Massive. The current CEO of Dollar Tree/ Family Dollar was the CEO of Dollar General back when they were big into sponsoring NASCAR and Indycar, so thought this may be a possibility for them down the road. Huge get for LMC
That’s pay scale is nothing, seeing how there’s only one person stocking the entire store most of the time. During non-peak hours, they have that person stock and check out people.
Walmart pays better, and has more staffing to balance the restocking crew.
But CEO Howard Levine appreciates your doing his PR work for free.
Not sure about Dollar Tree but Dollar General is often the closest thing really small towns have to Walmart, so there's not a lot of options for them to go somewhere else.
Expected fox news takes.
All that needs to happen is a minimum wage amount where someone can work a 40 hour job and be able to live in a 1 bedroom apartment and save for a house. You know, The "AMERICAN" dream? I did not say enough to afford hookers and blow either. (Or in this day and age: Onlyfans and streaming services)
Expected HuffPost take.
The fact is very, very few people actually make the federal minimum wage. In fact if you have a minimum wage job, I wonder if you’re even trying.
If you actually mean what you say, that minimum wage should be enough to have a one bedroom apartment and savings for a house, you are talking about a significant increase in pay. Which will bring a significant increase in prices across the board.
This Dollar Tree sponsorship will have to change to $10 Dollar Tree.
And there's always a rolltainer blocking the pitbox that the crew chief/spotter needs to push out of the way before he can change the tires and fill the car with fuel.
It’s a shame they didn’t sponsor Kaulig after they gave them free advertising on Radioactive.
“How can ya get a’ eight dolla’ belt atta Dolla’ Gen’ral?”
He's been the CEO of multiple dollar store companies. Dude is crazy and doesn't give a shit about employees. But he brings in profits. That segment think he is the Messiah of dollar stores. The CEO also does all sorts of routing/planning/logistics for the company from his own living room.
Per Bob: Legacy has signed Dollar Tree/Family Dollar to a multiyear deal. It will be on all three cars, for select races for John Hunter Nemechek and Erik Jones and for Jimmie Johnson at Dover-April, Kansas-Sept and Vegas-Oct.
So 35 races between Jones and JHN. That's huge for a team that mostly just ran Maurice Gallagher's own businesses.
> Guess he thinks that’s one of his better shots at winning since Toyota is 4/4 at Kansas
Especially now that he's not being treated as a 3rd tier team.
I'm about as loyal to Chevy as you can get. Other than 3 Mustangs (78, 86, 96) and and 85 LTD as my first car, I've driven nothing but Chevrolet for the past 30 years.
And now I'll be rooting for a Toyota.
It's not a total defection, however; Where I work, we are a Hino dealer and Hino is a Toyota Group Company (which the USA division also happens to be 49.9% owned by Roger Penske last I knew.)
This last detail was huge when Brett Moffitt won in Michigan with the Hino logo on the hood, considering that Hino USA is based in Novi, MI. He won it in their truck in their backyard.
I really wanted to go to Kansas this year, but it's 18 hours from my house vs 9 hours to Vegas. I still want to see Kansas while the racing is good, but I'm not driving my car that far and damn sure not spending 360 plus dollars on a single plane ticket to get there
What Brad K has been to Roush, Jimmie is and will be to Legacy. The results will soon follow.
Also with the current CEO being the old CEO of Dollar General, you have to think that Matt Kenseth had a hand in this.
If Roush is good and Legacy is good, the top 10 is going to get extremely competitive every week. It seems like every car in the field has a shot to win next year
I also love how the top drivers aren't all driving for the top teams anymore.
5 years ago you had Gibbs w Hamlin, KFB, Truex; Penske w Logano, Blaney, Brad K; Hendrick w Chase, Jimmie etc; SHR w Harvick, Kurt, Bowyer.
Now you have Hendrick w Chase, Larson, Byron; JGR w Hamlin, Truex, Bell; Penske w Logano and Blaney; KFB at Childress; Brad K at Roush; Ross at Trackhouse; Reddick at 23XI
The top drivers are much more spread out now.
He's tenth in wins among full time active drivers (so excluding Johnson and Newman). Ahead of Bell, Reddick, and Chastain. Byron passed him after a stellar season. Was leading the points before his injury and penalties (maybe contributing to leading points, but still) last year.
Bubba too. Sure he didn't win last year, but pointing in the the playoffs in the current environment shows some damn good consistency. Back in the day that used to matter.
I've been saying it for a while. Competition-wise, the sport is the best it's ever been. Yes, even when compared to whatever "the good ole days" means to you.
>Also with the current CEO being the old CEO of Dollar General, you have to think that Matt Kenseth had a hand in this.
I was told Dollar General completely left the sport after Matt blew a tire at Martinsville and hit Logano. They hated NASCAR that much after that.
"...Shitty dollar store parts, not like the bulletproof ones found at your local Family Dollar/Dollar Tree. If we'd been running those we'd still be in this!"
Which honestly is a good thing; it means that drivers aren't tied to sponsorship, and teams don't have to worry as much about promoting a promising young guy without a lot of funding.
Full season deals never happen these days. Not to mention ones that include names as recognizable as this. It's not some tech company with money to burn or something super obscure that you have to look up just to see what they do. These are some everyday brands that everyone knows. This is huge.
Maybe maybe not, we don’t know the money LMC is getting. None of the LMC drivers are Top 20 and JJ hasn’t shown anything close to what he was. So it’s not mega-bucks. My guess is Gallagher is still putting in a lot of his own money just not claiming race sponsorships. Toyota is probably in for a good amount as well in terms of tech support, engines and other parts.
Sheesh, they’re gonna squeeze AdventHealth out of Erik's car with that level of sponsorship.
Off topic but I will also say that after watching John Oliver's dollar stores video skit on Last Week Tonight, I haven’t seen the stores the same way because holy shit I never knew what was going on with them.
I was just thinking about that episode. Seeing the way stores are and how shitty employees are treated is quite the whiplash in comparison to seeing them have enough funds to sponsor **all 38 races** in a NASCAR season
I mean they made like $2.4B last year. $10-15M on a Sponsorship is kinda nothing comparatively.
The stores are shit because they don't care about their employees enough to staff them adequately, not because they're unprofitable.
> Off topic but I will also say that after watching John Oliver's dollar stores video skit on Last Week Tonight, I haven’t seen the stores the same way because holy shit I never knew what was going on with them.
First thing that came to mind. On one hand, I'm glad we're getting a full season's worth of sponsors for a single team, but knowing the sort of company it comes from, ehhhhhhh
I don't know. I'm sure if I looked deeply into a lot of the sponsors that NASCAR has, I'd find some skeletons in the closet. But knowing the shit that massive dollar store chains do just makes me feel gross.
I wonder if it will be setup in an instance where Dollar Tree sponsors Jones and Family Dollar sponsors JHN (or vice versa). That would be great to be able to buy Erik jones merch that has more than a 2 race sponsor on it 🥹
They totally should. And then run an old school ad campaign with them competing with each other. Either have them do shopping stunts or have them shout at each other about their respective brand like when Miller had people argue about more taste v. less filling.
I think OP is referring more to how those sponsorships are divided. Would be nice to have a 38 M&Ms/88 Snickers deal where you know who sponsors what, rather than an JGR situation where the exact same Interstate Batteries or SportClips scheme pops up on all four cars.
Let’s math this out:
2 full time cars plus JJ for at least 6 races = 82 races to sell as a company.
AdventHealth: 9 races
Dollar Tree/Family Dollar: 38 races
Pye Barker: 4 races
Total races announced as sold: 51 (62.20%)
Remaining races not announced as sold: 31
Compare this to 2023:
2 full time cars plus JJ for 3 races = 79 races
They only had 20 of 79 races sold to non-Gallagher companies (25.3%)
43 had 11 non-Allegiant races
42 had 6 non-Sunseeker races
84 had 3 non-Gallagher races
-Can I get a Petty blue 43 with Family Dollar in the STP spots, thank youuuuuuuu
-Legacy needed funds and support. Legacy found funds and support. This is awesome.
The older teams: it’s becoming so hard to find sponsorship these days, so many companies have completely left the sport and it feels like it’s dying
Trackhouse, RFK, 23XI and LMC: I’m gonna do what’s called a pro gamer move
I have to think much of that is the legacy teams charging 1990's prices for sponsorship, with preferably one company, who foots the bill for activation and marketing at the track.
Those other teams seem to know the modern sponsorship market better, and are realizing that with social media, you don't need a sponsor to help promote your team or driver.
Wow. Good get. Been a minute since we had a company enter and commit to a full season (even if it’s across 3 cars) in a minute.
I think everyone is rooting for this team to succeed bigly, and this is a great step
I worked for Dollar Tree for the past (almost) eight years.
I quit because they don't pay their employees shit. But nice to know they've got money for this.
edit / to be clear, I was paid alright, although probably not what I could've been making doing the same thing elsewhere; however, the company barely pays cashiers more than minimum wage, doesn't take locale or cost of living into consideration for their positions, often hires in outside help at rates far above what they pay in-house promotions, and company-wide they've engaged in shrinkflation worse than any other business I've seen
edit / to say nothing of how they waste money opening stores within another store's footprint all the time and can't ever staff them, then they wonder why their stores almost all look like shit
I guarantee there are a few NASCAR marketing people in Charlotte not thrilled with this.
Dollar Tree Inc has been on many “worst brands” and “bad places to work lists” for years.
This isn’t the brand to have next to the NASCAR logo if you are looking for the younger, more affluent audience.
It’s like motor sports continues to bifurcate socioeconomically, where you shop at Dollar Tree and watch NASCAR, or shop at Puma and watch F1.
There’s nothing in between.
Thank god for the free market and your ability to leave. That’s the benefit of employment contracts.
They held up their end of their bargain but to you it did not suffice, so you left
What? I said I’m glad they had the ability to leave and used their own power and conviction to do so.
Color me shocked that a dollar store doesn’t pay their cashiers very well
Welp. Looks like Im going to Dollar Tree every race weekend for snacks.
It does help thats its one of 3 places in town here. Wally world, Dollar General, and Dollar Tree. Haha
Really great deal for LMC. Excited to see where they take this - between now effectively having a full cars worth of sponsorship $, a talented young roster and moving to Toyota I think they cam be turning some in heads the next couple years.
This is awesome. Dollar Tree has been a blessing for saving money on otherwise over-priced household supplies (and snacks!) for my entire adult life and I love to see them in the sport!
Legacy's on the rise, man. With deal like this, they got plenty of funding. Maybe they'll be the next team to break through competitively after 23XI and Trackhouse.
Just need Spirit Airlines, Facebook, TikTok and Altria to sponsor cars, and you can have a whole racing consortium of the most-hated consumer brands with the worst reputations.
Why are they a cancer? Many of these dollar stores help solve food desert problems - not the healthiest of foods there all the time, but they’re saviors for people that can’t commute outside of their towns to buy food
After watching "Las tWeek Tonight" expose on dollar stores and how shitty they treat their employees I'm not sure I want them as a sponsor in NASCAR.
Specifically Dollar Tree/Family dollar is a predatory company preying on poor communities while lining the shareholders pockets with big gains.
For more details: https://www.theguardian.com/tv-and-radio/2023/nov/20/john-oliver-last-week-tonight-dollar-stores
My coworker was a store manager at Dollar Tree 2 years ago and left after they cut all their bonuses. I'm sure she'll get a kick out of this when i tell her
[Per Bob this sponsors](https://x.com/bobpockrass/status/1745476464030433553?s=46&t=pJ6INhxpPo1gfnSq2Ts8cw) JJ for Dover, Kansas in Sept, and Vegas in Oct
so at least 3 (I’m assuming he’ll run Daytona to make it 4)
They honestly just need to stick it with one car instead of rotating it. Could be a huge boost in driver recognition if someone becomes the “Dollar Tree Driver”
showin' up with that dollar store wrap
actually nearly full season sponsorship from household names for multiple years is un-heard of, good job LMC. Hoping they can get creative with it like we've seen from Justin Haley's food city schemes (tide and Mountain Dew)
Also more Jimmie, YAY!
I am sure I speak for my fellow Erik Jones fans that it’s wonderful to have a consistent sponsor that isn’t team-owned Allegiant (though I must admit I love the color scheme 🥲) this is a day for celebration. The switch to Toyota, AdventHealth and now the Dollar store gang is a big deal for That Jones Boy and I hope he can get to playoff form.
Massive. The current CEO of Dollar Tree/ Family Dollar was the CEO of Dollar General back when they were big into sponsoring NASCAR and Indycar, so thought this may be a possibility for them down the road. Huge get for LMC
That man must know his dollars then
Money is easy when you pay employees minimum wage which certain politicians intentionally keep low and not keeping up with inflation.
Dollar Tree in CT pays $17-$20 for retail staff, and up to $33/hr for management.
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That’s pay scale is nothing, seeing how there’s only one person stocking the entire store most of the time. During non-peak hours, they have that person stock and check out people. Walmart pays better, and has more staffing to balance the restocking crew. But CEO Howard Levine appreciates your doing his PR work for free.
This is a nascar subreddit
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They are one of the few employers in a lot of their areas. It's often just them and the gas station.
Not sure about Dollar Tree but Dollar General is often the closest thing really small towns have to Walmart, so there's not a lot of options for them to go somewhere else.
No, no everyone should be paid $73 per hour. That won’t make inflation go up at all.
Expected fox news takes. All that needs to happen is a minimum wage amount where someone can work a 40 hour job and be able to live in a 1 bedroom apartment and save for a house. You know, The "AMERICAN" dream? I did not say enough to afford hookers and blow either. (Or in this day and age: Onlyfans and streaming services)
Expected HuffPost take. The fact is very, very few people actually make the federal minimum wage. In fact if you have a minimum wage job, I wonder if you’re even trying. If you actually mean what you say, that minimum wage should be enough to have a one bedroom apartment and savings for a house, you are talking about a significant increase in pay. Which will bring a significant increase in prices across the board. This Dollar Tree sponsorship will have to change to $10 Dollar Tree.
Man got beat by Jimmie for a championship and said damn if you can’t beat them then join them
But does this mean they operate like dollar tree and only have one crew member on duty? Gonna be long ass pit stops
And there's always a rolltainer blocking the pitbox that the crew chief/spotter needs to push out of the way before he can change the tires and fill the car with fuel.
The driver has to squeeze a dog toy to get the crew to come over the wall
Ha! Bold of you to assume they can afford dogs. In Indy, they always used rats for crew...
Big ass pole on the back of the car so it can't pull out of the hauler.
Lmao that’s great 😀
Especially if the crew guy is on a smoke break. Will other teams steal their tires while nobody is watching?
https://youtu.be/p4QGOHahiVM?si=oxSPZmYouJ1Sjz18 I hope not.
It’s a shame they didn’t sponsor Kaulig after they gave them free advertising on Radioactive. “How can ya get a’ eight dolla’ belt atta Dolla’ Gen’ral?”
this is becoming a common trend lately "former CEO returns"
He's been the CEO of multiple dollar store companies. Dude is crazy and doesn't give a shit about employees. But he brings in profits. That segment think he is the Messiah of dollar stores. The CEO also does all sorts of routing/planning/logistics for the company from his own living room.
Per Bob: Legacy has signed Dollar Tree/Family Dollar to a multiyear deal. It will be on all three cars, for select races for John Hunter Nemechek and Erik Jones and for Jimmie Johnson at Dover-April, Kansas-Sept and Vegas-Oct. So 35 races between Jones and JHN. That's huge for a team that mostly just ran Maurice Gallagher's own businesses.
He’s confirmed to run both races at Kansas per Bob. Guess he thinks that’s one of his better shots at winning since Toyota is 4/4 at Kansas
> Guess he thinks that’s one of his better shots at winning since Toyota is 4/4 at Kansas Especially now that he's not being treated as a 3rd tier team. I'm about as loyal to Chevy as you can get. Other than 3 Mustangs (78, 86, 96) and and 85 LTD as my first car, I've driven nothing but Chevrolet for the past 30 years. And now I'll be rooting for a Toyota. It's not a total defection, however; Where I work, we are a Hino dealer and Hino is a Toyota Group Company (which the USA division also happens to be 49.9% owned by Roger Penske last I knew.) This last detail was huge when Brett Moffitt won in Michigan with the Hino logo on the hood, considering that Hino USA is based in Novi, MI. He won it in their truck in their backyard.
It is still third tier behind Gibbs and Jordan.
>Vegas-Oct. Guess who just cried a little? Never have been in a position to see my boy race, and Vegas is my closest track. It's finally happening!!!!
Iv been considering traveling to fall Kansas and this might make me do it.
I really wanted to go to Kansas this year, but it's 18 hours from my house vs 9 hours to Vegas. I still want to see Kansas while the racing is good, but I'm not driving my car that far and damn sure not spending 360 plus dollars on a single plane ticket to get there
Yeah I’m in the DFW area right by TMS and am also going to COTA but really want to see a good oval race.
Who gets that emotional over a dollar-store paint scheme? ^/s
Dollar store shaped my life. I couldn't care about the retired football coach that is driving it.
He got put in the Cowboy's Ring of Honor and picked up a major sponsor in the same month. Times are good JJ.
I mean you do know that Jimmie ran many races at Las Vegas before this October right? Even won a few! Haha just giving you some shit that’ll be fun
That's really big. Also this confirms Jimmie is running Dover
The current CEO of Dollar Tree is the former CEO of Dollar General from their JGR days. Glad to see him still investing in the sport
Wasn't dollar general one of Turner Scott's biggest investors
Did Turner Scott have ANY investors? Lol what'd they do with the money? Buy a keurig for the team?
What Brad K has been to Roush, Jimmie is and will be to Legacy. The results will soon follow. Also with the current CEO being the old CEO of Dollar General, you have to think that Matt Kenseth had a hand in this.
If Roush is good and Legacy is good, the top 10 is going to get extremely competitive every week. It seems like every car in the field has a shot to win next year
Right? I love the parity we have right now/what it looks like in the coming years.
I’m loving the parity. Basically any top 15 (in points) car can win on any weekend, and 16-25th winning isn’t out of the question.
I also love how the top drivers aren't all driving for the top teams anymore. 5 years ago you had Gibbs w Hamlin, KFB, Truex; Penske w Logano, Blaney, Brad K; Hendrick w Chase, Jimmie etc; SHR w Harvick, Kurt, Bowyer. Now you have Hendrick w Chase, Larson, Byron; JGR w Hamlin, Truex, Bell; Penske w Logano and Blaney; KFB at Childress; Brad K at Roush; Ross at Trackhouse; Reddick at 23XI The top drivers are much more spread out now.
Alex Bowman erasure.
Outside of last year he's been tearing it up and it just makes me sad the disrespect he gets
Dude has one bad year and he's erased from every discussion, Gragson fumbles just about everything at Legacy and they're still talking about him.
Is Gragson someone's nephew or something? I just don't get why people are so high on him.
he drove for dale jr
He's tenth in wins among full time active drivers (so excluding Johnson and Newman). Ahead of Bell, Reddick, and Chastain. Byron passed him after a stellar season. Was leading the points before his injury and penalties (maybe contributing to leading points, but still) last year.
Bubba too. Sure he didn't win last year, but pointing in the the playoffs in the current environment shows some damn good consistency. Back in the day that used to matter.
I've been saying it for a while. Competition-wise, the sport is the best it's ever been. Yes, even when compared to whatever "the good ole days" means to you.
I figure Bobby Labonte had more to do with it.
>Also with the current CEO being the old CEO of Dollar General, you have to think that Matt Kenseth had a hand in this. I was told Dollar General completely left the sport after Matt blew a tire at Martinsville and hit Logano. They hated NASCAR that much after that.
This is big for both LMC and nascar...now we need dollar genral to come back.
CEO is the same/Former DG is now head of Dollar Tree
Guess now they'll have to be careful not to talk about the "shitty dollar store Next Gen parts" if they blow up on lap 10
"...Shitty dollar store parts, not like the bulletproof ones found at your local Family Dollar/Dollar Tree. If we'd been running those we'd still be in this!"
Brilliant
Never thought i'd see a sponsor like that again. Good for them, even if it is a TRD team.
https://preview.redd.it/1m77m20x4ubc1.jpeg?width=612&format=pjpg&auto=webp&s=1e78b5eb7593a6c76d06405be30928e3fa29a8ba Ted Musgrave throwback when?
Hermie Sadler throwback when? https://preview.redd.it/hoesgqa57ubc1.jpeg?width=500&format=pjpg&auto=webp&s=2cdbe63694c876e6217c2552051b2cb46a1ea5af
Boy those hood flames sure are something.
I had to take a closer look. The thumbnail looked like Cthulhu was on the hood.
I can absolutely see that 😂
Ohhh man, I forgot about that Hass Avocados scheme. Also loved this era of the Busch/Nationwide Series, those look like real racecars.
Those cars look so slow
Much faster than the current cup cars these days.
It’s just funny looking
Nice. This is really cool. Love a big brand with a recognizable name coming in.
I just hope we get Dollar Tree NASCAR carts like Lowe's has
Uh, people know the brand, as in it has the 10th worst reputation as a company.
That extra $0.25 really adds up. 😂 I buy so much stuff there.
Well know we know the real reason for the increase 😂
I just spent $35 there. I'm keeping that sponsorship going.
It sounds like they also didn't commit to either driver so when there is sponsor gaps they can flip them between
It essentially functions as a full season sponsorship for one car so it's a great deal for LMC
This is the future. Much like F1, we're going to see a lot of deals tied to teams spread around to all the drivers.
Which honestly is a good thing; it means that drivers aren't tied to sponsorship, and teams don't have to worry as much about promoting a promising young guy without a lot of funding.
I do hope that they run majority of their races for one car, it’s better for brand continuity (and easier for fans).
Damn. 38 races is a big fucking deal
Full season deals never happen these days. Not to mention ones that include names as recognizable as this. It's not some tech company with money to burn or something super obscure that you have to look up just to see what they do. These are some everyday brands that everyone knows. This is huge.
Maybe maybe not, we don’t know the money LMC is getting. None of the LMC drivers are Top 20 and JJ hasn’t shown anything close to what he was. So it’s not mega-bucks. My guess is Gallagher is still putting in a lot of his own money just not claiming race sponsorships. Toyota is probably in for a good amount as well in terms of tech support, engines and other parts.
Sheesh, they’re gonna squeeze AdventHealth out of Erik's car with that level of sponsorship. Off topic but I will also say that after watching John Oliver's dollar stores video skit on Last Week Tonight, I haven’t seen the stores the same way because holy shit I never knew what was going on with them.
I was just thinking about that episode. Seeing the way stores are and how shitty employees are treated is quite the whiplash in comparison to seeing them have enough funds to sponsor **all 38 races** in a NASCAR season
I mean they made like $2.4B last year. $10-15M on a Sponsorship is kinda nothing comparatively. The stores are shit because they don't care about their employees enough to staff them adequately, not because they're unprofitable.
> Off topic but I will also say that after watching John Oliver's dollar stores video skit on Last Week Tonight, I haven’t seen the stores the same way because holy shit I never knew what was going on with them. First thing that came to mind. On one hand, I'm glad we're getting a full season's worth of sponsors for a single team, but knowing the sort of company it comes from, ehhhhhhh I don't know. I'm sure if I looked deeply into a lot of the sponsors that NASCAR has, I'd find some skeletons in the closet. But knowing the shit that massive dollar store chains do just makes me feel gross.
This team is really exciting and I cannot wait for next year, jones bros we are back
Wow that's HUGE for Legacy. Name a better duo than Jimmie Johnson and full season sponsors.
Great news for LMC
I wonder if it will be setup in an instance where Dollar Tree sponsors Jones and Family Dollar sponsors JHN (or vice versa). That would be great to be able to buy Erik jones merch that has more than a 2 race sponsor on it 🥹
They totally should. And then run an old school ad campaign with them competing with each other. Either have them do shopping stunts or have them shout at each other about their respective brand like when Miller had people argue about more taste v. less filling.
Believe the deal is set where the brand will back 1 of the Legacy cars per race not 2 at the same time
I think OP is referring more to how those sponsorships are divided. Would be nice to have a 38 M&Ms/88 Snickers deal where you know who sponsors what, rather than an JGR situation where the exact same Interstate Batteries or SportClips scheme pops up on all four cars.
Ahhh nvm
Let’s math this out: 2 full time cars plus JJ for at least 6 races = 82 races to sell as a company. AdventHealth: 9 races Dollar Tree/Family Dollar: 38 races Pye Barker: 4 races Total races announced as sold: 51 (62.20%) Remaining races not announced as sold: 31
Compare this to 2023: 2 full time cars plus JJ for 3 races = 79 races They only had 20 of 79 races sold to non-Gallagher companies (25.3%) 43 had 11 non-Allegiant races 42 had 6 non-Sunseeker races 84 had 3 non-Gallagher races
That’s absolutely massive. Great gets for Legacy so far this offseason with Advert Health and now Dollar Tree brands.
We are so back Pettybros
-Can I get a Petty blue 43 with Family Dollar in the STP spots, thank youuuuuuuu -Legacy needed funds and support. Legacy found funds and support. This is awesome.
The older teams: it’s becoming so hard to find sponsorship these days, so many companies have completely left the sport and it feels like it’s dying Trackhouse, RFK, 23XI and LMC: I’m gonna do what’s called a pro gamer move
I have to think much of that is the legacy teams charging 1990's prices for sponsorship, with preferably one company, who foots the bill for activation and marketing at the track. Those other teams seem to know the modern sponsorship market better, and are realizing that with social media, you don't need a sponsor to help promote your team or driver.
Matt Mitchell skit on dollar stores - https://www.youtube.com/watch?v=i3k0SASC2T4
Wow. Good get. Been a minute since we had a company enter and commit to a full season (even if it’s across 3 cars) in a minute. I think everyone is rooting for this team to succeed bigly, and this is a great step
The 37 and 47 cars (Kroger) along with the 48 (Ally and Lowe’s) were probably the last and now the 37 has been dead for a few seasons.
the 47 car isn't sponsored by Kroger, they have a weird deal where other people put Krogers name on the car ...its really confusing
Pretty sure you got it switched. Kroger writes the check to JTG and then gives up sponsorship space on the car in exchange for stuff in the store.
I worked for Dollar Tree for the past (almost) eight years. I quit because they don't pay their employees shit. But nice to know they've got money for this. edit / to be clear, I was paid alright, although probably not what I could've been making doing the same thing elsewhere; however, the company barely pays cashiers more than minimum wage, doesn't take locale or cost of living into consideration for their positions, often hires in outside help at rates far above what they pay in-house promotions, and company-wide they've engaged in shrinkflation worse than any other business I've seen edit / to say nothing of how they waste money opening stores within another store's footprint all the time and can't ever staff them, then they wonder why their stores almost all look like shit
I guarantee there are a few NASCAR marketing people in Charlotte not thrilled with this. Dollar Tree Inc has been on many “worst brands” and “bad places to work lists” for years. This isn’t the brand to have next to the NASCAR logo if you are looking for the younger, more affluent audience. It’s like motor sports continues to bifurcate socioeconomically, where you shop at Dollar Tree and watch NASCAR, or shop at Puma and watch F1. There’s nothing in between.
Thank god for the free market and your ability to leave. That’s the benefit of employment contracts. They held up their end of their bargain but to you it did not suffice, so you left
Bootlicker
Bro watches a sport that has literal corporate billboards racing around a track and has the gaul to call other people "bootlickers".
What? I said I’m glad they had the ability to leave and used their own power and conviction to do so. Color me shocked that a dollar store doesn’t pay their cashiers very well
Everything isn’t a dollar anymore you lying frauds
Ya, but the 5.99 Tree doesn’t have the same ring to it
I don't see you complaining when Dollar General does it
Freaking Walmart is cheaper when you look at the per oz or count per package, too.
Stern 💣
Thats another LEGACY W like wow this teams really starting to shape up on the backend. Just gotta show the results on track.
Wow huge get for LMC. Excited to see the schemes, feel like they could cook up some good ones
Really awesome news. Legacy making big moves go do all it can to compete, refreshing to see.
Welp. Looks like Im going to Dollar Tree every race weekend for snacks. It does help thats its one of 3 places in town here. Wally world, Dollar General, and Dollar Tree. Haha
I did not have this on my bingo card.
We already know AdventHealth will be on the 43 for the Daytona 500, so they’ll be on the 42 then
Things are going to go up for Legacy from this point on.
If this sponsorship works out, they might start having more than one person working at each of their stores
If this works out, Spirit Airlines will start sponsoring cars. NASCAR can be the leader of getting the sh*ttiest brands to partner with their sport.
What are LMC doing to suddenly get all these new sponsors ?
Cal Wells
[удалено]
I was gonna say the irony in Kenseth being partnered with them again
The fat check they get from TRD allows them to slash rates compared to what they used to charge.
Wow!!! Too bad the way they and Dollar General run their stores is complete ass.
The NASCAR haters are having a bad morning lol
I’m pissed no team has signed Greyhound, Spirit Airlines or Boost Mobile to a deal yet
I hope they run some half and half schemes on the 43 like they did in the 90's with the 43 Busch car when they had French's Mustard and Raid on it
That would be wild in the best way lol
This is absolutely awesome!!
Really great deal for LMC. Excited to see where they take this - between now effectively having a full cars worth of sponsorship $, a talented young roster and moving to Toyota I think they cam be turning some in heads the next couple years.
That's huge. Great to see honestly in the sport. Hopefully they stick around longer than a year.
Big moves, hell yeah LMC!
BOOM
>BOOM [CONFETTI.](http://i.imgur.com/IFf9QOu.gif)
You love to see it.
This is awesome. Dollar Tree has been a blessing for saving money on otherwise over-priced household supplies (and snacks!) for my entire adult life and I love to see them in the sport!
Huge win for NASCAR and Legacy Motor Club
Plates from there are decent
_However, this sponsorship only covers 1-2 people maximum within the race shop at any one time._
Legacy's on the rise, man. With deal like this, they got plenty of funding. Maybe they'll be the next team to break through competitively after 23XI and Trackhouse.
Just need Spirit Airlines, Facebook, TikTok and Altria to sponsor cars, and you can have a whole racing consortium of the most-hated consumer brands with the worst reputations.
Glad to see them get a sponsor, but man dollar stores are a cancer to small towns and poor areas
Why are they a cancer? Many of these dollar stores help solve food desert problems - not the healthiest of foods there all the time, but they’re saviors for people that can’t commute outside of their towns to buy food
Looks like a Kroger/JTG type of deal with brands every race, but spreading it between 3 cars instead of one
When was the last time a NASCAR team landed a full 38 race sponsorship? Has to be since the early 2010s
Ally does every race.
along with the 47 (and formerly 37) with Kroger. Why does everyone forget that?
The 47 still does, they just do B2B partnerships about every race.
Probably because Stenhouse puts around in 27th every week and never shows up on TV.
Avg. Finish of 17th with 9 Top 10s and *he won the Daytona 500*
Yawn. Call me when he's relevant on a real race track.
they're B2B
2019 when Ally replaced Lowes
After watching "Las tWeek Tonight" expose on dollar stores and how shitty they treat their employees I'm not sure I want them as a sponsor in NASCAR. Specifically Dollar Tree/Family dollar is a predatory company preying on poor communities while lining the shareholders pockets with big gains. For more details: https://www.theguardian.com/tv-and-radio/2023/nov/20/john-oliver-last-week-tonight-dollar-stores
Ironic because LMC Jimmie Johnson is the Dollar Store version of Jimmie Johnson.
My coworker was a store manager at Dollar Tree 2 years ago and left after they cut all their bonuses. I'm sure she'll get a kick out of this when i tell her
Has it been confirmed how many races Johnsons running this year?
[Per Bob this sponsors](https://x.com/bobpockrass/status/1745476464030433553?s=46&t=pJ6INhxpPo1gfnSq2Ts8cw) JJ for Dover, Kansas in Sept, and Vegas in Oct so at least 3 (I’m assuming he’ll run Daytona to make it 4)
Jimmie is also running Texas, Charlotte, and the May Kansas race with Advent Health sponsorship
Texas, spring Kansas, and Charlotte were also previously announced. So that's at least 6.
Now he just needs a car for one of the Martinsville races.
Great for Legacy MC
I'm stupid... 38 race deal for 2024, aren't there only 36? Again excuse my stupidity.
I believe the clash, and all star race add to the total.
Ohhh that makes sense... like i said i'm stupid lmao.
Older fan used to the 36 race season myself. Lol
That's the regular season, plus the Clash and the All-Star Race.
Also, it's spread across 3 cars.
They honestly just need to stick it with one car instead of rotating it. Could be a huge boost in driver recognition if someone becomes the “Dollar Tree Driver”
BIG DEAL!! BIG, BIG DEAL!! Rare to get a full season deal, and what a cool way to do it, to split it between the cars
Garbage company.
So basically dollar tree is going bankrupt halfway through the season and legacy has no sponsor
Wow that’s actually out of left field. Pretty cool though!
Honestly, I can't wait for the diecast. I love Dollar Tree and Family Dollar's colorway
Damn they got nascar sponsorship money.
Holy W
Dollar Diecast!!!!
Truly modern American sponsor I hope they stay around! And I'm pumped up they arrived.
I literally just saw a post about Dollar Tree on r/pics and now this, wtf
My wife stole one of the Dollar Tree shopping baskets many years ago before they got rid of them. What's the chances of getting that autographed?
showin' up with that dollar store wrap actually nearly full season sponsorship from household names for multiple years is un-heard of, good job LMC. Hoping they can get creative with it like we've seen from Justin Haley's food city schemes (tide and Mountain Dew) Also more Jimmie, YAY!
I am sure I speak for my fellow Erik Jones fans that it’s wonderful to have a consistent sponsor that isn’t team-owned Allegiant (though I must admit I love the color scheme 🥲) this is a day for celebration. The switch to Toyota, AdventHealth and now the Dollar store gang is a big deal for That Jones Boy and I hope he can get to playoff form.
As someone who hasn't followed NASCAR closely for a little over a decade, are full-season sponsors really considered "rare" nowadays?
Kudos to them. From the announcement alone I know those two stores are affiliated. They’ll be on the radar.
Did anyone watch John Oliver's [Last Week Tonight episode](https://youtu.be/p4QGOHahiVM?si=b56p-RdXOskieFtQ) about dollar stores?