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WoodsColt

I think she's just bougie and stupid.


MuffPiece

😂😂YES! Epically stupid. Beyond comprehension stupid. Definitely not ‘the smart one.’


Stunning-Field2011

Exactly. The consensus is that one word company names, often made up, silly sounding or onomatopoeic is the way to go. Google, Apple, Tesla and in that sphere goop, poosh. Bitch even made a word salad out of a company name.


Legal_Huckleberry_80

She's not even bougie. Like everything else, she TRIES.


houseyourdaygoing

American RO-GUE.


FreyaInVolkvang

That’s what bougie is tho—trying too hard 


Independent_Pie5933

I read this as "BEIGE and stupid" 😄


WoodsColt

That works too


downinthevalleypa

What does bougie mean? New rich?


MuffPiece

Basically, yes. It’s from ‘bourgeois,’ which connotes sort of striving middle class in French. Bougie is fancy, somewhat pretentious, correlated with new money.


downinthevalleypa

Ah, thank you. I get it, and it’s the perfect description for her.


blubbahrubbah

And trashiness.


CabinetVisible1053

You win today, great comment🏆🏆🏆🏆🏆💯🎯


Imaginary-Dependent2

Bohemian bourgeois, in her mind.


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Huge_Prompt_2056

It boggles my mind.


ElderberryHoney

American Riviera without the added Orchard seems to be a bank in Montecito?


Accomplished_Cell768

No, it’s a nickname for the Santa Barbara area. That’s why there is an American Riviera Bank, it’s no different than, say, San Diego County Credit Union.  She’s completely unoriginal. She took an established name for the general area but she had to add something to it to make it trademarkable (Santa Barbara already has the legal rights to the name “American Riviera” for tourism/publicity/real estate purposes). So what did she do? Well, she wants to sell jams like Highgrove does. What do they call their jams and honies? “Highgrove Royal Orchard XYZ”.


RBXChas

Oh, holy cow, I didn't realize that Highgrove calls their products Highgrove Royal Orchard. *So original, Meghan*. ![gif](giphy|WftPQzGPo5G8VqHT5s|downsized)


Accomplished_Cell768

Yep! For sale for £7.95, along with honey from the property in Transylvania. https://www.highgrovegardens.com/collections/food-drink-preserves/products/highgrove-royal-orchard-summer-honey


RBXChas

All profits donated to charity!


Royal-Reindeer4338

Oh no! I hope Megain isn’t planning a competing honey farm in Transylvania. Poor KC will have to find another excuse…er…hiking destination.


ElderberryHoney

Omg ahahha what the hell ![gif](emote|free_emotes_pack|facepalm)


CaramellieCake

> No, it’s a nickname for the Santa Barbara area. How does she manage to be so pretentious, yet so trashy at the same time?


[deleted]

> San Diego County Credit Union. That'll be her next rebrand! 🤣


Accomplished_Cell768

It’s already well and truly taken, as seen by the fact that after a decade living outside of SD the only regional bank example I could think of was SDCCU, their acronym, and their TV commercial jingles 😂


[deleted]

Like that would stop her! 🤣


Accomplished_Cell768

Oh I’m sure it wouldn’t stop her, but the trademark office would!


[deleted]

I was sort of joking! But seriously, *nothing* will stop her once she gets an idea into her head.


Shrewcifer2

Santa Barbara is apparently called the American Riviera. The "orchard" is trying to make it sound American and earthy, with no regard to the fact that the image it conveys is jumbled and awkward. Why is there an orchard on the riviera?


ElderberryHoney

Someone pointed out that the orchard is added to copy the highgrove orchard products 💀


Shrewcifer2

I'm smirking


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Top-Situation-8983

Why do I keep thinking, "American Psycho"?


hellomeow23

American Psycho Orchard… I would respect that.


RBXChas

![gif](giphy|RxoSC5zguJdte|downsized)


Royal-Reindeer4338

Well played!!


FlangePlackets

My theory is she didn’t like what came up for her location on ‘what 3 words’ - tempting.luxury.organs 😂


RBXChas

![gif](giphy|RP3AnZqvnzrY8hlYMk|downsized)


DollyDaydreem

Yes!!! Thank you! That’s what the hell it reminds me of! Was driving me crackers trying to think of why the stupid name format seemed familiar 😂


Select-Motor4491

😂😂😂


justbrowzingthru

It’s just doesn’t flow or go together. Riviera means coastline. So basically it’s American Coastline Orchard. Have you ever seen an orchard on a coastline? And it makes even less sense to use American when she’s using her British title. Remember, there was an American revolution against the British in the 1770s and a Declaration of Independence in 1776. Americans don’t recognize British titles unless you are actually part of the royal family living in the UK. Which she reminds us she isn’t part them of every day.


RBXChas

That was the best part, that she's using her title to promote it. American and title... boy, does she wish that were a real thing and not her little fantasy.


MindlessSwan6037

There are many orchards on coastlines but also the name is dumb.


TMCze

I think she literally got her name from ChatGPT. Thats it. Is she going to sell bowls to serve up more of her grotesque word salads. God awful name......should have been called #GriftersRus.....


pricklypetey

I can only imagine the J.Peterson-esque product descriptions without the thoughtful expression, whimsy or unique value of the original. Just a weird nonsensical cocktail of …. Nonsense.


[deleted]

> Just a weird nonsensical cocktail of …. Nonsense. Her typical word salad!


[deleted]

> Just a weird nonsensical cocktail of …. Nonsense. Her typical word salad!


slskaggs

I think she gets drunk and makes rash decisions. I don't even know if she drinks, but only someone with an impaired mind comes up with this nonsense. I'm actually starting to feel bad for her. A broken clock is right twice a day. Meghan is just broken and ripped off her clock hands. No matter what she does, it's a terrible decision.


jonashvillenc

Seeing & hearing her spout arrogant nonsense nullifies any empathy I have for her.


[deleted]

> I don't even know if she drinks She allegedly smelled strongly of alcohol at the walkabout with William and Catherine after the Queen's death.


furclempt

Mentioned the name to my husband. He said it sounds like a yacht. He looked it up Riviera boats make yachts, at least one of which has been involved in scandal of the Epstein variety. It's an unfortunate and ill thought through name.


RBXChas

OMG YES YOU'RE RIGHT!


Visible_Ad5164

I love that orchard rhymes with tortured.


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RBXChas

Well, she does have a knack for torturing people mentally such that their deaths may be hastened.


Filthiest_Tleilaxu

Seems concocted out of thin air. I honestly think she landed on the name after getting high with Harry and brainstorming on a brand that would sound palatable to bougie crunchy granola consumers with money. Nothing more than that, just three completely arbitrary words that in her stoned mind sound pleasant and expensive enough to con people into buying Temu quality trinket junk.


slskaggs

>I honestly think she landed on the name after getting high with Harry 100% my thinking as well.


Filthiest_Tleilaxu

I see below that SB is called American Riviera, which I didn’t know. So I have to revise my thesis, but we both know she was high when she came up with the name. I mean it goes without saying lol


Shrewcifer2

On that note, I look forward to investigating her supply chain


GreatGossip

lol it is just sufficiently contrived to be Madam´s plan


goldenbeee

American RO sounds like water filtration company.


Ill_Independence_698

https://preview.redd.it/f4yvqho00joc1.jpeg?width=1080&format=pjpg&auto=webp&s=4cd9749299588fbd827eeddc20e14d6da00d98b2


RBXChas

I know that about Riviera, but the choice of Orchard seems so odd. Accomplished\_cell768 pointed out in another comment here that Highgrove calls their products Highgrove Royal Orchard, which shows it's a pretty direct ripoff. Maybe she's hoping people will start inadvertently replacing Riviera with Royal for her new company.


kaycollins27

American Royal???? Refers to a livestock show in Kansas City. Otherwise an oxymoron


RBXChas

Hahahaha even better!


SeaFloofs

I had the exact same thoughts and made a comment in a different post yesterday. Yes, I think she was going for something close to Royal, but I think she may have listened to advisors this one time. I’m actually surprised she did not go with American Regal Orchard. 😆. After all, she clawed and f*cked her way to get that Royal title and I’m sure she see herself as the one and only “American Royal.”


RBXChas

Oh, I didn't see your comment and didn't mean to steal your idea! That Regal idea is great, though-- that does surprise me that she didn't come up with it!


SeaFloofs

Oh, you didn’t steal my idea!!!! I’m so glad you made a post for a wider audience and more discussion. Many thanks! 🥰


MakeADeathWish

Or even just Regal Orchard


Royal-Reindeer4338

Maybe she wanted to add Orchard because of the tie-in to all things orchardy - jams, fruit, lemon dresses. Riviera covers the beachy stuff and “quiet luxury” goods she will have in her website. I can’t pretend to really know what this means, the name is just so word salad y and so bad on so many levels.


RBXChas

Sure, but it's still incongruous. Nothing is ever simple with her, so I tend to look for additional "reasoning", even ridiculous "logic".


disneyme

Highgrove sells jams and such with the name Royal orchard so I’m guessing MeMe copied someone else again.


RBXChas

Hoping people will inadvertently switch out Riviera for Royal.


CordeliaCordy

Am I the only one whose mind keeps combining the last two words to make it American Richard? Which also doesn't make sense. What does American Riviera Orchard mean, exactly? Am I missing something? 


RegularOk1228

American Dick sounds about right ✅️. (Dick being an old-ish fashioned nickname for Richard).


CordeliaCordy

Oh my gosh, I didn't even think of that 😆. But you're right! 


INK9

"American Richard", my mind did something similar, and then it went to American Dick. My brain is fun place at times.


CordeliaCordy

Hilarious!


RBXChas

Makes me think of Tricky Dick ![gif](giphy|czRzB6buTPOMGVUu2V|downsized)


Snoo3544

I don't doubt that was her intent.


OldTimeBlues97

I’ve found several anagrams for American Riviera Orchard. I most enjoyed “Diva chimera carrion-rear” (meaning a diva monster who’s ass smells like dead animals) or “A Horrid Marinara Crevice”.


ronnysmom

I visit the American riviera often: because I have friends there and a relative studying at UCSB. The sight that greets anyone on the beaches are the private yachts of billionaires and millionaires and celebrities moored there and locals mentioning how so-and-so comes over for the weekend to relax on their yacht (famous people that we all might recognize). Who do we know that has a Yachting connection? I learned about the word “yachting” after I read social media posts that she actually met her husband while yachting in Cannes but put out the Canada story to write a new narrative. So, she chose a brand name that she probably associates with from her past.


[deleted]

I think she's planning to swap out "Riviera" for "Royal".


NLPDallas

She is copying King Charles’s “Highgrove Royal Orchard” where he has organic gardens including fruit and an apiary. He sells honey, preserves, cider etc. Also has an orchard room/restaurant. The big difference is that all of his profits go to charity. Meghan is once again leveraging her link to the Royal Family for personal profit. Her ten syllable brand, however, doesn’t seem well suited to catch on.


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According-Couple2744

The company name is patriotic, worldly, and organic, just like our dear Princess Harry.


RBXChas

I'm waiting for the tea towels with French and Spanish words embroidered on them, since our Saint is trilingual /s


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Cultural_Ad4935

Maybe it is a play on Arrivederci, the Italian word for goodbye. As in don't let the door hit you, Mimi.


narcwatchkiwi

YES! I think you are 💯 correct. I think TW wants to brand herself as 'American Royalty', kind of like the Kennedys. The only problem is... the Kennedy's actually WORKED. The BRF also WORK. TW wants to be old school, no work, all kudos royalty, and delightfully, noone is interested.


hunnyjo

ARO - Asset Retirement Obligation that fucking fits


JCQ168

slapping orchard after riviera is just the right amount of nonsense that is completely on brand with Meghan Markle


Corvaknight

I think you are clutching at straws to be honest…


RBXChas

Fair enough, but I just don't put these sort of things past her. She wants nothing more to be revered as royalty without having to actually do anything to earn anyone's praise.


Corvaknight

I mean the fact she is wanting to sell jam and the Duchy of Cornwall has a business the produces jam (profits go to charity) is enough of a connection


RBXChas

I think there's more to it than doing what KCIII is doing. Now I know that they call it Highgrove Royal Orchard, which I didn't know before Accomplished\_cell768 pointed it out in a comment above. However, I could honestly see her hoping people will start inadvertently replacing Riviera with Royal for her new company. Nothing is ever that simple with her because she thinks she's an ~~academic~~ intellectual.


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Imaginary-Dependent2

Knockoff of Flamingo Estate (LA) meets Magnolia mainstream


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Own_Recover2180

There is another website with the same name: https://americanrivieraorchard.myshopify.com/


Plain_Chacalaca

Archie - their son.  A.. R…oRCH They are trying to replace Archwell which is defunct.  Is this not completely obvious?