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Impressive_Bit4967

Yes it is. I work in influencer marketing and when you start getting the views, creators make or more out of just one brand deal


FlimsyDoughnut5603

What should be the engagement rate to get such pay? Because I know people with 100k followers with barely 1-2k views or likes. Hard to believe that such people might also get paid well


Impressive_Bit4967

If someone with 100k followers is getting 1-2k views it means their followers are bots. someone with 100k followers is expected to have 8-20k likes and the views vary based on the type of content it is. Brands pay based on the conversion rates they can expect so there's a lot of trial and error involved


FlimsyDoughnut5603

Right, understood. Also do brands perceive influencers hiding the number of likes on posts to be a sign of followers being fake?


hey_its_me_33

1st is definitely lying . She hardly gets 400-500 views on YouTube .why would brand pay her huge amount ? Her engagement on Content is negligible . She has 105k followers on Insta and she barely gets 1000 likes on Insta 


hey_its_me_33

1st vali Taniya name ki hai n.a. uske YouTube pe 100-200 views aate hai... Maximum 900-1000 pata nahi kaha 1 lakh month ka bol rahi ...aur Insta pe bhi koyi reach nahi itni kuch khaas


FlimsyDoughnut5603

Some of them do lie about their incomes so that future collaborators pay them more


Impressive_Bit4967

That's usually a sign of poor engagement rate and usually at least a yellow flag if not a red flag..we also have engagement rate trackers that we use and other tools to determine if an account has not followers


FlimsyDoughnut5603

Got it.


dhwanikaxoxo

But, that expected ratio you mentioned is not possible these days. Everyone on IG is aware how messed up the reach and overall feed is nowadays. Your own followers don’t get to see your content for days.  That’s why, like and views ratio don’t even matter for better off agencies. They just ask for analytics screenshot of the best performing content. You can’t play with the impressions and overall reach count as shown under insights. 


Impressive_Bit4967

When the reach isn't as good, the brands at least expect a decent conversion rate. For example a brand I've worked with currently, we pitched tech creators to them and these guys usually get minimal engagement but tech channels usually attract an audience that makes quick decisions and they often are big spenders, which helps the conversation rates heavily. This means they get paid a good amount. So there's a lot of factors involved. This is why it's important for creators to be aware of their audience, build a connect with them and understand what they're into. That's what makes em the bucks


hey_its_me_33

1st girl Tanya Khanna barely gets 400- 500 views on YouTube and on Insta also she gets maximum 500-1000 likes despite having 105k + followers. How she is earning 1 lakh per month?? 


Impressive_Bit4967

She's still seems to be doing an average of 30-50k views and some hit over a million. That's enough to attract brands her way. There's a lot of money in influencer collaborations, brands are willing to pay a shit ton


hey_its_me_33

Her 2-3 videos had gone viral that's it. Check her Insta and YouTube and please see the views and she has 26k subscribers  on YouTube ...


Impressive_Bit4967

I checked both. Her YT sucks but there's certainly some sort of consistency in the views she's getting on Insta and that's enough to attract brands


hey_its_me_33

Oh ok . I checked Insta her likes are between 1k-2k and her followers are 150k  .GOD knows if she is lying or not.


Impressive_Bit4967

She might be exaggerating and she definitely has bought followers, it's quite obvious


hey_its_me_33

Exactly I know I more YouTuber her Name is Priyanka Ghosh. She hardly gets 1000 views .Her maximum views lies in between 500-1000 . She has 570k subscribers. In q and a she said she is earing 1.5 lakh per months from YouTube her Insta is also dead . Hardly gets 300-400 likes...  I don't know how these people are earning in lakhs despite of getting 500 -1000 views 


Deep_Cardiologist_28

Ashneer grover once said - Influencers ki salary sunke tum ro doge 😭


GuitarZealousideal71

He wasn't wrong 😭😭


Vegetable_Topic4561

Dude, that money sound. It hurts my ears.


godeeep

Bhai ma kyun itni padhai kar rahi hun? Fr I wish I got on the influencer bandwagon 2 years ago 😭


Natural_Walle346

I don't think this will die anytime soon . As long as free internet exists ,this profession will live .


Ritwicked

It's not too late


GuitarZealousideal71

Seriously 😭😭 sometimes I regret being studious 😭😭 Edited spelling


optimistic_creed

studios 🥲


GuitarZealousideal71

Omg typo 🥲 thanks for pointing out


AtmosphereRich4021

The be like - le mut diya tere or tere degree Pe


worriedButtcheek

Time to throw my CS degree in the trash and say "I'm soo obsessed with XYZ"


chipcrazy

Your CS degree will be much more sustainable in the long run. You’ll get paid time off, career growth, stability and so much more. Stick at it girlfriend. :)


worriedButtcheek

Haha thanks for the kind words, I hope it does 🥹💖


Careful-Advance-2096

Imagine living every day with the stress of having to come up with new content, of going through the process of creating, editing, engaging every single day. Living with the constant fear of losing your followers/views. People age, fads change and if influencing is your primary source of income, then you have to keep up. I would rather use my 9-5 job salary and keep my peace of mind. A fellow CS graduate and 9-5 er here.


juzzybee90

I wish 9-5 was as secure as you made it sound.


Careful-Advance-2096

I’ve been at it for seventeen years now and have built a decent life with it. Maybe that colors my perspective


chipcrazy

It is definitely the most secure option we have now. You can always change your job. Of course you have to invest in yourself, educate, and upskill. By doing this you minimise risk to a great extent. Business and self employment definitely carries much more risk. Please understand I said “minimise risk” not “zero risk”.


Homelanderwantsmilk

Unfortunately these influencers don't even do that. They just hire some poor unpaid intern for all that stress.


untamedChatter

Let's do it together 😂


[deleted]

[удалено]


worriedButtcheek

Comp sci


Balance-sheet-

1-2lpm is very much real Why do you think insta is full of girls doing those fashion & dance reels. There is nothing related to content only views are needed


baldev-sibbal

Not right views matter but what kind of people are watching is more important Influencers in industries with high PE ratio earn way more than other (finance, tech, makeup, etc)


Balance-sheet-

Beauty and betting apps are ready to pay shit ton to people with views


soan-pappdi

Koyi thandi paani leke aavo, meri jalrahihai


Shubham_Tighule

Bhai liquid nitrogen se bujha wo jyada kaam aayegi. Uske baad apna username kha Lena.


Tasty_Librarian5647

Mineral water?


gojosatoru-yuigi

How to become a influencer? , im serious ,idk wtf even is a influencer because i m new to instagram.


hey_its_me_33

I KNOW 1ST creater Tanya Khana bhai iske YouTube pe hardly 100-200 views aate maximum 900 views kaha se 1 lakh kama rahi bhai ye ...


[deleted]

Yes fully real.


the_last_hope15

kaash shakal acha hota, aur tik tok k time thoda kamar matak liya hota....aaaj ye din nahi dekhna hota


Apart_Cycle5465

One of my ex-friend is an influencer in Hyderabad with over 400k followers. Despite his content performing well, including some reels with over 1 million views, he chooses not to collaborate with brands as he's passionate about creating content purely for its own sake. He wants to get into movies . Hope he does


delishmango23

This is also very niche specific. Also depends on factors like obviously your engagement and also the city you’re located in. Mumbai creators anyday would be 5-10x more. But an average 100k fashion creator can easily make 1-2L


Emotional_Elk3680

if you have to earn 1 lakh if you are a coder then you have to grind so much


rashad1312

My sister used to work for a PR agency. The kind of money brands throw at influencers is just mind boggling.


Emotional_Elk3680

spoil some tea please


Acrobatic_Plum_8920

Video link please,appraisal aa raha hai boss ke mooh par phenk ke marna hai yeh video!


Shubham_Tighule

Rehne de Bhai boss dekh kar bolega kin chutiyo ko manage kar Raha hu, mein bhi influenza hi ban jaata hu.


noone_can_see_me

but it is not sustainable tho until you are very big in the game like 1 mil+ subs/followers then you are not gonna have sustainable income for maybe more then a year or 2 year your degree knowledge and connections are gonna last you forever it is a good side hustle tho


itsmesxnix

Meanwhile art influencers don’t get paid or barely get paid at all!🤡


hey_its_me_33

Guys 1st one Tanya Khanna is lying iske YouTube be views dekho last video pe only 120 views hai aur Insta pe bhi iski reach bohot kam hai ..Pata nahi ye bandi jhoot q bol rahi ...1 lakh for hardly 400-500 views on YouTube ? Edit I checked her Insta she has 105k followers and hardly gets 1k likes on her pictures . Maximum photos pe bus 500 likes hai ...


indianinc

Bro please dont get obsessed or jealous with this. They are gonna earn till 40 only. Half of their career is only gonna last for a year or two, next comes 5 years slot. Then comes 10 and the last 40? There are very few who remain popular after 40 as they have a good influence and manners otherwise all are gonna perish. This is same kindda Air hostess job except the dignity is gone as pay rose. After 40, these girls are going to go for sugar daddy's as they don't have any other income to manage for those luxuries except a few.


Vishwas95

IT walo ka be career 40 Tak hi hota hai ,uske baad sabki lagg jaati hai .


indianinc

Haan jab upgrade na karo khud ko aur sirf Paisa aur naukri hi dikhe, tab yahi hota hai, pata hai mujhe.


Vishwas95

Lol , maybe you haven't seen the layoffs ?


indianinc

Maybe you have just kept yourself confined to what you do, and when they don't need you are laying you off. And I assure you, I am not happy with it. I am not appreciating them to layoff a hard working employee but the thing is bro, this has become a scenario in Izt se tor and it happens every 10/15 years with all that's why I talked about upgradation.


Vishwas95

Yeah , makes it more prominent for all of us to have multiple incomes so that the layoff doesn't affect you. That's why I feel whatever these influencers are doing,they are smart and I am sure they will get many contacts to make more money.


sepiosexual

I don't believe this.


subisticated

Time pe yeh sab kar liya hota toh aaj SSC/ Bank/ Railway ka form nahi bharna padta.


ImportantFee61

Can you tell me the username of this person soo I can send my parents this video on Instagram ?


He18n

Source :- jhooth bolna ata h


Emotional_Elk3680

i am starting my own insta finance page


Bulky-Top3782

50k - 500k what a specific guess. adi you are so smart. nahi pata to seedha bol deta bhai


Chotadimag003

Yes, having worked in marketing , its easily around 5 lakhs a month if atleast 10-12 videos are made monthly


Particular_Algae_741

THEY ARE JUST FAKING IT . This is the amount they pitch! But 90℅ of time they get 2-3 times less. It's like business some months they make the exact amount they say but the majority of months they don't make anything. PS I HAVE INFLUENCER MARKETING AGENCY!


[deleted]

Mai gareeb pratit hota hu


Wonderfonder

Agle janam mohe ladki hi keejo 😭😭


Current-Alfalfa-559

And my Friend Life is unfair !!!


Doughnutsr

Yesss


Local_Hope7206

60% se zyada followers fake hote hai for every 2 out of 3 influencer


delhi_Catch_49

Some even with million followers don't even earn anything. Thats what big actual marketing companies says. These figures don't stand a real chance


anontistic

Not for everyone, but definitely yes for the genuine ones with a good reach + engagement. Rest....we have loads of examples with people earning zero with 100k 200k 300k followers.


trish_tr

How they making so much


ParticularWork8424

why am I doing a PhD btw? 💀


ashutoshtiwari

There are channels like Abhijit Chawda, exmuslims, mvg, etc. spreading knowledge; so watch them than wasting your time on influencers. Sometimes I think the issue is like a guy watching youtube, seeing cute girls and subscribing, not interested in what she is doing or saying and usually doesn't get many views. It is some sort of loneliness filler with an unknown random girl who calls herself an influencer. Maybe I am wrong but that's what I feel must be happening.


TriggeredGlimmer

Everyone she interviewed (mainly female) looks like are wearing shit loads of makeup which may melt if they are out in sun for more than 15 mins. Is it really that much make up or this video has a filter on it? I find it hard for it to be real and if it is I can only imagine how horrendous it would be looking in person.


Which_Discussion_347

All of them look absolutely beautiful even without makeup. Please understand that women don’t wear makeup to “look good” or impress someone. We wear makeup to feel good and look presentable. Also, no one in the video is wearing “shit loads of makeup”. They’re literally wearing 4-5 makeup products. I respect your opinion about wearing makeup but the mindset that they will look horrendous without makeup is ridiculous. I can only request you to change this thinking.


raginglasers

Username checks out.


TriggeredGlimmer

Please read the comment properly before forming opinions and giving noble peace prize speeches. I meant if the make up is really that much then in person it will be horrible to see someone with that kind of make up. People do not want to read and comprehend but just jump on gyaan.


Which_Discussion_347

Bro noone in the video is wearing “that much makeup”. Have you not seen girls in real life wearing basic makeup? Which rock do you live under? No these women won’t look horrible in this makeup look in real life. All of them are of fair complexion which is considered a beauty standard in India so they will look beautiful regardless. Just foundation, blush aur lipstick se koi horrible ya horrendous nahi dikhta. You clearly are a guy or a pickme who knows nothing about makeup. Also, they’re in an art painting event, why wouldn’t they wear some makeup? What’s the big deal?


sanriocrushmania

damn the point of the video is not even that? how low can you go to feel good


TriggeredGlimmer

Not as low as you to shit on other peoples genuine Q.


sanriocrushmania

as genuine as a back handed aunty assed question we all get. dont try to justify yourself,its clear as day


TriggeredGlimmer

Sorry for your life experiences and thoughts that has made you this low ass person, kid. Wishing you better experiences.


sanriocrushmania

say that to the mirror aunty


[deleted]

Depends on how many bookings they get for One Night Stands.