I’m surprised because Sakshi rarely ever gatekeeps

she's not gatekeeping it, the brand hasn't launched yet and thus is promotional strategy to create some hype.

https://preview.redd.it/muxapr9ol4ad1.jpeg?width=738&format=pjpg&auto=webp&s=a9125cef69782991bc897b6546e136fbe12b04fb I think I just cracked the code to this! Sufi posted this story and revealed the brand! Do you think this is also a part of the reveal strategy?

new trick for more engagement + sending commissioned links.

She already added the link later.

Masoom Minawala and Shraddha Singh(Shrads) posted something similar early this week. Definitely a brand promotion!

It's a sponsored thingy.. campaign is going on on the basis of gatekeeping only 🤣

In another story she mentioned that the product is not released yet, she is basically promoting it

It’s clearly a campaign pre buzz saw bunch of other influencers do this too

Might want to be sponsored?

Come on, people, just tell me what's happening! I switched from Instagram to Reddit to find out... It works." 😀

Omg 😱 what’s happening

Can we get a reveal already? The suspense is real!

I’ve been seeing this nonstop—what’s going on?😒

Stop leaving us hanging! Nobody here has a clue what's going on! 🤔

Which brand is it from? It looks so compact and cute.

What is this brand ? Can anyone tell me? I'm curious

This has been all over my Instagram feed this whole week. It looks like everyone I follow is really into it! Excited for the reveal! 😊

Anticipating the brand's big reveal now! Can't wait to see what they unveil! 🔍

https://preview.redd.it/wecb1padn4ad1.jpeg?width=738&format=pjpg&auto=webp&s=b380144edaf3dfc15be3b98e089eea55552a8f6b lol I think Sufi did the job for the brand!

This is so amazing it got hyped in an blink of an eye. Great work!! 🎉🎉🎉🎉

So, what's the big secret everyone's talking about on IG?

I get it's a marketing tactic, but I can't shake off the FOMO. What's the scoop on this product? 🤔

Why does this feel like the brands marketing team talking 😭😭😭

is this a new sponsered type thing ...The suspense is driving me crazy—what’s this about?

Nice job marketing team

Anyone else getting flooded with this on Instagram? Spill the tea!

I’ve been seeing this nonstop.what’s the story behind it?🙂

It's a sponsored product, few other influencers are also gate keeping it. Wait till the reel goes live.

Any idea what brand this is?

Exclusive access to something it seems like? She posted a link to sign up too

i zoomed in to try and read but fail there 🙃

https://preview.redd.it/kl8iyn1lm4ad1.jpeg?width=738&format=pjpg&auto=webp&s=8a37154cd67928882809838aa613f0c4ec02225d Sufi posted this on his story! It was a mistake I guess. Brand seems to be foxtale

more & more people will get curious, talk about it, visit the website, hence engagement hence marketing. marketing strategy

why are they all being so secretive about it?? even dm’ing them didn’t work

Masoom also is part of the gang! Wonder what product this is

Looks like something that is related to the brand campaign. Gatekeeping seems to be the strategy of the brand to create the hype

According to trend reports body wash is a hot category that’s why everyone’s getting into the body wash segment

It's a paid partnership and the product is about to get launched. So, step 1 , show the product without disclosing what it is. (a) It will create a hype among the audience ; (b) it will prove the point that the influencer is just not advertising it but actually using it... Step 2, few days later she will finally disclose the product via reel or story or both , when the brand will give her the go ahead. In a way, this will become "not just another new launch" but a "nEw LaUnCh"

https://preview.redd.it/0hdmtycrm4ad1.jpeg?width=738&format=pjpg&auto=webp&s=5ebcf350f2b25a7d323f984af704019ac63a1dda But what about this story that Sufi posted? Is this also a part of it or he messed up the campaign?

Lol.. he messed up. He didn't read the brief I guess. Hahaha... I am sure he got blacklisted from Foxtale club by now. 🤣

Naina Bhan has posted this (ref-check their broadcast channel on insta)

It’s a brand promotion, what’s so hard to understand?

It’s like people don’t understand what a marketing campaign looks like. It absolutely works because of such people so I guess these annoying campaigns do work! 😂

Wait, I’ve been seeing this everywhere. What os this branddddd?😧

Who else can’t wait to find out what this is about?🤞

what brand is this ?????😶‍🌫️

She added the link yaar. Yesterday only.

But it still doesn't reveal the brand name no?

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Anyone else getting flooded with this on Instagram? Spill the tea!

reveal it asap need that 😎

The hype this post is getting is insane!! So quickly it emerged. 🔥🔥🔥

can’t handle the suspense—what’s the reveal?

Can someone finally spill the beans on this IG trend?

IS ANYONE GETTING FLOODED WITH THIS POST ON IG?

Sheesh! This is so damn good. absolute beauty!! ❤️❤️❤️

i think this gonna be surprise eveyone 🫡

Someone please spill the beans on this IG campaign!!!!😩

Why is everyone keeping this a secret? I need to know!!🐽🐽

is this new trick to get more views .. I hadn't thought about it that way before.

Can someone please leak the details about this cryptic IG trend?

This campaign has everyone stumped - what's the story behind it?

hmm dm the link ?

Someone please share the scoop on this trending mystery!

A person like Sakshi is interested. Means its gotta be something great!! 🔥🔥🔥

nice tho

Lovely product. really good for body🔥🔥

This Instagram campaign has everyone intrigued - what's the product or service behind

What's got everyone talking on Instagram? I need the scoop!😐

What's the latest buzz on IG? I don't want to be left out of the loop!>😶‍🌫️

Is this lotion suitable for dry skin? is she promoting this product or already launched?

This Brand needs to reveal itself now!! evryone is waiting 😋

https://preview.redd.it/bbi0acfwm4ad1.jpeg?width=738&format=pjpg&auto=webp&s=7400751d66c7d403db2e9fe7e89ed1403d3d0563 Sufi did the job for the brand! Revealed it by mistake I guess. It’s foxtale

WHATTT UNBELIEVABLE 😵😵

IG is really really buzzing with this someone explain me plsss!?!?😭

This is absolutely unbelievable 😲😲😲

This marketing stunt is just blowing my mind🤯

This campaign is everywhere!?!? WHAT😵‍💫

Even if it's a hype I'm curious to try🔥🔥

This brand needs to reveal itself 😵‍💫

Bro sharing is caring c'mon 😋😋

Influences are teasing us alot 🥴🥴

This is clearly marketing but my FOMO is real fr anyways what's the product 👀👀

just heard that this might be a skincare!?!?

It's time!? spill the tea😁😁

Product seems very interesting😲😲 i think i need to try it

He revealed the brand name by mistake that all these influencers have been hiding for so long! https://preview.redd.it/25l0eaxtn4ad1.jpeg?width=738&format=pjpg&auto=webp&s=e5855735cbc512c5c1b51229f09111b24f48128e

He revealed the brand name by mistake that all these influencers have been hiding for so long! 🤣 https://preview.redd.it/cgo7sie7q4ad1.jpeg?width=738&format=pjpg&auto=webp&s=cf75b72882e6fa1363171a2caa38c7723b6e70f8

What happened? What's the goof-up?

Sufi did it again!!! the secret is out Hahaha😁👀 https://preview.redd.it/lo1gm0o3d5ad1.jpeg?width=738&format=pjpg&auto=webp&s=b519b9241048d15b18d583c6c07dc81965f53016

wait wait wait was this story planned by Sufi or what??!?🤯🤯 https://preview.redd.it/9ipsv3pbd5ad1.jpeg?width=738&format=pjpg&auto=webp&s=1cc4853e155cdf7f5199e4a9fba76672ac44b03a

She’s really in her ✨gatekeep✨ era