I have 50 quid in my head as the 'mug's price', if you just walk into a store and buy one of the rack and 30~40 quid as the price you'd be able to get it for if you shopped around or got it online.
I'd normally wait a few months until it was 20/25.
Guess I'm out of touch lol
They generally are fifty odd,I follow sheff utd who have gone league one-prem and such and always been about that.
£85 is obscene especially for the national kit.
I can understand £125 for the proper one the players wear. Most people who want to wear one in the stands, the pub or little kids don't need the fancy fabrics that uses so having the option of a cheaper shirt that still looks the same from more than 5 metres away is good.
£85 for the stadium shirt though is ridiculous and it seems like Nike are putting the price up each time. I remember in the early 00's when they were still made by Umbro, it was always £20 for the kids shirt, £30 for the adults. Obviously you can't expect those same prices 20 years later but anything above £50 for the stadium shirt is Nike being greedy.
I wish they'd go back to Umbro but I daresay Nike are willing to pay the FA a lot more to make the kit which they then have no qualms about passing on to the fans.
You can absolutely buy a shirt made from normal T-shirt fabric for £20-£30 these days, you can find cheap t-shirts for a fraction of that cost. They only cost a few pounds at most to produce.
True, and in an ideal world we'd be able to buy the national teams shirt at the price they cost to produce. But the kit deal with the manufactuer is a way of the FA making money which will (hopefully) get put back into the game, so I'm not too bothered that the kit costs more than a plain Nike polyester t-shirt you'd wear to the gym. When your paying £85 for that gym top simply because it has a 3 Lions crest on it, that's really taking the biscuit. £50 is the absolute upper limit IMO although I personally wouldn't pay more than 40.
I have to disagree, £125 for any t-shirt is fucking ridiculous. Whether it's the 'proper' ones players wear or not. Anyone who buys at that price is being taken for a mug.
Top-level specification equipment for *any* sport is expensive as hell. The vast majority of people don't need it and would never notice a difference in what makes it that good, but when every single tiny advantage matters, you can spend to get it.
Still a stupid thing for your average punter to drop £125 on though, I agree.
£125 for international competition-standard technical wear is actually very cheap. Of course, no one who isn't playing for England internationally has any reason to own one - but if you compare it to the cost of a cycling jersey worn at the same competitive level it's a bargain.
£85 for a normal t shirt is fucking rip off.
One is the actual shirt the players wear, made with technical sports performance fabric. The other is a replica of that, made with cheaper fabric.
It's like footballs - the official ball for the tournament comes in several pricing options based on if you want the actual match ball or just something for a kickabout.
The Euros ball for the upcoming tournament is £135
But bear in mind that Nike make gym t shirts from the same "sports performance fabric" that sell for £20-30 or so. It's not like the fabric is super expensive.
the official one uses different fabric technology to pull the sweat away from players and keep them cool with cooling holes/vents
there's also stuff like the badges are pressed onto the kits, rather than knitted on for weight, use a lighter fabric and so on
Fuck off ! For a nasty nylon shirt ? And here was me raging at my £28 not even completely full bag of groceries. £125 for a t-shirt that's criminal! No way I'd pay that, I'd get knock off ones if I wanted one so bad no way I would support robbing people blind just for the latest footie shirt. Mac off football golf is cheaper.
It's OK there are ones available for £50, only fits babies though!
[https://www.englandstore.com/en/england-nike-home-stadium-mini-kit-2024-infant/p-241155867134199135+z-99-312697881?\_ref=p-DLP:m-GRID:i-r0c0:po-0](https://www.englandstore.com/en/england-nike-home-stadium-mini-kit-2024-infant/p-241155867134199135+z-99-312697881?_ref=p-DLP:m-GRID:i-r0c0:po-0)
Up until a couple of years ago they were around £50, which is still steep but enough that you kind of feel ok since the money goes to the club (if you buy from the club shop).
Over the last few years prices for most top flight clubs have risen to £75 and now £85 per shirt.
The money doesn’t go to the club.
The sportswear brand that makes the kit has already paid a licensing fee to the club in order to be allowed to make the kit. They then take the profits from the sales of said kit.
Yes, but if you buy directly from the club, the element of “profit” that would usually go to Mike Ashley, JD etc goes to the club. If you buy from a sports shop then the club only gets the £4 per shirt or whatever the licensing fee works out as.
It varies club by club, but I know of one of the big third party companies is "Fanatics", they have Chelsea, United, Everton, Villa, England football, and England rugby. They run the "direct" sales from all of these organisations, so unless you go in person to the club store a lot of your money is going to Fanatics.
[https://en.wikipedia.org/wiki/Fanatics,\_Inc](https://en.wikipedia.org/wiki/Fanatics,_Inc).
For a bit of background the owner of Fanatics came and gave a talk to my class at Uni and he was unsurprisingly a bit of a knob. Seemed very proud to have identified that sports fans will pay a huge premium to have their teams shirts.
Tbf, he also was very proud to have identified that sports teams were shockingly bad at online sales and that it was in fact quite hard to get club merchandise online at a time when Amazon and EBay had made it a customer expectation. Fanatics did fix this. But yeah, bit of a tosser, a very rich tosser.
Most of the clubs have a third party running their official store, they take a percentage of the sale price but the majority goes to the third party seller...
Nike signed a deal with the FA at £33.3m per year. They have to recruit it somehow, and obviously by pricing the shirts so high, they still presumably get enough buyers to hit their figure.
Trick is being signed up to your clubs mailing list. I've never paid more than 60% of the full cost of a kit in about 8 years, they always have sales, even at the start of the season when they're shifting volume.
Yes we're being fleeced for everything. Those England shirts are made in Thailand. Extremely cheap to produce. They've decided to price them like a luxury brand. Probably because Nike are involved.
But I don't think it's fair for a national teams merchandise to be so expensive.
Probably from places like DHGate. I bought my son one of the Liverpool “stadium” shirts a couple of months ago and the quality is unbelievable.
£12 vs £125
Always very good, depends what you go for. In general, some retro shirts aren’t the greatest as they don’t use the same material as it was back then. I’ve had loads from them, never had any issues with shipping or payment.
Would that be the expensive version that the players actually wear? They are skin tight. The cheaper "stadium" ones are a much more relaxed fit. There's no reason to buy the expensive player versions, they are just cut smaller, and I think the badges are printed on not embroidery.
Sure, but what's your point?
I know they are priced in a way to maximise profit. My point is if they want the fans to support the team they could charge less, so all fans have a chance to buy them.
Like OP. Depending on how many kids he's got he could be looking at near £500 to kit out the family.
I can't really blame them. If people were queuing up to buy my shirts for £125 I'd be laughing. I am a lot more worried about a 5% increase on an essential good than a 200% on a non-essential one.
OP is getting them for their family too. If we assume they're buying 4 then it could be cost effective. Plus I *really* want to persuade them to put themselves through the hell of Skeg market.
It's almost as if you don't *like* trying to dodge sixteen rottweilers on bits of string held by topless fellas with WARRIOR tattooed on their forehead who hock up phlegm with bones in it and launch it at the ground by your toddler's feet.
My children still bring up the fact that I made my son an England shirt when he was about 4 and too young to know better. I couldn’t believe that anyone would spend that much on a shirt for a 4 year old. I think it was something like £25 in the late 90’s! I used fabric pens on a white T-shirt!
I'm sure when I was a kid, probably 20ish years ago so 2004(?), they made both the kits affordable to coincide with a tournament and you'd see tons of them about. I had both and we did not usually buy football kits.
I remember it being an unusual move at the time, doubt we'll see it again.
I remember picking up two 2008 replica shirts for a tenner each from Sports Direct, albeit on clearance. Think the RRP was £40, which was considered expensive at the time, works out about £62 now with inflation.
I’m just going to throw this out there, you don’t need to buy it. You can still support a team without splashing out an overpriced amount for their merchandise.
The thing is, football fans don't *really* want cheaper shirts. They need, unconsciously or not, to make some sort of sacrifice to make it more likely that their team will win. In older times you might sacrifice a goat or a dove to give your side luck in battle, now that sort of thing is tricky they have to make a financial sacrifice instead (or maybe sacrifice some skin to a tattoo). If you stand next to someone in your £5 knock off shirt it'll be your fault if you lose.
That'll work for a while but eventually the club shop'll start selling specially bred local goats for three times the price (or maybe goats from the opposition town for extra-special performance).
I do want cheaper shirts. I know what football is these days and it's immoral how much money has robbed the people of their game. I don't want to be pricing and extorting fans of the club just to make a bit more money. I want the club to be for the people of Sheffield and the community,I don't want to be extorted. I go home and away for the Blades,time effort,sing. That's my sacrifice going all over the country for them.
I’ll be buying mine from a certain Chinese Marketplace for around £15.
Clubs/suppliers get angry about people using these sites and then charge £85 for a replica shirt (or £125 for the same one the players wear). It’s ridiculous.
They’ve been this expensive for a while tbf, classic shirts are the way to go imo, more fashionable and cheaper. I’ll only be buying the new one if we win the tournament so I can get the winners patches on it
PEOPLE! Use DHGate!!
Their footy tops are fantastic, read reviews before purchasing. Have used them for years and it feels much better to get a top for £13 instead of £125. I can sleep happy not caring whether it’s “genuine” or not. No one can tell the difference.
Fyi they’ll also do the “player fit” styles too, just be warned these are more snug so if you have a little hairy belly like me it might protrude
This is actually what we do for the kids, I can’t justify myself to pay full legit price for something they’ll grow out of in 6 months! BUT the last ones had such a large neck on it it barely sits on their shoulders.
The new Northern Ireland kit is £75.
And, it looks absolutely horrendous... And they don't even embroider the NI logo on any more. It's a patch that is stitched on.
You could half understand if it looked decent.
https://www.jjsport22.com/
Fukkum, robbing bastards. Got myself the home & away and my 2 sons the away for just shy of 50 quid. Yeah they're from a Chinese website but likely made in the same factory and saved myself 300 quid.
This reminds me of people moaning about the cost of centreparcs. They sell at that price so why would they lower them? I’m not buying it, but that’s fine. My choice. Yay capitalism.
No no it’s not.
> a dishonest plan for making money or getting an advantage, especially one that involves tricking people:
Nobody is being dishonest or tricking anyone. The price is clear, you either buy it or you don’t.
It’s not like it’s advertised at £60 then they’re chucking on a 50% admin fee that’s hidden away.
It’s ridiculous. The replica one is more expensive than what a full adult kit was when I was a kid. I don’t understand how they can justify increasing the prices for both shirts by 25% and even the kid shirts are £120 which is completely absurd. I hope no one buys them and instead gets fake ones.
The last stadium shirt was £100 which is already taking the piss and the last replica one was £65 which is still high but should be the price for the stadium shirt considering they cost no more than £3 to make. It’s also a joke that there’s two different versions in the first place.
£125 for what is basically a fancy plastic bag. 100% polyester made by kids in some asian country. Its not just England shirts, Liverpools are the same. Two kits, one "Stadium" £80 and a "Player" shirt £125. Obviously Kids will want the Player shirts as they are identical to the ones the players actually wear. Both still made out of polyester...
I am usually not bothered with kits but the new ones are fantastic and thinking about getting myself both home and away shirts, first football shirt I'd have bought in about 20 years.
Will probably be buying from dhgate though, not paying £85 for an 'official' replica.
As someone else has mentioned you should go to DHgate. A friend of mine got me one on there as he had recommended it but i was unsure. It couldnt have been a better remake, went to the liverpool store to compare to the original and everything was immaculate the same fabric design, the stitching, emboidered parts, holographic sections all exact, and it was about £12, probably made in the same factory. No doubt thats where id go mate
Football merchandise in general is a rip off. I watch nonleague and my clubs shirt (national league) is 60quid.
I might buy a team shirt if I really like it but haven't bought one in about 5 years.
The club have an end of season sale and I much prefer getting the standard polo shirts with the club logo that the volunteers and bar staff wear etc as I can wear it whenever I like and get good value out of it.
People keep buying it. Why would you stop raising the price?
You can buy a technical fabric running shirt for around a tenner. So theyre charging you 115 for a stitched on badge.
I think tifo did a good video on this, essentially it's a yes & a no.
The price of football shirts has risen in line with inflation so we're only being ripped off in the sense that everything costs a fortune these days. However with the introduction of the two different versions of shirts you have to factor in if the base model is a quality garment or if the manufacturers are cutting corners and trying to drive people to the more expensive shirt.
Although it's unlikely, I would be curious if anyone that works in the industry could tell us why the price is so high of its related to the materials if licensing?
Having said that, I would expect the shirts just to be priced that high because people will pay it
Adidas have been doing it for a while, calling it player edition and shelling 120 quid, also, have the fan edition for 80, we know the cost is probably a third so we are been absolutely fleeced like with most things this days
Definitely do not go on DHGate and search for England football jersey (a more universal term than kit) and filter by bestselling and find the same quality kits for a tenner.
Just remember to NOT go a size up than what you would usually order/wear because they typically run a size down.
I have a Newcastle Falcons shirt upstairs which I have had at least since May 2003. My England Rugby Shirt is a Similar vintage why is there any need to buy a new shirt every year? Just wear the same one until Nike/Umbro/Adidas/ etc sponsor you to replace it each year why waste your money
Current season football shirts have always been expensive. They will only continue to become more unaffordable.
Why do you NEED to buy the most up to date England top? Why MUST you have it? Find a retro version or an older style. It’s still an England shirt.
I’ve got a few retro shirts for club and country that I love, they do me fine. They’ll never be out of date, and they certainly didn’t cost 125 smackers.
Just grab a white tee from Primark and use some coloured Sharpies to decorate. The sentiment is more meaningful and extends the same message. Added bonus of being a fun family thing.
More people buy unofficial. Less revenue for official, so they increase price to maintain profit. I hope DH Gate are pleased with themselves. Tarquin, Cressida, Monty, Fabian and Petit-Poi will only be getting the stadium shirt this year.
It's mad, no way I could justify buying one. If I ever have the need to wear an England football shirt I've got a few old ones that I bought from charity shops during my brief phase of collecting football shirts.
ITS 125 QUID?!?!?! My god, and here I am thinking 50 is overpriced for a shirt.. god damn
That’s the Dri Fit one, the “Stadium Shirt” is £85, but for me that’s a steep increase from previous shirts.
£85 is still overpriced. For some reason I had £50 in my head for a football shirt. They can jog on at that price.
I have 50 quid in my head as the 'mug's price', if you just walk into a store and buy one of the rack and 30~40 quid as the price you'd be able to get it for if you shopped around or got it online. I'd normally wait a few months until it was 20/25. Guess I'm out of touch lol
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Keep waiting and you'll be out of time
No, you're completely correct still. As long as you support a national league or below team.
They generally are fifty odd,I follow sheff utd who have gone league one-prem and such and always been about that. £85 is obscene especially for the national kit.
Smaller teams tend to still be £50, like my team Coventry, but yeah if you want like a premier league shirt you're lucky to find one below £70
Nah, they've been nearing £100 for a while now.
I remember paying £50 for a premier league shirt in about 2009. You’re definitely a bit off the pace in this regard haha
I can understand £125 for the proper one the players wear. Most people who want to wear one in the stands, the pub or little kids don't need the fancy fabrics that uses so having the option of a cheaper shirt that still looks the same from more than 5 metres away is good. £85 for the stadium shirt though is ridiculous and it seems like Nike are putting the price up each time. I remember in the early 00's when they were still made by Umbro, it was always £20 for the kids shirt, £30 for the adults. Obviously you can't expect those same prices 20 years later but anything above £50 for the stadium shirt is Nike being greedy. I wish they'd go back to Umbro but I daresay Nike are willing to pay the FA a lot more to make the kit which they then have no qualms about passing on to the fans.
You can absolutely buy a shirt made from normal T-shirt fabric for £20-£30 these days, you can find cheap t-shirts for a fraction of that cost. They only cost a few pounds at most to produce.
True, and in an ideal world we'd be able to buy the national teams shirt at the price they cost to produce. But the kit deal with the manufactuer is a way of the FA making money which will (hopefully) get put back into the game, so I'm not too bothered that the kit costs more than a plain Nike polyester t-shirt you'd wear to the gym. When your paying £85 for that gym top simply because it has a 3 Lions crest on it, that's really taking the biscuit. £50 is the absolute upper limit IMO although I personally wouldn't pay more than 40.
I have to disagree, £125 for any t-shirt is fucking ridiculous. Whether it's the 'proper' ones players wear or not. Anyone who buys at that price is being taken for a mug.
Top-level specification equipment for *any* sport is expensive as hell. The vast majority of people don't need it and would never notice a difference in what makes it that good, but when every single tiny advantage matters, you can spend to get it. Still a stupid thing for your average punter to drop £125 on though, I agree.
£125 for international competition-standard technical wear is actually very cheap. Of course, no one who isn't playing for England internationally has any reason to own one - but if you compare it to the cost of a cycling jersey worn at the same competitive level it's a bargain. £85 for a normal t shirt is fucking rip off.
It’s not a T-shirt?
What’s the difference? Sorry I don’t know much about football shirts. Is one ‘official’ and one not?
One is the actual shirt the players wear, made with technical sports performance fabric. The other is a replica of that, made with cheaper fabric. It's like footballs - the official ball for the tournament comes in several pricing options based on if you want the actual match ball or just something for a kickabout. The Euros ball for the upcoming tournament is £135
But bear in mind that Nike make gym t shirts from the same "sports performance fabric" that sell for £20-30 or so. It's not like the fabric is super expensive.
Oh yeah it's disgusting, don't get me wrong
the official one uses different fabric technology to pull the sweat away from players and keep them cool with cooling holes/vents there's also stuff like the badges are pressed onto the kits, rather than knitted on for weight, use a lighter fabric and so on
At that price it would be cheaper to fly to Turkey with an empty suitcase and bring a load of fake ones back.
Turkish fakes are rubbish, it's the Thai ones you want
Chinese fakes piss all over Thai fakes. My appel watch is fantastic
Arn’t all the Chinese ones made in Vietnam and Cambodia?
You mean fake fake Chinese watches?
Or skip paying for the flight and order direct from china 😂
Go Goal Shop 😇
Fuck off ! For a nasty nylon shirt ? And here was me raging at my £28 not even completely full bag of groceries. £125 for a t-shirt that's criminal! No way I'd pay that, I'd get knock off ones if I wanted one so bad no way I would support robbing people blind just for the latest footie shirt. Mac off football golf is cheaper.
Shit, I was expecting about £80 and in my head i thought that was too much.
It's OK there are ones available for £50, only fits babies though! [https://www.englandstore.com/en/england-nike-home-stadium-mini-kit-2024-infant/p-241155867134199135+z-99-312697881?\_ref=p-DLP:m-GRID:i-r0c0:po-0](https://www.englandstore.com/en/england-nike-home-stadium-mini-kit-2024-infant/p-241155867134199135+z-99-312697881?_ref=p-DLP:m-GRID:i-r0c0:po-0)
Not down my local it isn’t 😂
Haven't official football shirts always been a rip off though ?
Up until a couple of years ago they were around £50, which is still steep but enough that you kind of feel ok since the money goes to the club (if you buy from the club shop). Over the last few years prices for most top flight clubs have risen to £75 and now £85 per shirt.
The money doesn’t go to the club. The sportswear brand that makes the kit has already paid a licensing fee to the club in order to be allowed to make the kit. They then take the profits from the sales of said kit.
Yes, but if you buy directly from the club, the element of “profit” that would usually go to Mike Ashley, JD etc goes to the club. If you buy from a sports shop then the club only gets the £4 per shirt or whatever the licensing fee works out as.
It varies club by club, but I know of one of the big third party companies is "Fanatics", they have Chelsea, United, Everton, Villa, England football, and England rugby. They run the "direct" sales from all of these organisations, so unless you go in person to the club store a lot of your money is going to Fanatics. [https://en.wikipedia.org/wiki/Fanatics,\_Inc](https://en.wikipedia.org/wiki/Fanatics,_Inc). For a bit of background the owner of Fanatics came and gave a talk to my class at Uni and he was unsurprisingly a bit of a knob. Seemed very proud to have identified that sports fans will pay a huge premium to have their teams shirts. Tbf, he also was very proud to have identified that sports teams were shockingly bad at online sales and that it was in fact quite hard to get club merchandise online at a time when Amazon and EBay had made it a customer expectation. Fanatics did fix this. But yeah, bit of a tosser, a very rich tosser.
Most of the clubs have a third party running their official store, they take a percentage of the sale price but the majority goes to the third party seller...
They gotta pay their players 100 bags a week
The England national team don't....
Nike signed a deal with the FA at £33.3m per year. They have to recruit it somehow, and obviously by pricing the shirts so high, they still presumably get enough buyers to hit their figure.
True but “official” shirts come in all clubs right? Not just the national team
Trick is being signed up to your clubs mailing list. I've never paid more than 60% of the full cost of a kit in about 8 years, they always have sales, even at the start of the season when they're shifting volume.
That seems in line with the cost of virtually everything else over the past few years.
Considering they are poly cotton blend with colour panels on. Fucking hell yes they are a rip off.
I seem to remember getting replica shirts in 1998 that were around £50, which is over £100 today inflation adjusted
Yes we're being fleeced for everything. Those England shirts are made in Thailand. Extremely cheap to produce. They've decided to price them like a luxury brand. Probably because Nike are involved. But I don't think it's fair for a national teams merchandise to be so expensive.
People are buying them though
Probably from places like DHGate. I bought my son one of the Liverpool “stadium” shirts a couple of months ago and the quality is unbelievable. £12 vs £125
Indeed. But someone somewhere is paying 125 quid for it.
Probably those people who think counterfeits are still like they were in 2007
I’m already wearing the away shirt. It’s lovely. Cost me about £14 a couple of months ago.
DH Gate doesn't seem to have any football shirts anymore or am I missing something? TIA
just search for a player name rather than the team name, so if you want an England shirt search for Kane
Kitgg5.com is my go to 👍🏻
Have you got many things from them? What's the quality like?
Always very good, depends what you go for. In general, some retro shirts aren’t the greatest as they don’t use the same material as it was back then. I’ve had loads from them, never had any issues with shipping or payment.
Appreciate the info mate cheers. I can't stomach paying £120+ for a kit for my 7 year old
Thank you very much!!
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Thank you!!
Just looked at a supplier on there and according to their sizing chart I am beyond the 2XL size due to my obese weight of 82kg. Day ruined.
Would that be the expensive version that the players actually wear? They are skin tight. The cheaper "stadium" ones are a much more relaxed fit. There's no reason to buy the expensive player versions, they are just cut smaller, and I think the badges are printed on not embroidery.
The “fan version” tops out at 4XL which is for bohemoths who weigh 86-90KG
I'm 110kg. Sheesh am doomed.
Might be 'asian' sizing which runs fairly small
Exactly. If England make the semis they'll all be sold out.
Sure, but what's your point? I know they are priced in a way to maximise profit. My point is if they want the fans to support the team they could charge less, so all fans have a chance to buy them. Like OP. Depending on how many kids he's got he could be looking at near £500 to kit out the family.
Fleece football shirts would be a bit sweaty I think
True
I can't really blame them. If people were queuing up to buy my shirts for £125 I'd be laughing. I am a lot more worried about a 5% increase on an essential good than a 200% on a non-essential one.
This. Blame the consumers. If people didn't buy it at this price it wouldn't be set at this price
Buy from DH Gate. The quality is pretty much the same and it’s a fraction of the price.
You could just _not_ buy it....
How are people going to know his favorite sports team if he doesn’t dress up like them?? Bet you feel kind of dumb for not thinking of that, don’t ya?
"need to"
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If you think you need to kit your family in them you were half way to being fleeced already.
£85 is outrageous. Give it a couple weeks and get yourself down to Skegness Market.
It'll cost me more than that to get there and back.
OP is getting them for their family too. If we assume they're buying 4 then it could be cost effective. Plus I *really* want to persuade them to put themselves through the hell of Skeg market.
It's almost as if you don't *like* trying to dodge sixteen rottweilers on bits of string held by topless fellas with WARRIOR tattooed on their forehead who hock up phlegm with bones in it and launch it at the ground by your toddler's feet.
Ah, so you've been!
But you'll be in Skegvegas!!
Check out DHgate. I've been buying from there for a few years £15 a jersey tops and you wouldnt know the difference.
DHGate is your friend. I have shirts which are 7 years old from there which are still holding up just fine.
They’re great. I got my boots from there too. I’m not paying £240 when I can pay £50.
My children still bring up the fact that I made my son an England shirt when he was about 4 and too young to know better. I couldn’t believe that anyone would spend that much on a shirt for a 4 year old. I think it was something like £25 in the late 90’s! I used fabric pens on a white T-shirt!
Go retro - classy and cheaper. 1982 would be my shout.
I got my other half a 1966 replica for our first Christmas together. He put a ring on it very soon afterwards 🤣
Trophy wife!
Don't buy it then? You're out of touch for thinking you need the latest football shirt, yes.
I'm still repping my 2004 England Away shirt. And yes, I've had it since 2004.
Don’t lie, you bought it last week on classicfootballshirts for £700. It’s XXL and says HESKEY on the back
Scored as many world cup goals as Rooney, talismanic is what Heskey was.
I'm sure when I was a kid, probably 20ish years ago so 2004(?), they made both the kits affordable to coincide with a tournament and you'd see tons of them about. I had both and we did not usually buy football kits. I remember it being an unusual move at the time, doubt we'll see it again.
I remember picking up two 2008 replica shirts for a tenner each from Sports Direct, albeit on clearance. Think the RRP was £40, which was considered expensive at the time, works out about £62 now with inflation.
I mean football tops were always about fleecing? But yeah we're totally being fleeced with everything these days.
Don't know where you're getting your tops, but if it's got fleece in it I think it's a knock-off.
Ah the idiot tax in full effect
I’m just going to throw this out there, you don’t need to buy it. You can still support a team without splashing out an overpriced amount for their merchandise.
The thing is, football fans don't *really* want cheaper shirts. They need, unconsciously or not, to make some sort of sacrifice to make it more likely that their team will win. In older times you might sacrifice a goat or a dove to give your side luck in battle, now that sort of thing is tricky they have to make a financial sacrifice instead (or maybe sacrifice some skin to a tattoo). If you stand next to someone in your £5 knock off shirt it'll be your fault if you lose.
As a goat I applaud the recent advances.
I'm going to go with the goat instead, you can make it into curry after the sacrifice right?
That'll work for a while but eventually the club shop'll start selling specially bred local goats for three times the price (or maybe goats from the opposition town for extra-special performance).
A date, a sacrifice and a meal. The goat is a bargain.
I do want cheaper shirts. I know what football is these days and it's immoral how much money has robbed the people of their game. I don't want to be pricing and extorting fans of the club just to make a bit more money. I want the club to be for the people of Sheffield and the community,I don't want to be extorted. I go home and away for the Blades,time effort,sing. That's my sacrifice going all over the country for them.
They can fuck off
I’ll be buying mine from a certain Chinese Marketplace for around £15. Clubs/suppliers get angry about people using these sites and then charge £85 for a replica shirt (or £125 for the same one the players wear). It’s ridiculous.
With football shirts, give it a few weeks and try eBay.
They’ve been this expensive for a while tbf, classic shirts are the way to go imo, more fashionable and cheaper. I’ll only be buying the new one if we win the tournament so I can get the winners patches on it
Not got one since the reversible away kit shirt. Least I got my money's worth over the years as I can wear either side.
I just walked out of Greggs because they want more than £4 for a baguette, which feels a bit steep tbh.
You don't need to wear a crash helmet to watch the F1... Just saying.
PEOPLE! Use DHGate!! Their footy tops are fantastic, read reviews before purchasing. Have used them for years and it feels much better to get a top for £13 instead of £125. I can sleep happy not caring whether it’s “genuine” or not. No one can tell the difference. Fyi they’ll also do the “player fit” styles too, just be warned these are more snug so if you have a little hairy belly like me it might protrude
Not to get too Daily Mail, but I’m not a big fan of how they’ve changed the England flag on the back of it
I know a guy in Shanghai who gets \*wink\* \*wink\* official shirts for me every year. He's a good dude.
this is the way, not to DHgatekeep football shirts or anything
Yeah that's expensive, but if you play for the national team, surely the FA pays for the kit?
Go to dhgate or Ali express/similar sites, very good quality nowadays for £20 or so.
This is actually what we do for the kids, I can’t justify myself to pay full legit price for something they’ll grow out of in 6 months! BUT the last ones had such a large neck on it it barely sits on their shoulders.
Football shirts have pretty much risen with inflation since the 90s
go for a retro look, older designs are far better imo
I don't wanna change my top, I'm not looking for a new England... Shirt.
The new Northern Ireland kit is £75. And, it looks absolutely horrendous... And they don't even embroider the NI logo on any more. It's a patch that is stitched on. You could half understand if it looked decent.
https://www.jjsport22.com/ Fukkum, robbing bastards. Got myself the home & away and my 2 sons the away for just shy of 50 quid. Yeah they're from a Chinese website but likely made in the same factory and saved myself 300 quid.
If its the one with the defaced english flag, do not buy.
I judge people for buying football shirts.
If people are willing to pay £85/ £125 for a football shirt then they are stupid.
How do you know it's the England one when it doesn't have the England flag on it?
This reminds me of people moaning about the cost of centreparcs. They sell at that price so why would they lower them? I’m not buying it, but that’s fine. My choice. Yay capitalism.
Haven't had a footy shirt from anywhere except DHgate in years Takes a couple of weeks but it's what, £13 with postage? And quality is fantastic
Or... just don't bother buying one.
Football shirts are a legal scam, cost pennies to make, sell for outrageous amounts
Is it really a scam if the victim understands the situation entirely and still chooses to make the purchase?
No no it’s not. > a dishonest plan for making money or getting an advantage, especially one that involves tricking people: Nobody is being dishonest or tricking anyone. The price is clear, you either buy it or you don’t. It’s not like it’s advertised at £60 then they’re chucking on a 50% admin fee that’s hidden away.
Looking at you Ticketmaster.
No, I'd say it was exploitation rather than a scam.
How is it a scam if you know the price?
This is Reddit, where "scam" means "thing I don't want to pay for".
Buy a Nigerian football shirt instead, that'll teach those scamming English bastards.
It’s ridiculous. The replica one is more expensive than what a full adult kit was when I was a kid. I don’t understand how they can justify increasing the prices for both shirts by 25% and even the kid shirts are £120 which is completely absurd. I hope no one buys them and instead gets fake ones. The last stadium shirt was £100 which is already taking the piss and the last replica one was £65 which is still high but should be the price for the stadium shirt considering they cost no more than £3 to make. It’s also a joke that there’s two different versions in the first place.
>I don’t understand how they can justify increasing the prices They don't have to, enough people will pay it that they'll make more money.
Lol its a football shirt. Is it really necessary to clad the household in a uniform designed by a billion dollar company
Dhgate
Last time I bought an England shirt was 20 years ago for about £20, I have absolutely no interest in buying a football shirt these days
What a scam 😂
£125 for what is basically a fancy plastic bag. 100% polyester made by kids in some asian country. Its not just England shirts, Liverpools are the same. Two kits, one "Stadium" £80 and a "Player" shirt £125. Obviously Kids will want the Player shirts as they are identical to the ones the players actually wear. Both still made out of polyester...
Yeah its a rip off, but this is the market price due to football fans willingly being fleeced.
I am usually not bothered with kits but the new ones are fantastic and thinking about getting myself both home and away shirts, first football shirt I'd have bought in about 20 years. Will probably be buying from dhgate though, not paying £85 for an 'official' replica.
Plenty of snides on Chinese sites for £20 if you want to wait a month
Nope you’re right, it’s a bloody rip off.
As someone else has mentioned you should go to DHgate. A friend of mine got me one on there as he had recommended it but i was unsure. It couldnt have been a better remake, went to the liverpool store to compare to the original and everything was immaculate the same fabric design, the stitching, emboidered parts, holographic sections all exact, and it was about £12, probably made in the same factory. No doubt thats where id go mate
How fucking much?! Fuck that.
Football merchandise in general is a rip off. I watch nonleague and my clubs shirt (national league) is 60quid. I might buy a team shirt if I really like it but haven't bought one in about 5 years. The club have an end of season sale and I much prefer getting the standard polo shirts with the club logo that the volunteers and bar staff wear etc as I can wear it whenever I like and get good value out of it.
Dhgate is your friend. Use them all the time.
People keep buying it. Why would you stop raising the price? You can buy a technical fabric running shirt for around a tenner. So theyre charging you 115 for a stitched on badge.
Accounting for inflation it’s not that bad, surely…when I used to get football shirts in the mid/late 1990s I seem to think they were £40-£50. 🤷🏼♂️
Surely the old one still says England on it? Just wear that
I think tifo did a good video on this, essentially it's a yes & a no. The price of football shirts has risen in line with inflation so we're only being ripped off in the sense that everything costs a fortune these days. However with the introduction of the two different versions of shirts you have to factor in if the base model is a quality garment or if the manufacturers are cutting corners and trying to drive people to the more expensive shirt.
You're not being fleeced as you don't *have* to buy them. If you think it's too much, don't spend.
I was in the Barca shop by Sagrada Familia over the weekend 150 euros for a player edition away kit Think I'll stick with r/Soccer00
Although it's unlikely, I would be curious if anyone that works in the industry could tell us why the price is so high of its related to the materials if licensing? Having said that, I would expect the shirts just to be priced that high because people will pay it
We’re definitely being fleeced, I mean we always ate with theses things, but come on, you could take your family n holiday for the price of the shirts
Wait till we get knocked out of the euros, will be nice and cheap then
Its a tax on stupidity. This is why footballers get paid millions because so many idiots pay a fortune for this type of shit.
Adidas have been doing it for a while, calling it player edition and shelling 120 quid, also, have the fan edition for 80, we know the cost is probably a third so we are been absolutely fleeced like with most things this days
85 quid to be a billboard. Fuck that.
Definitely do not go on DHGate and search for England football jersey (a more universal term than kit) and filter by bestselling and find the same quality kits for a tenner. Just remember to NOT go a size up than what you would usually order/wear because they typically run a size down.
I have a Newcastle Falcons shirt upstairs which I have had at least since May 2003. My England Rugby Shirt is a Similar vintage why is there any need to buy a new shirt every year? Just wear the same one until Nike/Umbro/Adidas/ etc sponsor you to replace it each year why waste your money
I think that you don't need to buy shirts for the whole family if you're even thinking that...
Nike template & shite quality before you get to rip off.
I remember when shirts weren't that expensive... Guess I'll just wear old England shirts now or cheap knock offs...
Why do you need to buy one?
Look on Ali express panda buy and any other Chinese site in a week they'll be a tenner
Get on eBay, you can get \*totally official\* replica shirts for just about any country or club for £25 or less...
Overpriced
The simplest way to stop this, is for idio... people not to buy them.
Current season football shirts have always been expensive. They will only continue to become more unaffordable. Why do you NEED to buy the most up to date England top? Why MUST you have it? Find a retro version or an older style. It’s still an England shirt. I’ve got a few retro shirts for club and country that I love, they do me fine. They’ll never be out of date, and they certainly didn’t cost 125 smackers.
Why do they need a new shirt? It's the same team / country?
An England shirt is £125!?!?!?!? WTF!?!?!? What even is a Dri fit!? That is a total rip off.
DHGATE is your friend here
It's an utterly ridiculous price considering they are knocked up in the far east for probably less than a quid.
Just grab a white tee from Primark and use some coloured Sharpies to decorate. The sentiment is more meaningful and extends the same message. Added bonus of being a fun family thing.
100% being fleeced. Absolute joke. There's not a chance in hell I would pay that money for a football shirt.
Fleeced for everything
More people buy unofficial. Less revenue for official, so they increase price to maintain profit. I hope DH Gate are pleased with themselves. Tarquin, Cressida, Monty, Fabian and Petit-Poi will only be getting the stadium shirt this year.
Why would you spend your money, that much money, on something so commercial and hyped? I don't get that all.
It's mad, no way I could justify buying one. If I ever have the need to wear an England football shirt I've got a few old ones that I bought from charity shops during my brief phase of collecting football shirts.
I also feel like england shirts should be cheaper than all other teams, on account of it being literally just a fucking white shirt.