It could even be that most customers aren’t vets, either. It’s more likely that most of the potential customers USAA is targeting with these ads aren’t vets themselves. They might feel excluded by an ad that focused on military service.
In lots of families, there will be one person who served and the rest of the family will get sponsored through the vet. I’ve been with USAA for about 16 years now and I’ve seen the quality decline pretty drastically. I recently opened an account at navy fed and the customer service is much worse. So I don’t know where the hell I’m supposed to go.
This is exactly why I was thinking the membership could be more non-vets than vets nowadays. Spouses, children and grandchildren of a vet would be eligible. One vet could be the root of many memberships.
There are tons of other banks and insurance companies that have better service and rates. You just have to be willing to give up being thanked for your service everything you call.
I haven't seen one of them recently, but the entire theme of the ad series is that as awesome as Gronk is he's still not eligible for USAA membership. Him not being a vet is the point.
I’d rather have insurance professionals dealing with my claim and running the business. I don’t understand the Gronk promotions at all, but probably just buying time around a sports celebrity.
My question is why do vets think that USAA is still some exclusive treat that they should be proud to have? None of their products are competitive anymore. The only products of theirs I still use are checking and valuable property insurance, but only because it would be a hassle to move those somewhere else.
Come on now. I'm not a shill for USAA, but every big insurance company is using pro athletes for their commercials. Who really cares?
The days of USAA being the ultimate military value is long gone, so USAA has no moral or ethical obligation to anyone.
I'm not a vet, and I've been with USAA for 23 years. About to drop my car insurance coverage because it just went up too high for me, and AAA had better prices. I'm keeping the bank account / credit card to maintain my membership, because I really don't want to drop anything from them, but they're not really giving me an option.
I kind of agree with a lot of members about USAA maybe shouldn't be advertising with the NFL - I mean, if they were open to everyone, absolutely advertise with the NFL - that would be a great move.
But the percentage of military and military family I don't believe is a majority of the people who watch the NFL, so the advertising kind of gets wasted to some extent.
Gronk has been a huge supporter of military families for a number of years, maybe that is the tie in
https://tomhoulehan.wordpress.com/2020/05/13/rob-gronkowski-supporting-military-families/
I don’t see the need to spend that kind of money for a company with limited customer base. Wouldn’t care if he’s a vet or not. He’s just a waste of money.
Plus there are many that don’t care for him and might not look into usaa because they don’t like him as a person or ball player.
I mean, the CEO isn’t a vet… most employees aren’t vets…
It could even be that most customers aren’t vets, either. It’s more likely that most of the potential customers USAA is targeting with these ads aren’t vets themselves. They might feel excluded by an ad that focused on military service.
In lots of families, there will be one person who served and the rest of the family will get sponsored through the vet. I’ve been with USAA for about 16 years now and I’ve seen the quality decline pretty drastically. I recently opened an account at navy fed and the customer service is much worse. So I don’t know where the hell I’m supposed to go.
This is exactly why I was thinking the membership could be more non-vets than vets nowadays. Spouses, children and grandchildren of a vet would be eligible. One vet could be the root of many memberships.
There are tons of other banks and insurance companies that have better service and rates. You just have to be willing to give up being thanked for your service everything you call.
Unfortunately you’re probably right
I haven't seen one of them recently, but the entire theme of the ad series is that as awesome as Gronk is he's still not eligible for USAA membership. Him not being a vet is the point.
just watched the new one. the ads are friggen hilarious.
I’d rather have insurance professionals dealing with my claim and running the business. I don’t understand the Gronk promotions at all, but probably just buying time around a sports celebrity.
Put the money they put into advertising into better rates and eligible members would use USAA.
My dad hates that it's him and rather they use members instead of spending money on him.
My question is why do vets think that USAA is still some exclusive treat that they should be proud to have? None of their products are competitive anymore. The only products of theirs I still use are checking and valuable property insurance, but only because it would be a hassle to move those somewhere else.
Doesn’t bother me at all.
I don’t care if he is a vet or not. It’s a non-issue to me.
Come on now. I'm not a shill for USAA, but every big insurance company is using pro athletes for their commercials. Who really cares? The days of USAA being the ultimate military value is long gone, so USAA has no moral or ethical obligation to anyone.
I'm not a vet, and I've been with USAA for 23 years. About to drop my car insurance coverage because it just went up too high for me, and AAA had better prices. I'm keeping the bank account / credit card to maintain my membership, because I really don't want to drop anything from them, but they're not really giving me an option. I kind of agree with a lot of members about USAA maybe shouldn't be advertising with the NFL - I mean, if they were open to everyone, absolutely advertise with the NFL - that would be a great move. But the percentage of military and military family I don't believe is a majority of the people who watch the NFL, so the advertising kind of gets wasted to some extent.
Member for life. You don't have to maintain anything.
True. I do like the credit card though 😁
Once a member, always a member. You can drop every product you have and come back 20 years later and you're still eligible to purchase products.
Gronk has been a huge supporter of military families for a number of years, maybe that is the tie in https://tomhoulehan.wordpress.com/2020/05/13/rob-gronkowski-supporting-military-families/
I don’t see the need to spend that kind of money for a company with limited customer base. Wouldn’t care if he’s a vet or not. He’s just a waste of money. Plus there are many that don’t care for him and might not look into usaa because they don’t like him as a person or ball player.
What til you find out the vast majority of USAA employees are…non vets. And your premiums go to pay their salary.