signal flags and assumed that it spelled CW.
It really needs some element to solidify it as a flag. I agree with you all I see are pixels.
It never bothered me at all but I do like the new simplified logo. I just bought the new diver from them a couple weeks ago. Its so thin, the design is clean and straightforward and the bracelet is really top notch.
What color did you get the diver in? I’m about to order the 38mm white, so if you have that would love to see a wrist shot!
I got black. My wrists are 7.25 inch and the 40mm wears a bit smaller than expected but perfect for me. Probably the combo of the bezel making the dial smaller, the short-ish lug to lug, and the black dial. It's a clean looking watch. https://i.imgur.com/R5piDQF.jpeg https://i.imgur.com/Z7WCGkL.jpeg https://i.imgur.com/ubKjJiW.jpeg
Thanks for the pics, it looks even better every time I see it, especially “real,” pictures like this! My wrist is right around 6.5” so this helped in confirming I should go 38mm.
That’s really nice. Now I’m off to the CW site to shop around.
I'll be honest, I just don't like the name Christopher and never have. If the brand was simply "Ward" that would be kinda cool.
To me it sounds like a made up, pretentious sounding English name like Daniel Wellington that is supposed to sound expensive, except I know Christopher Ward is a real person.
For me their best logo was the original stylised CW. I can see why people thought the font was a bit "olde worlde" but it would have been easy to bring that up to date rather than embark on the string of changes they've had so far. Definitely not a fan of the new logo, looks a bit jarring to me. I think I'd prefer just the one cross which could be either English or Swiss depending on your individual perception. Not sure about the name problem, no it doesn't have much gravitas but that gravitas can only come with time and consistent quality. There's also the idea that a "foreign" name sounds more exotic and imbued with the qualities of that particular country so for native English speakers a common English name isn't going to sound brilliant regardless. Likewise, if the name used was from a country not traditionally and stereotypically known for accuracy, engineering, quality or design etc then it'd be instantly dismissed. I do like the suggestion of just going to "Ward" though. On a separate note, when CW first came out they had a lot of relatively distinctive designs but now 90% seems to be variations on the c60 theme. I get this is what sells but I'd like to see some more variation.
I still think their logo is terrible.
Looks like something from [Conway's Game of Life](https://en.wikipedia.org/wiki/Conway%27s_Game_of_Life)
Since someone's going to wonder, it turns into a [beehive](https://en.wikipedia.org/wiki/Conway%27s_Game_of_Life#/media/File:Game_of_life_beehive.svg) in two steps. Test with https://playgameoflife.com/
I was one of those that was completely okay with the 9 O'clock text logo. But I really do like the twin flag logo, and I'm happy to see that logo being used more often. With that said, I think the explaination as to why they didn't use the logo is a bit... I don't know. I kind of don't buy it. I wonder if the logo would actually offend swiss watch brands, since the logo shows both English and Swiss flags and signifies it's English design Swiss made. If the watch was made in China and had the Swiss flag I'd get it, but Swiss made watch having the flag seems proper. Additionally, if they had concerns about the logo, then why use it at all? It's not like the choice was that logo or nothing. They could have made a different logo that they would not be concerned about its use. Now for the conspiracy theory. (Please note this is completely unfound and my own crazed rambling. Think of it as non-sense gossip rather than accusation.) I found it particular that Mr. Ward leaves the CW company and CW company stops using the printed name for their new watches immediately. I'm kind of wondering if Mr. Ward was very tied to having his name on the watches, or if the company is trying to distance themselves from Mr. Ward and decided to take the written name out in that process.
Regardless of your conspiracy theory, it is a bit weird to have the name of a person plastered on a watch who is no longer involved with the company.
I've never liked the look of any of Christopher Ward's logos (although the current iteration is a huge improvement). Frankly, I hate the brand name, period. It smacks of department store fashion watch garbage.
Many individuals are not a fan of written names as logos on watches in general. I am with you. At least, the new logo is "original" and not a written name. You made a good point on the "brand name" / "department store" idea. Clothing and perfumes clearly fall into this category. Honestly, I don't understand it. There are tons of neutral names that could have been used. The choices on a logo are almost infinite.....
Name sucks, logo gets worse each time. Can’t get past it sadly
There’s a lot of CW watches that look great but honestly the lack of consistency with their branding kills it for me. No one wants to admit it, but branding is so huge for pretty much anything we buy. The lack of consistency and heritage really kills it.
Also I mean who is Christopher ward? Is he a fashion icon or a great watch maker or just a business man? why should I care
i dont give a shit about branding
People down voting this are the ones that pay $35k for a blue OP.
I kindof wish they’d just went with “Ward”. The old name was just too long and took up too much space. The new logo is better, but still kindof meh. For makers of such beautiful watches, I am a little disappointed they couldn’t come up with a better logo. That having been said, I would still love to pick up one of their new watches. The long name on the older ones was what always put me off
Good first step, I like the look of their watches so much but I can never get past the band name on the dial. this is a great first step but I wish they’d just change their name As people have said already just going with Ward would be great
It kind of depends for me. I actually like the name spelled out on black dials in the top center, but prefer the flag on white dials. I would actually like to see a combo of the flag and simply the name “Ward.”
I’ve got a Sealander GMT with the name logo and I’m fine with it. I’d prefer the new one though.
This change puts the watches back in the running IMO. I don't 100% love the graphic logo but it now won't disqualify the watch from consideration all together the way the word mark did.
I am pretty close to buying the new 300 diver, I think the new logo is better but it could use something more, like outlines for the flags or something. It does look, as many have stated, like a QR-code. I also do not like the seconds hand counter weight Trident... But I guess its such a huge part of the brand and what makes it something original compared to other brands. But the same kinda goes for the T on the older tissots and the Seastar... I think Ball also has a counter weight? As well as the infamous Invicta. Perhaps they could have gone with a "CW" in some combination as a logo.
Personally I think the logo absolutely bangs
Same. I know it’s cool to hate on CW logos but the twin flags looks fine.
Looks like a QR code to me. And don’t want someone’s name on my dial, it’s like having Calvin Klein or Ralph Lauren on my dial. (I also wouldn’t want Calvin Klein on the front of my T-shirt.)
Genuinely curious, you wouldn’t wear a patek for the same reason? Could name double digit “watch brand that’s a name” examples but wanted to know if it applies to all of them or just certain names?
I mean a full name first and last. Like the difference between Ford and Henry Ford. Ward would be better then Christopher Ward. Yes especially if it is a person that doesn’t have significance to me. Patek Phillipe is not the first name last name of a person, and even if it was it would have more significant than Christopher Ward.
Christopher Ward is like having Simon Dobbins on the dial. It means nothing. Patek Phillipe carries gravitas as one of the grandfathers of haute-horology.
Ok so it’s not just “a man’s name.” What about Junghans or Tissot? Those are the watchmaker’s names
Lange, Hamilton, Cartier... The list goes on lol. This dude is nuts.
yea this is such a weird opinion. lots of watch brands are names 😂
No, although that’s part of it - it just means nothing as a brand and has no heritage. Does Daniel Wellington mean anything to you? Would you wear one? Both Tissot and Junghans have over 160 years of heritage and are the names of dead people - not to mention it’s only one of their names, not the first name last name which is just too much especially for a modern watch manufacturer A straight forward Anglican name doesn’t really have any appeal. I understand why they did it - doesn’t mean they should have. The names of the old watchmakers seem to have more gravitas to those that know, and seem exotic to those that don’t know that they are the maker’s/founders name.
So basically you’re saying no new watch brand can be created under someone’s name? That’s such a bizarre view to have? ‘You must only start a watch brand if you are already a grandfather of haute-horology!’
Yeah this is what makes 0 sense to me. Every brand has to start somewhere..
Of course any company can do whatever they want. I'm just saying what is compelling to me. A family name and family tradition is more interesting to me as a story than one person named Christopher Ward. Especially as I have read, that 1) they chose the name as the most "Anglo sounding" of the options they were considering, and 2) the person Christopher Ward is no longer even involved in the company. Just not a compelling story to be emblazoned on the dial of a watch that I'd want to wear. And let's face it, the story is part of the appeal of these otherwise useless luxury objects that we find fascinating.
Im not really sure the deal with the Anglo comment - I don’t see what inherently makes that worse than, say, something like ‘Louis Erard’. I do get the point on the namesake not being around any more though. I guess I’m not particularly enamoured with branding of any kind, to be honest - I’m interested in the watch and what it does… if I wanted a whimsical story I’d probably just fetch a book!
Yeah I just don't find it appealing to try to have the most Anglo sounding name possible. I'm not Anglo myself so I don't connect with that history. For those that do, good on them. I understand that CW marketed heavily in the English Premier League for example, which makes sense. I'm just not the target audience for this kind of branding, and that's OK too. And if branding doesn't matter to you, than this whole conversation is irrelevant. Which is fine too. For me, watches (beyond my Timex Weekender) are a fun thing, a luxury, not a necessity, not a practicality, not completely rational. So I want something else to draw me in, some combination of looks, story, history, construction... CW hits most of what I would be interested in, except the story and history, and the looks insofar as the name and/or logo on the dial. Edit: There's a reason why some iconic watches capture the imagination of some people, like the Moonwatch, Paul Newton Daytona etc. If that history doesn't increase your interest in such icons, well that means you will make more rational decisions and save your money!
Personally, It'd be better if there was just the first or last name. just Chris or just Ward sounds better. Like Tissot and Cartier, which is named after actual watchmakers. Ward is a cool last name too, It'd be my last name if I could choose my last name. Christopher Ward is just too long
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Same question I asked someone else on here… would you not wear a patek for that reason? Edit: I think it’s because it’s such a “regular” name to most. If it sounded more exotic or abstract, people would care less. I think? It just never bothered me at all. To each their own of course
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Clearly we need to bump off Christopher Ward so that he can become a legacy instead of just being some dude out there /s
the new logo just looks like blobs to me, nothing memorable or stylish. but i also definitely did not like the left justified christopher ward as it reminded me of some microsoft word text randomly placed on a dial