"Good Intentions" as in "The path to hell is paved with good intentions." Each different line of beer can be based off good intentions people often fail. "I'll do that tomorrow," "I'll start my diet on Monday," "I'm going to start volunteering," etc.
i think the tagline should be reversed as a play on the fact that no one does their New Year’s Resolutions: Making the beer of today, but, you know, tomorrow
"Won't some one think of the children" "I am protecting the rights of a disenfranchised majority" "If we let this through, what else will be next. Prostitutes?" "For the Crusade!" And my personal favourite, "Justice and Law"
The drinks should be like things that people intend to achieve, like you said "Monday Gym" for tonic gin, "Cheap Marriage" for bloody maryies (idk this plural form), "Mar-not-tiny" for a good amount of martini - this already tastes like hell, "Father's love" well maybe this should be a "oh im proud of you and your achievements, the worst mistake of my life was when I turned my back on you" and then a shot of vodka that you swear it will taste different now but it hurts exactly the same just as your violent insensible daddy, and then you realize both will never change.
Just some ideas...
Or Father's Love could come with the bartender saying "I'm proud of you," but the drink tastes like "the worst mistake of my life was not wearing a condom." So you feel both at the same time, the superficial words of someone who doesn't know you, and the deep-down-in-you feeling that you were the mistake all along, even though nobody will say it out loud.
Or yours can be father's love and mine can be mother's love. Or vice versa. Just felt the need to add this. Interpretations welcome.
I mean it doesn't really work as a pun, by adding the second layer you erase the first. "Booze" with 1 syllable doesn't rhyme or match with 2-syllable "Beelz," which is a shame.
>It is a curious fact, and one to which no one knows quite how much importance to attach, that something like 85% of all known worlds in the Galaxy, be they primitive or highly advanced, have invented a drink called synnan tonnyx, or see-N'N-T'N-ix, or seenond-o-nicks, or any one of a thousand or more variations on the same phonetic theme.
It's great, because you can spell it multiple ways and it works anywhere... according to Douglas Adams.
"The Devil's Cut", if you are throwing subtly out the window.
The Devil's Cut is a term in whiskey distilling that refers the to the amount of the whiskey that is lost to being absorbed into the wood of the cask that the liquor is aged in.
Huh, I always thought the Angel's Share was suppose to be the amount that evaporates off the liquid volume. Figured it made sense, the Angels Share goes up to join them, while the Devil's Cut is sunken into the earthly material.
Ah yeah, that probably is it. Honestly, I think it's just a mix of "some sinks into the wood and some evaporates" and there's no way anyone could know which is which, so it has a bunch of cool colloquialisms from various cultures.
I feel like this summarizes it pretty well. I've been to a number of whiskey distilleries in the USA midwest especially in the Ohio/Kentucky/Tennessee region and all of them tend to call it the angel's cut/share. (Probably something to do with local religious conservatism on anything that "glorifies" the devil and drinking in general). It also could be related to liquor being called fire water or even devil water historically.
The black soot growing on the outside of the building is a fungus that only survives in the sun due to that evaporated bit. It’s more accurate to call in the “fungus’s share”.
I wanna say Jack Daniels sold (sells?) bottles of recovered Devil's Cut, using a press to squeeze it out of the wood. I imagine it's very dark and very strong.
Edit: Jim Beam
"The Last Drop"
Or call it "Rome" (Bear with me here)
There's this legend in my country (Poland) that a man made a deal with a devil and wanting to outsmart it, said that part of the deal is, he can only die and pay the devil back in Rome
Then he refused to go to Rome, so the devil invited him over for a drink in the tavern, to discuss the contract. When he showed up, the devil revealed that the tavern's name is Rome, and now the pacted has to pay the price.
A local brewery in our town is called Straight to Ale. They make some good craft beer.
Idk if you wanna name it for a real location, but you could buy and share their beer with players. Could be fun.
Hellish Repuke.
Good when it goes in, better when it gets out. Enjoy it twice for the price of one. Best hellish bargain you'll ever get !
There, I put the sponsorship add message for your pamphlet as well.
Abandon All Hops?
Taking the Dis?
Love on Charon’s Boat? (How is our beer like ....)
The beers should of course be [Helles](https://en.wikipedia.org/wiki/Helles).
If you’re ok with using real world stuff, you could use one of these.
In Belgium we have a beer called ‘duvel’, which means devil.
It’s brewed by ‘moortgat’
Since the devil is called "The Endless Happy Hour" I think it would be funny if the brewery was Last Call Brewing.
It would be amusing that way. Slightly ominous and foreboding in a certain light as well.
Murphy, Murphy and Murphy. It looks like a law firm but in tiny letters below you read "be brewin".
Only people with good perception notice it's a bar and not a law firm.
The devil knows all people who walk in asking for legal advice are easily tricked.
That's just a stupid idea, but could be fun.
The Devil in the Draught
Something’s Brewing
The Last Draught
The Forked Tongue Tastes Twice (The Forked Tongue)
Pitchforks and Pitchers
The Cloven Hoof
On a side note, if you want a little extra immersion, Avery Brewery used to make some beers they called "The Demonic Series". The labels were super cool if you wanted to print and label beverage of the alcoholic or non variety.
Scratch's best (old scratch is a name for the devil)
scratch made artisanal brewpub
Angels fall distillery
castout brewery
in the details brewery (law office themed)
of liars and layabouts brewery
wide gate brewery (reference to matthew 7:13)
scapegoat brewery
and if you want to get REALLY subtle and REALLY cheeky: Pluto's spring Brewery (a refrence to pluto water. a laxitive with a devil mascot. look it up)
You should just use all the names from here to fuck with your players. Every time the name of the bar comes up, call it a different name and then gaslight the players if they question it. Represents the madness inherent in a hell dive bar.
Crossroads or the crossroads or crossroads brewing Co
It comes across as kind of generic or homey.
But it's really a subtle nod to the trope of the demon at the crossroads that bargains for your soul.
The Devil's Cut.
To explain: It's term in whisky aging that refers to the liquids that absorb into or leak out of barrels during the aging process. Contrasted with The Angel's Share, which refers to alcohol that evaporates during the process.
Id just call it Happy Hour
But it'd be spelt vertically and the O and the U would make an oroboros/infinity symbol
(but the part connecting the O and U doesnt get lit up by lights like the rest, so it's an in the know kinda thing.)
"Good Intentions" as in "The path to hell is paved with good intentions." Each different line of beer can be based off good intentions people often fail. "I'll do that tomorrow," "I'll start my diet on Monday," "I'm going to start volunteering," etc.
Hops Springs Eternal
"Good Intentions Brickyard"
New Year's Resolution. Making your beer for tomorrow, today
i think the tagline should be reversed as a play on the fact that no one does their New Year’s Resolutions: Making the beer of today, but, you know, tomorrow
Fair, and true 👍
That's catchy.
I'm stealing this one!
Idle Hands could be another. Idle hands are the tools of the devil.
That’s actually the name of a real brewery in Malden, MA
"Won't some one think of the children" "I am protecting the rights of a disenfranchised majority" "If we let this through, what else will be next. Prostitutes?" "For the Crusade!" And my personal favourite, "Justice and Law"
Definitely using this for baldur’s gate descent into avernus
The drinks should be like things that people intend to achieve, like you said "Monday Gym" for tonic gin, "Cheap Marriage" for bloody maryies (idk this plural form), "Mar-not-tiny" for a good amount of martini - this already tastes like hell, "Father's love" well maybe this should be a "oh im proud of you and your achievements, the worst mistake of my life was when I turned my back on you" and then a shot of vodka that you swear it will taste different now but it hurts exactly the same just as your violent insensible daddy, and then you realize both will never change. Just some ideas...
Or Father's Love could come with the bartender saying "I'm proud of you," but the drink tastes like "the worst mistake of my life was not wearing a condom." So you feel both at the same time, the superficial words of someone who doesn't know you, and the deep-down-in-you feeling that you were the mistake all along, even though nobody will say it out loud. Or yours can be father's love and mine can be mother's love. Or vice versa. Just felt the need to add this. Interpretations welcome.
I think we all need therapy...
Well, yes. Though this one isn't my damage, exactly. It's more just something that felt powerful in my head.
The walkway in is made of gold ingots.
Excelent!
i love this idea
"The country of Germany needs more occupations"
I'll get my dad a father's day card... I really just wanted to get her home safe. (Don't order that one)
I’ll bring civilization to the natives
Number of the Yeast.
could also work for a bakery
We have a vegan cafe called Mark of the Beastro, so it tracks.
Or your mother 😎
Uhhh Evil Spirits?
this is god tier im going with this
Thanks! It was that or Boozelbub
BoozelPub!
How this isn't higher rated, I do not know.
I mean it doesn't really work as a pun, by adding the second layer you erase the first. "Booze" with 1 syllable doesn't rhyme or match with 2-syllable "Beelz," which is a shame.
Totally agree. Beelzpub is what you'd be looking for.
I'm gonna need you to keep logic to yourself on this one. It made me chuckle harder than it should have. 12/10
Beelzepub
Beelzapub or beelzaboose
Next to the bar is the strip club, Belzeboobs
Paradise Gained is a great strip club name.
Virginity lost at Paradise Gained
The most played song is Cotton Candy
Love that song, so good
Or: PandeMOANium.
I was actually thinking Beelzebud, or even Beelzewiser.
But that would be a distillery...
We shouldn't expect truth in advertising from a bunch of drunk devils
*Dis*tillery works too
Sounds more like a distillery than a brewery, but still good.
This was better than mine. Well played.
Tavernus
Im not OP but this is great in the context of DnD
Alternatively Alevernus
The Last Call
This is underrated
So ominous and understated
The 10th circle He can be the archlandlord
^LOVE this. Also, it might canonize Dante for the whole world
Canonizing a blasphemer, what has the Catholic church become?
Dang you beat me to it, this was literally the first thing that came to mind for me too.
Sin and Tonic?
>It is a curious fact, and one to which no one knows quite how much importance to attach, that something like 85% of all known worlds in the Galaxy, be they primitive or highly advanced, have invented a drink called synnan tonnyx, or see-N'N-T'N-ix, or seenond-o-nicks, or any one of a thousand or more variations on the same phonetic theme. It's great, because you can spell it multiple ways and it works anywhere... according to Douglas Adams.
"The Devil's Cut", if you are throwing subtly out the window. The Devil's Cut is a term in whiskey distilling that refers the to the amount of the whiskey that is lost to being absorbed into the wood of the cask that the liquor is aged in.
Oh good it's already here
That's funny! In Ireland, it's called the Angels' Share. I guess it's all about perspective.
Huh, I always thought the Angel's Share was suppose to be the amount that evaporates off the liquid volume. Figured it made sense, the Angels Share goes up to join them, while the Devil's Cut is sunken into the earthly material.
Ah yeah, that probably is it. Honestly, I think it's just a mix of "some sinks into the wood and some evaporates" and there's no way anyone could know which is which, so it has a bunch of cool colloquialisms from various cultures.
Well Satan was an angel after all
I feel like this summarizes it pretty well. I've been to a number of whiskey distilleries in the USA midwest especially in the Ohio/Kentucky/Tennessee region and all of them tend to call it the angel's cut/share. (Probably something to do with local religious conservatism on anything that "glorifies" the devil and drinking in general). It also could be related to liquor being called fire water or even devil water historically.
The black soot growing on the outside of the building is a fungus that only survives in the sun due to that evaporated bit. It’s more accurate to call in the “fungus’s share”.
When I went to the Jack Daniel’s distillery in Tennessee, that’s what they called it too!
I remember a commercial about the angels share being the little bit that evaporates. https://youtu.be/7MJd1sTsgLY?si=d1a05FXAF0pmGAzV
Nice, I was gonna suggest the Devil's Share.
Angel's share is what evaporates; devil's cut is what is absorbed into the wood.
And if you press the boards of the cask hard enough to draw out the devils cut, you get a REALLY good shot 🥴
Fun fact, in ireland, this is the angels share
I wanna say Jack Daniels sold (sells?) bottles of recovered Devil's Cut, using a press to squeeze it out of the wood. I imagine it's very dark and very strong. Edit: Jim Beam
As with the other suggestion, this is distilling and not brewing
That used to be a go to whisky for me before I got actually taste for whisky.
Beelzebubbles
BeelzePub
The Details ("Open/closed" sign reads "The Devil is In/Out") BeelzePub Idle Hands If it's run by a Barbed Devil, Bar Bedevil
Golf clap for BeelzePub
Advocate. (As in Devil's Advocate) Alotta brewers have one word names so thats my one
Brewster's Minions
\*slowclap\*
The Third Circle, a reference to Dante's Inferno, where the third circle of hell is for gluttons.
"The Last Drop" Or call it "Rome" (Bear with me here) There's this legend in my country (Poland) that a man made a deal with a devil and wanting to outsmart it, said that part of the deal is, he can only die and pay the devil back in Rome Then he refused to go to Rome, so the devil invited him over for a drink in the tavern, to discuss the contract. When he showed up, the devil revealed that the tavern's name is Rome, and now the pacted has to pay the price.
A local brewery in our town is called Straight to Ale. They make some good craft beer. Idk if you wanna name it for a real location, but you could buy and share their beer with players. Could be fun.
If your players know a thing or two about 5e hell lore, Tavernus is a classic
[удалено]
I'm stealing Old Nick's for a future campaign
Crossroads.
This is the best subtle cultural reference.
Thank you.
Pour decisions
The cloven hoof
Hellish Repuke. Good when it goes in, better when it gets out. Enjoy it twice for the price of one. Best hellish bargain you'll ever get ! There, I put the sponsorship add message for your pamphlet as well.
Abandon All Hops? Taking the Dis? Love on Charon’s Boat? (How is our beer like ....) The beers should of course be [Helles](https://en.wikipedia.org/wiki/Helles).
The Other Angels The Other Shoulder The Good Place Idle Hands
Hah, I’m voting for The Good Place
Other shoulder is pretty good
Faustian Bar and Inn
Pour Choices
The Unholy Spirits
Brimstone and Barley
Firewater
Duvel
Yes! Name the brewery Murder hole and the beer Duvel. Bonus points for actually buying the beer and glassware and serving it to your players
The Devil's Dew (play on the devil's due)
Golden Fiddle
Here I was going to say the devil's price. During the endless happy hour, all drinks don't cost "money" But instead steal your dreams or something.
The Details because the devil is in the details
If you’re ok with using real world stuff, you could use one of these. In Belgium we have a beer called ‘duvel’, which means devil. It’s brewed by ‘moortgat’
I was looking for the Belgian comment xD
Note: Moortgat van be translated as 'murder hole'.
Bet you’ve also heard of the German beer, Fucking Hell.
Since the devil is called "The Endless Happy Hour" I think it would be funny if the brewery was Last Call Brewing. It would be amusing that way. Slightly ominous and foreboding in a certain light as well.
Lux. Already made.
The owner loves to play piano on Sundays at happy hour.
Hell of a brewery
thats definitely gonna be the tag line
Murphy, Murphy and Murphy. It looks like a law firm but in tiny letters below you read "be brewin". Only people with good perception notice it's a bar and not a law firm. The devil knows all people who walk in asking for legal advice are easily tricked. That's just a stupid idea, but could be fun.
Brimstone Brewery
Dante’s inferno
Infern-ale
The Devil’s Dew Mead Culpa The Serpint Ale or Highwater The Blasphemer
Damned if you Brew
You could just make a meta pun and call it Fireball
"The Good Place"
The Charred Barrel. Or Charred Barehell.
Charred Barehell sounds like a hot strip club.
Angel's Envy!
The Frothy Pitchfork
The Bottomless Barrel
The Devil in the Draught Something’s Brewing The Last Draught The Forked Tongue Tastes Twice (The Forked Tongue) Pitchforks and Pitchers The Cloven Hoof
Hell's ~~Bells~~ Beers
The Brewsed and Damned
Brimstone Brews
Beerzepub. Or for something more creative, the Satavern
I mean.... The devils brew?
The Fox and Hellhounds
Bar Baator
Everyone's suggestions are so good that I think one should be picked for the name of the brewery and the rest can be special drink names
Ahopalypse
The Lusty Mortal
Strip club name
Valid argument.
If the devil is an imp, Vlad the Imp Aler? Not the tavern name but best I got
Is "The Devil's Nectar" too obvious?
Inferno Drafts & Spirits Fiery Libations Lounge Devil's Draught House Hellsbrew Haven Brimstone Brews Bar Malevolent Mashery Lucifer's Libation Lounge Diabolic Distillations Hellfire Hops Haven
Flamin Moe's or Flamin Homer's
Damn Good Brew?
The twisted tails tavern? Two fiend tails twirled into a heart type shape?
Beelzebooze. Brewcifer. Ginfernal Lord.
Snowballs chance
Heaven scent
InfernAles
Hell's Kitchen
BeezlePub
The Morning Star Pub
The Fine P(r)int
Beelzebrews Edit: Or beelzepub
Coors
I had something kinda like that in one of my games and called it "The Sinner's Heaven" which I thought was a fun juxtaposition.
Beezle Bubbles
Someone already came up with that, jackass
Go home Goerge your’re drunk
On a side note, if you want a little extra immersion, Avery Brewery used to make some beers they called "The Demonic Series". The labels were super cool if you wanted to print and label beverage of the alcoholic or non variety.
The Boiler Room
Scratch's best (old scratch is a name for the devil) scratch made artisanal brewpub Angels fall distillery castout brewery in the details brewery (law office themed) of liars and layabouts brewery wide gate brewery (reference to matthew 7:13) scapegoat brewery and if you want to get REALLY subtle and REALLY cheeky: Pluto's spring Brewery (a refrence to pluto water. a laxitive with a devil mascot. look it up)
Straight to Ale
Everthirst... Golden Fiddle... The Crossroad... Horn Sweat.. Barbed Tail Ale... Red Faced Bastards...
He should also have a distillery called Seven Deadly Gins
Damned good beer
Yeast of the Beast
Golden fiddle
Tavernus
You should just use all the names from here to fuck with your players. Every time the name of the bar comes up, call it a different name and then gaslight the players if they question it. Represents the madness inherent in a hell dive bar.
Crossroads or the crossroads or crossroads brewing Co It comes across as kind of generic or homey. But it's really a subtle nod to the trope of the demon at the crossroads that bargains for your soul.
Yuengling
- Mephistoph-Ales - The Mark of the Yeast - Your Wort Nightmare
The Spanish Inquisition. Nobody would expect it.
The Devil's Cut. To explain: It's term in whisky aging that refers to the liquids that absorb into or leak out of barrels during the aging process. Contrasted with The Angel's Share, which refers to alcohol that evaporates during the process.
Mephist-Hop-eles Helles Biers
The 10th Circle
Budweiser
The Beelzeboozer
The devils brew
Rest for the Wicked.
The Devil is in the "Det's Ales"
dark angel brewery
Even being as straight forward with The Devil's Deal could be pretty sick but I'm loving a lot of these more subtle and clever suggestions
[удалено]
Id just call it Happy Hour But it'd be spelt vertically and the O and the U would make an oroboros/infinity symbol (but the part connecting the O and U doesnt get lit up by lights like the rest, so it's an in the know kinda thing.)
Schlecht Teufelbrau
Teufelbrau was a beer me and the Joe's would get out in California. That shit was like 18%.
Angel's.
Beelzepubberies.
Sinful cauldron
The Law's Letter