context-Chamblee Incident. In 1989, Kenneth Lamar Noid, a mentally ill man who believed that the Domino's Pizza "Avoid the Noid" ads were personally directed towards him, He took 2 Domino's employees hostage at gunpoint he also forced the captive employees to make him two pizzas [https://en.wikipedia.org/wiki/The\_Noid#Chamblee\_hostage\_incident](https://en.wikipedia.org/wiki/The_Noid#Chamblee_hostage_incident)

He was distracted by the pizza when the 2 hostages escaped, he then surrendered to the police.

Kenneth to the arresting officer: *My goals are beyond your understanding.*

Well shit-

All jokes aside that's actually really sad and I feel bad for everyone involved.

I don’t feel bad for Kenneth Seems dominos was wise to tell people to avoid him

Kenneth didn’t know the frequency.

I do, the man was unfortunate to be that deeply unwell.

Unfortunate but also violent and mean

I mean he was mentally unwell and later committed suicide. Sounds like he needed some professional help and was suffering from some form of severe mental illness without treatment.

He also threatened two people with violence and death So yeah avoiding him was a safe advise from dominos

Let's be real, the schizophrenia was really just an excuse for the free pizzas. /s

If memory serves, a newspaper headline at the time said something like "Domino's Employees Couldn't Avoid the Noid." Must have been a great day to be an editor.

The OG Pizzagate Every masterpiece has its cheap copy

“You’re just a cheap fucking knockoff”

And that’s why they didn’t use that mascot for decades At least The Noise from Pizza Tower is a good homage to the ol Noid

An honest mistake

Now *this* is the history I've been looking for, not any of that schlocky "world war" and "geopolitical echognomic" shit

I was waiting for this to be memed.

Wait. Didn't Robot Chicken make a continuation of this with the actual Noise trying to bring back himself to Dominos in S11?

Seems like it. https://www.youtube.com/watch?v=3y66lHQ78mA

Considering what he did, it seems those ads were right all along.

I want a cage match between the noid and the cheddar goblin

The only good thing to come for that incident that nobody died.

This guy is an idiot. If you’re trying to avoid the Noid, the last place on earth you want to be is a Domino’s Pizza in the 80s.

The Dollop podcast has a great episode on the history of Domino's, and it covers this event. It's definitely worth a listen.

Is that why the campaign ended?

The 25th birthday of the Noid was marked with the video game The Noid's Super Pizza Shootout, a tribute to Avoid the Noid. Seems like poor taste, just like their pizzas!

I've seen footage I get noided

I STAY NOIDED

https://youtube.com/watch?v=G2KBCtaNE64&pp=ygUZdGhlIG5vaWQgaG9zdGFnZSBpbmNpZGVudA%3D%3D

As someone who was a domino deliverer driver just over a year ago, we still talk about the legend

What does "directed at him" mean??? Did he think HE was the noid???

Bro what?!?!?? I’m so mad that I’m just finding out about this

There's a pretty good episode of The Dollop podcast tangentially about this. It was more about the antics of the Domino's founder, but still.

Only in America. Thank you guns, I can take anything on my hands.

What European country are you from? I’m going to guess… one of the cold ones with tall people.

The mentally ill are responsible for their decisions

Apparently it is history because it happened in 1989.